Research shows that 40% of shoppers feel smart when they get the best deals.
Fair enough. But what happens when shoppers don’t feel like they’re getting the best deal?
When you overdo discounts, consumers stop feeling smart. They become dependent on your deals. As a result, you take away the rush that comes with getting the best possible deal.
So, what can you do about it?
Surprise your consumers. Use discounts sparingly. When you do, tell your customers they can get this great deal for a limited time only. Then, mean it. Don’t be afraid to let deals expire. When deals go unclaimed, customers develop FOMO (fear of missing out). They might miss out the first time. The next time though, they had better be ready!