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Shopify HubSpot Integration: How to Integrate Shopify with HubSpot

  • 5 minutes
Table of Contents

HubSpot is one of the best e-commerce tools on the market. Businesses across various industries have come to rely on HubSpot’s tools to manage customer data. Also, businesses of all sorts use HubSpot to turbocharge their marketing efforts.

That is why Shopify store owners cannot overlook what HubSpot has to offer. In this article, we’re going to look at Shopify HubSpot integration. We’re going to discuss the benefits of Shopify HubSpot integration along with the key benefits you can expect.

So, if you’re ready to learn how HubSpot Shopify integration can help you take your business to the next level, stay tuned!

What Is HubSpot?

HubSpot is a customer relationship management (CRM) software and inbound marketing platform designed to help businesses attract, engage, and delight customers. HubSpot offers a suite of tools to help businesses manage their marketing, sales, and customer service activities. These tools include:

#1: Marketing Hub

Includes tools for creating and managing landing pages, email campaigns, social media posts, and SEO optimization.

#2: Sales Hub

Includes tools for managing customer interactions, tracking deals and sales activities, and automating sales processes.

#3: Service Hub

Includes tools for managing customer service requests, creating a knowledge base, and automating support processes.

#4: CMS Hub

Includes tools for creating and managing website content, templates, and themes.

#5: Operations Hub

Includes tools for managing data, automating processes, and connecting HubSpot with other apps and tools.

HubSpot also offers a free CRM that integrates with all of its other tools. This CRM allows businesses to track and manage customer interactions, store customer data, and create custom reports and dashboards.

Does HubSpot Integrate with Shopify?

Yes! HubSpot integrates with Shopify. This integration allows you to sync your customer and order data between HubSpot and Shopify, create customized marketing campaigns and automate your sales and marketing processes.

The HubSpot with Shopify integration allows you to:

  • Automatically sync customer and order data between HubSpot and Shopify.
  • Use customer data to create personalized marketing campaigns, such as email workflows, targeted ads, and social media posts.
  • Track customer behavior on your website and use that data to improve the customer experience.
  • Set up abandoned cart workflows to automatically send reminder emails to customers who have left items in their shopping cart.
  • Create custom reports and dashboards to track your sales and marketing performance.
HubSpot Integration with Shopify
Source: https://shutterstock.com

What Are the Benefits of Shopify HubSpot Integration?

There are several benefits of Shopify integration with HubSpot:

#1: Streamlined Sales and Marketing Processes.

The HubSpot Shopify integration allows seamless communication between your Shopify store and HubSpot, making it easier to manage your sales and marketing efforts in one place.

#2: Personalized Marketing Campaign

With the integration, you can use customer data to create targeted marketing campaigns personalized to each customer’s needs and preferences.

#3: Better Customer Experience

By leveraging customer data from Shopify in HubSpot, you can gain insights into customer behavior and preferences, allowing you to deliver a more personalized and seamless customer experience.

#4: Improved Sales & Conversion

With HubSpot’s marketing automation tools, you can create targeted email campaigns, workflows, and other marketing efforts that can improve your sales and conversions.

#5: Enhanced Reporting & Analytics

With HubSpot’s reporting and analytics tools, you can track and analyze your sales and marketing performance, allowing you to make data-driven decisions to optimize your efforts.

#6: Automated Abandoned Cart Email

With Shopify and HubSpot integration, you can set up automated abandoned cart workflows in HubSpot that will send reminder emails to customers who have left items in their shopping cart but haven’t completed their purchase.

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How to Integrate HubSpot with Shopify

To integrate HubSpot with Shopify, there are two main ways you can go about this process.

First, you can merge both platforms by modifying the source code. Modifying the source code allows you to achieve Shopify and HubSpot integration. However, this process can be expensive and time-consuming. If you have the resources to make this integration work by modifying both platforms, you can create a highly customized e-commerce site and platform.

Second, the easy way to achieve Shopify HubSpot integration is by using an app. You can find this app at the Shopify App Store. Using this app allows you to avoid expensive coding to integrate both platforms. As a result, you can harness both platforms’ best features without spending a fortune.

Here’s how you can go about Shopify integration with HubSpot:

– First, create a HubSpot account if you don’t have one already. Then, log in to your Shopify account.

– Go to the App Store and search for the HubSpot app in Shopify. Click on “Add app” to install the app.

– After installing the app, you’ll need to connect your Shopify store to your HubSpot account. To do this, go to the HubSpot app in Shopify and click on “Connect.”

– You’ll be asked to sign in to your HubSpot account. Once you’re logged in, you’ll need to grant permission for the HubSpot app to access your Shopify data.

– Once you’ve connected your Shopify store to HubSpot, you can start using the integration to automate your sales and marketing efforts.

Integrating Shopify and HubSpot for Store
Source: https://apps.shopify.com/hubspot

With HubSpot and Shopify integration, you can use HubSpot for the following tasks:

  • Automatically sync customer and order data between Shopify and HubSpot.
  • Segment your customers based on their purchasing behavior and demographics.
  • Use HubSpot’s marketing automation tools to send personalized emails and messages to your customers.
  • Use HubSpot’s reporting and analytics tools to track the performance of your Shopify store and marketing campaigns.

As you can see, using Shopify and HubSpot integration allows you to manage customer data and create killer marketing campaigns. The best part is automating these processes so you don’t have to create marketing campaigns or manage customer data manually. You can see time and effort allowing you to focus on other critical business areas.

Shopify HubSpot Integration App

The HubSpot app developed directly by HubSpot allows you to achieve HubSpot Shopify integration. This killer app transforms your Shopify store’s information into powerful sales and marketing material. This material allows you to create effective marketing campaigns, reaching your target customers. Sync your Shopify store’s information with HubSpot’s key features.

Shopify App Integration with HubSpot
Source: https://apps.shopify.com/hubspot

Here’s what you can expect from the HubSpot Shopify integration app:

  • Connect your Shopify store to HubSpot
  • Analyze your Shopify data in HubSpot (default reports include average order value, lifetime order value, abandoned cart recovery, and more)
  • Automatically sync products, contacts, and orders (seen as “deals” in HubSpot) from Shopify to HubSpot
  • Segment contacts based on products (Marketing Hub Starter, Professional, or Enterprise only)
  • Automate e-commerce campaigns (Marketing Hub or Sales Hub Professional or Enterprise only)
HubSpot Integration Features with Shopify App
Source: https://apps.shopify.com/hubspot

Here are the top Shopify HubSpot integration features:

  • Sync and segment information by connecting your Shopify store to HubSpot’s database manager. Covert your store’s data into marketing tools that HubSpot uses to create tailor-made marketing campaigns.
  • Personalize and automate key tasks such as cart abandonment emails, email marketing campaigns, and more.
  • Collect data and generate customized reports to analyze key metrics such as cart abandonment, sales conversions, and goal comparisons, among other important metrics.

The Shopify HubSpot integration app is free to install and use. There are various paid plans. Consult with HubSpot’s customer service to get a customized quote based on your Shopify store’s specific needs.

Tips for a Successful Shopify HubSpot Integration

Here are some tips to ensure a successful Shopify and HubSpot integration:

#1: Set Clear Goals

Before integrating Shopify and HubSpot, define your goals and what you hope to achieve from the integration. This process will help you focus on the most important aspects of the integration and ensure that you leverage it to its fullest potential.

#2: Ensure Data Accuracy

  • To ensure accurate data syncing between Shopify and HubSpot, ensure your data is clean and up-to-date. This feature will help you avoid any discrepancies in your customer and order data and ensure seamless integration.

#3: Use Tags and Segments

Use HubSpot’s tagging and segmenting features to organize your Shopify customer data into groups. This feature will allow you to create targeted marketing campaigns based on customer behavior and preferences.

#4: Leverage HubSpot Workflows

Use HubSpot’s powerful automation tools, such as workflows, to create automated sales and marketing processes. For example, you can set up a workflow to automatically send an email to customers who have abandoned their cart or to follow up with customers who haven’t purchased in a certain amount of time.

#5: Monitor Performance

Use HubSpot’s reporting and analytics tools to monitor the performance of your Shopify store and marketing efforts. This tool will allow you to make data-driven decisions to optimize your efforts and achieve your goals.

#6: Seek Support

If you have any questions or issues during the integration process, don’t hesitate to reach out to HubSpot’s support team. They can help you troubleshoot any issues and ensure a successful integration.

As you can see, HubSpot integration with Shopify is certainly worth trying out. With HubSpot’s great customer service and tech support, you have a low-risk, high-gain proposition that can help take your e-commerce site to the next.

Conclusion for HubSpot & Shopify Integration

So, what’s the next step?

Take advantage of HubSpot’s free trial to check out its best features. In doing so, you’ll discover what makes HubSpot integration with Shopify such a powerful combination.

Take the time to check out with HubSpot has to offer your Shopify store. You’ll be pleasantly surprised to see how much you can automate your customer data management and marketing campaign tasks. Don’t forget that automation can save you time and effort, allowing you to focus on growing and improving your e-commerce site.

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  • Topics: Sales and Conversions

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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