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Shopify Coming Soon Page: Create & Customize (+Examples)

5 minutes

A coming soon page on your Shopify store serves as an enticing curtain-raiser, vital for building customer anticipation. This strategic placeholder is especially invaluable when your evolving Shopify store gears up to unveil novel features or introduce fresh products. It sparks curiosity, teases innovation, and stirs excitement, laying the foundation for a dynamic shopping experience. By offering a sneak peek into what’s on the horizon, you harness the power of anticipation, captivating your audience and priming them to explore your upcoming offerings eagerly.

Crafting a compelling coming soon page transforms waiting into an engaging journey, ultimately fostering stronger connections and fueling future success. So, if you’re ready to learn everything you want about building killer coming soon pages, we have your ultimate guide.

Let’s get on with it!

What Is a Coming Soon Page?

A coming soon page is a temporary web page displayed on a website, usually before the official launch of a new product, feature, or entire website. It serves as a teaser or preview, giving visitors a glimpse of what’s to come and building excitement and anticipation around the upcoming release. These pages are particularly common in e-commerce sites, like Shopify stores, where they engage potential customers and generate interest ahead of a significant launch.

The primary purpose of a coming soon page is to create anticipation and interest among your target audience. By showcasing your commitment to innovation and development, you’re essentially building a foundation of excitement that can lead to a successful launch. It’s an effective marketing tool that helps you gather potential leads, engage with your audience, and maximize the impact of your upcoming release in the competitive e-commerce landscape.

What Are the Key Components of a Coming Soon Page?

Let’s take a close look at the key elements that make up a Shopify coming soon page:

#1: Headline or Banner

A prominent headline or banner at the top of the page clearly states that something exciting is on its way. This immediately captures visitors’ attention and informs them about the page’s purpose.

#2: Countdown Timer

A countdown timer is often displayed to indicate the exact time remaining until the launch. This adds a sense of urgency and encourages visitors to return when the launch happens.

#3: Visual Teasers

High-quality images, graphics, or videos related to the upcoming product or feature provide a sneak peek of what customers can expect. These visuals help to create a strong first impression and pique curiosity.

#4: Brief Description

A concise description or teaser text elaborates on the benefits or features of the upcoming offering. It should be intriguing enough to encourage visitors to explore further.

#5: Email Subscription Form

Including an email subscription form allows visitors to sign up for notifications or updates. This enables you to build a list of interested individuals and notify them when the launch occurs.

#6: Social Media Links

Links to your social media profiles allow visitors to follow your brand and stay updated on any announcements leading up to the launch.

#7: Contact Information

Providing a contact option, such as an email address or a contact form, allows visitors to reach out with inquiries or feedback.

#8: Navigation Links

Limited navigation links may be included to guide visitors to other relevant website sections, such as your blog or main storefront.

#9: Branding Elements

The page should be consistent with your brand’s visual identity, using appropriate colors, fonts, and logos.

#10: Responsive Design

Ensure the page is mobile-friendly and responsive; visitors may access it from various devices.

As you can see, various key elements make a successful Shopify coming soon page stand out. Therefore, considering these elements is crucial as you build a truly engaging coming soon page.

Why Is a Shopify Coming Soon Page Important for Your E-commerce Site?

A Shopify coming soon page holds significant importance for your e-commerce site due to its multifaceted role in effectively preparing, engaging, and priming your audience for an upcoming product launch, feature introduction, or even a complete website overhaul. Here’s a detailed breakdown of why a coming soon page is crucial for your Shopify store:

#1: Anticipation Building

A coming soon page generates anticipation and excitement among your target audience. By providing a glimpse of what’s to come, you create a sense of curiosity and anticipation that compels visitors to return when the launch happens.

#2: Pre-Launch Engagement

It lets you engage potential customers before your product or feature officially launches. This engagement can be leveraged to collect email addresses through subscription forms, helping you build a list of interested individuals you can notify once the launch occurs.

#3: Lead Generation

The email addresses collected from the subscription forms on the coming soon page serve as valuable leads. These leads are individuals who have expressed interest in your upcoming offering, providing you with a warm audience to market to when the product or feature is ready.

#4: Data Collection

The coming soon page provides insights into visitor behavior, preferences, and interests. Analyzing user interactions and engagement metrics can inform your marketing strategy and product positioning.

#5: Search Engine Optimization (SEO)

Launching a coming soon page allows you to optimize your site for relevant keywords and phrases related to the upcoming launch. This can positively impact your SEO efforts, making it easier for potential customers to find your site once it’s live.

#6: Brand Building

A well-designed coming soon page reinforces your brand identity and messaging. It helps establish a consistent visual and thematic connection between your brand and the upcoming release, enhancing brand recognition.

#7: Storytelling and Teasing

The page enables you to tell a compelling story about your upcoming product or feature. You can use creative copy, visuals, and videos to tease the unique aspects, benefits, and value of what’s coming, further engaging your audience.

#8: Managing Expectations

You can use the coming soon page to manage customer expectations by providing details about the launch date, potential features, and benefits. This prevents any misconceptions and ensures customers have accurate information.

#9: Reducing Bounce Rate

A well-designed coming soon page keeps visitors engaged, reducing the bounce rate (the percentage of visitors who leave your site after viewing only one page). This is particularly important during development phases when your full site might not yet be ready.

#10: Enhanced User Experience

Even before your full website or product is launched, a coming soon page offers a positive user experience. It signals to visitors that your brand is actively evolving and adding value.

In essence, a Shopify coming soon page serves as a strategic prelude to your e-commerce endeavors, enabling you to cultivate a community of interested individuals, generate leads, and create a buzz around your upcoming offerings. It’s an invaluable tool that empowers you to make the most of your product launch and set the stage for a successful e-commerce journey.

How to Create a Shopify Coming Soon Page

Creating a coming soon page on Shopify is a straightforward process involving using built-in features or third-party apps. Here’s a step-by-step guide on how to create a coming soon page for your Shopify store:

Using Shopify’s Password Page

#1: Log in to Shopify

Access your Shopify admin panel by logging in to your account.

#2: Navigate to Online Store

From the left-hand sidebar, click on “Online Store.”

#3: Themes:

In the Online Store section, you’ll see the “Themes” option. Click on it to access your store’s themes.

#4: Customize Theme

Find the theme to which you want to apply the coming soon page and click on the “Customize” button.

#5: Password Page

Look for the “Password page” option in the left-hand menu of the theme customization page. Click on it.

#6: Enable Password Page

Turn on the password page by toggling the switch to “Enable password.” You can also customize the password message and image if desired.

#7: Save

Once you’re done customizing, click the “Save” button to apply the changes.

#8: Preview and Adjust

You can preview your coming soon page to see how it looks. If needed, you can go back and adjust the settings.

#9: Launch

To launch your coming soon page, click the “Online” button in the top-right corner of the theme customization page.

Using Third-Party Apps

#1: Log in to Shopify

Access your Shopify admin panel.

#2: Visit the Shopify App Store

From the left sidebar, click “Apps” and then click “Visit Shopify App Store.”

#3: Search for Coming Soon Apps

Search for coming soon or “Under Construction” apps in the App Store. There are various third-party apps available that offer advanced customization options for your coming soon page.

#4: Install and Set Up

Choose an app that suits your needs and install it. Follow the app’s instructions to set up and customize your coming soon page. Typically, you’ll need to provide details like the launch date, text, images, and design preferences.

#5: Activate the Page

Once you’ve configured the settings, activate the coming soon page. This may involve toggling a switch within the app or following specific activation steps.

#6: Preview and Adjust

Most apps allow you to preview the page before making it live. Make any necessary adjustments to ensure it aligns with your vision.

#7: Launch

Once you’re satisfied with the coming soon page’s appearance and content, activate it to make it visible to visitors.

You can visit the Shopify App Store to check out the large selection you can use to build coming soon pages. These apps can help you automate a good portion of building a professional quality coming soon. So, be sure to consider how these apps can help you cut down on the time and effort needed to build your coming soon pages.

How to Edit or Customization Your Shopify Coming Soon Page

Editing and customizing a Shopify coming soon page involves using the built-in features of Shopify’s password page or utilizing third-party apps. Here’s a step-by-step guide on how to edit and customize a Shopify coming soon page:

Using Shopify’s Password Page

#1: Log in to Shopify

Access your Shopify admin panel by logging in to your account.

#2: Navigate to Online Store

From the left-hand sidebar, click on “Online Store.”

#3: Themes:

You’ll see the “Themes” option in the Online Store section. Click on it to access your store’s themes.

#4: Customize Theme

Find the theme with the password page enabled and click on the “Customize” button next to it.

#5: Password Page

Look for the “Password page” option in the left-hand menu of the theme customization page. Click on it.

#6: Customization Options

Here, you can customize various elements of your coming soon page:

Change the background by uploading an image or selecting a color.
To edit the headline and subheadline, edit the text that appears at the top of the page.
Customize the message that explains why the site is password-protected.
Add your logo or store icon.
You can turn the password field on or off, allowing visitors to enter a password to access your site.
Include links to your social media profiles.

#7: Preview Changes

As you make changes, you can preview how the coming soon page will appear.

#8: Save

Once satisfied with the changes, click the “Save” button to apply the customizations.

#9: Launch

To make the changes live, click the “Online” button in the top-right corner of the theme customization page.

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Customizing with Third-Party Apps

#1: Log in to Shopify

Access your Shopify admin panel.

#2: Visit the Shopify App Store

From the left sidebar, click “Apps” and then click “Visit Shopify App Store.”

#3: Search for Coming Soon Apps

Search for coming soon or “Under Construction” apps in the App Store. Choose an app that provides advanced customization options.

#4: Install and Set Up

Install the chosen app and follow its instructions to set up your coming soon page. This typically involves providing details like launch date, text, images, and design preferences.

#5: Customize Elements

Use the app’s interface to customize various elements of your coming soon page. These may include background images, text, colors, fonts, and more.

#6: Preview Changes

Most apps allow you to preview your changes to the coming soon page.

#7: Save and Activate

Once you’re satisfied with the customizations, save your changes within the app and activate the coming soon page.

#8: Launch

To make the page live, follow the app’s instructions to publish it.

A good rule of thumb is to review and update your coming soon page. In particular, be sure it does not trigger a “404” error, as this error can have serious effects on your SEO. Thus, your coming soon pages should be fully functional until you are ready to replace them with a new product or collection page.

If you’re looking to remove a coming soon page, follow these steps:

Removing the coming soon page is a great idea once you’re ready to go with your new product or collection pages.

Examples of Great Shopify Coming Soon Pages

By now, we have discussed the nuts and bolts of what makes a great Shopify coming soon page. So, let’s now take a look at some great examples of real-life Shopify coming soon pages in action. You’ll be surprised to see how easy it can be to create a visually impacting coming soon page.

#1: Fenty Beauty

Fenty Beauty, Rihanna’s cosmetics brand, effectively utilized a coming soon page to tease an upcoming product release. They combined striking visuals with minimalist design and included a video loop showcasing the product. This created a sense of excitement and intrigue among their audience.

Let’s take a closer look at this enticing Shopify coming soon Page:

As you can see, Fenty Beauty announced its coming product launch with a simple but tasteful design. The brand did not use any gimmicks to advertise the special offer. Instead, the brand posted a sign-up page to get early access to the sale. This promotion helps attract new customers while giving existing ones an inside scoop on the new deals.

Once customers sign up, the coming soon page allows them to navigate the store to shop for other products. Remember, one of the most important rules is to get customers to visit your store. Once there, you have the chance to convert more sales, even as customers wait for the new product launch.

#2: Levi’s Vintage Clothing

Levi’s Vintage Clothing used its coming soon page to highlight an upcoming collection of vintage-inspired clothing. The page featured retro imagery and typography, transporting visitors back in time and generating interest in the upcoming launch.

Let’s take a closer look at this killer Shopify coming soon Page:

This coming soon page provides a simple, clean, and effective design. The page displays a clear message while showing the product customers seek. The product image is a type of teaser depicting what customers can expect from the new item. However, it doesn’t give much away, leaving plenty of room for surprise or speculation. While the ad does not have a specific call to action, it builds anticipation. Ultimately, this ad focuses on “less is more,” making it an effective choice.

#3: Allbirds

Allbirds, a sustainable footwear brand, effectively utilized its coming soon page to announce the upcoming launch of a new shoe. The page featured a whimsical animation of the shoe’s design process, engaging visitors and providing insights into their sustainable production methods.

Let’s take a closer look at this killer Shopify coming soon Page:

This coming soon page is another example of a simple and clean design. There is no need to utilize gimmicks or tricks to get customers on board. Like previous examples, customers are prompted to enter their emails for exclusive access. Above all, this Coming Soon page avoids displaying a blank page while allowing the brand to collect email addresses for its mailing list. In the end, this coming soon page works, giving the brand a chance to make the most of its upcoming product launch.

Shopify Coming Soon Page Templates

If you’re looking to take the guesswork out of building killer coming soon pages, using templates can greatly facilitate the process. These templates allow you to drag and drop elements to build your coming soon pages in minutes.

ThemeForest, a premier Shopify theme creator, offers this coming soon page template:

The best part of these templates is they plug in directly to your Shopify theme. While available for purchase, they vary in price, giving you multiple options to build an awesome coming soon page without breaking the bank.

Here is a look at other templates you can utilize from ThemeForest:

Be sure to check out the hundreds of available templates so you can take your coming soon pages to a whole new level.

Mistakes to Avoid When Building a Shopify Coming Soon Page

Creating an effective Shopify landing page is crucial for capturing the attention of your audience and driving conversions. Here are the top mistakes to avoid when creating a Shopify landing page:

#1: Lack of Clear Value Proposition

Your landing page must clearly communicate the value of your product or service. Avoid vague or overly complex messaging. Make it immediately evident what your product does, how it solves a problem, and why it’s unique.

#2: Cluttered Design

A cluttered landing page can confuse and overwhelm visitors. Keep your design clean, organized, and focused on the most important elements – headline, visuals, call-to-action, and key information. Use whitespace effectively to guide the user’s attention.

#3: Poor Visuals

Low-quality images or irrelevant visuals can deter visitors. Use high-resolution images or videos that showcase your product from different angles. Visuals should align with your branding and evoke the desired emotions.

#4: Weak Headline and Subheadline

Your headline and subheadline should grab visitors’ attention and convey your unique selling proposition. A vague or uninspiring headline can cause users to bounce quickly. Craft a compelling and concise message that resonates with your target audience.

#5: Unclear CTA

Your CTA (call-to-action) should stand out and clearly tell users what action to take next. Use contrasting colors, concise text, and persuasive language. Ensure the CTA button leads to a relevant page, such as a product page or checkout.

#6: Long Load Times

Slow-loading pages can lead to high bounce rates. Optimize images, reduce unnecessary scripts, and use caching to ensure your landing page loads quickly. Test your page’s performance on different devices and connections.

#7: Missing Contact Information

If visitors have questions or concerns, they should be able to find your contact information easily. Include a link to your contact page or a chat widget for customer support.

#8: Unresponsive Design

Many users browse on mobile devices, so your landing page must be responsive and look great on various screen sizes. Test your page’s responsiveness across devices and ensure all elements are easily accessible.

#9: Lack of Social Proof

Testimonials, reviews, and trust badges can enhance your landing page’s credibility. People are more likely to trust your product if they see that others have had positive experiences.

#10: Overwhelming Forms

If you’re collecting user information, keep your forms short and simple. Asking for too much information upfront can deter users from completing the form. Consider using a multi-step form if you need more details.

#11: Ignoring Analytics and Testing

Don’t set and forget. Regularly analyze your landing page’s performance using tools like Google Analytics. A/B testing different elements (e.g., headlines, visuals, CTAs) can help you optimize for better conversions over time.

#12: Ignoring SEO

Make sure your landing page is optimized for relevant keywords to improve its visibility in search engines. Use descriptive meta titles, meta descriptions, and headings to enhance SEO.

#13: Not Addressing Objections

Anticipate and address potential objections or concerns that visitors might have. To minimize doubts, provide clear information about pricing, shipping, returns, and any other relevant details.

#14: Neglecting Mobile Experience

Mobile optimization is crucial. Ensure your mobile-friendly landing page loads quickly and offers a seamless user experience on smartphones and tablets.

#15: Incomplete Testing

Before launching your landing page, thoroughly test it across different browsers, devices, and operating systems to identify and fix any issues.

Keeping these mistakes in mind is a great way to ensure your coming soon page meets customer expectations, fulfilling your e-commerce site’s purpose of creating a great visual appearance. Ultimately, sidestepping these mistakes can greatly enhance your Shopify store’s success leading to more sales and increased revenue.

Conclusion for Shopify Coming Soon Page: Create & Customize

Shopify’s coming soon pages are a dynamic tool to ignite anticipation and maximize conversions. These pages captivate visitors with a sense of exclusivity and curiosity by offering a tantalizing glimpse into upcoming offerings. Crafted with compelling visuals and succinct messaging, they establish a strong brand presence before launch. Efficiently collecting email leads enables personalized outreach and nurturing relationships for long-term loyalty. Seamlessly integrated call-to-action prompts channel eager interest in concrete sales and conversions.

Ultimately, Shopify’s coming soon pages empower businesses to harness pre-launch enthusiasm, fostering customer engagement and propelling successful sales journeys.

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Published on August 27, 2023
Topics: Shopify Trends

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Shopify Coming Soon Page: Create & Customize (+Examples)

Table of Contents

What Is a Coming Soon Page?

What Are the Key Components of a Coming Soon Page?

#1: Headline or Banner

#2: Countdown Timer

#3: Visual Teasers

#4: Brief Description

#5: Email Subscription Form

#6: Social Media Links

#7: Contact Information

#8: Navigation Links

#9: Branding Elements

#10: Responsive Design

Why Is a Shopify Coming Soon Page Important for Your E-commerce Site?

#1: Anticipation Building

#2: Pre-Launch Engagement

#3: Lead Generation

#4: Data Collection

#5: Search Engine Optimization (SEO)

#6: Brand Building

#7: Storytelling and Teasing

#8: Managing Expectations

#9: Reducing Bounce Rate

#10: Enhanced User Experience

How to Create a Shopify Coming Soon Page

Using Shopify’s Password Page

#1: Log in to Shopify

#2: Navigate to Online Store

#3: Themes:

#4: Customize Theme

#5: Password Page

#6: Enable Password Page

#7: Save

#8: Preview and Adjust

#9: Launch

Using Third-Party Apps

#1: Log in to Shopify

#2: Visit the Shopify App Store

#3: Search for Coming Soon Apps

#4: Install and Set Up

#5: Activate the Page

#6: Preview and Adjust

#7: Launch

How to Edit or Customization Your Shopify Coming Soon Page

Using Shopify’s Password Page

#1: Log in to Shopify

#2: Navigate to Online Store

#3: Themes:

#4: Customize Theme

#5: Password Page