Creating a lookbook involves several steps, from planning the content to designing the layout. Here are the main guidelines to follow when considering how to create a lookbook in Shopify:
Define the purpose and theme. The purpose may be to showcase a new collection or promote a particular style. Also, establish the aesthetic and ensure that it aligns with your brand’s overall identity.
Plan the content. Decide on the products to be featured in the lookbook and plan the accompanying content, such as descriptions, styling tips, and lifestyle imagery.
Gather the necessary resources. You will need a photographer, models, stylists, and other contributors who can help bring your vision to life, and equipment like cameras and lighting.
Shoot the photography. Schedule a photoshoot to capture the images that will be included in the lookbook. Be sure to style the products and models in a way that aligns with your theme and brand identity.
Review and select images. Choose your favorite shots and incorporate branding elements, such as the brand’s logo and color scheme, and ensure that the layout is visually appealing and easy to navigate.
Add the content. Add product descriptions, styling tips, and lifestyle imagery to the layout. Be sure to proofread the content to ensure accuracy and clarity.
Finalize the lookbook. Ensure that all elements are consistent with the brand’s identity and messaging. Once you’re satisfied, publish the lookbook on your website or social media channels.
Now, here’s the secret weapon you can use to take the guesswork out of creating a killer lookbook: PickyStory.
PickyStory’s “Shop the Look” feature is a tool that allows customers to purchase the items featured in a lookbook or outfit that they like. Basically, PickyStory can help turn your regular lookbook into a shoppable experience.
When a customer browses a lookbook and finds an image they like, they can click on the image and see the individual products that are included. They can then add these products to their cart from the popup, without having to search for them separately on the website. This feature can save customers time and increase the likelihood that they will make a purchase.