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Top 10 Shopify Post Purchase Survey Apps for Evaluation

5 minutes

Maintaining ongoing customer communication is paramount in building strong and lasting relationships. Through regular interaction, e-commerce sites can truly understand customer needs, preferences, and pain points. Post-purchase surveys play a crucial role in this process, enabling businesses to gather customer feedback.

Post-purchase surveys are essential for effective customer service as they provide a platform for customers to voice their opinions, share their experiences, and express any concerns or suggestions. By actively listening to customer feedback, e-commerce sites can identify areas for improvement, make necessary adjustments, and enhance overall customer satisfaction.

Moreover, post-purchase surveys contribute to driving sales by identifying upselling or cross-selling opportunities. Understanding customers’ preferences and purchase patterns allows businesses to tailor their marketing efforts and product offerings accordingly, resulting in increased sales and revenue.

Post-purchase surveys also foster customer loyalty. When customers feel valued and heard, they are more likely to develop a sense of loyalty toward a brand. By leveraging the insights gained from surveys, e-commerce sites can personalize their interactions, offer targeted promotions, and provide exceptional customer experiences, boosting loyalty and encouraging repeat business.

In this article, we’re going to explore the top post-purchase apps to help your Shopify store get to the next level. So, if you’re serious about maintaining effective communication with your customers, check out our insightful information in this post!

What Is a Post-Purchase Survey?

A post-purchase survey is a type of customer survey that is conducted after a customer has made a purchase or completed a transaction with an e-commerce site. Its purpose is to gather customer feedback and insights about their experience with the company, products, or services they have purchased. The survey is typically administered via email, (post-purchase email examples) online forms, or in-app notifications.

The primary goal of a post-purchase survey is to understand the customer’s satisfaction level, gather feedback, identify areas of improvement, and measure the overall customer experience. By collecting this information, businesses can gain valuable insights into their customers’ needs, preferences, and expectations, enabling them to make data-driven decisions to enhance their products, services, and customer support.

What Are the Key Elements of a Post-Purchase Survey?

The post-purchase survey crucial point in the post-purchase evaluation process.The following points highlight the key elements of a post-purchase survey:

#1: Customer Satisfaction

The survey may include questions to gauge overall customer satisfaction levels with the purchase experience, such as asking customers to rate their satisfaction on a scale or providing specific feedback about their experience.

#2: Product/Service Feedback

Businesses often include questions related to the specific product or service the customer purchased. This can help gather insights into the customer’s perception of the quality, features, performance, or usability of the product/service.

#3: Customer Support Evaluation

Companies may inquire about the customer’s experience with their support team or customer service representatives. This includes questions about the responsiveness, helpfulness, and effectiveness of the support received.

#4: Loyalty and Recommendation

Many post-purchase surveys aim to assess the likelihood of customers repurchasing from the company or recommending it to others. This can be measured through questions about the customer’s likelihood of returning or referring the business to friends and family.

#5: Identifying Areas for Improvement

Post-purchase surveys often include open-ended questions that encourage customers to provide specific feedback or suggestions for improvement. This can help businesses identify pain points, areas of weakness, or potential opportunities to enhance their offerings.

#6: Demographic and Behavioral Data

Besides survey questions about the purchase experience, companies may also collect demographic or behavioral data to segment and analyze responses based on customer groups. This information can provide insights into specific customer segments’ preferences, needs, and behaviors.

#7: Data Analysis and Action

Once the post-purchase survey is completed, businesses analyze the gathered data to identify patterns, trends, and actionable insights. This analysis can help inform decision-making processes, guide product/service improvements, refine marketing strategies, and enhance customer experience.

As you can see, post-purchase surveys are essential for businesses to understand customer perceptions, measure satisfaction, and uncover opportunities for growth and improvement. By actively listening to customer feedback, companies can build stronger relationships, enhance customer loyalty, and drive business success.

Why Are Post-Purchase Surveys Important?

Post-purchase surveys play a crucial role in the success of e-commerce sites. Here are the main reasons why these surveys are important for e-commerce businesses:

#1: Customer Satisfaction Measurement

Post-purchase surveys provide a means to measure customer satisfaction. Understanding how satisfied customers are with their purchase experience, the products/services received, and the overall interaction with the e-commerce site helps identify areas of strength and areas that need improvement.

#2: Feedback Collection

E-commerce businesses can gather valuable feedback from customers through post-purchase surveys. This feedback can help identify specific pain points, highlight areas for improvement, and uncover potential issues hindering the customer experience. Collecting customer feedback is an effective way to gain insights and make data-driven decisions.

#3: Product/Service Improvement

By asking specific questions about the products or services purchased, e-commerce sites can gather feedback on quality, features, packaging, shipping, or any other aspect directly related to the offering. This feedback is instrumental in refining and enhancing products or services to meet customer expectations and stay competitive in the market.

#4: Customer Retention and Loyalty

Post-purchase surveys provide an opportunity to gauge customer loyalty and identify factors that contribute to it. Understanding why customers choose to return, their likelihood of repurchasing, and their willingness to recommend the e-commerce site to others helps businesses focus on building strong customer relationships and increasing customer retention.

#5: Issue Resolution and Customer Support

Post-purchase surveys enable e-commerce sites to evaluate the effectiveness of their customer support processes. By asking questions about the support experience, businesses can identify areas where customers may have encountered difficulties or where improvements can be made. Addressing customer issues promptly and effectively contributes to improved customer satisfaction and loyalty.

#6: Competitive Advantage

E-commerce is a highly competitive landscape, and gathering feedback through post-purchase surveys provides insights that can give businesses a competitive edge. Understanding customer preferences, expectations, and satisfaction levels allows e-commerce sites to differentiate themselves by tailoring their offerings and experiences to meet those specific needs.

#7: Data-Driven Decision Making

The data collected through post-purchase surveys allows e-commerce businesses to make informed decisions based on customer feedback. Analyzing the survey results helps identify trends, patterns, and areas for improvement. These insights can be used to optimize various aspects of the e-commerce site, such as website design, product assortment, pricing strategies, and marketing campaigns.

#8: Customer Experience Optimization

Post-purchase surveys help e-commerce sites identify the touchpoints contributing to a positive or negative customer experience. By understanding these touchpoints, businesses can optimize the customer journey, streamline processes, and remove friction points that may impact customer satisfaction. This, in turn, leads to increased customer loyalty and repeat purchases.

On the whole, post-purchase surveys are essential for e-commerce sites as they provide a direct line of communication with customers, allowing businesses to understand their needs, preferences, and pain points. By leveraging this feedback, e-commerce sites can continuously improve their offerings, optimize the customer experience, and ultimately drive customer loyalty and business growth.

What Are Post-Purchase Survey Apps?

Post-purchase apps, also known as post-purchase experience apps or order tracking apps, are mobile applications specifically designed to enhance the customer experience after a purchase has been made. These apps provide valuable functionalities and information to customers regarding their orders, deliveries, and related services. The primary focus of post-purchase apps is to keep customers informed, engaged, and satisfied throughout the post-purchase journey.

Post-purchase apps are beneficial for both customers and e-commerce businesses. Customers gain access to convenient tracking and delivery management, personalized recommendations, and efficient customer support. E-commerce businesses, on the other hand, benefit from increased customer satisfaction, reduced customer inquiries, and opportunities for cross-selling and repeat purchases.

By leveraging post-purchase apps’ most significant features and functionalities, e-commerce sites can deliver an enhanced post-purchase experience, foster customer loyalty, and differentiate themselves in the competitive e-commerce landscape.

What Are the Key Features and Benefits of Post-Purchase Survey Apps?

Here are the key features and benefits typically associated with post-purchase apps:

#1: Order Tracking

One of the primary functions of post-purchase apps is to provide real-time tracking updates on orders. Customers can easily track their packages, view shipment status, and receive notifications about changes or delays. This feature gives customers peace of mind and transparency about the progress of their deliveries.

#2: Delivery Management

Post-purchase apps often offer delivery management features, allowing customers to customize their preferences. This may include options to reschedule deliveries, provide delivery instructions, or request alternative delivery locations, such as local pickup points or lockers. These features offer convenience and flexibility to customers, ensuring a smoother delivery process.

#3: Returns and Exchanges

Many post-purchase apps provide a streamlined process for initiating returns or exchanges. Customers can access return policies, generate return labels, and track the progress of their return shipments. This simplifies the return process, reduces customer effort, and enhances overall customer satisfaction.

#4: Communication and Support

Post-purchase apps act as a communication channel between the e-commerce business and the customer. They often include features such as in-app messaging or chatbots, allowing customers to seek assistance, ask questions, or resolve issues. Prompt and efficient customer support contributes to a positive post-purchase experience.

#5: Personalization and Recommendations

Some post-purchase apps utilize customer data to provide personalized recommendations or relevant product suggestions. These recommendations can be based on the customer’s purchase history, browsing behavior, or preferences. Post-purchase apps can drive cross-selling, upselling, and encourage repeat purchases by offering tailored recommendations.

#6: Loyalty Programs and Rewards

Post-purchase apps may integrate loyalty programs or rewards systems to incentivize customer loyalty. Customers can earn points, discounts, or exclusive offers based on purchase activity or app engagement. Loyalty programs foster customer retention and encourage customers to continue engaging with the e-commerce brand.

#7: Social Sharing and Reviews

Post-purchase apps often include features that encourage customers to share their purchases on social media or leave reviews. This user-generated content can serve as social proof and help promote the brand’s products or services. It also provides valuable feedback for other potential customers.

#8: Order History and Account Management

Post-purchase apps typically provide a history of past orders, allowing customers to view their purchase records, invoices, or receipts. Additionally, customers can manage their account settings, update personal information, and track their overall engagement with the e-commerce site.

Post-purchase apps allow your e-commerce site to maintain ongoing communication well after a completed sale. That is why leveraging the most powerful features and benefits ensures your customers get the support they need as part of your overall marketing strategy.

The 10 Best Post-Purchase Survey Apps

The following contains a curated list of our choices for the top 10 post-purchase survey apps. This list gives your e-commerce site the best choices to improve customer communication as part of your overall marketing strategy.

App Name	PRICe	Free Trial	Number of RATINGS	OVERALL rating	Support
AS: Post Purchase Survey	Free	Free	4	5.0	Email
Bestie: Post‑Purchase Surveys	$49 a month	14-day	7	5.0	Email
Delighted Post‑Purchase Survey	$224 a month	7-day	5	5.0	Email
Fairing: Post Purchase Surveys	$49 a month .	14-day	161	5.0	Email
Hulk NPS Post Purchase Survey	$20 a month	7-day	90	4.8	Email
KNO Post Purchase Surveys	$99 a month	14-day	48	4.9	Email
LoudHippo Post Purchase Survey	$19 a month.	14-day	5	5.0	Email
RT: Post Purchase Survey	Free	Free	52	4.9	Email
UserLoop Post Purchase Surveys	$29 a month	Free to install	21	5.0	Email
Zigpoll Customer Surveys	$10 a month	Free to install	161	5.0	Email

#1: AS: Post Purchase Survey

AS: Post Purchase Survey by Artemis leads off the list of the top post-purchase survey apps. Aftersights’ post-purchase surveys provide comprehensive customer insights spanning marketing attribution, conversion rate optimization (CRO), Net Promoter Score (NPS), research, personalization, and much more. Enhance the accuracy of marketing return on investment (ROI) and obtain valuable insights for every channel by leveraging the post-purchase surveys. Take advantage of the pre-built “question library,” “cohort-based targeting,” “conditional logic,” and other powerful features to craft intelligent post-purchase surveys. Utilize advanced analytics to evaluate revenue reports on a channel-by-channel basis based on the insights gathered through post-purchase surveys.