Shopify product filters: The competition for customers between Shopify stores can be intense. Even a slight change to your online store can make a huge difference and put you a step ahead of your competition. For instance, consider your product catalog.
If you have a large number of products, you need to make sure your customers can easily navigate through them, or they will turn elsewhere. Plus, your shoppers don’t want to spend lots of time searching only to discover that the product is out of stock or unavailable.
From a customer’s point of view, it’s really not a good feeling, and this means bad business. But with Shopify product filters, you can easily reduce browsing time, ensure faster conversions, and offer a smooth shopping experience.
In this article, we’ll define Shopify product filters, the types of filters, and tools to enhance product filter options.