Online retailers often offer discounts to boost sales and average order value. But there’s a catch, though. Without the right plan, discounts may undermine revenue and reduce your product’s perceived value. So how can you ensure discount pricing benefits your business? For starters, you need to set goals and know how to achieve them. But, more importantly, you must set up a discount pricing strategy and calculate the correct metrics to meet your goals.
This article will explain what a discount pricing strategy is, give examples of discount pricing strategies, and how to set up a discount pricing strategy in your e-commerce store.