[New product] Announcing PickyStory's next product -- Subscriptions 🔄

Best 12 Shopify Customization Apps For Your Store [2023]

Shopify customization app: In today’s highly competitive business landscape, differentiating your brand from the competition is a must. A one-size-fits-all approach won’t cut it. Your brand needs to stand out among its competitors. Thus, customizing your customers’ experience will make your Shopify store stand above the rest.

Customizing your Shopify store doesn’t have to be a complex endeavor. You can easily customize your Shopify store with the 12 best Shopify apps for store customization. These product customizer apps Shopify offers will integrate your brand’s identity into your store. 

So, let’s find out how customizing your Shopify store will keep your customers coming back!

What is a Shopify Customization App?

In essence, customization consists of tailoring product and store features to suit individual customer tastes and expectations. Shopify product and store customization boil down to two main aspects: product and store customization.

Product customization consists of fulfilling customers’ specific needs. For example, customers may seek special sizes, designs, or add-ons to the product. Also, product customization may extend to creating custom-order products with mix-and-match specifications.

On the flip side, store customization refers to services customers can tweak to meet their needs and expectations. For instance, gift wrapping and messaging services, specific delivery times and conditions, special pricing and shipping for overseas customers, and even displaying certain items based on region constitute store customization.

What are the Advantages of a Shopify Customization App?

Shopify product customization offers several key benefits such as:

On the whole, Shopify product customization improves your store’s performance by offering something that your competitors aren’t. Your customers will recognize and remember this, helping strengthen brand loyalty for your store.

What Should You Look For when Choosing a Shopify App for Customizations?

Often when customizing your products on Shopify, you have a specific functionality in mind. When it comes to choosing a Shopify app for customizations, make sure the app can definitely fulfill your needs (check with their support team first, if necessary). In addition, you should also check:

The 12 Best Shopify Customization Apps

When looking to boost your Shopify product customization, you must use the most suitable Shopify apps at your disposal. Here are a few ideas to help you get started.

app Name

PRICe

Free trial

number of reviews

rating

support

Custom Price

Calculator

$14.99/month

7 days

103

5.0

Email

Customify

$10/month

14 days

221

4.7

Email

Dynamic

Product Options

$9.99/month

15 days

251

5.0

Email

Infinite

Options

$9.99/month

14 days

3658

4.8

Email, live chat

Magic

Zoom Plus

$69 one time charge

Free plan available

183

4.6

Email

Personalized

Image Uploader

$9.99/month

7 days

150

5.0

Email

PickyStory

Free plan available

7 days

298

4.8

Email, live chat, video call

Printify

$9/month

Free plan available

3823

4.5

Email

Product

Options and

Customizer

$19.99/month

14 days

1086

4.8

Email, live chat

Sticky Add to

Cart BOOSTER

PRO

$8.99/month

14 days

1450

4.9

Email, live chat

Wrapin

$1.99/month

7 days

386

5.0

Email

Zepto Product

Personalizer



$9.99/month

15 days

5114

4.9

Email, chat

#1 PickyStory

Our first Shopify product customization app is PickyStory. PickyStory allows you to create a highly customized and personalized shopping experience for your customers, which is becoming more and more important in today’s e-commerce landscape. 

With PickyStory, you can create personalized product offers and deals based on the products a specific customer is viewing. You can offer upsells and cross-sells throughout your store, and even create product bundles that you sell as a single item. 

Source: apps.shopify.com/product-kits-bundles-pickystory

Top features:

#2 Product Options and Customizer

Our next Shopify product customization app is Product Options and Customizer by Product Customizer. This product customization app focuses on providing an unlimited number of customization options such as color variations, image swaps, calendar dates, drop-down menus, text boxes, checkboxes, and file upload areas. 

The customization options allow your shop to offer customers precisely what they want easily and seamlessly. This customization app blows past Shopify’s default three-option customization limit. Plus, your store can drive revenue by improving upcharges on specific product customization features.

Shopify customization app
Source: apps.shopify.com/product-customizer

Top features:

Grow your sales with high-performing deals.

#3 Custom Price Calculator

Calculating a specific price for custom items can be tricky. Custom Price Calculator by ApiPPA solves that issue. This Shopify product customizer app helps your store produce accurate pricing for custom items. The calculator automatically calculates and re-calculates prices based on customer inputs. 

Customers can choose whatever size or quantity they need and get a live quote. This great Shopify customization app can go on your product page without the need for coding. This great customization app will help drive your store’s revenue by upselling customized features.

Shopify customization app
Source: apps.shopify.com/custom-price-calculator

Top features:

#4 Personalized Image Uploader

If your Shopify store needs a robust image customization function, Personalize Image Uploader by Little Besides Me is your go-to choice. This great Shopify customization app allows customers easy image file uploading. 

Moreover, Personalized Image Uploader facilitates text input for easy order completion. Your customer can quickly provide their image files as part of a smooth transaction process.

Shopify customization app
Source: apps.shopify.com/image-uploader-dev

Top features:

#5 Dynamic Product Options

A highly customized Shopify store requires a solid pricing calculator. Dynamic Product Options by ITORIS does that and then some. Dynamic Product Options helps Shopify stores manage their customization options. 

In particular, this Shopify customization app handles all custom options like color and image swaps, specific quantities, and individual product features. Moreover, this customization app allows you to calculate pricing based on unique options, price tiers, one-time fees, and even absolute pricing.

Shopify customization app
Source: apps.shopify.com/dynamic-product-options

Top features:

#6 Sticky Add to Cart BOOSTER PRO

If you’re looking to facilitate your customers’ checkout experience, look no further. Sticky Add to Cart BOOSTER PRO is a Shopify customization app that makes it easy for customers to check out at any time. 

This Shopify customization app acts as a floating shopping cart, visible on every product page. With this feature, customers can browse your store’s product selection without needing to go to a separate page to check out. You can easily increase conversions and upsell with this great Shopify customization app.

Shopify customization app
Source: apps.shopify.com/sticky-add-to-cart-bar

Top features:

#7 Magic Zoom Plus

Magic Zoom Plus by Magic Toolbox is a Shopify customization app that allows your customers to enhance your product’s visuals. With this Shopify customization app, your product’s high-quality images magnify beautifully. 

Customers can easily hover over product images to get an improved view of product features. This apps boasts great integration with YouTube and Vimeo videos to complement the browsing experience.

Source: apps.shopify.com/magic-zoom-plus

Top features:

#8 Wrapin – Gift Wrap & Options

No store and product customization would be complete without gift wrapping and messaging options. With Wrapin by Prezen Tech, you can customize your Shopify store so your customers can add specialized gift wrapping and messaging to their purchases. 

This Shopify customization app allows upselling by boosting gift customization options. Your store can include free and paid gift wrapping and messaging options. Customers can consist of any type of customized message they wish.

Source: apps.shopify.com/wrapin-gift-wrap

Top features:

#9 Customify

Customify is a quick and easy product customization app that makes it easy for you to customize the products in your store. One of the main benefits of this app is that it allows your customers to see their customizations in real time, so there’s no confusion when it comes to how their product will look. 

With Customify, your customers can easily add their own designs to your products, or choose from images you have already uploaded. There’s also a translator tool that allows customers to translate their text elements into any language. 

best shopify customization apps
Source: apps.shopify.com/customify

Top features:

#10 Zepto Product Personalizer

Zepto Product Personalizer is an advanced Shopify customization app that lets you take product personalization in your store to the next level. With Zepto, customers can personalize their products and see a live preview of the changes they are making. 

Zepto then enables you to add advanced fields using conditional logic – you can change the price and add additional charges based on certain customizations, and make other adjustments as needed.

best customization apps for shopify
Source: apps.shopify.com/product-personalizer

Top features:

#11 Infinite Options

Infinite Options is an extremely popular app for product customizations on Shopify. While Shopify limits the number of variants for a given product to three, infinite options allows you to create additional fields for products with more variants. 

You can use the app to offer advanced product options, like calendars, checkboxes, dropdown menus, and more. You can also use Infinite Options to offer additional services or product add-ons, like gift wrapping, and charge an extra fee for this.

Source: apps.shopify.com/custom-options

Top features:

#12 Printify

Printify allows your customers to customize their own products, which are then printed on demand by Printify and sent directly to your customers. Print on demand apps like Printify are great because you don’t have to worry about paying for unsold stock or storing inventory in a physical location. 

Printify has a huge number of products to choose from, including clothing, mugs, stickers, accessories, tote bags, and even shower curtains! 

best product customization apps shopify
Source: apps.shopify.com/printify

Top features:

Build Custom Bundles with PickyStory

PickyStory helps you take product customization to the next level by allowing your customers to build their own bundles. Display a variety of products for your customers to choose from, then let them select their favorite products to put together a custom-built bundle. 

Source: try.pickystory.com

You can also customize your store with a beautiful, shoppable gallery, using PickyStory’s Shop the Look. Inspire your customers with gorgeous images of several of your products in action, then make it easy for them to add each of those products to their cart – in just one click! PickyStory both makes it easy to generate more revenue and create a beautiful and unique shopping experience for your customers.

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

MOST POPULAR

Back to top
pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos
Icon

Not enough sales?

Capture every drop of revenue with PickyStory's complete upsell platform.

See the MAGIC Live

PickyStory in action

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.<span data-buffer="">bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands