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An Intro to Shopify Product Filters: Tools, Tips, and Tricks

Shopify product filters: The competition for customers between Shopify stores can be intense. Even a slight change to your online store can make a huge difference and put you a step ahead of your competition. For instance, consider your product catalog. 

If you have a large number of products, you need to make sure your customers can easily navigate through them, or they will turn elsewhere. Plus, your shoppers don’t want to spend lots of time searching only to discover that the product is out of stock or unavailable.

From a customer’s point of view, it’s really not a good feeling, and this means bad business. But with Shopify product filters, you can easily reduce browsing time, ensure faster conversions, and offer a smooth shopping experience.

In this article, we’ll define Shopify product filters, the types of filters, and tools to enhance product filter options.

What are Shopify product filters?

Shopify product filters allow your customers to narrow down their product search with details such as price, color, reviews, size, and more. This lets buyers find the exact product they want without spending lots of time searching.

Such a quick search experience makes it easy for buyers to checkout quicker and for you to minimize drop-offs.

Why is it important to use Shopify product filters?

Implemented properly, filters can help shoppers search through many products to choose the ones that suit their needs.

This allows you to give a great product search experience for different shoppers. Some may want to find the correct size, and others may only select items with great reviews. Whatever their preferences, your customers can refine their search based on it and land on the product page they’re looking for faster.

What does it mean for your business? For retailers with many SKUs, optimizing your product filters enables seamless product discovery. Also, it helps increase product views, customer engagement, and sales.

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What types of Shopify product filters are available?

You can integrate several product search filters into your store’s search. However, some filters are more widely used than others. Let’s take a look at them.

Price filter

The absence of a price filter on your site means that shoppers can’t select products within their budgets. A study revealed that 80% of users apply price filters, irrespective of the product type they need. It goes to show that customers expect a price filter. And if they can’t use it, they’re left feeling disappointed and frustrated. 

Color filter

Without a color filter, it would be impossible to get a product list with only those colors a shopper prefers. It also means that your product lists would only contain many items in unwanted colors. 

Hence, it’s best to set up a color filter so customers can refine products by color and find the items they truly need, rather than being overwhelmed as they browse through hundreds of products in your store.

Review filter

Many shoppers depend on great reviews as a proxy for “good quality”. Therefore, when a customer searches a product list and is uncertain about a product, they’ll search for reviews just to be sure. 

That means they will want to filter product lists by user reviews average. Without review filters, shoppers who don’t know much about a product will struggle to pick suitable items.

Product type filter

If you sell different categories of products, you can let your customers find products based on the type.

Let’s say you run a furniture store; some of your store visitors may want kitchen shelves while others may want shelves suitable for a living room. Whichever the case, this filter helps shoppers effectively search products based on what they are looking for.

Enhance Shopify product filter options with an app

To enhance customer experience and boost sales, you need the best Shopify product filter apps. These apps can help you boost conversion by organizing your products into collections. This, in turn, would make it easy for shoppers to find a set of products seamlessly. Here are some options:

#1 Product filter & search

Product filter & search is one of the top Shopify product filter apps. It features several filtering options for your customers. Customers can filter by vendor, collection, rating, size, color, product tag, and more. Also, you can add a discount option to help those searching for a deal find the best in your store. 

Source: apps.shopify.com/product-filter-search

Top features:

#2 Live Search & Smart Search

Live search and smart filter can help you guide shoppers to the product they need. Also, the results shown are delivered in real-time. You can choose to improve these results with the use of product filtering.

shopify product filters
Source: apps.shopify.com/live-search

Top features:

#3 Collection Filter & Search Bar

Collection Filter & Search Bar is a robust, all-round solution merging search, filter, and merchandising abilities. This app helps your shoppers find the ideal products instantly. Using this app, you can promote top-selling products to boost sales. 

shopify product filters
Source: apps.shopify.com/ultimate-search-and-filter-1

Top features:

Examples of Shopify product filters

If you’re wondering how product filters can improve your store’s aesthetics, usability, and overall performance, here are a few examples of e-commerce storefronts that have utilized product filters to improve their store’s shopping experience. 

#1 Colour Pop

Colour pop’s product filtering design is conventional and detailed. For example, if you want to buy face powder, you’ll see several product filters, including skin tone, rating, and more. You can also narrow down your search by color. 

Let’s say you select “pretty fresh face powder type,” you’ll see over eight different skin tones. Shockingly, over 32% of online stores don’t have this feature. Now imagine how time-consuming and difficult shopping can be in those stores.

Source: colourpop.com

#2 Skinny Dip

Skinny Dip’s auto-complete search experience is exceptional. When searching for a product (e.g  a bag), SkinDip instantly displays a list of suggestions. Also, there’s a product filter section on the left area of your screen. You can choose from “Color,” “Price,” or “Brand.”

Source: https://www.skinnydiplondon.com

#3 Gymshark

Gymshark helps shoppers filter their preferred products with its amazing product filtration systems.   You can choose from categories like “New releases,” “Best sellers,” or “Fresh adapt fits.”

Also, the Shopify product filters option for each category are at the top part of the site. This feature makes it easy for customers to refine their search easily. Gymshark still keeps the store manageable and maintains a neat and organized website design despite providing several filter options.

shopify product filters
Source: gymshark.com

A final note on Shopify product filters

When you have hundreds of products on your Shopify store, it’s important to streamline the product search process. This way, your customers can filter products they need and leave out products they don’t want to see.

Importantly, you need to carefully consider your own product catalog to determine which filters will provide your customers with the best shopping experience. Of course, you may also want to set different filters for different product collections. 

Use the Shopify product filters and apps we’ve listed to give shoppers the ability to quickly find what they’re looking for. The faster they can find products they need, the more they’re likely to spend. And that means more sales, increased revenue, and happy customers.

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

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