Do you know that mastering urgency in sales might just be what you need to improve conversion rates?
Yes, urgency works! We all know that Black Friday and Cyber Monday deals bring massive returns –$8.9 billion on Black Friday deals and $10.7 billion on Cyber Monday specials in 2021. And that’s because once those deals expire, shoppers will need to wait at least a year to get another good deal.
So, to get the best deals, shoppers pull out their wallets, eager to hit the “buy” button. They feel compelled to act immediately because they know they’ll miss out if they don’t.
Now consider this: What if you could build this same momentum all year long and continuously increase the sales more than ever before?
Yes, it’s possible. You can build urgency in your retail store at any time of year. In this article, we will explore ways to use urgency in sales to increase e-commerce revenue.