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Best 12 Shopify Apps For Subscriptions [2023]

Shopify subscription app: Shopify has recently begun an exciting expansion beyond the simple one-time purchase platform that many merchants are currently limited to. New APIs and tools are now available that will allow for the development of subscription experiences that integrate directly with the Shopify Checkout. 

As subscription programs are incredibly common among merchants (for good reason), demand for Shopify subscription app options has increased significantly.

Let’s dive into what a Shopify subscription app is, how it can help your store, and which are the top Shopify subscription apps currently available.

What is a Shopify Subscription App?

Subscriptions allow you to sell products to your customers on a recurring basis. Within the Shopify app store, you can find many apps that will help you to manage your subscriptions through your Shopify admin account. For example, you can use a Shopify monthly subscription app to set up a customer with a repeat order that’s fulfilled every month. Using a Shopify membership app, the frequency of the subscription and product information is stored and managed by the app.

Why is Shopify Good for Subscriptions?

Shopify is one of the top e-commerce platforms for merchants all over the world. If your products are available via subscriptions (or you want to move to a subscription model), Shopify is a great platform for subscriptions due to the many apps that are supported.

If you’re planning to sell your products via subscriptions on Shopify and want the ability to see information about your subscriptions, you will need to install one of the many subscription apps for Shopify. Once you set up subscriptions in your store, use a Shopify app to manage subscriptions, view order details, and more.

What are the Advantages of a Subscription Model?

It may take some time and research to decide whether a subscription model is the right path forward for your e-commerce business. Assessing the pros and cons of such a model can help you to determine whether a Shopify membership app could work for you. Let’s start with the advantages:

#1 Improved customer retention

It almost goes without saying that one of the major benefits of a subscription-based model is better retention of your customers. Given that it’s substantially easier to sell to existing customers than find new ones, a subscription model is the perfect way to keep your customers coming back for more.

#2 Business consistency

Another major benefit of subscriptions is that they help you predict what your monthly orders are going to look like. By anticipating demand, you can ensure that your inventory is adequately equipped, you can set up shipping ahead of time, and save yourself many order fulfillment-related headaches.

#3 Simple and user-friendly

Not only does a subscription model make things easier for you as a merchant, it does the same for your customers. Customers don’t have to remember to visit your store and place an order, and they can budget in advance given that they know their monthly subscription cost. Happy customers are the best customers.

That said, there are also some disadvantages to subscription models, or settings where a Shopify recurring payments app might not benefit you as a merchant:

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What are the Disadvantages of a Subscription Model?

#1 Sign-up hesitancy

New customers visiting your store might not hesitate to make a one-time purchase, but encouraging customers to sign up for the commitment that comes with a subscription can be somewhat more difficult. You may need to start with an incentive such as a half-price first order, or something similarly attractive.

#2 High cancelation rates

Although one of the benefits of a subscription model is more stable and predictable revenue, one of the elements you can’t predict is your cancelation rates. Customer turnover is part of any business, and those running a subscription model are equally subjected to it.

#3 The need to keep it fresh

With increased competition in the subscription market, it can be difficult to keep your customers engaged and stop them looking elsewhere for something fresh. It takes a lot of time and effort to think of ways to keep your subscription model relevant, new, and engaging for your customers.

Types of Shopify Subscription App

There are several different types of Shopify subscription app and business model. Let’s take a look at the three main varieties:

#1 Replenishment

This type of subscription model focuses on saving customers time, by replenishing supplies such as groceries. Most of these subscription models allow customers to customize the items they receive, or have default items selected for customers who forget or choose not to customize their subscription.

#2 Curation of products

With this subscription model, customers are provided with a selection of products that they did not choose, and are becoming particularly popular with fashion merchants like StitchFix. These “surprise” subscriptions are an effective way of keeping things fresh for your customers; the element of not knowing what they are receiving adds intrigue.

#3 Membership

A membership-style subscription gives your customers access to something once they subscribe. These have become incredibly important for media providers such as Netflix and Hulu. Rather than charging an annual fee (which may seem expensive to new customers), they charge a much lower monthly rate, encouraging customers to stay signed up.

What Should You Look for when Choosing a Shopify App for Subscriptions?

Due to the rapid increase in the popularity of Shopify subscriptions, there are now numerous Shopify recurring payments app options that can help you manage your subscriptions. So, what should you be looking for in the best subscription app for Shopify? 

While some of it comes down to personal preference and choosing an app that meets your specific use case, there are also some features that you may want to make sure are included with your Shopify membership app of choice.

It’s worth noting that some subscription apps charge a transaction fee; make sure you do your research and find a Shopify membership app with a plan that suits your budget. 

You also need to think about whether you are planning to offer discounts with your subscriptions. If so, make sure you find a Shopify recurring payments app with this feature.

The 12 Best Shopify Apps for Subscriptions

To help you find the best subscription app for Shopify, we’ve put together a list of 12 great options that you may want to check out.

app Name

PRICe

Free trial

number of reviews

rating

support

Appstle

Starts at $10/month

Free up to $1000 in subscription sales

1613

5.0

Email

Bold Subscriptions

$49.99/month

60 days

267

4.3

Email

Huckleberry Subscriptions

$49/month

Free plan available

62

4.9

Email

Loop Subscriptions

$5/month + 10% transaction fee

Free plan available

75

4.9

Email

Native

$9/month

30 days

79

4.7

Email

Ongoing Subscriptions

Free with 2% transaction fee

No

113

5.0

Email, chat, phone

PayWhirl

Free with 3% transaction fee

14 days

168

4.9

Email, chat, phone

Recharge

Free with 1% and 10c transaction fee

No

1420

4.8

Email

Seal

Free plan available

30 days

485

4.9

Email, phone

Skio

$399/month

14 days

89

4.9

Email

Subscriptions by Yotpo

Free until $500 in subscriptions

No

12

5.0

Email

Subscriptions Recurring Orders

Free plan available

No

86

5.0

Email, chat

#1 Appstle Subscriptions – Best Shopify subscription app

Appstle Subscriptions boasts no transaction fees (for any plan), is GDPR compliant, and makes it easy to manage and customize your subscription services. This app is one of the most sophisticated subscription apps currently available, with inventory forecasting features as well as the ability to offer multiple and tiered discounts for your customers.

shopify subscription app
Source: apps.shopify.com/subscriptions-by-appstle

Rating: 5.0 stars (1613 reviews)

Price: Starter plan beginning at $10/month

2. Native Subscriptions

Native Subscriptions (by Thimatic) gives merchants the ability to set up recurring orders, manage subscription payments, and create a seamless checkout experience for customers. This Shopify subscription app integrates seamlessly into the Shopify checkout, and also offers merchants the ability to send purchase email notifications to customers based on their subscription preferences.

shopify subscription app
Source: apps.shopify.com/native-subscriptions

Rating: 4.7 stars (79 reviews)

Price: Starter plan from $9/month

#3 Recharge Subscriptions

Recharge Subscriptions is a user-friendly app that makes it easy to set up your subscription management services. Your customers will be able to view and manage their subscription preferences directly from your store via the customer portal and RechargeSMS. It also features integrated upselling techniques including the ability to add one-off products to each subscription.

shopify subscription app
Source: apps.shopify.com/subscription-payments

Rating: 4.8 stars (1420 reviews)

Price: Standard plan has no monthly fees, but does come with a 1% + 10c per transaction fee

#4 Seal Subscriptions

If you’re looking for a Shopify subscription app with advanced discount configurations, Seal Subscriptions is a great option. This app boasts some very helpful features, like inventory forecasting, automatic product swaps, and the ability to reschedule or skip subscriptions. It’s also compatible with Shopify Payments, Authorize.net, and PayPal Express gateways.

Source: apps.shopify.com/seal-subscriptions

Rating: 4.9 stars (485 reviews)

Price: “Rising Star” plan starts at $7.50/month; Free plan also available

#5 Ongoing Subscriptions

Repeat Kit Subscriptions by Adolab is free in the Shopify app store, making it a great option for merchants just getting started. This easy-to-use app offers tools for tracking and managing subscriptions and allows you to integrate frequency discounts. Repeat Kit Subscriptions allows you to turn any product in your store into a subscription, by displaying a “subscribe and save” option on your product pages.

shopify app subscription
Source: apps.shopify.com/repeat-kit-subscriptions

Rating: 5.0 (113 reviews)

Price: Free with 2% transaction fee

#6 Bold Subscriptions

Bold Subscriptions is a popular choice due to the fact that it is easy to set up and highly scalable as your brand grows. This app also delivers a streamlined customer experience and is easy to navigate for the buyer, which many users appreciate. 

best subscription apps for shopify
Source: apps.shopify.com/bold-subscriptions

Rating: 4.2 (267 reviews)

Price: $49.99 +1% of orders containing subscription products

#7 Huckleberry Subscriptions

If you’re based in Japan, Huckleberry Subscriptions is an app designed exactly for you and your audience. Huckleberry is a well-regarded developer of apps and has a number of highly-rated apps on the Shopify app store, including their app for store subscriptions. Huckleberry Subscriptions is easy to use and also has integrations with many other third party apps like Klaviyo. 

top shopify subscription apps
Source: apps.shopify.com/huckleberry-subscription

Rating: 4.9 (62 reviews)

Price: Free plan with limited features available, paid plan for $49/month + 1% transaction fee

#8 Loop Subscriptions

Loop is a newer subscription app on the scene, and is a great addition to stores offering subscriptions across all industries. As well as supporting traditional e-commerce stores, Loop also offers subscriptions for stores with slightly different requirements, such as those selling digital products, gym memberships, etc. 

top subscription apps for shopify
Source: apps.shopify.com/loop-subscriptions

Rating: 4.9 (75 reviews)

Price: Free plan with limited features available, paid plans start at $5/month with a 1% transaction fee

#9 PayWhirl Subscription Payments

PayWhirl Subscription Payments is another great option for merchants looking for a subscription provider on Shopify. This app makes it easy for customers to manage subscriptions on their own, and also contains a lot of great automation features, like automatic failed payment messages to customers. PayWhirl is also easy to set up and integrates well with Shopify’s native checkout.

shopify recurring payment apps
Source: apps.shopify.com/paywhirl

Rating: 4.9 (168 reviews)

Price: $0 upfront plan available with a 3% transaction fee

#10 Skio Subscriptions

The team at Skio understands that many of their clients are migrating to the platform from alternative subscription app providers. They have made the migration process very simple, and even offer gradual rollouts – if you are unhappy with your current subscription app provider on Shopify, Skio is an easy one to switch to and won’t disrupt your operations. 

Source: apps.shopify.com/skio

Rating: 4.9 (89 reviews)

Price: $399/month

#11 Subscriptions by Yotpo

Recently, Yotpo released their own app for subscriptions on Shopify. Yotpo’s subscription app is easy to set up and very user friendly. It also features a self-management portal where your customers can manage their own subscriptions. If you already use Yotpo for other functionality, like loyalty programs, you can integrate the subscriptions element to identify your loyal buyers and encourage them to subscribe. 

shopify best subscription apps
Source: apps.shopify.com/yotpo-subscription

Rating: 5.0 (12 reviews)

Price: Free to install. Paid plans start when you exceed $500 in monthly subscription sales. 1% per additional transactions, no monthly fees.

#12 Subscriptions Recurring Orders

Subscription Recurring Orders is a Shopify subscription app from the team at Propel Commerce. This app is another that integrates well with Shopify’s native checkout, and also integrates will all of Shopify’s free themes and a majority of third-party themes. Also, your customers will have a portal where they can manage all of their subscription information. 

shopify best apps for subscriptions
Source: apps.shopify.com/propel-subscriptions

Rating: 5.0 (86 reviews)

Price: Free up to 150 subscriptions. Paid plans start at $4.95/month

Use a Shopify Subscription App to Boost Long-Term Sales and Revenue

With so many apps to choose from, it can be difficult to find a Shopify monthly subscription app to meet your business’s subscription needs. Hopefully, the list we’ve put together can help you find the Shopify recurring app that suits your e-commerce requirements.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

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Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

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Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

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