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Shopify Gift Box: How to Sell Gift Boxes on Shopify and Increase AOV

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Finding the perfect gift can be challenging at times. With so many options out there, finding the perfect one can be like looking for a needle in a haystack. For customers visiting your e-commerce store, it can be frustrating to browse through hundreds of products trying to find the perfect gift. 

So, why not make things easier for your customers? 

That’s what a Shopify gift box can do. In this article, we’re going to look at what a Shopify gift box is and how you can build a curated gift box on Shopify. We’ll discover how to sell gift boxes on Shopify easily and effectively.

What is a Shopify Gift Box?

In essence, a Shopify gift box is a package containing an assortment of items that complement one another. While there is no specific number or limit to the items in the box, building a Shopify gift box allows you to include a number of items in a neat package.

So, what does a Shopify gift box include?

Gift boxes can include practically anything your e-commerce site offers customers. However, there’s one catch: gift boxes need to make sense. The items included in the package must work together to offer customers a unique experience. That’s why a curated gift box makes the perfect gift.

Check out this great example:

build shopify gift box
Source: crewhome.com

Crew Home has put together this amazing gift box of essentials for home mixologists. It’s beautifully packaged, and more importantly, so easy for customers to purchase. All the products can be added to the cart with one click, and customers can clearly see what’s included in the gift box. Plus, adding a discount sweetens the deal for customers. 

Ultimately, curated gift boxes on Shopify allow you to capture your customers’ imaginations while taking the guesswork out of thoughtful gifts.

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What are the Advantages of Selling Curated Gift Boxes on Shopify?

There are three key benefits of selling curated gift boxes on Shopify.

#1: Increase revenue

Think about it this way: you can make more money selling packages than individual items. The secret lies in building curated gift boxes that make sense to your customers. Take a look at which products customers frequently buy together, and build your gift boxes around that.

#2: Boost average order value

When customers buy several items together, your average order value (AOV) increases. That’s what Shopify gift boxes do. A customer that might have come to your site to simply buy one product may end up with a gift box instead, significantly increasing your AOV. 

#3: Clear inventory

Shopify gift boxes can also become a great way to clear inventory. This approach works when you have slow sellers packaged with great sellers. Consequently, customers purchase the gift box, including items that may not sell very well on their own.

The question now is, “how can you build Shopify gift boxes?” After all, creating curated product packages requires time and effort. The answer is: with PickyStory!

What is the best Shopify Gift Box App?

If you’re looking for an app to increase your AOV, PickyStory is a great choice if you are looking to build Shopify gift boxes for your store. With PickyStory, you can create gift boxes with just a few clicks (no code required!) and customize the look and feel of these items to suit your brand’s colors and style. 

Importantly, PickyStory syncs with your Shopify inventory, so you can’t sell a gift box if one of the components is out of stock. Also, when a customer purchases a gift box, your inventory for each individual product is adjusted automatically – no more manual updates! 

shopify gift box app
Source: pickystory.com

What are the Advantages of Using PickyStory as a Shopify Gift Box App?

PickyStory offers the following benefits:

#1: Save time and effort

Creating Shopify gift boxes requires coding or modifying your e-commerce site to accommodate building gift boxes. Additionally, customers need to spend time going through your site to build Shopify gift boxes. 

Using PickyStory allows you to automate the entire process, saving you significant time (especially if you have a lot of different gift boxes to set up!). 

#2: Create custom gift boxes

What if customers want to build Shopify gift boxes themselves?

No problem!

PickyStory allows customers to mix and match combos. Customers can also create combinations based on several products. Customers can even choose to drop items or add new ones to their chosen gift box. 

Check out this example:

what is a shopify gift box
Source: kinapparel.org

In the example above, we can see a curated gift set. Customers get to choose a zip-up, a pullover, and a beanie. When they purchase all three, they get a discount. This is a great option as it gives customers more freedom over the products they add to their gift box. 

#3: Simplify things for your customers

Often, holiday shoppers looking for gift boxes aren’t your regular customers, and may not be familiar with your products. In a regular retail store, customers would likely ask a sales assistant for recommendations. 

In the online world, creating pre-defined packs of products is the equivalent of offering recommendations to new customers. 

shopify gift box
Source: picky-story.myshopify.com

In the example above, all products are included in the kit, and customers don’t need to make any selections or decisions. It couldn’t be easier, and it also means you don’t need to worry about customers returning products if two incompatible products are purchased. 

Top 4 Shopify Gift Box Ideas we Love this Year

If you’re wondering about practical Shopify gift box ideas, here are four great ideas to get you started:

#1: Nopalera

Nopalera offers wonderful beauty and wellness products to suit a range of tastes. Their products are so good that choosing only one is tough. Well, Nopalera makes it easy for customers to build their own custom bundles.

Check out how Nopalera does it:

the best gift box app for shopify
Source: nopalera.co

Why do we love this Shopify gift box idea?

This Shopify gift box idea encapsulates everything we’ve been talking about. Customers can mix and match the products they like to build gift boxes to remember. This approach allows customers to get the maximum freedom to spend as much as they want while boosting the site’s revenue.

#2: Passion Planner

Passion Planner offers gorgeous planners and notebooks to suit all tastes. Its variety of styles, colors, and sizes makes it tough to choose only one. Plus, these planners make great gifts for groups of friends, relatives, and colleagues.

That’s why this brand offers its books in a great bundle. 

So, let’s take a look at how Passion Planner does it:

shopify gift box examples
Source: passionplanner.com

Why do we love this Shopify gift box idea?

We love this Shopify gift box idea because customers can pick the books they want to qualify for this great offer. Additionally, the wide selection of books allows customers to get a variety of products at a bundle price. 

#3: Goldenerre

Goldenerre offers the best in luxury jewelry gift sets. If you’re looking for amazing jewelry box sets, this is it. Goldenerre goes the extra mile in producing curated gift boxes that customers will love.

Let’s check out how Goldenerre does curated gift boxes on Shopify:

shopify gift box builder
Source: goldenerre.com

Why do we love this Shopify gift box idea?

This curated gift box idea shows how you can simplify things for your customers. They can pick a tastefully built gift box idea, and voila. They’ve got everything in a net package that’s ready to ship.

You can’t beat the convenience of a carefully curated box gift.

#4: The Green Mumma

The Green Mumma specializes in mother and baby gift boxes. This brand emphasizes sourcing environmentally sustainable products. Customers get great products while helping the environment. 

Let’s see how the Green Mumma does it:

what are the advantages of selling gift boxes on shopify
Source: thegreenmumma.com

Why do we love this Shopify gift box idea?

This Shopify gift box idea allows customers to mix and match the items they’d like to include. This approach allows folks to customize their gift boxes to suit their individual tastes and needs. So, don’t hesitate to give customers the option to choose. If anything, customers love the flexibility.

PickyStory: The Complete Tool for Shopify Gift Boxes

There you have it! Shopify gift boxes are an awesome way to get your customers to take control of their shopping needs. Harness the power of product bundles to give your customers everything they want in a neat package. Add PickyStory to the mix, and you have a killer combination that’s hard to beat.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

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Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend ÂŁ75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

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Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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