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Shopify Plus SEO: Boosting Enterprise Organic Traffic

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Search engine optimization (SEO) is one of the most crucial things you can do to help your online store grow and improve its overall performance. But SEO is far more important than you might have believed. The following figures underscore why SEO plays such an important role in positioning your e-commerce site:

• Google accounts for over 90% of all organic search traffic.

• 3% of website traffic comes from organic search.

• The first five organic search results on Google account for 67.6% of all clicks.

• 75% of people never scroll past the first page of search engines.

• 46% of all Google searches are looking for local information.

In this article, we’re going to look at how Shopify Plus SEO can help boost your online store’s performance to the next level. We’re also going to discuss the tips and strategies you can use to improve your e-commerce site’s visibility leading to more traffic and increased revenue.

So, don’t touch that dial because there is plenty more to come!

Shopify SEO ranking
Source: apps.shopify.com/benchmark-hero

What is Shopify Plus SEO?

Shopify Plus SEO refers to the search engine optimization strategies and techniques specific to the Shopify Plus platform, which is Shopify’s enterprise-level solution for larger and more complex online stores.

Shopify Plus SEO involves optimizing various elements of a Shopify Plus store to improve its visibility and ranking on search engine results pages (SERPs). This approach includes optimizing the structure and content of the site, ensuring fast page load times, and implementing technical SEO best practices.

Some of the key factors that impact Shopify Plus SEO include:

#1: Site architecture and navigation

  • This feature refers to the way that pages and content are organized on the site, which should be logical and easy for users to navigate.

#2: Site speed and performance

  • Fast page load times are important for user experience and SEO, so optimizing images, reducing code bloat, and using a fast-hosting provider are important.

#3: On-page content

This function includes optimizing product pages, collections, and blog posts with relevant keywords and meta information, as well as ensuring that all content is high-quality and engaging for users.

#4: Technical SEO

This feature includes optimizing the site’s code, implementing structured data markup, and ensuring the site is crawlable and indexable by search engines.

By implementing effective Shopify Plus SEO strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately increase their sales and revenue.

e-commerce store seo checklist
Source: search.google.com

What Are SEO Benefits of Shopify Plus?

Shopify Plus offers several SEO benefits to help businesses improve their online visibility, attract organic traffic, and ultimately increase their sales and revenue. Here are some of the key SEO benefits of Shopify Plus:

#1: Mobile optimization

Shopify Plus offers responsive themes and mobile-friendly design, which is important for SEO as mobile devices now account for most internet users. Having a mobile-friendly site means it is optimized for the smaller screen size and touch-based navigation of mobile devices. This approach can include features like responsive design, fast load times, and easy-to-use menus and buttons.

#2: Site speed

Shopify Plus offers fast page load times, an important SEO factor as faster sites tend to rank better on search engine results pages (SERPs). Please remember that a fast-loading site provides a better user experience, which can improve engagement, reduce bounce rates, and increase the likelihood of users returning to the site. On the other hand, a slow-loading site can lead to frustration and a negative user experience, which can hurt engagement and lead to higher bounce rates. A fast-loading boosts your e-commerce site’s SEO ranking on search engines such as Google.

#3: Customizable URLs

Shopify Plus allows users to customize their URLs, which is important for SEO as it makes it easier for search engines to understand what the page is about. Customizable URLs can include keywords relevant to the page’s content. This function helps search engines and users understand what the page is about and can improve search engine rankings for those keywords.

#4: Blogging functionality

Shopify Plus includes built-in blogging functionality, which can help businesses create and promote high-quality content that attracts backlinks and improves search engine rankings. Keep in mind that search engines like Google prioritize websites that produce fresh and relevant content on a regular basis. Blogging functionality allows businesses to regularly create and publish new content, which can improve search engine rankings and attract more traffic to the site.

#5: Structured data

Shopify Plus includes structured data markup, which can help search engines better understand the content on the site and display rich snippets in search results. In addition, structured data is becoming increasingly important for voice search. By providing structured data on a website, businesses can make it easier for search engines to understand and respond to voice search queries, improving visibility and driving more traffic.

#6: SEO apps and integrations

Shopify Plus offers a wide range of SEO apps and integrations, such as SEMrush, Moz, and Google Analytics. These can help businesses track their SEO performance and optimize their site accordingly. These integrations can help improve various functions within your online store, boosting its performance. Please remember that improving customer experience is one of the most important factors in boosting overall SEO rankings.

As you can see, Shopify Plus offers a robust set of SEO features and functionalities that can help businesses improve their online visibility and drive more organic traffic to their site.

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Best Shopify Plus Apps for SEO

When it comes to getting the most out of Shopify Plus SEO, the following apps will help take your Shopify store to the next level. Check out how these apps can help improve your Shopify store’s SEO strategy.

#1: Shopify Plus Technical SEO Audit

Shopify Plus offers Technical SEO Audit apps to help your e-commerce site identify and fix technical issues that may impact search engine rankings. These apps typically provide features such as site crawl analysis, duplicate content identification, and schema markup validation.

Technical SEO Audit apps (like SearchPie and so) are useful for Shopify stores because they provide a way to ensure their website is optimized for search engines, which can lead to increased traffic and sales. By identifying and fixing technical issues, online stores can improve their website’s overall performance and visibility on search engines.

Technical SEO Audit apps are a valuable tool for any e-commerce site looking to improve search engine rankings and drive more traffic to their online store. By optimizing their website’s technical structure, businesses can improve their online presence and attract more customers, ultimately leading to increased sales and revenue.

#2: Shopify Plus Collections SEO

Shopify Plus provides Collections SEO apps that improve any online store’s collection pages’ SEO performance. These apps deliver awesome features such as automated meta-tag generation, keyword analysis, and suggestions for optimizing on-page content and structure.

Collections SEO apps are important for your Shopify store as they allow you to increase the visibility of their collection pages on search engines and attract more organic traffic to your site. By optimizing collection pages for SEO, your Shopify store can improve its online presence and attract more customers.

Additionally, these apps can help your brand improve its conversion rates by providing relevant product recommendations and cross-selling opportunities to customers. By improving the user experience on your site, your e-commerce site can increase customer satisfaction and drive more sales from your online store.

#3: Shopify Plus Homepage SEO

Shopify Plus uses Homepage SEO apps that support e-commerce sites to optimize their homepage for SEO. These apps employ features such as automated meta tag generation, keyword analysis, and suggestions to optimize on-page content and structure.

Homepage SEO apps are an important component of your Shopify store because they can help you increase the visibility of any homepage on search engines and attract more organic traffic to your online store. By optimizing your homepage for SEO, your brand can generate more awareness allowing customers to become more familiar with your brand’s value proposition.

#4: Shopify Plus Image SEO

Shopify Plus Image SEO apps help e-commerce sites optimize their website’s images for SEO. These apps provide features such as automated image tagging, image compression, and suggestions for optimizing image file names and alt tags.

Image SEO apps are great for e-commerce sites since they provide a way to increase the visibility of any site’s images on search engines, leading to improved rankings and more organic traffic. Optimizing images for SEO can jolt your Shopify store’s performance and loading times, leading to increased search rankings.

SEO optimization Shopify
Source: apps.shopify.com/seo-image-alt-text-pro

#5: Shopify Plus Keywords SEO

Shopify Plus Keywords SEO apps offer your e-commerce site the opportunity to optimize content for specific keywords. These apps deliver features such as keyword analysis, suggestions for optimizing content, and automated meta-tag generation.

Keywords SEO apps are pivotal for Shopify stores since they allow you to increase the visibility of your site’s content on search engines, leading to an increased presence for your online store. By optimizing content for specific keywords, your Shopify store can improve its use of SEO keywords leading to more visitors.

#6: Shopify Plus Product Page SEO

Shopify Plus Product Page SEO apps are the best way for e-commerce sites to enhance product pages for SEO. These apps offer features such as automated meta tag generation, suggestions for optimizing product descriptions, and product review integration.

Product Page SEO apps are a highly effective way for businesses to increase the visibility of their products on search engines while boosting visitor counts and potential customers. Optimizing product pages for SEO can kickstart your e-commerce site’s conversion rates.

#5: Shopify Plus Tags SEO

Shopify Plus Tags SEO apps allow Shopify stores to enhance their site’s tags for SEO. These awesome apps provide features such as automated meta tag generation, suggestions for optimizing tag descriptions, and tag analysis.

Tags SEO apps are great tools for your Shopify store because they provide ways to increase your products’ visibility on search engines and get more hits on product pages, listings, or ads. Optimizing tags for SEO can improve your Shopify store’s ability to drive sales and boost profitability.

What Are SEO Shopify Plus Best Practices?

Here are some SEO best practices for Shopify Plus that can help businesses improve their online visibility and attract more organic traffic:

#1: Conduct keyword research

Conduct thorough keyword research to identify your business’s most relevant and high-volume keywords. Use these keywords in your meta tags, page titles, and on-page content to improve your search engine rankings.

#2: Optimize product titles and descriptions

Use descriptive and keyword-rich titles and descriptions for your products to help search engines and customers understand what you’re selling.

#3: Use alt tags for images

Add descriptive alt tags to your images to help search engines understand what the image is about and improve your search engine rankings.

#4: Optimize site structure

Make sure your site has a clear and organized structure, with easy-to-navigate menus and logical product categorization.

#5: Optimize page load times

Optimize your site’s page load times using a fast and reliable hosting provider, optimizing images and other media, and minimizing CSS and JavaScript files.

#6: Use internal linking

Use internal linking to create a logical and intuitive site structure and to help search engines understand the relationships between your pages.

#7: Build high-quality backlinks

Build high-quality backlinks to your site by creating high-quality content, engaging in outreach to other sites, and participating in relevant forums and communities.

With these best practices, your e-commerce site can improve its SEO and attract more organic traffic, ultimately leading to increased sales and revenue.

Conclusion for Boosting Enterprise Organic Traffic

Boosting Shopify Plus SEO is one of the most important things you can do to give your e-commerce site the boost it needs to improve performance and profitability. Please take the time to review your current SEO practices to determine which areas you can work on.

The practices outlined in this article will help you build a solid SEO strategy. Focusing on your SEO strategy can lay the foundation for a successful marketing approach in the long run.

Take the time to check out the Shopify Plus apps for SEO that can help your e-commerce site’s performance. Above all, prioritizing SEO is a crucial step that can boost your e-commerce to the next level.

Grow your sales with high-performing deals.

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  • Topics: Shopify How-To

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