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Add Google Reviews to Shopify: Integrate Google Reviews

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As the world’s largest search engine, Google holds unparalleled trust among users seeking information on products and services. Its reputation for delivering accurate and reliable results is unmatched, making it a go-to resource for individuals worldwide. Harnessing the power of Google reviews on your Shopify store can be a game-changer.

By showcasing authentic feedback from satisfied customers directly on your platform, you instill confidence and credibility in your brand. This transparent approach fosters trust and resonates with potential buyers, ultimately leading to increased conversions and sales. Customers today seek assurance before making a purchase and incorporating Google reviews into your Shopify store provides just that. It not only amplifies your brand’s authenticity but also establishes a strong foundation for long-lasting customer loyalty. Embracing this strategy exemplifies a commitment to excellence and customer satisfaction, setting your business on a trajectory for sustained success.

In this article, we’re going to take a look at how you can add Google reviews to your Shopify store. Doing so helps build your store’s brand loyalty while boosting sales conversions. So, let’s get on with it!

 

What Are Google Reviews?

Google Reviews are user-generated feedback and ratings that customers and clients provide about businesses and services through Google’s online platform. These reviews are a crucial aspect of online reputation management for businesses. They can significantly impact a company’s image and success. Here’s a detailed explanation of Google Reviews:

#1: User-Generated Feedback

Google Reviews are written by individuals interacting with a business’s products or services. These individuals, commonly referred to as customers or clients, voluntarily share their opinions and experiences.

#2: Rating System

Each Google Review includes a numerical rating, typically on a scale of 1 to 5 stars, with 1 being the lowest and 5 being the highest. This rating reflects the reviewer’s overall satisfaction with the business.

#3: Written Reviews

In addition to the rating, reviewers can provide written comments or feedback detailing their experiences with the business. These comments offer valuable insights into specific aspects of the business, such as customer service, product quality, or the overall experience.

#4: Visibility

Google Reviews are accessible to the public and can be seen by anyone who searches for the business on Google. They often appear in search results, Google Maps listings, and the business’s Google My Business profile.

#5: Trust and Credibility

Potential customers highly trust Google Reviews because they are typically written by real people who have had real experiences with the business. This authenticity can significantly influence a potential customer’s decision-making process.

#6: Impact on SEO

Positive Google Reviews can positively impact a business’s search engine optimization (SEO). Businesses with a higher number of positive reviews and ratings may rank higher in Google search results, potentially attracting more customers.

#7: Response from Businesses

Business owners and managers have the option to respond to Google Reviews. This allows them to engage with customers, address concerns, and express gratitude for positive feedback, which can further enhance their reputation.

#8: User Contributions

Google Reviews are part of Google’s larger ecosystem of user-contributed content, including photos, questions, and answers about businesses. These contributions help create a comprehensive profile of a business for potential customers.

#9: Local SEO

For brick-and-mortar businesses, Google Reviews plays a critical role in local SEO. Positive reviews can help businesses appear in the “Local Pack” or “3-Pack” of local search results, which can be particularly beneficial for attracting nearby customers.

#10: Continuous Feedback

Google Reviews provides an ongoing channel for customers to provide feedback, allowing businesses to adapt and improve over time based on customer suggestions and critiques.

Google Reviews are a crucial aspect of online reputation management and can significantly impact a business’s success in today’s digital age.

Why Is Embedding Google Reviews to Shopify Useful?

Google Reviews can be highly beneficial for your Shopify store for several reasons:

#1: Trust and Credibility

Google Reviews are trusted by consumers because they are based on real experiences from other customers. When potential customers see positive reviews about your store on Google, they are more likely to trust your business and make a purchase.

#2: Improved SEO

Google Reviews can contribute to improved search engine optimization (SEO). Google considers user-generated content, including reviews, when determining search rankings. More positive reviews can lead to higher visibility in search results, driving more organic traffic to your Shopify store.

#3: Increased Conversions

Positive reviews act as social proof and can significantly increase conversion rates. When shoppers see that others have had positive experiences with your products or services, they are more inclined to buy.

#4: Customer Insights

Reviews provide valuable insights into your customers’ experiences and preferences. By analyzing reviews, you can identify areas for improvement, adjust your product offerings, or enhance your customer service to meet your customers’ needs better.

#5: User Engagement

Responding to Google Reviews allows you to engage with your customers directly. This interaction can build customer loyalty and demonstrate your commitment to customer satisfaction, whether it’s thanking them for positive feedback or addressing concerns.

#6: Local SEO

If you have a physical location, Google Reviews can significantly impact your local SEO efforts. Positive reviews can help your business appear in the local “3-Pack” in Google search results, increasing your visibility to potential local customers.

#7: Competitive Advantage

Having many positive Google Reviews can set your Shopify store apart from competitors. Customers often compare businesses before purchasing and having a strong review profile can give you a competitive edge.

#8: Transparency

Embracing Google Reviews showcases transparency and openness, indicating you have nothing to hide. Customers appreciate businesses open to feedback and are more likely to trust those that allow both positive and negative reviews.

#9: Long-Term Reputation Management

Over time, a collection of positive reviews can help you build a strong online reputation. This can be particularly valuable if you plan to expand your Shopify store or target a broader audience in the future.

#10: Marketing Material

You can use positive Google Reviews as marketing material on your Shopify store. Displaying snippets of glowing reviews on product pages or the homepage can influence potential customers’ decisions and boost sales.

Can You Embed Google Reviews to Shopify?

Yes, you can embed Google Reviews in Shopify. However, Shopify does not offer a native feature of directly importing Google Reviews to Shopify.

On the whole, there are two main ways to embed Google Reviews into Shopify:

#1: The Manual Method

This method involves creating review spaces on product pages and inputting the text. This approach works well when you have a small store with a limited catalog. Since this method can be time-consuming, it is not recommended for larger stores with extensive product catalogs.

#2: Third-Party Apps

Alternatively, you can use third-party apps to embed Google Reviews directly into Shopify. These apps facilitate the process by syncing Google Reviews with your Shopify store. You can check them out at the Shopify App Store. There, you will find a large selection of apps. However, keep in mind that these apps vary in cost and functionality. So, it’s a good idea to browse the available options to find the one that best fits your needs and budget.

How to Add Google Reviews to Shopify

Let’s now get into the nuts and bolts of how to add Google Reviews to Shopify. We will begin with the manual method.

Manual Method

#1: Get the Google Reviews link

  • Go to Google and search for your business name or the business you want to display reviews for.
  • Click on your Google My Business listing in the search results.
  • On your Google My Business page, click “Reviews” to view all your reviews.
  • Copy the URL from your web browser’s address bar.

#2: Create a new page or section in Shopify

  • Log in to your Shopify admin panel.
  • From the Shopify dashboard, navigate to “Online Store” and then “Pages.”
  • Create a new page or edit an existing one where you want to display Google Reviews. Alternatively, you can edit a section of your homepage.

#3: Edit the page content

  • In the page editor, switch to HTML mode or insert custom HTML code.
  • Paste the Google Reviews URL you copied earlier.
  • You can use HTML/CSS to format and style the embedded content as needed.

#4: Preview and Publish

  • Preview the page to ensure the Google Reviews are displayed correctly.
  • Once you’re satisfied, click “Save” or “Publish” to make the changes live on your Shopify store.

Third-Party Apps

#1: Select a third-party app

  • Log in to your Shopify admin panel.
  • From the dashboard, navigate to “Apps” in the left-hand menu.
  • Click the “Visit Shopify App Store” button.
  • Search for a review app in the App Store that integrates with Google Reviews. There are various options to choose from. Read reviews, check ratings, and review features to choose the one that best suits your needs.
  • Click on the app you’ve selected to access more details, and click the “Add app” or “Get” button to install it.

#2: Install the app

  • After clicking “Add app” or “Get,” follow the prompts to install the app. You may need to confirm permissions and connect the app to your Shopify store.

#3: Configure the app

  • Once the app is installed, access its dashboard or settings page.
  • Connect your Google account to the app. This is typically done to fetch your Google Reviews.
  • Configure the settings, including where and how you want to display the reviews on your Shopify store. You can usually customize the reviews’ design, layout, and placement to match your store’s aesthetics.

#4: Fetch Google Reviews

  • Initiate the process of fetching your Google Reviews. Depending on the app you choose, this might be an automatic process or require manual actions.
  • The app will retrieve your Google Reviews and populate them in the designated area on your Shopify store.

#5: Customize the display

  • Customize the appearance of the Google Reviews section to match your store’s design and branding. You can often adjust the colors, fonts, and layout.

#6: Test and review

  • Before making the reviews publicly visible, preview your changes to ensure they look as desired.

#7: Publish Google Reviews

  • To continuously update and improve your Google Reviews, encourage your customers to leave reviews on Google. Apps can provide tools to automate review request emails or reminders.

#8: Encourage customers to leave reviews

  • Once you’re satisfied with the setup and customization, make the reviews section live on your Shopify store.

#9: Monitor and Respond

  • Regularly monitor the reviews on your Shopify store and respond to customer feedback. Engaging with customers can enhance your reputation and build trust.

Remember to keep the app and your reviews up to date, and consider periodically checking the Shopify App Store for new features or apps that might enhance your review integration.

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Top Apps to Add Google Reviews to Shopify

There are various options to choose from at the Shopify App Store. So, we have simplified the process by presenting our curated list of the top apps to add Google Reviews to Shopify. Here we go!

#1: Google Reviews by HomePage[0]

Google Reviews by HomePage[0] from Meggnotec Technologies Private Limited is a great app to add Google Reviews. Showcasing Google reviews and the Google seller rating badge on your website is a smart move to instill confidence in your website visitors. The Google reviews widget offers limitless color customization options, making it a breeze to align with your site’s unique color palette. With a simple click, you can enable or disable the Google rating badges right from the app. Moreover, the Google seller rating and the reviews you’ve gathered can also be prominently displayed on your Google Ads and Google Shopping Ads, further enhancing your online presence and credibility.

Google Reviews by HomePage
Source: https://apps.shopify.com/google-customer-reviews-1

Here’s why we love this app to add Google Reviews to Shopify:

  • Showcase Google reviews using a widget and various types of badges, including three options with a range of colors.
  • Exhibit Google seller rating badges, offering four distinct types in a variety of colors.
  • Gather Google reviews and Google customer reviews effortlessly.
  • Implement a product rating system for the Google customer reviews program.
  • Easily toggle the activation or deactivation of all features directly from the app dashboard.
  • Get this great Google Reviews app for a one-time $30 charge.

#2: Google Reviews by Elfsight

Google Reviews by Elfsight stands out as a great way to add Google Reviews to Shopify due to its ease of use. Elfsight’s Google Customer Reviews offers a solution to seamlessly integrate comprehensive reviews onto your website, complete with the author’s name, profile picture, and a direct link to your Google page. Customize your display by filtering reviews to showcase only the most favorable ones, adjust text settings, and present ratings, among a multitude of other features at your disposal.

Google Reviews by Elfsight
Source: https://apps.shopify.com/elfsight-google-reviews

Here’s why we love this app to add Google Reviews to Shopify:

  • Highlight your outstanding Google reviews on your website.
  • Display trust-building ratings and counts prominently in the header.
  • Encourage website visitors to share their feedback with a prominent call-to-action button.
  • Get the 7-day free trial. The Unlimited Plan begins at $5.99 a month.

#3: Reputon for Google Reviews

Reputon for Google Reviews by Reputon offers great value when adding Google Reviews to Shopify. Elevate your Shopify website’s credibility, standing, and social validation through the Reputon Google Reviews application. Effortlessly bolster your online presence by integrating a rating widget with a simple click, eliminating the need for any coding expertise. This widget empowers you to showcase Google Reviews, complete with accompanying images. Notably, the app accommodates both Google My Business Reviews and Google Merchant Reviews. Furthermore, every widget facet is adaptable, ensuring it harmonizes seamlessly with your unique business needs and preferences.

Reputon for Google Reviews
Source: https://apps.shopify.com/google-reviews-trust-badge

Here’s why we love this app to add Google Reviews to Shopify:

  • Easily incorporate Google reviews and testimonials onto your website without the need for coding.
  • Foster trust among your audience by showcasing Google customer reviews and your business’s Google rating.
  • Choose from a variety of styles, including Carousel with Rating List, Compact and Small Badges, and Compact Slider, to suit your website’s design.
  • Introducing the NEW! AI Summary Card, providing a concise and compelling summary of key benefits.
  • You can also display Google reviews enriched with photos for a more visually engaging experience.
  • Get the 7-day free trial. The Standard Plan begins at $6.99 a month.

Top Tips to Add Google Reviews to Shopify

Here are detailed tips and best practices to effectively add Google Reviews to your Shopify store:

#1: Claim and Optimize Your Google My Business (GMB) Listing

  • Claim and optimize your Google My Business listing before displaying Google Reviews on your Shopify store.
  • Foster trust among your audience by showcasing Google customer reviews and your business’s Google rating.
  • Ensure your business information, such as name, address, phone number, and website, is accurate and up-to-date.
  • Add high-quality images of your business, products, or services to make your listing more appealing.

#2: Collect and Encourage Customer Reviews

  • Actively encourage your customers to leave reviews on your Google My Business profile.
  • Provide excellent customer service to increase the likelihood of positive reviews.
  • Send follow-up emails after purchases requesting feedback.

#3: Quality over Quantity

  • Focus on the quality of reviews rather than the quantity. A few detailed, positive reviews can be more impactful than numerous brief ones.

#4: Enable Google Reviews on Your GMB Profile

  • In your Google My Business dashboard, ensure that customer reviews are enabled. This allows customers to leave their feedback.

#5: Choose the Right Placement

  • Decide where on your Shopify store you want to display Google Reviews. Common locations include the homepage, product pages, or dedicated reviews page.

#6: Customize the Display

  • Ensure that the embedded reviews match your store’s design and branding. Customize the colors, fonts, and styling to maintain a consistent look and feel.

#7: Mobile Responsiveness

  • Test the display of Google Reviews on mobile devices to ensure they are responsive and look good on smaller screens.

#8: Monitor and Update

  • Regularly check your Google Reviews in the GMB dashboard and respond to customer feedback, both positive and negative.
  • Periodically review and update the embedded code on your Shopify store to ensure it remains functional.

#9: Maintain a Positive Online Reputation

  • Continuously provide excellent products and services to encourage positive reviews.
  • Respond professionally to negative reviews, addressing customer concerns and resolving issues.

#10: Respect Google and Shopify Policies

  • Follow Google and Shopify’s terms of service, guidelines, and policies when integrating and displaying Google Reviews.

#11: Highlight Positive Reviews

  • Consider prominently showcasing your best Google Reviews on your site to catch visitors’ attention.

#12: Leverage Schema Markup

  • Implement schema markup to enhance the visibility of your reviews in search engine results. This can improve your site’s SEO.

#13: A/B Testing

  • If you have the resources, conduct A/B testing to optimize the placement and design of your Google Reviews to maximize their impact on conversions.

#14: Keep Your Site Speed Fast

  • Ensure that adding Google Reviews does not significantly slow down your Shopify store’s loading times, as slow sites can deter visitors.

Conclusion for Add Google Reviews to Shopify: Integrate Google Reviews

Embedding Google Reviews into Shopify is a highly effective strategy for enhancing your brand’s reputation and harnessing the advantages of digital marketing. Customer reviews are a potent form of social proof, instilling trust and credibility in potential buyers. By showcasing authentic feedback from satisfied customers directly on your Shopify store, you provide valuable insights that influence purchasing decisions.

This integration not only strengthens your brand’s reputation but also bolsters your online visibility. Google Reviews are integrated with search results, aiding your SEO efforts. When shoppers discover your store on Google and see positive reviews, they are more likely to visit, engage, and make purchases.

Ultimately, Google Reviews on Shopify convey transparency and a commitment to customer satisfaction. Responding to reviews, both positive and negative, demonstrates your dedication to improving the customer experience. Embedding Google Reviews into Shopify is a powerful tool for building trust, boosting conversions, and propelling your brand’s digital marketing success.

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Why are brands using it?

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Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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