Upselling refers to the process in which a store entices customers to purchase more than they originally intended. Please note there is nothing shady about this strategy. In fact, in a lot of cases, you’re actually helping the customer find what they’re looking for. 

Think about this example: supermarkets place certain items at the checkout so customers can see them as they wait to pay for their purchases. These items include candy, chewing gum, magazines, and soft drinks.

Why do supermarkets do this?

They do it because these so-called “impulse items” are objects people don’t necessarily think about when they enter the shop. Customers might be thinking about buying eggs, milk, and bread. When they see a magazine featuring their favorite celebrities, they are much more likely to buy it.

In the e-commerce world, upselling on Shopify works the same way. You can use upselling tactics to compel your customers to purchase more than they had originally intended. Your store can achieve this by leveraging industry-specific strategies. 

Please remember that Shopify upselling is about compelling customers to buy items related to their original purchase. For instance, upselling occurs when a customer looking for shoes buys a pair of socks. Therefore, effective upselling tactics involve products that have some logical connection to them. 

Also, please bear in mind that a product upsell on Shopify does not work when you attempt to sell unrelated items. For example, a customer looking for shoes is unlikely to purchase a garden hose. Successful Shopify stores can intuit their customers’ preferences by looking at their search history, or their own sales history. From there, an effective Shopify store can help customers discover related products, thus leading to product Shopify upselling.