Shopify Plus B2B: In the competitive business-to-business (B2B) world, getting a leg up on the competition is a crucial step toward achieving success. The best B2B suppliers can help their business partners reach a whole new level. To do that, B2B suppliers need a solid, robust e-commerce platform.
Enter Shopify Plus.
Perhaps you’ve heard of how Shopify Plus is a great way for large-scale businesses to serve their customers. But have you heard about how Shopify Plus can take a B2B supplier to the next level? In this article, we will discuss how Shopify Plus can help put your B2B head and shoulders above the competition.
So, let’s begin.
Shopify Plus is Shopify’s premium platform. It is Shopify’s most rugged and sophisticated version. Please note that it offers everything in the Shopify Advanced plan. The difference lies in Shopify Plus’s overall capabilities.
For retailers, Shopify Plus provides top-of-the-line capabilities that facilitate processing substantial transaction and traffic volumes. We are talking about hundreds of transactions per minute and thousands or even tens of thousands of visitors per hour.
For wholesales and international suppliers, Shopify Plus goes beyond these characteristics. Shopify Plus allows international suppliers the flexibility to offer products and services in no time. Shopify Plus’s flexibility gives wholesalers the opportunity to customize and tailor orders to meet their customers’ needs.
This is just the beginning.
Shopify Plus’s capabilities facilitate third-party platform integration such as CRM, ERP, or 3PL. These platforms are essential to a large company’s overall supply and inventory management. Therefore, large-scale and international suppliers need to rely on an e-commerce platform that seamlessly integrates into their current management systems.
Shopify Plus B2B features give companies the alternative they need at a fraction of the cost. Please note that Shopify Plus starts at $2,000 a month. This cost makes it far more cost-effective than other e-commerce platforms out there. Some of these platforms can cost tens of thousands of dollars during the implementation stage. Thus, B2B suppliers may end up with a substantial upfront investment for an e-commerce platform.
Also, Shopify Plus B2B features enable companies to get their e-commerce site running in a few weeks or even days. In contrast, other e-commerce platforms may take several weeks, even months, to get a new e-commerce site running. This difference makes Shopify Plus’s B2B features the most attractive alternative on the market.
The most impactful advantage of Shopify Plus for B2B companies is cost. Shopify Plus is, by far, the most cost-effective option on the market. Moreover, its cost-benefit ratio shoots through the roof when you compare its overall cost with the Shopify Plus B2B features and capabilities you get with the site.
In particular, there are three key advantages you get from Shopify Plus for B2B companies.
In the e-commerce world, scalability is the biggest concern for more B2B companies. As businesses grow, they need the flexibility to scale their operations to serve their customers better. However, some e-commerce platforms don’t always make scaling easy.
Shopify Plus for B2B companies facilitates scalability. Shopify Plus allows your company to handle large traffic and transaction volumes while maintaining the fastest site speeds on the market. Additionally, Shopify Plus can easily manage multiple brands, product lines, international sales, and even multi-language sales.
Shopify Plus can do this by enabling you to create multiple storefronts. For instance, international wholesalers can create separate storefronts in different languages. Additionally, you can create various regional sites, depending on the geographical areas your company serves.
Scalability also applies to your business’s overall growth. As your business expands, you’ll need to add more staff, integrate other systems (CRM, ERP, or 3PL), or offer various shipping alternatives. As a result, having Shopify Plus on your side allows you to manage these functions easily and effectively.
In the B2B world, companies often need to offer a retail and wholesale channel. However, things may get tricky when handling both services in a single storefront. To facilitate things, large-scale companies use Shopify Plus to create multiple storefronts. For example, one storefront deals with retail customers and another with wholesale ones.
Why is having multiple storefronts a better option?
Please note that Shopify Plus B2B features enable you to offer differentiated pricing, shipping, and customization options for wholesale and retail customers. This Shopify Plus B2B feature allows you to offer great deals without making your storefront confusing. Having a single storefront may place unnecessary bulk pricing features in front of retail customers. Similarly, a single storefront might make it harder for wholesale customers to order the right volume.
Shopify Plus facilitates creating multiple wholesale channels, in different languages, and with various currency options for international retailers. Ultimately, Shopify Plus B2B features allow wholesale suppliers to differentiate options for every type of customer they serve clearly.
Shopify Plus stands out thanks to its dedicated customer support. Whether users upgrade or transition to Shopify Plus, they get unrivaled customer support.
Firstly, a dedicated account manager works with businesses looking to migrate to Shopify Plus. From there, the account manager assesses the business’s needs to establish if Shopify Plus is truly the best option for them. Otherwise, a Shopify Advanced plan might be a good fit.
Secondly, a launch engineer oversees the entire implementation process. This engineer ensures that the store’s creation is successful. Moreover, this launch engineer ensures no bugs in the system as the store goes live.
Thirdly, the account manager remains in touch with the business to provide any additional support.
Also, Shopify Plus offers “agencies.” A Shopify Plus Agency is a third-party service provider specializing in specific aspects related to the business. These agencies specialize in software development, marketing, sales, web design, coding, etc. Please note these are third-party service providers. Therefore, Shopify Plus users must negotiate their services fees. Nevertheless, these agencies have Shopify Plus’s vetting and backing. Thus, Shopify Plus Agencies must go through a rigorous vetting process before becoming a part of the network.
Lastly, please remember that standard Shopify users have access to chat, email, and phone support. This support typically comes with its delays. Shopify Plus users have instant, 24/7 access to support. As such, Shopify Plus strives to deliver the highest level of customer support.
Let’s now take a look at some great examples of Shopify B2B stores.
Known for its powerful ability to kickstart even the groggiest mind in the morning, Death Wish Coffee has grown rapidly over the years from humble beginnings in New York City. Once their products started gaining traction, the business shifted gears and entered the wholesale space, conducting their B2B business on Shopify.
Beard and Blade is an Australian-based company focused on men’s grooming products. This Shopify B2B store serves wholesale customers in Australia and around the world.
On the whole, Beard and Blade’s success is due to the relationship they build serving as suppliers to businesses. Also, Beard and Blade serve retail customers. Thus, this Shopify B2B shop focuses on capturing two separate market segments.
Beard and Blade deliver live customer support through chat. Its free delivery and international shipping options make it an interesting alternative in this men’s grooming market. Shopify Plus has helped Beard and Blade maintain consistent expansion as they scale their business from top to bottom.
PickyStory is ideal for Shopify Plus merchants looking to generate more revenue from each and every customer. With PickyStory, you can create product deals such as bundles, kits, packs, and more. These can be displayed throughout your store, at key points in your customer’s journey.
Deals are easy to set up with PickyStory (no code, just clicks!), and can be customized to suit your brand’s stylings. Shopify Plus merchants looking for further customizations can access PickStory’s storefront API.
This allows for a fully-customizable front-end experience that’s powered by PickyStory’s discount engine, allowing you to create the sales workflow you’ve been looking for.
For wholesale B2B companies, Shopify Plus is a go-to option when it comes to building an effective e-commerce site. Shopify Plus offers a host of options that other e-commerce platforms fail to deliver. Particularly, most e-commerce platforms require extensive coding and web development to build similar features.
Shopify Plus simplifies the entire site-building experience by offering dedicated professionals to help any business upgrade and migrate to a whole new level of support. Along with PickyStory, Shopify Plus can take your business to a whole new level!
If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.
Good Luck!
PickyStory is the e-commerce conversion platform. It enables merchants to uplift their revenue in store. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and coupons.
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