How to use a Shopify upsell popup to encourage your customers to spend more

It’s an age-old question, how can you get customers to spend more? It certainly isn’t easy, but there are a few tricks and techniques you can use that will help get the job done. In this article, we are going to talk about how you can use a Shopify upsell popup to encourage your customers to spend more. You’ll find out the secrets to unlocking powerful upselling popups that will get customers to spend more and improve your Shopify store’s bottom line.

So, stay tuned because we have lots to cover!

What is upselling on Shopify?

Upselling has become a catchphrase in the retail world. Generally speaking, upselling means getting customers to spend more on every purchase. Now, upselling doesn’t mean forcing more items on your customers. Instead, Shopify upselling is about enticing your customers to spend more than they had originally thought.

Consider the following example:

A customer visits your Shopify store to shop to buy a book. They’ve only got one book in mind, and they find the product page and select the paperback version. However, they then see that the same book is available in hardcover. Sure, it’s more expensive, but it’s also available for 10% off. 

In this example, the customer opted to choose an upgraded version of the initial product they were looking at. Consequently, the customer spent more money than originally anticipated. This situation is a great example of upselling in the e-commerce world.

What is a Shopify upsell popup?

As their name suggests, popups are messages that appear on your screen at specific points. These messages are notorious for being annoying, but they can be quite effective if you use them appropriately and sparsely. 

Shopify upsell popups are messages that appear whenever your customers click on a product listing, move to the checkout page, or browse through your Shopify store’s collections. Popups provide customers with helpful suggestions about other products they might want to check out or alert them about special deals and offers.

Please note that popups can become a nuisance if you overuse them. Thus, you must ensure that your Shopify store doesn’t overuse popups. You must also avoid cluttering the screen with countless popups. The last thing you want is to fill the screen with too many messages and scare your customers away out of frustration.

A good rule of thumb is to keep Shopify upsell popups to one per screen. Also, keeping these messages to the side avoids distracting your customers from focusing on the products they view. Finally, make sure your customers can easily hit the “X” button to close the popup.

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Why does a Shopify upsell popup appear on the screen?

There are various conditions that will trigger a Shopify upsell popup. So, let’s take a closer look.

#1 Time spent on a page

The most annoying popups are instantaneous. In other words, windows or messages that appear as soon as you enter a page or site. This practice is highly irritating and can cause your customers to leave your site. A much better approach is to have popups appear after users spend a specific amount of time on a page or site. 

For instance, a popup can appear after 10 or 15 seconds. There are two reasons for this delayed appearance. First, most customers close ads or move to another page after about three to five seconds. Therefore, spending more than five seconds means the user is truly interested in the ad. Second, delayed popups help the customer focus on the product and the Shopify upsell popup. This approach allows the customer to focus on the popup’s offer.

#2 Adding an item to the cart

Another great approach is launching popups when customers add items to their cart. The Shopify upsell popups may display suggested items or present special offers. These offers may include bundles, discounts, free shipping over a certain amount, or limited-time deals. The popup’s aim is to entice the customer to add more items as they are about to complete the transaction.

#3 Leaving the store

Shopify upsell popups can appear when the customer attempts to leave the store. In particular, this happens when the customer doesn’t complete a purchase. Nevertheless, popups can also appear following a completed purchase. 

For example, a popup offering a discount code or special offer may entice transaction completion. Also, popups may display messages like “offer valid until…” or “products reserved for….” These popups aim to give customers a sense of urgency. In other words, they have a limited time to complete their purchase before losing their cart.

#4 Page scrolling

Shopify upsell popups can appear when customers scroll down the page. As they make their way down, notifications may appear with offers, codes, bundles, or other relevant information. A great way to urge customers to purchase is a “low stock” notification. For instance, customers scrolling down a collections page may get a “low stock” notification. Thus, the popup urges customers to complete their purchase while supplies last. 

Please remember that Shopify upsell popups should not litter the screen. Doing so may have the opposite effect. So, it’s crucial to limit popups across your site.

What are the best examples of Shopify upsell popups?

Let’s take a close look at three great examples of Shopify upselling popups.

#1 Upselling with multiples of the same product

When you use Shopify, upsell popups, bundles, and discounts can combine to create a powerful impact. Bundles provide customers with discounts since purchasing multiple items enables them to save more on individual items. 

shopify upsell popup

In this example, the customer is viewing the product page of the yellow t-shirt. When they click on “add to cart”, a popup appears offering a pack of t-shirts for a discount. While customers do get this deal for a small discount, it benefits you as the merchant as well – they are making a larger purchase overall, and you are selling more products.

#2 Upselling with additional products

A great place for Shopify upsell popups to appear is when you add a product to a cart. When customers choose a product they like, a popup immediately appears with a great offer. This offer can be a bundle, discount, or recommended product.


A fabulous example of this approach is RochiLou. This baby products supplier uses cart popups extremely well. When customers choose an item to add to their cart, a popup suggests adding related products as well. 

If your customers are unfamiliar with your products, a deal like this doesn’t just help to boost your bottom line, it helps to guide your customers in understanding what products they need to add to their order.

#3 Upselling with product add-ons

Matsudai Ramen is a popular food brand. This brand leverages its online presence to provide restaurant-quality meals to its customers. Customers can choose a wide range of food products. When customers choose a specific food item for their cart, a popup suggests additional items. These items are complementary to their original purchase. 

Here is a look:

shopify upsell popup

This popup message allows customers to choose precisely what they want. As you can see, selecting a ramen meal triggers a list of recommended products. Customers can choose any of the suggested items they wish to purchase. This approach fosters customization while increasing upselling opportunities.

What are the best practices for using a Shopify upsell popup?

When using Shopify upselling popups, it’s advisable to keep the following best practices in mind.

1. Suggest what customers want. Please ensure that your popups offer something customers want and not random products. 

2. Set clear goals. It’s important to define a popup’s purpose. Shopify upselling popups intend to generate more sales. Therefore, your Shopify store’s popups must focus on delivering bundles, combos, and other deals.

3. Choose the right format. Popups come in different formats. The best format is one that doesn’t interfere with the product page. You can use sidebars, slide-in, full-screen, mid-screen, or even spin-the-wheel popups to get your message across.

4. Add user-friendly popups. You can tailor upselling popups to suit specific situations. For instance, newcomer deals, returning customers, or low-stock notifications can urge shoppers to complete transactions.

5. Match popups to site design. Shopify upsell popups should match the site’s overall color scheme, font, and layout. While contrasting is highly useful, it’s important to maintain the same design approach.

6. Ensure popups stand out. Popups should display in the most visible areas. This reason explains why you must not clutter your customers’ screens.

7. Be short and sweet. Great popups have the right amount of text. Adding too much text can cause the core message to get lost. Short and sweet popups save things like “save 20%” or “buy now, get 10% off.”

8. Make sure popups have value. Useful popups provide value. This value can be discounts, free shopping, loyalty points, codes, early access to sales, etc. 

9. Use engaging visuals. While text-only popups can be effective, utilizing engaging visuals helps cement your popup’s message.

10. Utilize mobile-friendly popups. Shopify upselling popups should display well on mobile devices. Otherwise, your customers may have a negative experience while browsing on a mobile device.

11. Make it fun. Upselling tactics like “spin the wheel” or “scratch coupons” can make the popup experience much more enjoyable.

12. Include countdowns. Popups can include countdown times to urge customers to act before time runs out. This approach creates the effect of “limited time” or “exclusive” offers.

13. Allow customers to close popups easily. The last thing you want is for popups to become a nuisance. Thus, it’s a great idea to give customers the opportunity to close popups whenever they like.

14. Be consistent. It’s highly important to avoid placing popups in random locations. It’s extremely useful to place popups in the same location throughout your store. Surprising customers may have a detrimental effect on your overall sales efforts.

How does PickyStory power your Shopify upsell popups?

With PickyStory, it’s easy to create upsell popups to display throughout your store. All you need to do is create a regular bundle deal, then select to display your deal as a popup rather than a static widget on the page. You can add an optional discount, or simply use the popup as an opportunity to offer more products to your customers. 

The best part is that the popups are so easy to set up – it just takes a couple of minutes and a few clicks. You don’t need any coding experience, just select the products you want to offer, add an optional discount, and update the title/messaging of the deal. It’s that easy! 

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Summing up

Boosting your Shopify store’s sales and profitability doesn’t have to be a complicated matter. With a Shopify upsell popup, you can easily upsell your customers without irritating them. The best part is that you’ll offer them a valuable deal. With PickyStory, you can create classy popups your customers won’t be able to refuse.

So, what are you waiting for?

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

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