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What is Shopify Bundle API: How to create Bundles with API & Shopify Functions

  • 5 minutes
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Product bundles are a great way to drive sales and boost profitability. Product bundles can help your Shopify store take advantage of great products and great deals. Bundles can provide customers with maximum value while helping boost inventory turnover and increase revenue.

The big question is, “How can you create product bundles in a Shopify store?”

In this article, we’re going to look at Shopify Bundle API and how it can become an option for your Shopify store. Also, we’re going to look at what’s involved in using Shopify Bundle API to build product bundles for your store.

So, if you’re ready to begin, let’s get on with it!

What is Shopify Bundle API?

Shopify bundle API is an API (Application Programming Interface) provided by Shopify that allows developers to create, update, and manage product bundles on the Shopify platform. A bundle is a collection of multiple products sold together as a single unit, often at a discounted price compared to buying each item individually.

With the Shopify bundle API, developers can programmatically create and manage bundles by specifying the products included, their quantities, and the bundle price. This API also enables developers to retrieve information about existing bundles, update their details, and delete them if necessary.

The Shopify bundle API can be useful for merchants who want to offer product bundles as part of their marketing and sales strategy, as well as for developers who want to build applications that interact with Shopify and automate the process of creating and managing product bundles.

Why Use Shopify Bundle API?

Shopify bundle API offers merchants and developers a powerful tool for creating, managing, and promoting product bundles on the Shopify platform. This API allows Shopify merchants to increase sales, streamline inventory management, and offer customers more value. At the same time, developers can build custom applications that add new functionality to Shopify.

The following reasons underscore why Shopify store owners may consider using Shopify Bundle API:

#1: Streamline inventory management

By using the Shopify bundle API, merchants can bundle products frequently purchased together, which can help them better manage their inventory. Rather than tracking the inventory of each product separately, merchants can track the inventory of the bundle as a whole. This function can save time and reduce the risk of overselling or underselling individual products.

#2: Automate the creation and management of bundles

Developers can use the Shopify bundle API to automate the creation and management of product bundles. This feature can help merchants save time and resources by eliminating the need to create and manage each bundle manually.

#3: Build custom applications

Developers can use the Shopify bundle API to build custom applications that interact with Shopify and offer new functionality to merchants. For example, developers can build applications that help merchants create and manage complex bundles or provide advanced analytics on bundle sales.

As you can see, Shopify Bundle API offers the traditional benefits of using product bundles while automating the overall bundle creation process.

bundle

What Are the Pros and Cons of Shopify Bundle API?

Shopify bundle API offers a powerful tool for online stores and developers looking to create and manage product bundles on the Shopify platform. While there are some potential benefits, the Shopify bundle API’s drawbacks, such as the additional time, cost, and effort needed, should cause Shopify store owners to think twice.

Here’s a closer look at the pros and cons of Shopify Bundle API.

Pros of Shopify Bundle API

#1: Easy to use

The Shopify bundle API is well-documented and easy to use, making it accessible to developers with varying experience levels.

#2: Customizable

Developers can use the Shopify bundle API to build custom applications that meet the specific needs of merchants, such as creating more complex bundles or offering advanced analytics on bundle sales.

#3: Streamlines inventory management

By tracking the bundle inventory as a whole, the Shopify bundle API can help merchants save time and reduce the risk of overselling or underselling individual products.

#4: Increases sales

Product bundles are a great way to increase sales by offering customers discounts on a group of products typically purchased together.

#5: Enhances customer experience

By offering product bundles, merchants can offer customers more value and a better shopping experience.

Cons of Shopify Bundle API

#1: Requires development expertise

While the Shopify bundle API is easy to use, it does require some development expertise to use effectively. Merchants without access to developers may find it challenging to take full advantage of the API.

#2: Limited customization

While the Shopify bundle API is customizable, it is still limited in terms of what can be done with it. Merchants may need additional tools or services to achieve more advanced functionality.

#3: Additional cost

Some developers or merchants may incur additional costs when using the Shopify bundle API, such as paying for development time or subscription fees for third-party services.

#4: Technical issues

As with any API, there is a risk of technical issues or bugs that can impact the performance of the application or website. Merchants and developers may need to invest time in troubleshooting these issues.

Please keep in mind that using Shopify Bundle API is not a DIY endeavor. Using Shopify Bundle API requires profound technical coding and development knowledge. Unless you’re an experienced Shopify coder, you’ll need to hire an expert in developing Shopify apps. As a result, the additional investment in time, effort, and cost may quickly outweigh the potential upside Shopify Bundle API offers. Shopify Bundle API could be a good option for Shopify stores needing a custom-built site utilizing highly complex product bundles. In general, most Shopify stores don’t need a high degree of complexity, making Shopify Bundle API a nice-to-have but prohibitive option cost-wise.

How to Create Product Bundles with Shopify Bundle API

The following guidelines provide an overview of how to create Shopify product bundles using Shopify Bundle API:

#1: Authenticate

First, you’ll need to authenticate with the Shopify API using your Shopify API key and API secret.

#2: Create a new product

  • Next, you’ll need to create a new product in Shopify to represent the bundle. You can do this by creating the product manually through the Shopify admin interface.

#3: Add products to the bundle

Once you have created the new product, you must add the included products to the bundle. You can do this using the Shopify bundle API by specifying the product IDs and quantities.

#4: Set the bundle price

After adding the products, you’ll need to set the price for the bundle. You can do this using the Shopify bundle API by specifying the bundle’s price.

#5: Save the bundle

You’ll need to save the bundle by updating the product in Shopify using the Shopify bundle API.

#6: Get professional help

Finally, you can always get some professional help while creating bundles using Shopify API. That’s why PickyStory has partnered with some of the best agencies like Half Helix to get you all the help you might need!

These main steps require more in-depth coding and development. You’ll need to create a brand-new gadget app to help you build your bundles. Alternatively, you could modify the source code to reflect changes in pricing due to the product bundles.

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How to Create a Gadget App Using Shopify Bundle API

Here’s an overview of how to create a gadget app using Shopify bundle API to build custom bundle deals:

#1: Create a development store

If you don’t already have a Shopify store, you can create a development store for testing and building your app. You can create a new store by signing up for a Shopify Partner account and clicking “Create a development store.”

#2: Set up your app

Next, you’ll need to set up your app in the Shopify Partners dashboard. You can create a new app and select “Bundle” as the app type.

#3: Authenticate with the Shopify API

To access the Shopify Bundle API, you’ll need to authenticate with the Shopify API using your app’s API key and secret. You can do this using OAuth authentication.

#4: Create a new product

Using the Shopify REST API, create a new product in the Shopify store to represent the gadget bundle.

#5: Add products to the bundle

Use the Shopify bundle API to add the products in the gadget bundle, specifying the product IDs and quantities.

#6: Set the bundle price

Set the price for the gadget bundle using the Shopify bundle API by specifying the bundle price.

#7: Save the bundle

Finally, save the gadget bundle by updating the product in Shopify using the Shopify bundle API.

#8: Develop and test your app

You can develop and test your gadget app using the Shopify API and the Shopify Partner dashboard. Once you’ve finished building your app, you can use it for subsequent product bundles.

Note that the specific API calls and parameters may vary depending on the programming language and tools used to access the Shopify bundle API. Additionally, ensuring that your gadget app complies with Shopify’s app development guidelines and best practices is important to ensure a smooth and successful app launch within your Shopify store.

Additionally, a good rule of thumb is to utilize a Shopify development store to test changes. Testing changes on your real Shopify store may lead to potential issues with your store. Therefore, you want to ensure your custom bundles work appropriately before employing them in your main Shopify store.

Using PickyStory to Create Custom Bundles

Considering the time, cost, and effort needed to build custom bundles using Shopify Bundle API, exploring simpler, more cost-effective options are worthwhile. Fortunately, there is a much easier way to create custom bundles.

PickyStory is a trusted platform brands across various industries have come to rely on to create custom bundles and killer deals. With PickyStory, you can create amazing bundles and deals in a fraction of the time and cost needed using Shopify Bundle API.

Best of all, PickyStory does not require any coding or development experience. You can easily create awesome deals using PickyStory’s intuitive approach. As a Shopify store owner, think about the time, effort, and cost you could save using a dedicated app designed to take your products’ value proposition to the next level.

Additionally, PickyStory includes features like abandoned cart recovery, which can help you recover lost sales by sending targeted follow-up emails to customers who leave items in their shopping cart without completing the purchase.

What Are the Advantages of Using PickyStory?

You can expect the following advantages by using PickyStory:

#1: Increase sales

By offering personalized product bundles, PickyStory can help you increase sales and revenue by encouraging customers to buy more products.

beauty and personal care
Source: pickystory.com/industries/beauty-and-personal-care/

#2: Improve customer experience

PickyStory allows you to offer customized bundle options to customers, which can improve their overall shopping experience and satisfaction with your store.

#3: Save time

With PickyStory’s intuitive interface, you can create and manage product bundles quickly and easily without the need for complex coding or technical skills.

#4: Boost customer loyalty

By offering personalized bundle options and discounts, you can build stronger customer relationships and increase their loyalty to your brand.

bundle-upsell
Source: pickystory.com/platform/bundle-upsell/

#5: Analyze bundle performance

PickyStory provides detailed analytics and reporting tools, allowing you to track bundle sales and revenue and analyze customer behavior and preferences.

#6: Recover abandoned carts

PickyStory includes abandoned cart recovery features, allowing you to follow up with customers who leave items in their shopping cart without completing the purchase, potentially recovering lost sales.

If you’re looking to offer personalized product bundles and improve the customer experience on your Shopify store, PickyStory is definitely worth considering. You can start reaping the benefits of product bundles much sooner using PickyStory compared to Shopify Bundle API.

How to Get Started with PickyStory?

PickyStory is designed to be an intuitive and user-friendly app, so you should be able to get started with minimal technical expertise or training. If you have any questions or need further assistance, PickyStory provides helpful documentation and customer support to help you along the way.

Getting started with PickyStory is quick and simple. Here’s how:

#1: Install the app

First, go to the Shopify App Store and search for “PickyStory.” Once you find the app, click “Add app” and follow the prompts to install it on your Shopify store.

#2: Set up your account

After installing the app, create an account with PickyStory by entering your name and email address. You will also need to provide your Shopify store URL.

#3: Create your first bundle

Once logged in to PickyStory, you can start creating your first bundle. Click “Create bundle” and follow the prompts to select the products you want to include, set the bundle price, and customize the bundle offer.

pickystory-beauty-and-personal-care
Source: pickystory.com/industries/beauty-and-personal-care/

#4: Customize your bundle

PickyStory allows you to customize the look and feel of your bundle offer, including the banner image, text, and button colors. You can also set up discounts and bundle rules to encourage customers to purchase.

pickystory-customize-your-bundle
Source: pickystory.com/industries/beauty-and-personal-care/

#5: Publish your bundle

After creating and customizing your bundle, click “Publish” to make it live on your Shopify store. PickyStory will automatically add the bundle offer to your product and cart pages.

publish-your-bundle
Source: pickystory.com/industries/beauty-and-personal-care/

#6: Analyze bundle performance

PickyStory provides detailed analytics and reporting tools to help you track bundle sales and revenue and analyze customer behavior and preferences. Use this data to optimize your bundle offers and improve your sales performance.

Getting started with PickyStory is really that quick and simple. There’s no need for complex coding or hiring programmers. PickyStory offers everything you need right out of the box. So, why consider any other option when you can get everything you need in a neat package?

Conclusion for How to create Bundles with API & Shopify Functions

Bundle deals are one of the best strategies you can use to take your Shopify store to the next level. Bundles give your customers great deals while driving sales and profitability for your e-commerce site.

That is why finding the most effective and efficient way to get the most out of product bundles is crucial. Like many other brands, you can get the most out of bundle deals with PickyStory. Harness the power of bundles with PickyStory.

Don’t hesitate. Remember that the longer you wait, the longer it will take you to take your e-commerce site to the next.

Try PickyStory today!

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  • Topics: Shopify How-To

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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