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Top 10 Post-Purchase Marketing Strategies & Tips for Upselling

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Post-purchase emails play an essential role in the overall post-purchase marketing strategy and significantly drive increased sales and boosted profits. These emails are sent to customers immediately after making a purchase and serve multiple purposes.

The following figures highlight how influential post-purchase marketing can become on overall sales and revenue:

  • Increasing customer retention rates by just 5% can boost profits by 25% to 95%. (Bain & Company)
  • Existing customers are 50% more likely to try new products and spend 31% more than new customers. (Invesp)
  • Personalized post-purchase emails have an open rate of around 50% and a click-through rate of 14%, outperforming non-personalized emails. (Experian)
  • According to a study by Marketing Metrics, the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20%.
  • The average repeat customer spends 67% more in months 31-36 of their relationship with a business compared to months 0-6. (Bain & Company)
  • Up to 80% of a company’s future revenue will come from just 20% of its existing customers. (Gartner)
  • According to Salesforce, 74% of customers are likely to switch brands if they find purchasing too difficult.
  • Approximately 92% of consumers trust recommendations from people they know, and 70% trust online consumer opinions. (Nielsen)
  • It costs 5-25 times more to acquire a new customer than to retain an existing one. (Harvard Business Review)
  • 68% of consumers say they are more likely to repeat purchases if they had a positive post-purchase experience. (Podium)

As you can see, post-purchase emails serve as a crucial touchpoint in the customer journey, nurturing relationships and encouraging continued engagement. That is why we will discuss how you can harness the power of post-purchase emails to give your e-commerce the boost it needs.

Come on! Let’s get on with it!

What Is Post-Purchase Marketing Strategy?

Post-purchase marketing refers to the strategies and tactics employed to engage customers after they have made a purchase. It nurtures existing customers, encourages repeat purchases, and fosters long-term customer loyalty. Incorporating post-purchase marketing into your e-commerce site’s overall marketing strategy can significantly impact your business’s success.

When customers complete a purchase, they have already demonstrated trust in your brand and products. This presents an excellent opportunity to engage them further and turn them into repeat customers. Post-purchase marketing allows you to enhance their experience, build brand loyalty, and increase customer lifetime value.

By implementing personalized thank-you emails, upselling and cross-selling techniques, loyalty programs, and referral programs, you can encourage customers to make additional purchases and become brand advocates. Leveraging customer data and implementing targeted email campaigns and personalized product recommendations ensures that customers receive relevant and enticing offers, increasing the likelihood of conversions.

Furthermore, post-purchase marketing helps gather valuable customer feedback and testimonials, which can be utilized to improve products, services, and overall customer experience. Also, understanding post-purchase behavior will let you upsell better.

Integrating post-purchase marketing into your e-commerce site’s marketing strategy helps you create a cohesive customer journey, from initial purchase to repeat sales, fostering customer loyalty and ultimately driving long-term revenue growth.

Check out this great post on post-purchase marketing here to access our comprehensive guide on how you can leverage post-purchase marketing’s power.

What Is the Post-Purchase Marketing Process?

The post-purchase marketing process refers to the strategies and activities implemented after a customer has made a purchase. It aims to drive sales by providing customers with compelling reasons to make additional purchases and fostering long-term customer loyalty. Here is a detailed explanation of the post-purchase marketing process and its impact on driving sales:

#1: Order Confirmation

Immediately after a customer completes a purchase, an order confirmation email or page should be sent, providing details about the transaction. This ensures a smooth customer experience and sets the stage for future communication.

#2: Thank-You Emails

Sending personalized thank-you emails expresses gratitude for the customer’s purchase and creates a positive impression. This gesture reinforces their buying decision and strengthens the relationship, encouraging repeat purchases.

#3: Upselling and Cross-Selling

Post-purchase marketing presents an opportunity to upsell and cross-sell related products or upgrades. By recommending complementary items or higher-value alternatives, you give customers compelling reasons to make additional purchases and enhance their overall experience.

#4: Personalized Recommendations

Utilize customer data and purchase history to provide personalized product recommendations. By suggesting items that align with their preferences and interests, you increase the relevance of your offers and entice customers to explore and purchase more.

#5: Exclusive Offers and Discounts

Providing exclusive offers or discounts to existing customers fosters loyalty and encourages repeat purchases. These special deals make customers feel valued and appreciated, compelling them to continue buying from your brand.

#6: Loyalty Programs

Implementing a loyalty program rewards customers for their continued patronage. By offering points, discounts, or exclusive benefits, you create an incentive for customers to make repeat purchases and become brand advocates.

#7: Requesting Feedback and Reviews

Asking customers to provide feedback and reviews helps gather valuable insights and engages them in the post-purchase process. Positive reviews and testimonials can attract new customers and reinforce the reasons for purchasing.

#8: Customer Support and Assistance

Providing exceptional customer support post-purchase builds trust and confidence. Addressing any concerns or issues promptly and efficiently ensures a positive experience and increases the likelihood of future purchases.

#9: Social Media Engagement

Encouraging customers to engage with your brand on social media helps create a community and fosters brand loyalty. By sharing their experiences, customers become brand advocates and influence others to purchase.

#10: Continuous Communication

Maintain regular customer communication through email newsletters, exclusive updates, or personalized offers. By staying connected, you keep your brand top-of-mind and provide ongoing reasons for customers to make repeat purchases.

By implementing these post-purchase marketing strategies, your e-commerce site can drive sales by compelling customers to purchase again. Whether through personalized recommendations, exclusive offers, loyalty programs, or exceptional customer support, post-purchase marketing nurtures customer relationships, fosters loyalty, and provides lasting value. These efforts drive immediate sales and contribute to long-term revenue growth and customer satisfaction.

Post-purchase-marketing-strategy-and-tips-in-shopify
Source: https://www.pexels.com/

Why Is Post-Purchase Marketing Strategy Important for Upselling?

Post-purchase marketing strategy is crucial for upselling because it presents an opportunity to engage customers who have already demonstrated a willingness to make a purchase. You should evaluate the post-purchase process and improve it with a marketing strategy. Here are detailed explanations of why post-purchase marketing is important for upselling:

#1: Customer Trust and Satisfaction

When customers complete a purchase, they have already shown trust in your brand and product. They are in a positive state of mind, having experienced a satisfactory buying experience. Utilizing post-purchase marketing to upsell at this point allows you to leverage that trust and satisfaction, making it more likely for customers to consider additional purchases.

#2: Increased Customer Lifetime Value

Upselling to existing customers is generally more cost-effective than acquiring new ones. Post-purchase marketing lets you tap into your existing customer base and increase their lifetime value. By upselling relevant products or services, you can boost the average order value and overall revenue generated from each customer.

#3: Enhanced Customer Experience

Effective post-purchase marketing is focused on providing value and enhancing the customer experience. You demonstrate a deep understanding of their needs and preferences by upselling products or services that complement or enhance their initial purchase. This personalized approach improves customer experience and increases the likelihood of future purchases. Also, it allows you to decrease post-purchase dissonance easily.

#4: Cross-selling Opportunities

Post-purchase marketing provides an opportunity for cross-selling, where you suggest related products that may interest the customer. You can present targeted offers that align with their buying habits by analyzing their purchase history and preferences. Cross-selling increases the value of the current transaction and introduces customers to a wider range of your offerings, potentially expanding their future buying potential.

#5: Cost Savings on Marketing Efforts

Compared to acquiring new customers, selling to existing customers requires less marketing expenditure. With post-purchase marketing, you can leverage existing customer relationships and communication channels to drive upselling initiatives. This allows you to optimize your marketing budget and focus on building stronger connections with customers already familiar with your brand.

#6: Customer Retention and Loyalty

By proactively engaging customers after their initial purchase, post-purchase marketing helps foster customer loyalty and retention. Upselling relevant products or services showcases your commitment to meeting their evolving needs and preferences. When customers perceive the value and benefits of additional purchases, they are more likely to remain loyal and continue buying from your brand.

#7: Word-of-Mouth and Referrals

Satisfied customers with positive post-purchase experiences are more likely to recommend your brand to others. By effectively upselling and providing value through post-purchase marketing, you increase the chances of customers becoming brand advocates. They may share their positive experiences with friends, family, or colleagues, generating valuable word-of-mouth marketing and potential referrals.

As you can see, focusing on post-purchase upselling allows you to maximize revenue opportunities, deepen customer relationships, and drive sustainable business growth.

Top 10 Post-Purchase Marketing Strategies

Post-purchase marketing strategies are crucial for maximizing sales and revenue by nurturing existing customers and encouraging repeat purchases. Here are 10 detailed strategies to achieve these goals:

#1: Personalized Thank You Emails

Send personalized thank you emails to customers immediately after their purchase. Express gratitude for their business and include details about their specific purchase. Additionally, offer a discount or coupon code for their next purchase as a gesture of appreciation and to incentivize future sales.

Personalized Thank You Emails
Source: https://www.omnisend.com/blog/thank-you-email-templates/

Here is why we love this great post-purchase marketing example:

This thank-you email is highly useful for promoting upselling as it effectively engages customers and entices them with a discount. By expressing gratitude for their purchase, the email establishes a positive connection. It reinforces the customer’s decision to choose your brand. Additionally, including a discount or coupon code creates a sense of exclusivity and urgency, motivating customers to explore additional products or make another purchase. This combination of engagement and an enticing discount increases the likelihood of upselling by capturing customers’ attention and encouraging them to take advantage of the offer.

#2: Upselling and Cross-selling

After a customer completes a purchase, use their buying history to recommend complementary or upgraded products. Display these recommendations on the order confirmation page or follow up with targeted emails suggesting related items that enhance their initial purchase. Offer incentives like bundle discounts or free shipping to entice customers to explore these additional products.

Upselling and Cross-selling
Source: https://avada.io/resources/upsell-email-templates.html

Here is why we love this great post-purchase marketing example:

This upselling email is highly useful for promoting additional sales as it presents an exclusive deal that allows customers to get more value alongside their original purchase. By offering a bundled package and an upgraded version at a discounted price, the email entices customers with the opportunity to enhance their overall experience and receive added benefits. This exclusive deal taps into the customer’s desire for increased value. It provides an incentive for them to make an additional purchase. By highlighting the benefits and the unique nature of the offer, this email effectively promotes upselling by providing customers with a compelling reason to take advantage of the deal.

#3: Loyalty Programs

Implement a customer loyalty program that rewards customers for their continued patronage. Offer points for every purchase, which can be redeemed for discounts, exclusive offers, or free products. Regularly communicate program updates and rewards to keep customers engaged and encourage them to keep coming back.

Loyalty Programs
Source: https://flodesk.com/blog/loyalty-program-email-examples/

Here is why we love this great post-purchase marketing example:

This loyalty email is highly useful for promoting upselling. It allows customers to join an exclusive community while providing a special bonus, such as free shipping, available only to community members. The email creates a sense of belonging by positioning the community as a valuable and exclusive group. It encourages customers to engage further with your brand. The added incentive of free shipping enhances the perceived value of the offer. It motivates customers to make additional purchases to take advantage of this exclusive benefit. This email effectively promotes upselling by leveraging the desire for exclusivity and enticing customers to explore and purchase more from your brand.

#4: Product Reviews and Testimonials

Encourage customers to leave reviews and testimonials about their purchases. Positive reviews help build trust and credibility, influencing potential customers’ purchasing decisions. Send follow-up emails requesting reviews, and consider offering incentives such as discount codes for submitting reviews. Display these reviews prominently on your website and social media channels.

Product Reviews and Testimonials
Source: https://www.omnisend.com/blog/product-review-email/

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#5: Referral Programs

Leverage the power of word-of-mouth marketing by implementing a referral program. Offer incentives to customers who refer their friends or family members to make a purchase. This can be in the form of discounts, store credits, or exclusive rewards. Provide customers personalized referral links or codes to track referrals and reward participants accordingly.

Here is why we love this great post-purchase marketing example:

This product review email is crucial for promoting upselling as it offers a sweet deal in exchange for a product review, promoting brand awareness and fostering customer loyalty. By incentivizing customers to provide feedback and reviews, the email encourages them to engage further with your brand and products. Leaving a review increases brand visibility and builds credibility for potential customers. Additionally, by offering a special deal as a reward, the email entices customers to make additional purchases, thereby driving upselling opportunities. This email effectively combines customer engagement, brand promotion, and upselling to create a powerful strategy for increasing sales and customer loyalty.

#6: Personalized Product Recommendations

To provide personalized product recommendations, utilize customer data, such as purchase history and browsing behavior. Send targeted emails or display customized product suggestions on your website or app. You can increase the likelihood of additional purchases by tailoring recommendations to individual preferences.

Personalized Product Recommendations
Source: https://www.benchmarkemail.com/blog/product-recommendation-emails/

Here is why we love this great post-purchase marketing example:

This personalized recommendation email is crucial for promoting upselling as it offers carefully curated suggestions based on the customer’s browsing and purchase history. By leveraging this data, the email delivers tailored product recommendations that align with the customer’s preferences and interests. This level of personalization enhances the customer’s shopping experience and increases the likelihood of making additional purchases. The email presents upselling opportunities by showcasing related or complementary products that customers may find appealing. By providing relevant and enticing recommendations, this email effectively promotes upselling by presenting customers with options that align with their preferences, thereby driving increased sales and revenue.

#7: Exclusive VIP Offers

Create an exclusive VIP program or segment for your most loyal and high-spending customers. Offer them special perks such as early access to new products, exclusive discounts, or personalized promotions. Make them feel valued and appreciated, encouraging them to continue purchasing and potentially increase their spending.

Exclusive VIP Offers
Source: https://www.klaviyo.com/blog/vip-email-marketing-examples-uk-eu

Here is why we love this great post-purchase marketing example:

This is a fantastic example of VIP email marketing as it offers exclusive deals only to select customers. By presenting this offer, the email triggers feelings of belonging to a special and exclusive customer group, which increases the customer’s sense of value and importance. The exclusivity of the deal creates a sense of privilege and enhances the desire to take advantage of the offer. This post-purchase email marketing example effectively promotes upselling by leveraging the customer’s emotional connection to the brand and their desire to be part of an exclusive group, thereby driving additional purchases and fostering customer loyalty.

#8: Replenishment Reminders

For products with a finite lifespan or consumable goods, send replenishment reminders when it’s likely time for a re-order. This strategy is particularly effective for skincare products, vitamins, or pet supplies. Remind customers to repurchase before they run out, offering convenience and prompting additional sales.

Replenishment Reminders
Source: https://www.salecycle.com/blog/strategies/11-examples-replenishment-emails-retailers/

Here is why we love this great post-purchase marketing example:

This replenishment email is awesome for promoting upselling. It proactively asks customers to restock their products, leading to increased sales. By reminding customers to repurchase before they run out of their essential items, the email taps into their needs and prompts them to take action. This proactive approach ensures customer satisfaction and convenience. It presents an opportunity to suggest related or upgraded products that enhance their initial purchase. This email effectively promotes upselling by providing relevant recommendations and making the repurchase process seamless. It drives additional sales while meeting customer needs.

#9: Targeted Email Campaigns

Segment your customer base based on purchase history, preferences, or demographics. Create targeted email campaigns that deliver personalized content, such as product recommendations or promotions, based on each segment’s characteristics. This level of personalization enhances engagement and drives conversions.

Targeted Email Campaigns
Source: https://seodesignchicago.com/email-marketing-examples/

Here is why we love this great post-purchase marketing example:

This targeted campaign email works very well since it is clearly directed at pet owners. However, it goes beyond average pet owners. It focuses on dog owners, providing a greater level of specificity in its target market. By focusing on specific target markets, brands can offer enticing deals sure to make customers repeatedly purchase. Remember, customers love it when brands anticipate their needs by providing them with customized and personalized recommendations. Any time a brand can take the guesswork from customers, customers will become far more incentivized to purchase, leading to greater brand loyalty.

#10: Post-purchase Surveys and Feedback

Send post-purchase surveys to customers, asking for feedback on their shopping experience. Use this feedback to improve your products, services, and overall customer experience. Offer incentives to encourage participation, such as discount codes or entries into a giveaway. You can build customer loyalty and satisfaction by showing that you value their opinions.

Post-purchase Surveys and Feedback
Source: https://blog.aweber.com/learn/survey-emails.htm

Here is why we love this great post-purchase marketing example:

This post-purchase survey email is a killer way to promote upselling, as it offers an enticing deal in exchange for the customer’s opinion. By requesting feedback and opinions, the email fosters further engagement with the customer, making them feel valued and heard. The incentive of an enticing deal, such as a discount or exclusive offer, incentivizes the customer to participate in the survey and provides motivation for future purchases. This email effectively promotes upselling by gathering valuable insights, creating a positive customer experience, and encouraging their continued loyalty through the offered deal.

Top 10 Tips for Effective Post-Purchase Marketing Strategy

The following tips will help you get the most out of your post-purchase email marketing strategy:

#1: Express Gratitude

Start the email by expressing genuine gratitude for the customer’s purchase. This creates a positive tone and strengthens the customer’s connection to your brand, increasing the likelihood of future engagement and upselling.

#2: Personalize the Email

Use the customer’s name and tailor the content based on their purchase history and preferences. Personalization creates a sense of individual attention, making customers more receptive to upselling suggestions.

#3: Offer Exclusive Deals

Provide customers with exclusive discounts or promotions available only to those who have made a purchase. This creates a sense of exclusivity and urgency, encouraging customers to explore additional products or upgrades.

#4: Cross-Sell Complementary Items

Recommend products that complement the customer’s initial purchase. Highlight how these items can enhance their experience or provide added value. Cross-selling encourages customers to consider related products, increasing the average order value.

#5: Upsell with Upgraded Versions

Showcase premium or upgraded versions of the product they purchased, emphasizing the benefits and added features. Upselling to a higher-priced option can increase the overall revenue generated from the customer.

Shopify Post purchase Survey apps
Source: https://pixabay.com/

#6: Provide Social Proof

Include customer reviews, testimonials, or ratings related to the product they purchased. Social proof helps build trust and confidence, making customers more receptive to upselling suggestions based on others’ positive experiences.

#7: Create Urgency

Incorporate limited-time offers, countdown timers, or scarcity tactics to create a sense of urgency. This prompts customers to act quickly on the upselling opportunity, fearing they might miss out on a great deal.

#8: Bundle Products

Offer bundled packages or product sets at a discounted price. Bundling encourages customers to consider purchasing related items together, providing them with a comprehensive solution and increasing the order value.

#9: Leverage Referral Programs

Encourage customers to refer friends or family members and provide incentives, such as discounts or loyalty points, for successful referrals. Referrals can generate new customers and potential upselling opportunities.

#10: Use Clear Call-to-Action (CTA)

Ensure your email includes a clear and compelling call to action. Direct customers to a specific landing page or product page where they can easily make an additional purchase. A well-designed and prominent CTA improves the chances of conversion.

When you create a personalized and engaging experience, your customers’ satisfaction improves dramatically, leading to additional sales and revenue. These strategies encourage your customers to return, increasing sales and driving your profitability. So, don’t hesitate to take advantage of these special deals to help you get the most out of your post-purchase marketing strategy.

Conclusion for Post-Purchase Marketing Strategies & Tips for Upselling

Post-purchase email marketing is a crucial component of your overall marketing strategy. These emails play a vital role in nurturing customer relationships, encouraging repeat purchases, and driving sales and revenue. By leveraging post-purchase emails, you can engage customers at a critical stage when they have already shown interest in your products or services. These emails provide opportunities to upsell, cross-sell, and offer exclusive promotions, enticing customers to make additional purchases.

With their high open and click-through rates, post-purchase emails have the power to boost customer loyalty, increase average order value, and ultimately contribute to the long-term success of your business.

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Combine multiple individual products into a bundle and sell them as a single unit

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Why are brands using it?

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Why are brands using it?

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Why are brands using it?

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Combine multiple individual products into a bundle and sell them as a single unit

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Why are brands using it?

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  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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