[New product] Announcing PickyStory's next product -- Subscriptions 🔄

Best 13 Email Marketing Services and Tools for Shopify [2023]

5 minutes

There are a number of tools to promote a Shopify store. From SEO to social media, there is no shortage of ways to visitors through the door. Email marketing, nevertheless, is one of the most effective tools out there. Unfortunately, tactics such as social media marketing tend to overshadow email marketing.

That is why we’re here today. We’re here to discuss how you can use email marketing as a highly effective marketing tactic. Considering that 333.2 billion are sent daily, it makes sense to leverage email in your favor as much as possible. Plus, email marketing can offer a highly impressive return on investment of $36 for every dollar spent.

With those figures, it makes sense to jump into the email marketing world. In this article, we’ll be looking at how you can leverage the best email marketing service for Shopify to get the most out of this useful service.

So, don’t go anywhere because we have the best email marketing tools for Shopify coming right up.

What Is an Email Marketing Service for Shopify?

Shopify email marketing is the process of using email campaigns to promote and sell products to customers on the Shopify e-commerce platform. An email marketing service for Shopify is a form of digital marketing that allows online retailers to communicate with their customers and potential customers via email.

An email marketing service for Shopify typically involves creating and sending emails to targeted audiences to promote products, drive traffic to a store, and ultimately increase sales. This service may involve sending newsletters, product updates, promotional offers, abandoned cart reminders, and other types of email campaigns.

Shopify offers built-in email marketing tools that allow merchants to create and send email campaigns directly from their Shopify store. These tools typically include email templates, customizable designs, and audience segmentation features that enable merchants to target specific groups of customers with tailored messages.

An email marketing service for Shopify is an effective way for online retailers to stay in touch with customers and build relationships with them over time. By providing value and engaging customers through email campaigns, merchants can encourage repeat purchases and increase customer lifetime value.

Why Is an Email Marketing Service for Shopify Important?

Email marketing is an essential aspect of digital marketing for Shopify and can play a vital role in an e-commerce store’s success. Here are some reasons why email marketing is important for Shopify:

Increased sales: Email marketing campaigns are an effective way to increase sales and generate revenue. By promoting products, announcing sales and discounts, and highlighting new arrivals, merchants can encourage customers to make purchases and increase their average order value.
Customer retention: Email marketing campaigns allow Shopify merchants to stay in touch with their customers and build relationships with them over time. By providing valuable information, offers, and updates, merchants can encourage customer loyalty and retention.
Cost-effective: Email marketing is a cost-effective way to promote products and services, compared to other forms of advertising such as paid search and social media advertising. This feature makes it an ideal option for small businesses and startups.
Audience segmentation: Shopify’s email marketing tools allow merchants to segment their email lists and target specific groups of customers with tailored messages. This situation means that merchants can create more personalized and relevant campaigns likely to resonate with their audience.
Analytics and metrics: Email marketing campaigns can be tracked and analyzed using Shopify’s built-in analytics tools. This feature allows merchants to measure campaigns’ success, understand their audience’s behavior, and make data-driven decisions to improve marketing efforts.

In short, email marketing is an essential part of a successful digital marketing strategy for Shopify merchants. By creating effective email campaigns, merchants can build strong relationships with their target customers.

How to Find an Email Marketing Service for Shopify?

There are various available email marketing services for Shopify. Here are the steps to find and choose the right one for your Shopify store:

Consider your budget. First, determine how much you can afford to spend on email marketing. Many email marketing services offer tiered pricing plans based on the size of your email list and the features you need.
Research email marketing services for Shopify. Look for email marketing services that integrate with Shopify. The good news is that there are plenty of other options beyond the usual suspects.
Evaluate features and functionality. Consider the features and functionalities that each email marketing service for Shopify offers. Look for features such as email automation, segmentation, A/B testing, and analytics.
Check for integration with Shopify. Ensure that the email marketing service you choose integrates seamlessly with Shopify. Doing so makes it easier to manage your email campaigns and track sales and revenue data.
Read reviews and customer feedback. Look for reviews and customer feedback about each email marketing service for Shopify to get a sense of how easy they are to use and how effective they are at driving sales.
Free trial. Most email marketing services offer free trials, so take advantage of these to test out the features and functionality before committing to a paid plan.

A good place to start is the Shopify app store. There, you will find a number of highly useful options that will surely meet your expectations while providing budget-friendly options.

Grow your sales with high-performing deals.

The 13 Best Email Marketing Services for Shopify

When looking for the best email marketing service for Shopify, the following list will give you several great options to consider. Here we go!

#1: Flowium

Flowium is a full-service email marketing agency for eCommerce brands and their owners. Our mission is to deliver result-driven, email marketing solutions while applying our core values in every experience that our clients, customers, and team members have with our team. Email Marketing is our passion and we remain dedicated and committed to being leaders within the industry. We are always strategizing for the long-term success of the brands we work with and for Flowium.

Here’s why we consider this agency as one of the best email marketing services for Shopify:

They make sure to follow our proven email marketing strategy that results in sustainable and predictable revenue growth for your company.
They are master-elite partners with Klaviyo and have expert knowledge and expertise throughout the platform.
They are constantly testing to optimize each account after setup for the best long term results.
They offer complimentary email marketing audits to track how well an account is performing and pinpoint areas of opportunity.
They offer complete email and SMS marketing solutions with free Klaviyo migrations available.

Get your free email consultation

#2: Sendvio: Email Marketing & SMS

Sendvio: Email Marketing & SMS is an email marketing platform for Shopify that allows businesses to create and send email campaigns to their subscribers. Sendvio is designed to help businesses increase customer engagement and drive sales through email marketing.

Here’s why we consider this app as one of the best email marketing services for Shopify:

With Sendvio, Shopify stores can create and send newsletters, promotional emails, and automated email sequences. The platform offers a drag-and-drop email builder that makes it easy to create professional-looking emails without any coding experience.

Sendvio offers the following key features:

Easy-to-use marketing workflows to engage customers and keep them coming back.
Create email sequences and SMS to be sent depending on each customer's interaction.
Convert store visitors into subscribers using high-converting popup templates.
Mobile-responsive template galleries to send more engaging email campaigns.
Automatically sync with Shopify segments or import your lists in a few clicks.
Free plan available. Starter plan begins at $11 a month.

#3: SmartrMail Email Marketing SMS

SmartrMail Email Marketing SMS is an email marketing software for Shopify and SMS platform designed specifically for e-commerce sites. The platform integrates with popular e-commerce platforms, including Shopify, allowing Shopify stores to create and send personalized email and SMS campaigns.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Email automation, welcome email, abandoned cart email, thank you email, and more
Email marketing, newsletter, premade templates, SMS marketing, black Friday
1-to-1 onboarding, easy setup, one-click automation, 24/5 chat, and phone support
Popup subscribe form, landing page form, popup templates, subscriber list opt-in
Complete Shopify email and SMS marketing solution. Migration available
Free plan available. Standard plan begins at $19 a month.

#4: Flowio Email Marketing, Pop Up

Flowio Email Marketing, Pop Up is an automated email marketing platform for Shopify that helps businesses create and send personalized email campaigns. The platform offers a range of features that make it easy to create targeted email sequences, triggered by specific events or actions, such as abandoned carts or email signups.

Here’s why we consider this app as one of the best email marketing services for Shopify:

High-converting pop-up templates to help you capture emails easily.
Quickly send personalized emails/SMS with beautiful templates.
Marketing automation to auto-send emails, SMS, and chat based on customer interactions.
Easily manage and segment your contact, and sync with Google Ads.
Engage and support your customers quickly with live chat or mobile apps.
Free to install. Advanced plan begins at $9 a month.

#5: Sender Email Marketing & SMS

Sender Email Marketing & SMS is an email marketing software for Shopify and SMS platform that allows businesses to create and send personalized email and SMS campaigns to their subscribers. The platform offers a range of features that help Shopify stores increase engagement, drive sales, and build customer loyalty through targeted email and SMS marketing.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Create high-converting emails with premade templates and drag-and-drop builder.
Send promotional SMS messages or newsletters with just a few clicks.
Automate email & SMS workflows with time or activity-triggered drip campaigns.
Send the right message to the right crowd with segmentation & personalization.
Collect potential customers’ contacts with signup forms & exit-intent pop-ups.
Free to install. Advanced plan starts at $10 a month.

#6: ActiveCampaign Email Marketing

ActiveCampaign Email Marketing is one of the top email marketing platforms for Shopify that helps businesses create and send personalized email campaigns to their subscribers. The platform offers a range of features that make it easy to create targeted email sequences that are triggered by specific events or actions, such as abandoned carts, email signups, or website visits.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Automatically trigger abandoned cart email automation to increase checkouts.
Convert one-time buyers into repeat customers with up-and-cross-sell automation.
Send shoppers SMS discounts inspired by their past purchases.
Free 14-day plan. The Plus plan starts at $49 a month.

#7: DirectIQ Email Marketing

DirectIQ Email Marketing is an email marketing platform for Shopify that helps businesses create and send personalized email campaigns to their subscribers. The platform offers a range of features that make it easy to create professional-looking emails, manage subscriber lists, and track campaign performance.

Here’s why we consider this app as one of the best email marketing services for Shopify:

#8: EM: SMS, FB, IG, Email Marketing

EM: SMS, FB, IG, Email Marketing is one of the best email marketing platforms for Shopify offering a range of tools for businesses to connect with their customers across multiple channels, including SMS, Facebook, Instagram, and email.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Run 20+ built-in SMS, Email, Instagram, and Facebook automation guarantee to convert more sales.
Create beautiful Email and SMS campaigns using your phone or desktop.
Schedule and post products to Instagram and Facebook automatically.
Get a toll-free business number to send and receive SMS. Keep personal private
Get 24/7 customer support to answer questions.
Free to install. Paid plans start at $45 a month.

#9: ShopAgain Email Marketing, SMS

ShopAgain Email Marketing, SMS is an email marketing platform for Shopify and SMS tools designed specifically for Shopify stores. It helps businesses create and send personalized emails and text messages to their customers, intending to increase sales and customer loyalty.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Choose Autopilot plan to get branded Email and SMS flows like abandoned cart
SMS available in 150+ countries
AI-powered Cross-sell and Up-sell in website widgets and email
Popups and Forms to increase subscribers
Build detailed customer segments, 12+ AI-powered prebuilt segments included
Free to install. The Scale plan begins at $15 a month.

#10: OrderlyEmails: Email Templates

OrderlyEmails is an email marketing service for Shopify that provides professional email templates for Shopify stores. It offers a range of pre-designed templates that are optimized for various types of email campaigns, including order confirmations, shipping notifications, and abandoned cart reminders.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Upgrade every Shopify email template with beautiful and professional designs.
Customize your logo, colors, and fonts with one click using the Magic Designer!
Add post-purchase discounts, product recommendations, and upsells.
Supports multi-currency, quick translation, sales tax settings & more.
Easy to customize, and no coding or design skills are needed.
Free to install. Paid subscriptions start at $99 a year.

#11: BayEngage Email Marketing & SMS

BayEngage is one of the best email marketing software for Shopify and SMS platforms designed to help businesses automate their marketing efforts and engage with their customers across multiple channels. The platform offers a range of features to help businesses create and send targeted email and SMS campaigns that drive engagement and sales.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Sync all Shopify store data such as orders, customers, and products.
Send email and SMS in one automation. Access 250 free email templates.
Get unlimited phone, email, and chat support. We help you set up your account.
10+ automation such as abandoned cart saver, price drop win-back, back in stock.
Integrations with TargetBay reviews, Smile.io, Recharge, Zapier, Pabbly Connect.
Free to use. Premium plan starts at $10 a month.

#12: Zagomail Email Marketing

Zagomail is an email marketing platform for Shopify designed to help businesses create and send professional email campaigns that drive engagement and sales. The platform offers a range of features to help businesses create and manage their email campaigns, including customizable templates, automation workflows, and advanced segmentation capabilities.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Unlimited email sending.
Pre-built automation.
Smart segmentation.
Grow your audience with popups and forms.
Professional templates that you can customize with a drag and drop editor.
Free 14-day trial. The Professional plan begins at $29 a month.

#13: AiTrillion Marketing Automated

AiTrillion Marketing Automated is an all-in-one automated email marketing platform for Shopify designed to help businesses automate their marketing efforts and engage with their customers across multiple channels. The platform offers a range of features to help businesses create and manage their marketing campaigns, including email marketing, SMS marketing, push notifications, and more.

Here’s why we consider this app as one of the best email marketing services for Shopify:

Powerful loyalty rewards program to get repeat sales and engage visitors.
Send Email, SMS, and Web Push messages to automate your conversation with multiple channels
Collect product reviews on autopilot to build trust with memberships and affiliates.
Acquire more customers with popups, announcement bars, and creative notifications.
Personalize your store with product recommendations like related products and more.
Free 30-day trial. The Startup plan begins at $65 a month.

Conclusion

There you have it!

Email marketing is one of the most effective tools you can leverage to take your Shopify store to the next level.

So, what’s next?

Please take the time to check out what email marketing can do for your e-commerce site. Look over these wonderful tools so you can choose the best one for your needs and budget. Best of all, you don’t need to break the bank to get the most out of your email marketing efforts.

The longer you wait to get started with email marketing, the more money you leave on the table. Don’t wait any longer to get the best email marketing software for Shopify working for you!