Another great feature of a Shopify bundle builder is that you can almost steer your customers through different product categories in your store. Show them a selection of products to choose from in one category, then show them a selection of products to choose from in another (related) category. Nudging your customers in the direction of related products is easy to do with a Shopify bundle builder app, and it’s a very effective upselling technique.
So, how do we know that Shopify bundle builders truly work? Check out these numbers to see for yourself.
Buy-one-get-one (BOGO) bundle deals are customer favorites. According to research, 66% of customers indicate that BOGO is their preferred type of offer. Also, 93% of consumers indicated trying a BOGO offer at least once.
Studies suggest that anywhere from 10% to 30% of online revenue comes from upselling and cross-selling as a result of product bundling.
Research indicates that return rates dwindle when at least one of the items in the bundle package is labeled as a “free gift.”
On the whole, studies seem to indicate that upselling via product bundles is roughly 20 times more effective than cross-selling.
As you can see, product bundling is an effective way of compelling customers to spend more while reducing the likelihood of returns. Stores that master bundling soon finds that a significant portion of their revenue stems from upselling and cross-selling via bundling.
Sounds truly enticing, doesn’t it?