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[How-to Guide] Zenbivy generates 42% of Revenue from Bundles. Here’s how.

Zenbivy is revolutionizing outdoor sleeping by ditching the bag and embracing the bed. Founder Michael Glavin has understood for years the need to offer an alternative to the regular “mummy” sleeping bag that we have all spent uncomfortable nights in. 

Mummy bags are restrictive and don’t allow you to sleep in your natural position (unless you sleep like a mummy). Zenbivy beds, on the other hand, let you sleep comfortably, in just about any position. 

Selling exclusively on Shopify, Michael and the Zenbivy team are dealing with the challenges of introducing customers to a brand new solution. While almost all outdoor enthusiasts are familiar with a regular sleeping bag, the Zenbivy sleep systems are new to a majority of these prospective buyers. 

Customers don’t immediately understand how the different components (sheet, quilt, mattress, and pillow) all piece together. As Michael explains, Zenbivy needed a solution for their website that allowed them to sell complete bed systems to their customers, without the customer having to navigate through several product pages, back and forth, to select the individual components.

Zenbivy uses PickyStory deals throughout their store

When Zenbivy first found PickyStory, their priority first and foremost was to find a tool that could help customers understand their products. As Michael explains, “It really helps customers to understand our products, and once they understand, they buy. The major benefit for us has been the ability to bundle our products into systems that the customer can easily identify with and see value in.”

The lesson here is simple – prioritize the customer journey. Put yourself in the shoes of your shoppers, a new buyer who isn’t familiar with your products. Create your deals in a meaningful, intuitive way that helps customers understand the value of your products, and how they work together. 

shopify combo products
Source: zenbivy.com

If you create intuitive bundles and deals, the revenue will flow naturally. For Zenbivy, that has certainly been the case. A staggering 42% of their revenue now comes from bundle sales. Plus, sales through PickyStory vs regular sales have a significantly higher average order value (AOV). 

How to create product deals your customers will flock to

Let’s take a look at how Zenbivy has used product deals so successfully across their store. They have implemented two different PickyStory deals, at key components of the buyer’s journey. 

Firstly, they have used the “Shop the Look” functionality to display complete bed bundles on their existing product pages. This means that if a customer is viewing the product page of a bed, they can scroll down the page to see the complete bed bundle – all the products they need are clearly laid out and can be added to the cart from one page: 

shopify product bundles
Source: zenbivy.com

What’s more, using “Shop the Look” to achieve this also gives the Zenbivy team the option to upload an image that’s associated with each “Look”. The image shows all products together, set up as a complete bed system. This image is crucial to conversions – it shows the customer the value of the products combined, it helps the concept “click” for the buyer.

Zenbivy also utilizes PickyStory’s “Combo Product” deal. From their site’s main navigation menu, a shopper can navigate to “Complete bed bundles”. This page contains a beautifully laid-out collection of bed bundles, and makes it extremely easy for customers to find what they need. Best all-round bundle? Here you go. Best bundle for lightweight backpacking? Click here. Looking for a car camping solution? Choose this one. 

Source: zenbivy.com

Once a customer selects their preferred bundle, they are taken to a Combo Product page, where all the components are added to the cart with one click. Customers have the option of choosing product variants (in this case, sizes and colors), and can happily make a purchase without having to second guess whether the products chosen are compatible. Too easy. 

shopify combo products
Source: zenbivy.com

Grow your sales with high-performing deals.

How to set up Shop the Look on product pages

Let’s take a look at how to set up a Shop the Look deal on your product pages. There are three display options for looks – you can opt to display your look as a gallery, as a button, or as a look widget. Once you create a look in PickyStory, you can display it as any (or all three) of those. Here’s how to set up a new look: 

1. Navigate to “Deals” and click on “Create deal group” 

2. Select “Shop the Look” 

3. Name your deal group (for your reference), add an optional description, and click on “Add Look” to create a Look

4. Click on “Create Look” to set up a new Look

5. Name your look (NOTE: Look names can be displayed/hidden using “show look label”) and add an image to represent the Look. This image appears to the left of the products when displayed on the page – it’s best to use an image that shows all the product together, so the customer understands what they are getting as well as the value of the bundle. 

6. Add products to your Look

7. In the “Pages” section, define which pages your Looks will be displayed on. In this case, we want to display our looks on product pages, so would select “product page only”. 

8. In the “Widgets” section, choose to display your Look as an inline section on the page

9. Click on “Set position on page”. You will be redirected to one of your product pages, where you can click on the purple box on the left of the page to drag and drop the deal onto the desired section of your product page. 

And that’s it! Your look is live on the product page for each product included in the look. 

How to set up a Combo Product

The other PickyStory deal used by the Zenbivy team is the “Combo Product”, which allows you to display a complete bundle as a single product. It can be added to collections just like regular Shopify products, and is always displayed on its own unique product page. Here’s how to set it up. 

1. Navigate to Deals and click on “Create Deal Group”

2. Select “Combo Products” 

3. Name your Combo Group – this name will apply to all the Combo Products you create that are part of this group, not one specific Combo Product. Click on the “Add Combo” button to add a Combo

4. Click on the “Create Combo” button

5. Give your Combo a name, add a description (optional) and set discount parameters (optional)

6. In the Max. combo quantity box, add the maximum number of Combos allowed per customer, per order. Next, click on “Add product” to start adding products to your Combo

7. Search for products, then click on “Add to Combo” to add each product. 

8. Click on “Edit on Shopify” to see the listing for your Combo Product. In Shopify, add a description and images to the Combo.

9. Click on “View in Shop” to see your Combo in action

It’s as simple as that. These deals not only deliver great upselling and cross-selling potential, they also help your customers to understand how to use your products. Just as you would walk through a physical store with a customer and help them choose products, PickyStory’s deal templates let you give that experience to an online shopper, so that they better understand your offerings. 

After all, Zenbivy founder Michael Glavin says it best – “Once they understand, they buy.”

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

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Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

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Why are brands using it?

How Gravity Fitness uses Bundle as Product

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www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

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Why are brands using it?

How Petliking.com uses Complete the Bundle

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Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

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Why are brands using it?

How Doodle Couture uses Bundle as Product

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www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

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www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

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Why are brands using it?

How Koala Babycare uses Bundle as Product

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Create Bundle as product

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Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

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www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

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www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

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www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

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Why are brands using it?

How Dineamic uses Bundle as Product

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www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

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Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

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Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

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www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

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Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

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Why are brands using it?

How Westman Atelier uses Bundle as Product

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www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

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www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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