Zenbivy is revolutionizing outdoor sleeping by ditching the bag and embracing the bed. Founder Michael Glavin has understood for years the need to offer an alternative to the regular “mummy” sleeping bag that we have all spent uncomfortable nights in.
Mummy bags are restrictive and don’t allow you to sleep in your natural position (unless you sleep like a mummy). Zenbivy beds, on the other hand, let you sleep comfortably, in just about any position.
Selling exclusively on Shopify, Michael and the Zenbivy team are dealing with the challenges of introducing customers to a brand new solution. While almost all outdoor enthusiasts are familiar with a regular sleeping bag, the Zenbivy sleep systems are new to a majority of these prospective buyers.
Customers don’t immediately understand how the different components (sheet, quilt, mattress, and pillow) all piece together. As Michael explains, Zenbivy needed a solution for their website that allowed them to sell complete bed systems to their customers, without the customer having to navigate through several product pages, back and forth, to select the individual components.