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How to Maximize Sales with Automation and Analytics

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The modern e-commerce marketplace is highly competitive and ever-changing. In order to succeed, businesses must leverage the latest technology and processes to maximize their sales and revenue. Automation and analytics are two of the most powerful tools available to businesses and can help them create more effective sales strategies and increase their sales velocity. 

In this article, we’ll explore how automation and analytics can improve sales and how businesses can utilize BeProfit’s tools to optimize their marketing efforts.

What is Sales Automation?

Sales automation is the use of technology to automate manual tasks that are predictable and repetitive.

It results in a reduced workload so that you can focus more on other core business activities, like improving customer experience and introducing new products. It ultimately results in more revenue for your store. Did you know automation results in a 14.2% increase in sales productivity?

Similarly, analytics can make a huge difference when it comes to growing your sales. 

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What are Sales Analytics?

Sales analytics involves using technology and processes to identify, model, and predict sales data and trends. The data is used to gauge and improve sales performance and forecast future sales more accurately.

Using a combination of automation and analytics is a proven way to maximize your sales. And here’s how it works:

How Automation and Analytics Improve Sales

Following are the ways sales automation helps maximize your sales and revenue:

#1: Predict your customer's behavior

Understanding your customer’s behavior and offering products that fit their needs or interests will certainly increase sales. So, track your shopper’s behavior – what they buy, how much they buy, and when they buy. 

Sales analytics tools provide insights into your buyers’ shopping behavior. Armed with this information, you’ll be able to make the right offerings and market more effectively. You’ll be able to improve your processes to maximize your sales. Plus, you’ll be able to reach the right shopper at the right time and with the right product. All of this will eventually increase your revenue.

#2: Save Money & Invest in Sales

One of the biggest challenges for businesses is finding time and resources for sales and marketing. Businesses that don’t leverage automation collect contact details manually in-person or over the phone. Not only is this time-consuming, but manual tasks also bear huge hidden costs. 

Sales automation tools not only save time but also reduce your expenses, like the salary of employees who perform manual work. Simply create a process for lead generation and nurturement, and these processes are automatically activated based on specific benchmarks. The saved money can be invested in other critical sales practices with the goal of driving more revenue.

In addition to automating and analyzing sales activities, businesses can also utilize BeProfit‘s tools to optimize their marketing efforts, such as ads, email campaigns, affiliates, and influencers, with UTM tracking.

#3: Increase Sales Velocity

Reaching out to your customers or prospects at the right time is important. Sales automation can help send personalized messages to your audience at the right moment in their buying journey with you. For instance, if someone is stuck at the decision stage, then your email can trigger the person to take the next step in the buying process.

For example, salespersons can create and use email templates to ensure everyone on the team follows the standard process. Different email templates could be crafted to match different audiences and align your content accordingly.

You can automate your sales campaigns at every stage of the buyer’s journey. There are some tools like PickyStory that e-commerce stores build, manage, and automate their sales processes at every stage. All of this will ultimately lead to improved sales processes.

#4: Generate and Nurture Leads

Did you know more than 30% of sales-related activities can be automated? 

maximize sales with analytics
mckinsey.com/capabilities/growth-marketing-and-sales/our-insights

These activities include following up, pipeline management, and other administrative tasks. All of these are critical yet time-consuming lead nurturing activities.

If you own a business, then you must know that lead generation is key to your business’ growth. By automating all your lead-generation activities, you can invest efforts in crafting strategies that generate more promising leads. More prospects lead to more customers.

#5: Personalize the Customer Journey

Companies that leverage personalization have the potential to generate 40% more revenue due to maximized sales.

sales automation and analytics
Source: mckinsey.com/capabilities/growth-marketing-and-sales

Learning and leveraging personalization can be the difference between creating messages that fly past your audience or you crafting high-performing sales campaigns that your audience may find irresistible. The more attention your campaign or messages get, the higher your sales get.

In fact, personalization is key to every business in the modern world, where customers have become too demanding and choosy. More than one-third of customers want more personalization with the brand they shop from. 

As mentioned above, sales analytics tools help collect highly relevant customer data. You can use this data to curate personalized messages relevant to your prospects or customers. Then, you use automation to deliver the right, personalized content to the right audience at the right time. This results in increased e-commerce sales and an outstanding customer experience.

#6: Increase Referrals and Customer Satisfaction

Referrals from family, friends, and colleagues are one of the most trusted forms of advertising. Making your shoppers recommend your brand will supply you with highly effective leads. 

In order to secure referrals, you’ve to provide customers and prospects with pleasing shopping experiences. Also, people prefer brands that understand their unique needs and walk the extra mile to keep them happy. In short, they want personalization!

Sales automation makes it easy. You can send customized messages or emails based on customers’ preferences to keep the communication relevant. This results in sales conversations effectively.

What’s next?

As you see, automation and analytics can make a huge difference in your sales. In fact, these are keys to staying competitive and succeeding in today’s e-commerce marketplace. It’s critical to every business, regardless of its size and industry.

So, choose the best tools for sales automation and analytics to get the right data and craft informed sales strategies.

Grow your sales with high-performing deals.

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  • Topics: Sales and Conversions

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