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Best 12 Shopify Apps for BFCM and the Holiday Season [2023]

Black Friday and Cyber Monday are just around the corner. So, this is a great time to stock up on the best Shopify apps to increase conversions and sales in your store this holiday season.

Covid-19 has raised a lot of uncertainty in the commerce world, but one of the most growing industries in these times has been e-commerce. Being an efficient and remote shopping outlet, eCommerce has grown even faster in sales. This year’s holiday season is predicted to break records in online shopping on Black Friday and Cyber Monday 2023.

With a whopping record of $28.9 billion in online holiday season sales in 2019, you wouldn’t want to miss the opportunity to skyrocket your sales this year. These best Shopify apps for BFCM in 2023 will help you take your store to the next level fast and easily so you will be as ready as can be.

Why is Shopify Good for Black Friday/Cyber Monday?

Shopify understands e-commerce trends, and knows that BFCM and the holidays is the peak period for online retail throughout the whole year. Even with all the extra traffic that Shopify sites draw during the major BFCM weekend, Shopify can withstand the extra traffic, and is robust enough to ensure your store keeps running smoothly amidst all the chaos. 

What Should You Look For When Choosing Shopify Apps for BFCM?

When Black Friday and the holidays comes around, it’s possible that your store has slightly different requirements than it does for the rest of the year. For this reason, you need to think about which apps can bring you the most value, and which to install for the BFCM period. 

In general, look for apps that: 

The 12 Best Shopify Apps for BFCM and the Holidays

Here are our Best Shopify apps for BFCM and the holiday season 2023:

app Name


Free trial

number of reviews




Free plan available

7 days



Email, live chat, video call


Free plan available

30 days



Email, chat, Zoom

Back in Stock +

Restock Alerts

Free plan available

14 days






Free plan available




Hextom Quick

Announcement Bar


Free plan available





External charges apply

Free to install






Free plan available



Email, live chat


Free plan available

15 days






14 days











Timer Bar


Free plan available




#1: PickyStory (Upsell Bundles)

BFCM is a great opportunity to attract new customers to your store. But, acquiring new customers can be nearly 70% more costly than selling to existing customers. 

The best Shopify apps for bundle upselling will help you increase your AOV (average order value) without crossing your budget. With PickyStory, you can upsell to your customers with a single click, by offering bundles of complementary, recommended, and higher tier products.  

best shopify apps for bundling
Source: try.pickystory.com

PickyStory provides a variety of ways to upsell your products using bundles, with no coding needed at all. In just a few clicks you can upgrade your store with these features:

Offering your buyers bundle options saves your customers time and money, making their holiday sales so much smoother and enjoyable. This is while the retailer increases the average order value and maximizes his earning for every dollar spent. So, this is a win-win opportunity you definitely should hop on.

Grow your sales with high-performing deals.

#2: PageFly (Page Builder)

Shoppers on BFCM are likely to be scrolling through many different online stores, while screening out the ones that don’t immediately catch their eye. The decision which ones to exit from are many times influenced by the design of your store – how clean the site is, how comfortable it is to scroll through or easy to navigate. This is why designing your site for BFCM is highly important for this holiday season

best shopify app to build pages
Source: pagefly.io

Pagefly makes this experience simple and accessible. Without having to spend time working on a custom code or hiring designers, Pagefly offers you an easy-to-use drag and drop tool that really, anyone can use. This can save you lots of time and money – abling you to focus on all your other holiday sales tasks.  

Here are some of Pagefly’s features:

#3: HubSpot

The holiday season is a great time to let your store shine. All you need now are tools that the best Shopify apps for e-commerce have to offer. One of the leading apps in the business right now is HubSpot, and their Shopify integration makes our list of best Shopify apps for BFCM.

shopify marketing app
Source: hubspot.com

HubSpot is an all-in-one software that includes plenty of some of the best tools for e-commerce, helping you push your store’s growth and increase your revenue, while your shoppers receive a high-quality shopping experience. 

Here are some of these tools:

#4: TrustPulse

Social proof has shown to have a huge impact on customers purchasing behavior. 97% of consumers say that online reviews impact their purchasing decisions. On BFCM this impact are bound to increase. The products that your customers want can go out of stock instantly, so they need to make decisions fast.

best shopify social proof app
Source: trustpulse.com

TrustPulse is one of the best Shopify apps for BFCM to increase sales, giving you a variety of social proof tools for your store. Their real-life event tracking and notification tools create a sense of FOMO for your visitors. Also, they can raise your store’s credibility by showing unbiased opinions and actions of your other customers. 

Here are some ways TrustPulse will help you create FOMO:

#5: Privy

The increase of online shopping on BFCM can bring on an increase of cart abandonments as well. As a retailer, it’s important to use the top strategies to keep your customer in your store and maximize conversions from your carts. The best Shopify apps of BFCM 2023 can help you re-capture your customer’s attention, and bring them back to your store.

marketing app
Source: privy.com

Privy will help you keep customers engaged in what your store has to offer, by providing you conversion, marketing email and SMS tools, without needing to use any coding.

Here are some of these tools:

#6: Reamaze

The holiday season sales can be hectic and overwhelming for your customers. 74% of people are likely to switch brands if they find their purchasing process too problematic. So giving your customers the best possible service during this time can increase your credibility and feeling of trust between you and your buyers.

help desk app
Source: reamaze.com

Reamaze is our choice for the best BFCM Shopify app for supplying all of the customer service tools you need to assure your customers have a pleasant shopping experience at your store. With quality tools that Re:amaze has to offer, your customers can receive the most top-notch attention and service during BFCM 2023.

Here are some features Reamaze has to offer:

#7: Shoelace

Creating a connection with your customers is one of the very important players in the success of your store. Having a customer leave your store empty-handed is a bummer, especially after spending so much time and effort on keeping them in your site.

Because of this, many retailers turn to retargeting – using ads and other tools to bring your customers back and complete their purchase.

ad retargeting

Shoelace is one of the best Shopify apps of 2023 as it is dedicated to help you retarget your customers in a variety of different and simple ways. Shoelace provides automated and ongoing ad journeys targeted specifically towards your audience and helps you increase conversion rates.

Here are some of the features:

#8: Free Shipping Bar (Hextom)

79% of US consumers say that free shipping would make them more likely to shop online. Free shipping has become a competitive necessity for online retailers. While there is a certain cost to offering free shipping, offering it has shown to increase sales by 50%-90%, thus making it a worthy offer. 

best free shipping app for shopify
Source: hextom.com

Shoppers on BFCM are likely to be scavenging for discounts on clearances. Installing a free shipping bar can make your site the main focus of your customers’ attention.

Free Shipping Bar provides an easy way to offer free shipping while targeting your customers’ specific data and persuading them to enlarge their sale in order to be eligible for your offer.

Here are some tools Free Shipping Bar offers:

#9: Countdown Timer Bar

It isn’t hard to imagine a situation where a customer visits your store, looks at your products and even reaches the check-out page, only to say “maybe later” and exit your store. BFCM is a hectic shopping time, so seizing the opportunity to create a sense of urgency can help you prevent your customers’ last-minute regrets.

countdown app
Source: tengrowth.com

Countdown Timer Bar is a hassle-free best Shopify app that will help you give your customers a sense of FOMO – making them want to stay in your store during their holiday season shopping frenzy.

Here are some features Countdown Timer Bar has to offer:

#10: Appstle

It’s critical to capitalize on the extra traffic your store sees over the BFCM period. One way to do this is by offering subscriptions  Appstle Subscriptions gives you a platform to do just this, and makes it easy to manage and customize your subscription services. This app is one of the most sophisticated subscription apps currently available, with inventory forecasting features as well as the ability to offer multiple and tiered discounts for your customers.

best shopify apps for BFCM
Source: apps.shopify.com/subscriptions-by-appstle

Here are some features Appstle has to offer:

#11: Back in Stock & Restock Alerts

We all know that inventory management can get hectic during the BFCM period, which is why an app that can communicate stock levels to your customers is so important. Back in Stock & Restock Alerts is one of the best apps for BFCM, as it notifies your customers when a product is back in stock. As a result, you can recover lost sales and convert abandoned carts. 

shopify apps for BFCM and holidays
Source: apps.shopify.com/back-in-stock-restock-alerts

Here are some features Back in Stock has to offer:

#12: Flowio

Flowio is another top Shopify app for BFCM and the holidays. This app allows you to combine email and SMS marketing to send targeted messages to your customers depending on which stage of your sales cycle they are at. 

The live chat aspect of the app sends targeted greetings to customers based on their behavior and provides you a channel for instant support, which is critical during the busy holiday shopping period. 

best apps for BFCM shopify
Source: apps.shopify.com/flowio

Here are some features Flowio has to offer:

Equipping your store with the best Shopify apps is always beneficial, but on Black Friday and Cyber Monday, this can be extra crucial. 

Pro tip: Prepare your store now with our recommended best Shopify apps for BFCM to make sure you don’t miss out on a potentially huge increase in sales these holidays.

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.


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