When thinking about how to do a flash sale, the question of time always comes up. You see, there is a good time and a great time to run these sales.
According to data, evening flash sales average 23% more sales. Likewise, evening flash sales events are nearly 10% more effective than lunchtime ones. Please note that “evening” flash sales entail running the sale after 3 pm.
Additionally, two-hour flash sales show a 14% higher transaction rate. Three-hour flash sales perform the best at 59%.
What does this data mean?
It means that offering a shorter time window creates a much more effective strategy for a flash sale than, say, a 24-hour one.
So, the next time you think about running a flash sale, why not aim for the 3 pm to 6 pm window in the timezone for a majority of your customers?