[New Era] Bundles AI: Auto-generate & sell the best performing bundles 🤖

Shopify Combo Products: The Ultimate Step by Step Guide to Combo Products [+ Examples]

Table of Contents

We all know that increasing AOV is an important part of having a successful Shopify store, but figuring out how to do that isn’t always easy. One of the best ways to boost revenue in your store is by utilizing upselling and cross-selling techniques such as product bundles and kits. Another useful cross-selling technique is Shopify combo products. 

If you’re wondering what the benefits of a Shopify combo product are, or how to add Shopify combo packs to your store, keep reading – we’ve explained it all below.

What are Shopify Combo Products?

Unlike “frequently bought together” style bundles, which are add-ons made up of separate products that can be purchased individually, Shopify combo products are products that are aggregated into one single product pack. 

This Shopify product pack is treated as one product in your store (and has its own product page) rather than being displayed as an add-on to existing products in your store. So basically, this allows you to create a bundle as one product, which is sold just like a regular product in your store.

Why Should you Create Shopify Combo Products?

A Shopify combo product is a great addition to your store and can dramatically increase revenue. Shopify combo products immediately allow customers to purchase multiple products that you have grouped into a product pack – they may not even see individual items, and don’t have to choose to select add-ons to purchase additional items.

By making packs of products the default option, you’re encouraging your customers to spend up without having to work hard to upsell. Combo products can be treated just like any other product in your store – you can create a separate collection in your store for combo products, or you can add them to your Facebook or Google product feed to advertise your combos.

Who Should Create Shopify Combo Products?

Merchants in just about every industry can benefit from adding a Shopify combo pack to their store. For fashion stores, a combo could include dress pants, a blouse, and a jacket, giving your customers a whole matching outfit in a few easy clicks. 

Home decor merchants could create a Shopify combobox featuring wall décor and a matching area rug. The possibilities are pretty much endless, and you’re really only limited by the products in your store and your own imagination.

When to Use Shopify Combo Products?

Ultimately, you can add a Shopify combo product deal to your store whenever you feel like it. However, there are a few scenarios when selling bundles as one product may be particularly effective:

#1: Add Shopify combo products for sales or promotions

If you’re looking to move specific inventory from your store, a Shopify combo product is a great way to do this. You can create a combo that’s made up of the products you’re trying to sell the most and watch as they fly off the shelves. 

Rather than customers purchasing a single item, they’ll be drawn to combo packs and thus increase your AOV. This is a particularly effective technique for sales during the Black Friday/Cyber Monday period.

#2: Add Shopify combo products for the holidays

A Shopify combo pack can deliver great results when added to your store for the holidays. Customers visiting your store for holiday shopping may not have time to browse and may be more inclined to purchase a bundle as a product that can easily be given as a gift.

#3: Shopify combo products as gift boxes

Shopping online for gifts is becoming the preferred holiday shopping method for many consumers. A great way to be ready for the influx of gift shoppers is to have products specifically designed as gifts already in your store, ready to go. 

A Shopify combo pack makes a great gift box – it feels more personalized than a single item, and you can even have your products arranged in a nice box ready to go. This is an excellent idea for beauty merchants – soaps, lotions, facemasks, and other such items make the perfect product combo box.

Grow your sales with high-performing deals.

Create a Collection of Shopify Combo Products

One of the best features of combo products is that they can be treated just like regular products in your catalog. This means that you can add combo products to collections, just as you would do for your existing products. 

For example, if you sell swimwear, you could create combo products of matching bikini tops and bottoms, and display these in collections to encourage your customers to purchase a set rather than just one piece. 

This also gives you total control over which bundles as one product are displayed – you can ensure that only relevant deals are offered to customers based on the collection they are viewing, which dramatically increases your chances of converting. 

Best 5 Examples of Shopify Combo Products

If you’re wondering just what a Shopify combo product could add to your store, check out these great examples of Shopify combo product deals (created using PickyStory’s “bundle as product” feature) in action.

#1: Pair of Thieves

Pair of Thieves is well known for bright and bold men’s staples and undergarments. These products lend themselves perfectly to multipacks – why sell one pair of socks when you could sell three?! Pair of Thieves uses PickyStory Combo Products to offer pre-defined packs of products to their customers, often with a discount attached to sweeten the deal. 

top shopify stores
Source: pairofthieves.com

#2: PRx Performance

PRx Performance have created a loyal following of customers thanks to their patented wall-mounted squat rack, giving people even fewer excuses to avoid working out. They offer complete home gym packages to their customers, many who are unfamiliar with their products. 

With PickyStory’s “Bundle as Product” feature, they can create a home gym package containing up to 20 different products, making it really easy for their customers to purchase everything they need for a home gym in one easy click. PRx Performance has seen amazing success with their PickyStory Bundle as Product deals – they have increased their AOV on home gym packages by up to 300%

shopify combo products
Source: prxperformance.com

#3: Lush DĂ©cor

Lush DĂ©cor sell beautiful home decor and furnishings, including bedding sets. Because they have several matching products available in the same style, these products naturally lend themselves to be sold as a package. With PickyStory, Lush DĂ©cor has been able to create curated bedding bundles – their customers buy whole sets rather than single products, and their AOV has increased by 54% using this strategy.

shopify product bundles
Source: lushdecor.com

#4: Zenbivy

Zenbivy is making camping more comfortable than it should be with their revolutionary sleeping beds. The complete Zenbivy bed experience is made up of several products. These need to be available separately, in case a customer just needs one or two items. However, having them available as complete bundles (bundles as one product) makes it easy for Zenbivy customers to purchase all the right products. It also promotes a larger sale – Zenbivy see a staggering 42% of total revenue come via their PickyStory bundles as one product.

shopify combo products
Source: zenbivy.com

#5: Huon Aquaculture

Shopify gift boxes and hampers are a great way to sell more products to your customers. Huon Aquaculture uses PickyStory to offer a selection of products sold all together as a hamper – perfect for gifting. Another important technique here (and seen throughout all the examples above) is using an image that displays the multiple products in action, so that your customers can easily see the value in purchasing a product pack rather than individual items.

Source: shop.huonaqua.com.au

The Advantages of Creating Shopify Combo Products with PickyStory

Shopify combo products is one of PickyStory’s newest and most innovative features, and something that’s unique to this app. Unlike PickyStory’s other features (frequently bought together bundles, tiered discount kits, and shoppable looks), “bundle as products” are separate products in your store, made up of combinations of your existing products. 

PickyStory product combos are really easy to create in your store – combo bundles are created automatically and it only takes one click! Combo product packs also look exactly the same as your existing product pages and blend seamlessly into your store.

PickyStory’s Shopify combo products are highly customizable (it can easily carry the same look and vibe as your brand), and, just like other PickyStory features, is mobile-friendly, and integrates perfectly into every store format. All you’ll need to do is choose which products to add to each Shopify combo product, upload the relevant product images, and let PickyStory do the rest. Another great feature of PickyStory’s combo deals is that customers can optimize each product in the pack (in terms of product options, e.g. color, size, material, etc.) before they add the product combination to their cart.

Watch how to Create Shopify Combo Products

How to Create Shopify Combo Products with PickyStory

It takes only a few clicks to create Shopify combo products with PickyStory. Here’s how:

#1 Add PickyStory to your store

Go to PickyStory add click on “Add app”

shopify build your own bundle

#2 Create a "Bundle as product" deal

From the “Get Started” screen, select “Bundles”. Then, choose “Bundle As Product”.

shopify comboo product app
bundle as a product shopify

#3 Basic details

In the “General” section, give your bundle a name 

sell bundles as one product shopify

In the “Products” section, add products to your bundle

create bundle as one product shopify
ecommerce bundles as products app

#4 Discount and pricing parameters

In the “Discount” section, choose the type of discount you wish to offer (if any)

shopify bundles as products app

Select the discount value, and choose whether you wish to display the compare at price (original, non-sale price)

combo product app shopify

In the Max. combo quantity box, add the maximum number of Combos allowed per customer, per order. 

how to create shopify combo product

Next, choose whether the individual SKUs are displayed as one line item, or several line items.

create bundle as single product shopify app

#5 Edit the Combo Product on Shopify

Click on “Edit on Shopify” to view the product in your Shopify admin. Here, you can add a product description and images

bundle as one product shopify app

#6 View the Combo Product

Return to the PickyStory app and click on “View in store” to see your Combo in action

benefits of shopify combo product
advantages of shopify combo product

To change colors, fonts, etc., click on “Customize in designer” 

sell bundles in collections shopify

Increase your Revenue with PickyStory’s Shopify Combo Products

Shopify combo products are a great addition for any e-commerce merchant, and PickyStory automates the process of creation and processing Shopify combo products to enhance the customer experience and boost revenue in your Shopify store. Create your first product combination with PickyStory and see just how easy it is.

Grow your sales with high-performing deals.

Personalize and offer deals just in time with PickyStory

Back to top
Icon

Not enough sales?

Capture every drop of revenue with PickyStory's complete upsell platform.

See the MAGIC Live

PickyStory in action

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend ÂŁ75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

pickystory

Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.

Trusted by the fastest-growing
e-commerce brands

vertical logos
pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands

pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos