Over the years, Lush Décor has been inspiring clients with innovative home decor. At first, they started selling on Amazon and other third-party retailer sites before opening their own D2C e-commerce store in 2016. While most of their sales are made on Target, Amazon, and Wayfair, they use lushdecor.com to foster brand loyalty, boost customer retention, and build their own brand.
Like many home decor stores, Lush Décor’s products naturally come in sets – pillow shams, quilts, comforters, and more. It may seem easy to sell bundled products or sets online. But it can be time-consuming and tasking without the right tools.
To circumvent the issue, Lush Décor created “bundle” products to sell their sets. However, these products were not linked to the SKUs of the individual products within them. So when a customer buys one of these products, it leads to big inventory problems.
Although Lush Décor tried to manage the inventory manually, it quickly became a full-time job, limiting Lush Décor’s set offerings and meaning that their business was missing out on valuable sales, as they were unable to offer an extensive selection of all their kits and bundles.