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Wholesale Success with Shopify: All You Need to Know

5 minutes

In today’s highly competitive e-commerce landscape, businesses must find new and innovative ways to improve performance, gain customers, and drive profitability. One effective strategy is implementing a wholesale program, and Shopify is a great platform.

Shopify wholesale allows businesses to sell their products through other channels, such as retailers and resellers, and reach a wider audience. By offering discounted pricing to wholesale customers, businesses can attract new customers and encourage repeat business. This strategy not only increases sales but also helps to build brand awareness and credibility.

Moreover, Shopify’s powerful e-commerce features, such as easy product management, order tracking, and payment processing, make it easy for businesses to manage their wholesale program. Shopify also offers customizable themes and plugins to help businesses create professional and visually appealing website that reflects their brand.

In this article, we’re going to look at how Shopify wholesale can make a huge difference for your e-commerce site. So, if you’re ready to get the most out of your products, read on!

What Is Shopify Wholesale?

If you’re looking to expand your business and sell your products in larger quantities, Shopify Wholesale is a feature that can help you achieve this goal. With Shopify Wholesale, you can offer discounted prices to businesses looking to purchase your products in bulk.

To get started with Shopify Wholesale, you can create a separate collection of products only visible to wholesale customers. This feature makes it easier for wholesale customers to navigate your store and find the needed products. You can also set up custom pricing for wholesale customers, offering them discounts based on the volume of their orders or minimum order quantities.

When wholesale customers visit your store, you can direct them to a custom landing page that provides them with all the necessary information to place an order. You can also use Shopify’s Wholesale Order Form app to create a custom order form for wholesale customers, making it easier for them to place orders and manage their purchases.

Shopify Wholesale also offers inventory management tools that allow you to keep track of your stock levels and manage orders more efficiently. This function ensures you have enough inventory to fulfill wholesale orders and can process orders quickly and accurately.

What is the Shopify Wholesale Channel?

The Shopify Wholesale Channel is a built-in sales channel available on the Shopify e-commerce platform that enables businesses to create a separate, password-protected storefront for their wholesale customers. It allows brands and manufacturers to sell their products in bulk to retailers, distributors, and other businesses.

The Wholesale Channel allows businesses to:

• Create a separate wholesale storefront with custom branding and pricing.

• Set up tiered pricing and minimum order quantities.

• Manage orders and fulfillment.

• Control access to wholesale stores.

• Offer flexible payment and shipping options.

The Shopify Wholesale Channel provides an easy and efficient way for brands and manufacturers to manage their B2B sales and expand their reach to wholesale customers. Check out this great guide we have on Shopify wholesale here.

Is Shopify Good for Wholesale?

If you’re considering selling your products wholesale, Shopify is a great platform. Shopify has several features that make it well-suited for wholesale businesses.

One of the key benefits of using Shopify for wholesale is creating a separate collection of products that are only visible to wholesale customers. This feature makes it easy to manage your wholesale business alongside your retail business without the two overlapping or causing confusion. You can also set up custom pricing for wholesale customers, which can be based on the volume of their orders or minimum order quantities. Using collections allows you to offer discounts to wholesale customers and still make a profit.

Another benefit of using Shopify for wholesale is the ability to create custom landing pages for wholesale customers. These pages can give wholesale customers all the information they need to place an order, including pricing, product details, and shipping information. This approach facilitates wholesale customers to place orders and can help you attract new customers to your business.

Shopify also has inventory management tools to help you manage your wholesale business more efficiently. You can use these tools to keep track of your stock levels and manage orders more easily, ensuring that you always have enough inventory to fulfill wholesale orders and can process orders quickly and accurately.

Finally, Shopify has several apps and integrations that can be useful for wholesale businesses. For example, you can create a custom order form for wholesale customers using the Wholesale Order Form app. You can also integrate Shopify with other software, such as accounting or shipping software, to streamline your operations and save time.

What Are the Pros and Cons of Shopify for Wholesale?

The following pros and cons of Shopify for wholesale can help you determine if Shopify is selling wholesale on Shopify is a good idea for your e-commerce site:

Pros of Shopify Wholesale:

#1: Custom collections and pricing

You can create a separate collection of products only visible to wholesale customers and set up custom pricing based on their order volume or minimum order quantities.

#2: Streamlined ordering process

You can use Shopify’s Wholesale Order Form app to create a custom order form for wholesale customers, making it easier for them to place orders.

#3: Inventory management

Shopify’s inventory management tools allow you to keep track of your stock levels and manage orders more efficiently.

#4: Custom landing pages

You can create custom landing pages for wholesale customers that provide them with all the necessary information to place an order.

#5: Integrations and apps

Shopify has a wide range of integrations and apps that can help you manage your wholesale business more efficiently.

Cons of Shopify Wholesale:

#1: Limited functionality

Shopify Wholesale may not offer all the features some wholesale businesses need, such as complex pricing models or advanced order management.

#2: Additional costs

Using Shopify Wholesale may require paying for additional apps or integrations, which can increase your costs.

#3: Technical knowledge required

Setting up and managing Shopify Wholesale may require technical knowledge, which could be a barrier for some businesses.

#4: Steep learning curve

Shopify Wholesale has a steep learning curve, and it may take time to understand how to use the platform effectively.

#5: Limited customization

While Shopify Wholesale allows for some customization, there are limits to what you can do with the platform. This situation may not be suitable for businesses that require a high degree of customization.

On the whole, Shopify for wholesale is a good option, particularly compared to other e-commerce platforms such as Magento or BigCommerce. Most importantly, Shopify for wholesale is a cost-effective way to get into the wholesale game.

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How to Add Wholesale to Shopify?

When thinking about how to add a wholesale area to your Shopify store, you will find it’s quite simple and straightforward. Here’s how:

• In your Shopify dashboard, create a new collection of products that will only be visible to wholesale customers. You can set up a wholesale collection by selecting the “Collections” tab and clicking “Create Collection.” Choose the products you want to include in the wholesale collection, then save your changes.

• Once you have created your wholesale collection, you can set up custom pricing for wholesale customers. You can do this by selecting the “Pricing” tab in your Shopify dashboard and creating a new price list for wholesale customers. You can set up custom pricing based on order volume or minimum order quantities.

• To make it easy for wholesale customers to place orders, you can create a custom landing page that provides them with all the necessary information to place an order. You can create a new page in your Shopify dashboard and add information about your wholesale programs, such as pricing, product details, and shipping information.

• The Wholesale Order Form app is free to help you create a custom order form for wholesale customers. To set up the Wholesale Order Form app, go to the Shopify app store, search for “Wholesale Order Form,” and install the app. Once the app is installed, you can customize the order form to match your branding and add fields for wholesale customers to input their order details.

• Once you have set up your wholesale program in Shopify, it’s important to test it to ensure everything is working correctly. You can do this by placing a test order using the Wholesale Order Form app and ensuring the correct pricing, shipping, and payment information.

Check out our ultimate guide for an in-depth description of how to set up wholesale on Shopify.

What is Handshake for Shopify?

Handshake Wholesale is a B2B e-commerce platform developed by Shopify. It allows brands and wholesalers to sell their products in bulk to retailers and other businesses. Here are some key features and benefits of Handshake Wholesale:

#1: Customizable storefront

With Handshake Wholesale, brands can create a customizable storefront with their own branding, product catalog, and pricing. They can also set up custom pricing and discounts for different customers and groups.

#2: Easy ordering process

Retailers can easily browse the product catalog and place orders directly through the platform. Brands can manage their orders and fulfillment using Shopify’s order management system.

#3: Seamless integration

Handshake Wholesale seamlessly integrates with Shopify’s existing ecommerce platform, allowing brands to manage their B2C (business-to-consumer) and B2B sales channels in one place.

#4: Streamlined payment and shipping

Handshake Wholesale supports multiple payment and shipping options, making it easy for brands and retailers to transact and fulfill orders.

#5: Robust analytics

Handshake Wholesale provides detailed analytics and reporting, allowing brands to track sales, customer behavior, and inventory levels.

Overall, Handshake Wholesale offers a comprehensive B2B e-commerce solution for brands and wholesalers looking to expand their reach and grow their business. Check out the in-depth guide we developed on Handshake for Shopify right here.

How to Sell Wholesale on Shopify

Wholesale is a great way to increase sales on your Shopify store. However, running a successful wholesale business on Shopify requires careful planning, effective strategies, and attention to detail. The following strategies will help you get the most out of the Shopify wholesale marketplace:

#1: Create a Wholesale Collection

Creating a wholesale collection makes navigating your store easier for wholesale customers. Create a separate collection of wholesale products accessible only to approved wholesale customers. To set this up on Shopify, go to your store’s admin dashboard and navigate to “Collections” under “Products.” Create a new collection and set the visibility to “wholesale only.” Once done, you can add your products for Shopify wholesale customers.

#2: Set up Wholesale Pricing

Pricing is a crucial factor for wholesale success on Shopify. Ensure that your wholesale prices are competitive enough to attract customers but still profitable for you. To set up wholesale pricing on Shopify, you can use the “Wholesale Pricing” app, which allows you to set different pricing levels for different customer groups. Alternatively, you can use the “Customer Pricing” app to set up custom Shopify wholesale pricing for individual customers.

#3: Manage Minimum Order Quantity

You must set a minimum order quantity for your wholesale customers to ensure profitability. This amount is the minimum quantity that a customer must order to receive wholesale pricing. The Shopify Wholesale Club app lets you set minimum order quantities for individual products or collections. This approach ensures that you make a profit on every Shopify wholesale shipping.

#4: Offer Volume Discounts

Offering a Shopify wholesale discount is another great way to incentivize customers to order more products. Offer discounts for larger orders, such as 5% off for orders over $500 or 10% off for orders over $1,000. Shopify’s “Quantity Breaks & Discounts” app lets you set up Shopify wholesale price lists and volume discounts for specific products or entire collections.

#5: Create Wholesale-Specific Landing Pages

Creating landing pages specifically for your wholesale customers can help streamline the wholesale ordering process. These pages should contain your wholesale policies, minimum order quantities, pricing, and contact information. You can easily use Shopify’s “PageFly” app to create custom landing pages.

#6: Streamline the Ordering Process

To ensure a smooth ordering process, make it as easy as possible for customers to place wholesale orders. The Shopify Wholesale Order Form app lets you create a custom order form for wholesale customers. This form can include fields for product quantity, SKU, and any other relevant information. You can also integrate payment gateways and shipping options to streamline the process.

#7: Keep Accurate Inventory

Accurate inventory management is essential for wholesale success on Shopify. Use Shopify’s built-in inventory management system to keep track of your stock levels. You can also use the “Stock Sync” app to sync your inventory across multiple channels, such as your website, Shopify POS, and other marketplaces.

#8: Provide Excellent Customer Service

Excellent customer service is crucial for any successful business. Provide quick response times to customer inquiries and resolve any issues promptly. The “Gorgias” app can streamline customer support across multiple channels, including email, social media, and live chat.

#9: Market Your Wholesale Business

Marketing is essential to attract new Shopify wholesale and retail customers while increasing sales. Use social media platforms like Instagram, Facebook, and LinkedIn to showcase your wholesale products and promote your business. You can also use email marketing campaigns and influencer collaborations to reach new customers.

#10: Evaluate Your Wholesale Success

To ensure that your wholesale business is successful, regularly evaluate your progress. Use Shopify’s built-in analytics to track your sales and customer behavior. You can also use the “Profit Margin Calculator” app to calculate your profit margins for each order. Regularly

What Are Shopify Wholesale Themes?

Shopify Wholesale Themes are pre-designed templates that are specifically created for businesses that are using the Shopify Wholesale Channel. These themes allow brands to easily set up and customize their wholesale storefronts, without the need for any advanced coding or design skills.

When thinking about the best Shopify themes for wholesale, here are some key elements to consider:

#1: Customizability

Look for a theme that offers a high level of customization, including the ability to add custom branding, set up custom pricing and discounts, and customize product pages.

#2: Wholesale-specific features

Choose a theme that includes features specifically designed for wholesale businesses, such as minimum order quantities, tiered pricing, and private customer logins.

#3: Responsive design

Make sure the theme has a responsive design that works well on desktop and mobile devices, and provides a seamless user experience for wholesale customers.

#4: Customer support

Choose a theme from a reputable developer that provides reliable customer support in case of technical issues or questions.

#5: Compatibility with Shopify Wholesale Channel

Ensure that the theme is compatible with the Shopify Wholesale Channel, so that it can easily integrate with the existing wholesale storefront.

#6: Reviews and ratings

Check out reviews and ratings of the theme from other Shopify users to get an idea of its quality, features, and performance.

Check out our guide on the best Shopify themes for wholesale. You’ll surely find the perfect theme for your store.

What Are Shopify Wholesale Apps?

Shopify Wholesale Apps are third-party applications that are designed to help businesses manage their wholesale operations on the Shopify ecommerce platform. These apps provide additional features and functionalities that are specifically tailored to the needs of wholesale businesses, making it easier for them to manage their B2B sales and grow their business.

On the whole, Shopify Wholesale Apps are important and necessary for businesses that are looking to expand their B2B sales and improve their wholesale operations. They provide additional features and functionalities that are tailored to the unique needs of wholesale businesses and can help businesses streamline their wholesale operations and grow their business.

Check out this great piece on Shopify apps for wholesale. You’ll find exactly what you need, right here.

Three Great Shopify Wholesale Website Examples

The following are three great Shopify wholesale website examples you can use to draw inspiration for your very own Shopify wholesale portal.

#1: Honey Belle

Honey Belle is a natural skincare brand that offers wholesale pricing for retailers and spas.

Here is why we love this Shopify wholesale website example:

Honey Belle offers a wholesale program for retailers and spas interested in carrying their products. Their wholesale program offers discounted pricing, low minimum order quantities, and free shipping for orders over a certain amount. They provide detailed information about their wholesale program on their website, making it easy for potential partners to learn more and sign up. These features, plus a very easy-to-navigate and attractive website, make Honey Belle a great Shopify wholesale website example.

#2: Packed Party

Packed Party is a party supply brand that offers wholesale pricing for retailers and resellers.

Here is why we love this Shopify wholesale website example:

Packed Party’s wholesale program allows partners to get great discount pricing. Best of all, wholesale partners can manage everything related to their Shopify wholesale account through the brand’s wholesale site. This great brand offers everything wholesalers need, from detailed product information to price lists, minimum orders, and product availability. Packed Party makes it easy for anyone looking into the party supply business.

#3: Kindred Bravely

Kindred Bravely is a maternity and nursing clothing brand that offers wholesale pricing for retailers and boutiques.

Here is why we love this Shopify wholesale website example:

Kindred Bravely’s wholesale program offers discounted pricing, low minimum order quantities, and free shipping for orders over a certain amount. They provide detailed information about their wholesale program on their website, making it easy for potential partners to learn more and sign up. This key feature allows anyone interested in joining to get started in minutes. Best of all, this brand has minimum requirements to get started. Check out their great wholesale portal. It’s quick and easy to get started.

Conclusion for Wholesale Success with Shopify

Shopify wholesale is an excellent way for e-commerce sites to increase sales and build a great brand. By offering a wholesale program, businesses can expand their reach and sell their products through other channels, such as retailers and resellers. This strategy not only increases sales but also helps to build brand awareness and credibility.

Shopify wholesale also allows businesses to offer discounted pricing to wholesale customers, which can help to attract new customers and encourage repeat business. In addition, offering a wholesale program can help to differentiate a business from competitors and establish it as a leader in its industry.

By using Shopify as a platform for their wholesale program, businesses can take advantage of its powerful e-commerce features, such as easy product management, order tracking, and payment processing. Shopify also offers customizable themes and plugins that can help businesses create professional and visually appealing websites that reflect their brand.