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The 13 Best Shopify Apps for Analytics [2023]

5 minutes

Today’s business world demands increasing reliance on data and information to make decisions. While we can always count on those gut feelings, we can’t rely on gut feelings alone in the e-commerce world. However, managing so much information can become complex and overwhelming at times. That is where the best Shopify apps for analytics can make a huge difference.

In this article, we are going to look at the best Shopify apps for analytics in 2023. In particular, we’ll be looking at the most robust apps you can use to manage large data sets.

What are Shopify Apps for Analytics?

Analytics refers to the processing and interpretation of data. This data can come from any number of sources. It can come directly from your e-commerce site, your customers, and other events around your Shopify store.

Here is a look at the possible e-commerce metrics and KPIs to measure:

Average order value (AOV)
New vs repeat customers
Customer location
Time spent on the site
Products purchased
Cart abandonment rate
Conversion rate

These metrics are not exhaustive. That means there could be a potentially infinite number of metrics you could use to measure your e-commerce site’s performance. Of course, manually tracking all of them is simply impossible. The time and computing power needed to track all of this information manually are too much.

Shopify apps for analytics can help solve those issues. Shopify apps for analytics gather data, sort it, process it, and produce reports you can use to interpret what it means. From there, you can make informed decisions about everything related to your e-commerce site. While gut feelings certainly have their place, using objective data will definitely help facilitate things.

What are the Top Features Shopify Apps for Analytics Should Have?

Shopify apps for analytics should focus on the following core functions:

Intuitive design. Shopify apps for analytics must produce easy-to-read reports that help you make sense of the information surrounding your Shopify store. The best apps allow you to create custom reports to suit your needs.

Robust capabilities. Depending on your Shopify store’s size, the amount of data you produce can be substantial. That is why using an app with robust capabilities allows you to process large data volumes without concern of missing anything.

Specific qualities. You may need specific characteristics to suit your online store. For example, you might be interested in tracking your marketing efforts, sales investments, or customer engagement. As a result, your chosen Shopify app for analytics must include the specific features you need.

Integrations. You might already use other platforms such as a CRM, ERP, or 3PL. In that case, it’s key to ensure that your chosen Shopify app for analytics integrates with these platforms. Otherwise, you may need to download information and then upload to the app manually.

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How to Find the Best Shopify Apps for Analytics

Let’s take a look at how you can find the best Shopify apps for analytics:

The first step is to visit the Shopify app store. There, you will find a vast selection of apps related to virtually any type of process your Shopify store does. However, the aim is to narrow down and focus on apps for analytics.

Once you have narrowed your search down, you will find a healthy list of apps to choose from. So, the question becomes, how to find the best Shopify apps for analytics?

Here are three key elements to keep in mind:

Free trial. While an app may be great, it might not be the best fit for your particular store. Therefore, trying out an app before committing to it is a great way to determine if it delivers all of the capabilities you need to run your store effectively.

Cost. Not all Shopify apps for analytics have paid subscriptions. Some of them are totally free. So, you must determine if the cost makes sense for your budget.

Reviews. Take the time to check out other users’ reviews. These reviews can provide you with helpful insights into what an app can do for you.

The 13 Best Shopify Apps for Analytics

App Name	PRICe	Free Trial	Number of Reviews	rating	Support
Analyzely	Free	N/A	3	5.0	Email
BeProfit	$25/month	14 days	282	4.9	Live chat, email
Better Reports	$19.90/month	14 days	807	5.0	Email
Daasity	$199/month	15 days	48	4.9	Email
Lifetimely LTV & Profit	$19/month	14 days	379	4.9	Phone, email
Littledata Analytics (GA4)	$99/month	30 days	81	4.6	Email
Peek!	$29/month	Free plan available	2,358	4.7	Live chat, email
Polar Analytics	$149/month	14 days	42	5.0	Live chat, email
Profitario	$20/month	14 days	63	4.9	Chat, email
Report Toaster	$9/month	14 days	141	5.0	Live chat, email
SEO: Image Optimizer Page Speed by Avada	$35/month	Free plan available	4,300	4.9	Email, Live chat
StoreYa	Free	N/A	329	4.9	Email
True Profit Calc & Analytics	$19.95/month	14 days	166	4.9	Live chat, email

#1: Analyzely - Google Analytics 4

Analyzely – Google Analytics 4 by GroPulse is a free Shopify app for analytics you want to keep on your radar. This Shopify app for analytics focuses on Google Analytics data to provide real-time information about your e-commerce site’s performance.

Get a clear picture of how your site is doing with this app. Get to know your customers’ behavior with this app’s seamless integration with GA4. Turn it on and off as needed.

Here’s why we love this Shopify app for analytics:

#2: SEO: Image Optimizer Page Speed by Avada

Avada SEO Suite is a comprehensive solution for an optimized website as critical features, such as images, structure data, HTML Sitemap, and meta tags are well-supported. Utilizing browser preloading, the app helps speed up your page loading time by up to 3 times! Furthermore, auto-adding Google structured data helps the search engine understand your page content more easily and then prioritize it on the search result page. The advanced SEO analysis will suggest detailed problems and improvements for the Product, Collection, and Blog pages to optimize your Google Search Console.

Here’s why we love this Shopify app for analytics:

Optimize Image ALT tag: ALT tags are automatically added to every image on three pages: product page, collection page, and blog post
Image optimization: Images are optimized and compressed to increase loading speed, while their quality keeps unchanged
Google structured data: Support auto-add Google structure data for higher ranking results
Meta tags & rules: Automatically optimize meta titles and descriptions
Site verification: Verify your website authority with different search engines Social Meta: Add social meta to display previews of your page on social channels (Facebook, Twitter, etc.)

#3: BeProfit Profit Calc & Reports

BeProfit Profit Calc & Reports by BeProfit makes our list of the best Shopify apps for analytics thanks to its accurate tracking of real-time profits. Use its intuitive analytics dashboard and custom data reports to get a true sense of your Shopify store’s performance.

Get all the information you need in a single place. See inventory, marketing costs, attribution, and profits in a single, automated report. See how your marketing channels, payment processors, and shipping accounts integrate with one another. Get accurate reports today!

Here’s why we love this Shopify app for analytics:

Sync your ad platforms, expenses, and order data, and get up-to-date reports
Schedule your custom reports and have them emailed directly to you
Access the app anywhere and anytime, and collaborate with your teammates
Analyze customer lifetime value using cutting-edge cohort analysis
Optimize ads, email campaigns, affiliates, and influences with UTM tracking

#4: Better Reports

Better Reports by Better Reports makes our list of the best Shopify apps for analytics due to its powerful reporting and analysis capabilities. Automate reporting and data analysis with this top app.

Use one of the over one-hundred pre-built reports. Create custom reports to analyze sales, payments, inventory, and much more. Get everything you need in a single app.

Here’s why we love this Shopify app for analytics:

Explore all your store data, including tags, metafields, and attributes
Custom reports and metrics. Multiple chart visuals.
Free report service
Developers can build custom reports upon request
Share and export your reports to PDF, Excel, CSV, and Google Sheets

#5: Daasity Reporting & Analytics

Daasity Reporting & Analytics by Daasity is among the best Shopify apps for analytics since it supports data architecture, analytics, and reporting for omnichannel brands. Big data analysis needs a robust tool like Dassity to get the most out of the information contained across various channels.

Combine data from Amazon, Shopify, and wholesale channels to get accurate, real-time information in a centralized and normalized view of data. Use this app to expand as your business grows.

Here’s why we love this Shopify app for analytics:

Modularity: Use some or all of our ELT, Viz, & reverse ETL functionality
First- and last-click plus Daasity attribution: customize your attribution logic
Daasity Audiences: Push customer data to key marketing tools and channels
Free 15-day trial. Subscription begins at $199 a month.

#6: Lifetimely LTV & Profit

Lifetimely LTV & Profit by Lifetimely.io is another one of the best Shopify apps for analytics. Check out its top-of-the-line analytics tools you can use to produce reports to track profits, calculate precise lifetime value, and analyze marketing analytics.

You can identify patterns in your customers’ purchasing decisions. Get a comprehensive data analysis package in a single dashboard. Integrate third-party apps and tools to centralize your information view.

Here’s why we love this Shopify app for analytics:

Automated Profit & Loss report with 10+ marketing & shipping integrations
Custom dashboards and email reports with your choice of KPIs
Cohort analysis filters, variable metrics, and CAC payback calculators
Projections of LTV and revenue for your existing customer base
7+ in-depth reports that reveal your customers’ repeat buying habits

#7: Littledata Analytics (GA4)

Littledata Analytics (GA4) by Littledata makes the cut as one of the best Shopify apps for analytics since it provides accurate information regarding your e-commerce site’s Google Analytics data.

This app uses a combination of server-side and client-side tracking to gather information on the entire customer journey. Small and large brands have used this app to paint an accurate picture of their customers’ behavior. Determine lifetime value, purchase volume, average order value, and so much more with this top app.

Here’s why we love this Shopify app for analytics:

Complete marketing attribution to measure actual channel performance
Server-side and client-side tracking for Google Analytics
Accurate customer lifetime value (LTV) data to the tools you already use
Google Analytics 4 (GA4) tracking in parallel with Universal Analytics
Connect sales, marketing, and customer data with the tools you already use

#8: Peek! - Better Replay & Survey

Peek! – Better Replay & Survey by CartKit is among the best Shopify apps for analytics thanks to its ability to record sessions, understand customer behavior, and provide versatile surveys to enhance Shopify store performance.

This app allows you to see session length, browsers, locations, and timestamps for each session recording. Get the insights you need into your customers’ behavior, so you can analyze what works and what doesn’t.

Use simple surveys to gather information directly from customers. Build communication between you and your customers so you can continue improving performance.

Here’s why we love this Shopify app for analytics:

Replay full session recordings to understand UX
Easy-to-read insights and e-commerce specific segmentation
Build a connection with your customers with post-purchase surveys
Easy-to-manage reporting improves conversions
Centralize survey responses to understand user feedback better

#9: Polar Analytics

Polar Analytics by Polar Analytics is one of the best Shopify apps for analytics, thanks to its all-in-one solution approach. Process large data sets without a data engineer or coding experience.

Dig into your e-commerce site’s data to determine its overall performance. Polar takes care of all the heavy lifting. All you need to do is interpret the data to make decisions based on objective information. Polar is currently running over 1300 Shopify stores across the world.

Here’s why we love this Shopify app for analytics:

17+ Data Connectors: GA, Facebook, Klaviyo, Tiktok, Pinterest Ads, etc
Actionable analytics dashboard including CAC, LTV, ROAS, and more
Build your own dashboards and create custom metrics without code
Catch drops in conversion or ROAS instantly with our alerting system
Multi Brands and Multi Shopify Stores capabilities

#10: Profitario - Profit Analytics

Profitario – Profit Analytics by Sartira is another great Shopify app for analytics. Get your finances straight by understanding your e-commerce site’s profitability. Gather all of your information sources into a single point of reporting.

Figure out how much your channels are producing, such as Facebook, AliExpress, Shopify, and Amazon. Get real-time data on sales, profit margins, and customer lifetime value.

Here’s why we love this Shopify app for analytics:

#11: Report Toaster: Custom Reports

Report Toaster: Custom Reports by Cloudlab makes our curated list of the best Shopify apps for analytics thanks to its ability to create custom reports. Get real-time information you can automate, share, and export with everyone on your team.

This app allows you to get the data you need, especially when working with multiple channels. Create custom reports to reflect your store’s individual needs and characteristics. Use calculated fields to track metrics such as commissions, sales, and inventories.

Here’s why we love this Shopify app for analytics:

100+ report templates to create and save custom reports
Export and download reports as PDF or CSV to share via email
Schedule reports for automated delivery via email, SMS, or Slack
Share live report links with staff or third parties
Use multi-store reporting to view and compare data from multiple shops

#12: StoreYa: Image Optimizer & SEO

StoreYa: Image Optimizer & SEO by StoreYa is a great Shopify app for analytics as it provides in-depth search engine optimization (SEO) data. Use this free Shopify app for analytics to drive your marketing efforts.

Improve your e-commerce site’s overall performance by seeing how images work and what you can do to make your site run faster. As you improve your Shopify store’s performance, you can improve page rankings. Get everything you need to continue driving traffic toward your Shopify store.

Here’s why we love this Shopify app for analytics:

#13: True Profit Calc & Analytics

True Profit Calc & Analytics by TrueProfit Real-time & LTV tracking is one of the Shopify apps for analytics you want to check out. This app is a profit calculator that shows your online store’s real profits automatically in real time.

Use this data-driven software solution to make decisions based on objective information. Gather all of your e-commerce site’s metrics into a convenient portal.

Here’s why we love this Shopify app for analytics:

Auto-track all costs such as COGS, shipping costs, and custom costs
Real-time sync ad spends from Facebook, Google, Bing, Amazon, and more
Profit tracker to check your financial health with a real-time P&L Report
Product analytics helps ID your most profitable products
Know your CLV with LTV, CAC, and repurchase rate

Generate More Revenue with PickyStory

Once you’ve found an analytics app for your Shopify store, add PickyStory to your store to generate more revenue from every visitor. With PickyStory, you can set up product bundles and deals to be displayed throughout your store, at key points in each customer’s journey.

Don’t want to manually set up bundles? Use PickyStory’s AI-based algorithm to offer automated product recommendations to increase your AOV, displayed either on product pages or as popups. Sell more products, increase your AOV, and boost conversions with PickyStory.