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Shopify Plus B2B: Is Shopify Plus Good for B2B? [Detailed Analysis]

Table of Contents

Updated: 3 June 2023

Shopify Plus is a game-changer for e-commerce sites seeking to enter or expand their presence in the B2B marketplace. With its comprehensive set of features and robust infrastructure, Shopify Plus offers a multitude of benefits.

Shopify Plus B2B enables businesses to seamlessly transition into the B2B space, providing personalized pricing, streamlined order management, and a dedicated wholesale portal. The platform’s scalability and integration capabilities cater to the needs of growing B2B operations. At the same time, its extensive app ecosystem allows for enhanced customization. By harnessing the power of Shopify Plus, e-commerce sites can unlock new opportunities, maximize their brand’s value proposition, and thrive in the dynamic B2B landscape.

If you’re ready to learn everything you need to know about Shopify Plus B2B, read on!

What Is Shopify Plus?

Shopify Plus is an enterprise-level e-commerce platform offered by Shopify, a leading e-commerce solution provider. It is specifically designed to meet the needs of high-volume and fast-growing businesses. Shopify Plus provides advanced features and scalability to accommodate large catalogs, high traffic, and complex business requirements.

Shopify Plus B2B is a great option for businesses looking to cater to the B2B marketplace. Before we get into the nuts and bolts of Shopify Plus B2B, check out our comprehensive guide on the ins and outs of Shopify Plus.

Why Is Shopify Plus B2B a Good Option?

Shopify Plus B2B is a powerful solution for businesses looking to enter the B2B marketplace and maximize their brand and value proposition. It offers a range of key features that enable e-commerce sites to effectively cater to B2B customers’ unique requirements. The following key features underscore why Shopify Plus B2B is a good option for e-commerce sites looking to serve the B2B marketplace:

#1: Scalability and Reliability

Shopify Plus is built to handle high-volume sales and can scale seamlessly as your business grows. It offers enterprise-level infrastructure, ensuring reliability and stability even during peak times. This is crucial for B2B businesses that often deal with large orders and complex customer demands.

#2: Customization and Branding

Shopify Plus B2B provides extensive customization options, allowing businesses to create unique, branded experiences. You can fully customize the look and feel of your website to align with your brand identity and value proposition. This helps create a consistent and professional image for your B2B customers.

#3: Multi-Channel Selling

Shopify Plus B2B enables businesses to sell through multiple channels, including online storefronts, mobile apps, social media, and marketplaces. This omnichannel approach allows you to reach B2B customers wherever they prefer to shop, enhancing your brand visibility and expanding your customer base.

#4: Flexible Pricing and Discounts

B2B transactions often involve negotiated pricing, volume discounts, and tiered pricing structures. Shopify Plus B2B offers advanced pricing features, allowing you to set up custom pricing rules based on customer groups, order quantities, or specific product categories. This flexibility ensures you can cater to the unique pricing needs of your B2B customers

#5: Customizable Ordering Workflows

B2B customers typically have complex purchasing processes that involve multiple decision-makers, custom pricing, and approval workflows. Shopify Plus B2B supports customizable ordering workflows, enabling businesses to accommodate these requirements. You can set up customer-specific catalogs, approval processes, and purchase order integrations, streamlining the buying process for your B2B customers.

#6: Robust Inventory Management

Managing inventory efficiently is crucial in B2B commerce. Shopify Plus B2B offers robust inventory management tools, including real-time inventory tracking, stock level notifications, and the ability to manage multiple warehouses or locations. This helps you ensure that you can meet the demands of your B2B customers and avoid stockouts or delays.

#7: Analytics and Reporting

Shopify Plus B2B provides powerful analytics and reporting capabilities, allowing businesses to gain deep insights into their B2B operations. You can track key metrics such as order volumes, customer behavior, and sales performance, enabling data-driven decision-making and optimizing your B2B strategies.

#8: Integration and Extensibility

Shopify Plus B2B integrates with a wide range of third-party applications and services. This allows businesses to extend the platform’s functionality and integrate with existing systems such as CRM, ERP, or fulfillment providers. Seamless integration ensures a unified B2B ecosystem and enhances operational efficiency.

discover b2b shopify sales for shopify plus
Source: https://www.shutterstock.com/

Advantages of Shopify Plus B2B

Shopify Plus B2B offers several key advantages over other enterprise-level solutions such as Magento, WooCommerce, or BigCommerce. Let’s take a look at why Shopify Plus B2B feature stands out over other enterprise-level solutions:

#1: Ease of Use

Shopify Plus B2B is known for its user-friendly interface and intuitive setup process. Getting started requires little to no technical expertise, making it accessible to businesses of all sizes. In contrast, platforms like Magento often require more technical knowledge and development resources.

#2: Scalability and Performance

Shopify Plus B2B is built to handle high volumes of traffic and transactions. It offers enterprise-level scalability and robust infrastructure that ensures optimal performance, even during peak times. This scalability is crucial for B2B businesses that may experience significant spikes in traffic and order volumes.

#3: Quick Time-to-Market

Shopify Plus B2B enables businesses to launch their online stores quickly. Its streamlined setup process, pre-built templates, and extensive app marketplace allow for faster development and deployment compared to other solutions. This agility is beneficial for businesses looking to enter the B2B market rapidly.

#4: Customization and Branding

Shopify Plus B2B provides extensive customization options, allowing businesses to create unique and branded experiences. Its theme editor and Liquid templating language allow businesses to customize every online store aspect. This level of customization helps establish a strong brand identity and differentiates it from competitors.

#5: Omnichannel Capabilities

Shopify Plus B2B supports multi-channel selling, allowing businesses to reach customers through channels such as online storefronts, mobile apps, social media platforms, and marketplaces. Its integrations and APIs facilitate seamless channel synchronization, ensuring a consistent customer experience and centralized management.

#6: Robust App Ecosystem

Shopify Plus B2B has a vast app ecosystem with thousands of third-party apps and integrations. This ecosystem provides businesses access to a wide range of features and functionalities to extend the capabilities of their online stores. It allows easy integration with popular payments, shipping, marketing, analytics, and more services.

#7: Security and Compliance

Shopify Plus B2B provides a secure and compliant environment for online transactions. It adheres to industry standards and best practices for data security. It offers built-in features such as SSL certificates, fraud detection, and PCI compliance. This ensures the protection of customer data and builds trust with B2B customers.

#8: Dedicated Support and Resources

Shopify Plus B2B offers dedicated support to its users, including 24/7 priority support, access to Shopify Plus experts, and a dedicated launch manager during the onboarding process. The platform also provides extensive documentation, educational resources, and community forums to assist businesses in maximizing their use of the platform.

b2b sales
Source: https://www.pexels.com/

Possible Drawbacks of using Shopify Plus B2B

While Shopify Plus B2B offers numerous advantages, it’s important to consider its potential drawbacks. Here are some possible drawbacks of using Shopify Plus B2B:

#1: Limited Backend Customization

While Shopify Plus B2B provides extensive frontend customization options, its backend customization capabilities are relatively limited compared to other enterprise-level solutions. This can be a limitation for businesses with complex backend workflows or unique requirements requiring extensive customization.

#2: Cost

Shopify Plus B2B has a higher price tag than regular Shopify plans and other e-commerce platforms. The cost of the platform, along with additional app subscriptions and customizations, can be a significant investment for businesses, especially those with tighter budgets or smaller operations.

#3: Transaction Fees

Shopify Plus B2B charges transaction fees for using third-party payment gateways. These fees can add up, particularly for businesses with high order volumes or large transaction sizes. The transaction fees can impact profit margins, especially for businesses with low-value, high-volume transactions.

#4: Dependency on Third-Party Apps

While Shopify Plus B2B has a robust app ecosystem, businesses may rely heavily on third-party apps to fulfill specific needs or functionalities. This can lead to increased costs, potential compatibility issues, and reliance on external developers or app providers for ongoing support and updates.

#5: Advanced Features and Customizations Require Development Resources

To implement advanced features or customizations beyond the platform’s out-of-the-box capabilities, businesses often require the assistance of developers. This can add complexity and costs, particularly for businesses lacking in-house technical expertise or limited development resources.

#6: Limitations in Internationalization

Although Shopify Plus B2B supports multiple languages and currencies, it may have limitations regarding complex internationalization requirements. Managing these complexities may require additional customization or workarounds for businesses operating in various regions with unique tax rules, localized content, or specific compliance needs.

#7: SEO Limitations

Shopify Plus B2B provides basic SEO features, but it may have limitations for advanced SEO strategies. Some businesses might require more control over technical SEO elements, such as URL structures, canonical tags, or schema markup. Optimizing for specific SEO requirements may require workarounds or additional development efforts.

#8: Limited Control over Hosting

Shopify Plus B2B is a fully hosted solution, meaning businesses have limited control over hosting infrastructure and server configurations. While this can alleviate technical management and maintenance tasks, it can also limit flexibility for businesses with specific hosting requirements or wanting complete control over their hosting environment.

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Is Shopify B2B Without Plus Possible?

E-commerce sites can effectively utilize the standard Shopify plans to serve the B2B marketplace, even without subscribing to the Shopify Plus platform. While there are certain limitations, businesses can still leverage the core features of Shopify to cater to their B2B customers. Here’s a detailed explanation:

#1: Product and Catalog Management

Shopify’s standard plans provide robust product and catalog management capabilities. Businesses can create product listings, categorize them, and manage inventory levels. This allows e-commerce sites to offer a comprehensive range of products to their B2B customers.

#2: Customization and Branding

Shopify’s theme editor and template system enables businesses to customize the look and feel of their online stores. Although not as extensive as Shopify Plus, standard plans still offer a range of customization options to align the store’s design with the brand’s identity.

#3: Order Management

Shopify’s standard plans include order management features that allow businesses to process B2B orders efficiently. Merchants can track order status, manage shipping, and handle returns and refunds. While the functionalities might be more basic than Shopify Plus, they still support essential B2B order processing needs.

#4: Customer Management

Standard plans provide customer management features, allowing businesses to maintain customer profiles, manage addresses, and track order history. This enables e-commerce sites to provide personalized experiences and manage the relationships with their B2B customers.

#5: Multi-Channel Selling

Shopify’s standard plans support multi-channel selling, allowing businesses to sell products on their online stores and social media platforms, marketplaces, and more. This expands the reach of the e-commerce site, enabling them to tap into B2B customers through various channels.

#6: App Integrations

Shopify’s extensive app marketplace offers a wide range of third-party integrations. Businesses can leverage these apps to extend the functionalities of their online stores. While not all apps might be available for the standard plans, many options exist to enhance B2B operations, such as integrating with accounting software, customer relationship management (CRM) systems, or marketing automation tools.

Limitations of Shopify B2B Without Plus

There are limitations to using standard Shopify plans for large-scale online stores in the B2B marketplace:

#1: Scalability

Standard Shopify plans have limitations in terms of scalability compared to Shopify Plus. As businesses grow and experience higher volumes of traffic and transactions, they may encounter performance issues or require more advanced infrastructure to handle the increased demand.

#2: Advanced B2B Features

Shopify Plus offers advanced B2B features designed for complex B2B requirements. This includes custom pricing rules, customer-specific catalogs, tiered pricing, and account management capabilities. These features are unavailable in standard plans, limiting the ability to cater to more sophisticated B2B needs.

#3: Customization Limitations

While standard plans provide customization options, they might not offer the same level of flexibility as Shopify Plus. This could be a limitation if businesses have unique workflows, complex pricing structures, or specific B2B requirements that require extensive customization.

#4: Dedicated Support

Shopify Plus offers dedicated support for its users, including priority access to customer support agents and guidance from launch managers. Standard plans might not provide the same level of personalized support, which could be a drawback for businesses requiring immediate assistance or facing complex issues.

Examples of Great Shopify Plus B2B Sites

The following e-commerce sites are great examples of Shopify Plus B2B stores:

#1: Gymshark

Gymshark, a fitness apparel brand, uses Shopify Plus B2B to cater to its wholesale partners. Their B2B site provides a streamlined experience for retailers, featuring custom pricing, volume-based discounts, and a seamless ordering process.

Source: https://us.shop.gymshark.com/

Here’s why we love this Shopify Plus B2B site:

Gymshark’s B2B site powered by Shopify Plus offers its wholesale partners a seamless and user-friendly experience. The platform provides a dedicated wholesale portal where retailers can easily browse products, access custom pricing, and place bulk orders. This streamlined experience enhances efficiency and convenience for Gymshark’s B2B customers.

#2: Native Union

Native Union, a technology accessories brand, utilizes Shopify Plus B2B to effectively serve its B2B customers. Their site offers personalized pricing, product bundles, and an easy-to-use wholesale portal to simplify the purchasing process for their partners.

Native Union
Source: https://www.nativeunion.com/

Here’s why we love this Shopify Plus B2B site:

Native Union utilizes Shopify Plus B2B to offer product bundles and custom configurations tailored to the requirements of their B2B customers. This feature enables Native Union to create bundled offerings, allowing wholesalers to easily purchase complementary products or customize their orders based on their specific needs. It enhances convenience and provides value to B2B customers.


GORUCK, a company specializing in rugged bags and gear, utilizes Shopify Plus B2B to offer a comprehensive B2B solution. Their B2B site includes features such as tiered pricing, account management, and custom product configurations to cater to their wholesale customers’ specific needs.

Source: https://www.goruck.com/

Here’s why we love this Shopify Plus B2B site:

Shopify Plus B2B enables GORUCK to provide a dedicated wholesale portal for its B2B customers. The portal allows wholesalers to create and manage their accounts, access personalized pricing, view order history, and streamline their purchasing process. This self-service capability enhances the overall B2B customer experience by providing easy access to information and order management tools.

Shopify Plus B2B Best Practices

Shopify Plus B2B offers a range of best practices to help businesses maximize their success in the B2B marketplace. Here are the best practices to consider:

#1: Customized Pricing and Discount Structures

Implement personalized pricing and discount structures based on order volume, customer type, or specific agreements. This allows you to cater to different B2B customer segments and provide competitive pricing that aligns with their purchasing patterns and needs.

#2: Dedicated B2B Portal

Create a dedicated B2B portal within your Shopify Plus store. This portal should offer features tailored to B2B customers, including personalized product catalogs, tiered pricing, account management tools, and streamlined purchasing processes. A dedicated B2B portal enhances the user experience and makes it easier for B2B customers to engage with your brand.

#3: Robust Product Information

Provide comprehensive and detailed product information, including specifications, dimensions, technical details, and relevant documentation. B2B customers often require in-depth product knowledge to make informed decisions. Ensure your product pages are informative, well-organized, and easy to navigate.

#4: Streamlined Ordering and Reordering Processes

Simplify the ordering and reordering processes for B2B customers. Implement features such as quick order forms, saved shopping carts, one-click reordering, and easy bulk ordering options. These streamlined processes save time and effort for B2B customers and encourage repeat purchases.

#5: Integration with Backend Systems

Integrate your Shopify Plus B2B store with backend systems like CRM software, inventory management tools, and ERP systems. This integration ensures seamless data flow, reduces manual tasks, and enhances operational efficiency. It allows you to centralize and automate processes like order management, inventory updates, and customer relationship management.

#6: Customer Segmentation and Personalization

Segment your B2B customers based on industry, buying behavior, or order history. This lets you personalize the shopping experience, tailor marketing campaigns, and offer targeted promotions. Personalization helps strengthen customer relationships, boosts loyalty, and improves customer satisfaction.

#7: Clear and Transparent Shipping Information

Provide clear and transparent shipping information, including estimated delivery times, shipping options, and tracking capabilities. B2B customers often have specific shipping requirements and need accurate information to plan their operations. Ensure that your shipping processes are efficient and provide reliable tracking updates.

#8: Support and Training

Offer comprehensive support and training resources for your B2B customers. This can include documentation, video tutorials, FAQs, and a dedicated support team. Empower your B2B customers to make the most of your platform, troubleshoot any issues they encounter, and provide timely assistance.

#9: Analytics and Reporting

Leverage the analytics and reporting features of Shopify Plus B2B to gain insights into your B2B customers’ behavior, purchasing patterns, and overall performance. Utilize this data to make informed business decisions, identify growth opportunities, and optimize your B2B strategies.

#10: Continuous Improvement and Optimization

Review and optimize your B2B strategies, processes, and user experience regularly. Monitor customer feedback, conduct A/B testing, and analyze performance metrics to identify areas for improvement. Continuously refine your B2B offering to meet the evolving needs of your customers better.

Conclusion for Shopify Plus B2B: Is Shopify Plus Good for B2B?

Shopify Plus B2B offers e-commerce sites an opportunity to elevate their B2B marketplace to new heights. With its robust features, including personalized pricing, streamlined ordering processes, and dedicated B2B portals, Shopify Plus B2B empowers businesses to deliver exceptional experiences to their wholesale customers.

The platform’s scalability, integration capabilities, and extensive app ecosystem provide the flexibility and efficiency needed to support the growth of large-scale online stores. By leveraging Shopify Plus B2B, e-commerce sites can take their B2B operations to the next level, offering seamless interactions, personalized services, and optimized processes that drive customer satisfaction and long-term success in the B2B marketplace.

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