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Discover how to increase your AOV with combo products
The guide to create high converting bundles
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We all know that increasing AOV is an important part of having a successful Shopify store, but figuring out how to do that isn’t always easy. One of the best ways to boost revenue in your store is by utilizing upselling and cross-selling techniques such as product bundles and kits. Another useful cross-selling technique is Shopify combo products.
If you’re wondering what the benefits of a Shopify combo product are, or how to add Shopify combo packs to your store, keep reading – we’ve explained it all below.
Unlike “frequently bought together” style bundles, which are add-ons made up of separate products that can be purchased individually, Shopify combo products are products that are aggregated into one single product pack.
This Shopify product pack is treated as one product in your store (and has its own product page) rather than being displayed as an add-on to existing products in your store. So basically, this allows you to create a bundle as one product, which is sold just like a regular product in your store.
A Shopify combo product is a great addition to your store and can dramatically increase revenue. Shopify combo products immediately allow customers to purchase multiple products that you have grouped into a product pack – they may not even see individual items, and don’t have to choose to select add-ons to purchase additional items.
By making packs of products the default option, you’re encouraging your customers to spend up without having to work hard to upsell. Combo products can be treated just like any other product in your store – you can create a separate collection in your store for combo products, or you can add them to your Facebook or Google product feed to advertise your combos.
Merchants in just about every industry can benefit from adding a Shopify combo pack to their store. For fashion stores, a combo could include dress pants, a blouse, and a jacket, giving your customers a whole matching outfit in a few easy clicks.
Home decor merchants could create a Shopify combobox featuring wall décor and a matching area rug. The possibilities are pretty much endless, and you’re really only limited by the products in your store and your own imagination.
Ultimately, you can add a Shopify combo product deal to your store whenever you feel like it. However, there are a few scenarios when selling bundles as one product may be particularly effective:
If you’re looking to move specific inventory from your store, a Shopify combo product is a great way to do this. You can create a combo that’s made up of the products you’re trying to sell the most and watch as they fly off the shelves.
Rather than customers purchasing a single item, they’ll be drawn to combo packs and thus increase your AOV. This is a particularly effective technique for sales during the Black Friday/Cyber Monday period.
A Shopify combo pack can deliver great results when added to your store for the holidays. Customers visiting your store for holiday shopping may not have time to browse and may be more inclined to purchase a bundle as a product that can easily be given as a gift.
Shopping online for gifts is becoming the preferred holiday shopping method for many consumers. A great way to be ready for the influx of gift shoppers is to have products specifically designed as gifts already in your store, ready to go.
A Shopify combo pack makes a great gift box – it feels more personalized than a single item, and you can even have your products arranged in a nice box ready to go. This is an excellent idea for beauty merchants – soaps, lotions, facemasks, and other such items make the perfect product combo box.
One of the best features of combo products is that they can be treated just like regular products in your catalog. This means that you can add combo products to collections, just as you would do for your existing products.
For example, if you sell swimwear, you could create combo products of matching bikini tops and bottoms, and display these in collections to encourage your customers to purchase a set rather than just one piece.
This also gives you total control over which bundles as one product are displayed – you can ensure that only relevant deals are offered to customers based on the collection they are viewing, which dramatically increases your chances of converting.
If you’re wondering just what a Shopify combo product could add to your store, check out these great examples of Shopify combo product deals (created using PickyStory’s “bundle as product” feature) in action.
Pair of Thieves is well known for bright and bold men’s staples and undergarments. These products lend themselves perfectly to multipacks – why sell one pair of socks when you could sell three?! Pair of Thieves uses PickyStory Combo Products to offer pre-defined packs of products to their customers, often with a discount attached to sweeten the deal.
PRx Performance have created a loyal following of customers thanks to their patented wall-mounted squat rack, giving people even fewer excuses to avoid working out. They offer complete home gym packages to their customers, many who are unfamiliar with their products.
With PickyStory’s “Bundle as Product” feature, they can create a home gym package containing up to 20 different products, making it really easy for their customers to purchase everything they need for a home gym in one easy click. PRx Performance has seen amazing success with their PickyStory Bundle as Product deals – they have increased their AOV on home gym packages by up to 300%
Lush Décor sell beautiful home decor and furnishings, including bedding sets. Because they have several matching products available in the same style, these products naturally lend themselves to be sold as a package. With PickyStory, Lush Décor has been able to create curated bedding bundles – their customers buy whole sets rather than single products, and their AOV has increased by 54% using this strategy.
Zenbivy is making camping more comfortable than it should be with their revolutionary sleeping beds. The complete Zenbivy bed experience is made up of several products. These need to be available separately, in case a customer just needs one or two items. However, having them available as complete bundles (bundles as one product) makes it easy for Zenbivy customers to purchase all the right products. It also promotes a larger sale – Zenbivy see a staggering 42% of total revenue come via their PickyStory bundles as one product.
Shopify gift boxes and hampers are a great way to sell more products to your customers. Huon Aquaculture uses PickyStory to offer a selection of products sold all together as a hamper – perfect for gifting. Another important technique here (and seen throughout all the examples above) is using an image that displays the multiple products in action, so that your customers can easily see the value in purchasing a product pack rather than individual items.
Shopify combo products is one of PickyStory’s newest and most innovative features, and something that’s unique to this app. Unlike PickyStory’s other features (frequently bought together bundles, tiered discount kits, and shoppable looks), “bundle as products” are separate products in your store, made up of combinations of your existing products.
PickyStory product combos are really easy to create in your store – combo bundles are created automatically and it only takes one click! Combo product packs also look exactly the same as your existing product pages and blend seamlessly into your store.
PickyStory’s Shopify combo products are highly customizable (it can easily carry the same look and vibe as your brand), and, just like other PickyStory features, is mobile-friendly, and integrates perfectly into every store format. All you’ll need to do is choose which products to add to each Shopify combo product, upload the relevant product images, and let PickyStory do the rest. Another great feature of PickyStory’s combo deals is that customers can optimize each product in the pack (in terms of product options, e.g. color, size, material, etc.) before they add the product combination to their cart.
It takes only a few clicks to create Shopify combo products with PickyStory. Here’s how:
Go to PickyStory add click on “Add app”
From the “Get Started” screen, select “Bundles”. Then, choose “Bundle As Product”.
In the “General” section, give your bundle a name
In the “Products” section, add products to your bundle
In the “Discount” section, choose the type of discount you wish to offer (if any)
Select the discount value, and choose whether you wish to display the compare at price (original, non-sale price)
In the Max. combo quantity box, add the maximum number of Combos allowed per customer, per order.
Next, choose whether the individual SKUs are displayed as one line item, or several line items.
Click on “Edit on Shopify” to view the product in your Shopify admin. Here, you can add a product description and images
Return to the PickyStory app and click on “View in store” to see your Combo in action
To change colors, fonts, etc., click on “Customize in designer”
Shopify combo products are a great addition for any e-commerce merchant, and PickyStory automates the process of creation and processing Shopify combo products to enhance the customer experience and boost revenue in your Shopify store. Create your first product combination with PickyStory and see just how easy it is.
PickyStory helps e-commerce merchants to collect hidden revenue by selling products together. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and Coupons.
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