Shopify BFCM refers to the much-hyped number one shopping event of the year. You’re surely familiar with Black Friday and Cyber Monday. So, we won’t get too much into what these events are.
But how much do you know about taking advantage of these events as a business, not a shopper?
That is the million-dollar question!
Black Friday officially kicks off the holiday shopping season. So, it’s an event where shoppers want to maximize their dollars to get the best in deals. Consequently, retailers are ready with jaw-dropping deals and doorbusters.
Cyber Monday follows Black Friday. Retailers often move in-store deals to their e-commerce sites to continue generating sales. Savvy retailers know that offering different in-store and online deals are a great way to keep sales going. It’s quite common for retailers to “leak” BFCM sales in advance. They often do this to generate hype among shoppers.