In essence, customization consists of tailoring product and store features to suit individual customer tastes and expectations. Shopify product and store customization boil down to two main aspects: product and store customization.
Product customization consists of fulfilling customers’ specific needs. For example, customers may seek special sizes, designs, or add-ons to the product. Also, product customization may extend to creating custom-order products with mix-and-match specifications.
On the flip side, store customization refers to services customers can tweak to meet their needs and expectations. For instance, gift wrapping and messaging services, specific delivery times and conditions, special pricing and shipping for overseas customers, and even displaying certain items based on region constitute store customization.