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Shopify Newsletter Popup: 12 Examples of Email Popups for Shopify

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One of the pillars of building a successful Shopify store is maintaining a consistent customer base. However, it’s not always easy to create a loyal following. So, the question is, how can you build a robust subscriber base? The answer lies in using a Shopify newsletter popup. 

A Shopify subscribe popup entices customers to sign up on your e-commerce site. In some instances, customers get freebies such as discount codes or special offers. Other times, getting early access to product launches and promotions incentivizes people to sign up.

In this article, we’re going to discuss how you can use free email popup Shopify features to build a loyal customer base by boosting subscribers. We’re also going to focus on some great examples you can use to knock one out of the park.

What is a Shopify Newsletter Popup?

A Shopify newsletter popup is a message that prompts visitors and customers to sign up for your e-commerce site. Customers provide their email addresses to get access to information regarding your brand’s special offers and promotions.

In some cases, brands ask customers to provide a phone number to receive SMS and text messages alerting them of special deals and offers.

Please remember that Shopify email popups are not meant to be annoying or bothersome. They should provide a pleasant call to join a brand’s mailing list.

Please keep in mind that you need to give something to get something. In this case, why not offer some sweet deals in exchange for your customers’ email addresses? You’ll not only build your subscriber list you’ll also boost your sales.

Why Should You Use a Shopify Subscription Popup?

Using a Shopify subscription popup is a great way to increase your followers. But there are also five key benefits that come from using a Shopify newsletter popup.

#1: Build brand awareness

Brand awareness occurs when people know your Shopify store and understand your brand’s value proposition. However, not all visitors, especially first-time ones, may know your brand. That changes when they join your mailing list.

Once people sign up for your mailing list, they become aware of your brand from promotional emails, newsletters, and other official communication. Plus, your followers may tell others about your brand. That word-of-mouth publicity is a surefire way to boost brand awareness.

#2: Increase sales

Indeed, sales increase when you build your customer base. By creating a significant following, your sales are bound to increase.

Think about it.

It’s a numbers game.

The more people that know about your brand and your offers, the better your chances of increasing revenue. It’s that simple. So, don’t overlook the power of using Shopify subscription popups to boost your followers.

Grow your sales with high-performing deals.

#3: Foster customer loyalty

There’s something about being part of a community that breeds customer loyalty. When people join your subscriber list, they become part of an exclusive community. They are part of something truly special. 

Using Shopify email sign-up popups allows you to get people aboard your brand’s community. However, your message must communicate this. Your message should not just be about “please sign up.” Your message should be more about “join our community.” 

Please remember that building a community, family, army, or legion is a great way to jumpstart customer loyalty.

#4: Reduce customer acquisition costs

In the e-commerce world, fostering repeat business is worth gold. When you get repeat customers, you don’t have to spend a dime on attracting new ones. You allow repeat customers to drive your revenue while keeping your costs low. 

In contrast, spending money on acquiring new customers can be quite challenging. Attracting new customers requires a marketing budget, advertising campaigns, staff hours, and creative efforts. All of these elements reduce your profitability. That is why keeping customers is far better than constantly attracting new ones.

#5: Expand your business

Retaining customers, building customer loyalty, increasing revenue, and reducing costs can help you expand your business. Expansion could mean introducing new product lines or opening new e-commerce sites. Perhaps you could take your products to new markets or explore new brands. 

Whatever the outcome, using Shopify subscription popups can be the first major step toward taking your e-commerce site to the next level.

How to Add an Email Popup in Shopify

There are two ways you can add an email popup in Shopify: the hard way and the easy way.

The hard way involves extensive coding and web development. If you have programming experience, you can tackle creating custom-design Shopify newsletter popups to appear at specific intervals or random times. 

Please note that coding involves programming and extensive testing. You may even need to shut down your e-commerce site for some time while you upload updates. 

The easy way involves using Shopify popup apps. You can find a vast selection of Shopify popup apps at the Shopify App Store. Once you’re there, you can find the Shopify newsletter popup app that best suits your store’s specific needs.

The Top 12 Examples of Shopify Email Popups

Now, let’s get down to the nitty-gritty. The following list contains a selection of twelve awesome examples of Shopify newsletter popups. Each one has a unique twist to Shopify subscription popups. You’ll surely find some great inspiration for your Shopify email sign-up popup strategy.

#1: Bremont

Bremont is a British luxury watch brand. It specializes in high-end luxury timepieces for various customer segments. It also does Shopify newsletter popups quite well. 

Let’s take a look at one of the best email popup for Shopify strategies:

free newsletter popups for shopify
Source: bremont.com

Why do we like this Shopify email popup?

This Shopify subscription popup politely asks visitors to join the brand’s mailing list. While this popup does not offer any special discounts or deals, it does offer customers an opportunity to stay on top of new developments in the brand’s value proposition. 

Please bear in mind that luxury brands don’t necessarily offer deal sweeteners to get visitors’ email addresses. Joining a community can be enough incentive to enter an email address willingly.

#2: Fulton & Roark

Fulton & Roark is a fine fragrance brand looking to capture the minds of younger and older customers. Its products cover a wide range of cosmetic and personal care items. Fulton & Roark also knows how to use free email popup Shopify strategies well. 

Let’s take a look at one of the best email popup for Shopify strategies:

top examples of shopify newsletter popups
Source: fultonandroark.com

Why do we like this Shopify email popup?

This Shopify newsletter popup prompts users to enter their email addresses. In exchange, customers get a 10% discount on their next order. This example highlight how you can get something by giving something. It’s a win-win. The brand gets customers’ email addresses. It can continue to build its customer base while increasing sales. In turn, customers get a great deal on products they know and love.

#3: Ugmonk

Ugmonk is a lifestyle brand based on minimalist aesthetics. It offers a wide range of home and office items to boost productivity. This brand uses a creative twist to get customers to sign up for their email newsletter.

Let’s take a look at one of the best email popup for Shopify strategies:

how to add an email popup in shopify
Source: ugmonk.com

Why do we like this Shopify email popup?

Giveaways are a highly effective way to entice customers to sign up. While it’s true that you need to give something to get something, this brand knows how to do it cleverly. The brand doesn’t need to give every customer a t-shirt. Signing up gives customers a chance to get one.

Now, that’s clever thinking!

#4: Hem

Hem is a high-end interior design brand catering to the most demanding individuals. It offers a range of products and furnishings aimed at creating uniquely tasteful looks. Hem also makes good use of Shopify newsletter popups. The brand uses a combination of a community feel with a deal sweetener.

Let’s take a look at one of the best email popup for Shopify strategies:

what is a shopify newsletter popup
Source: hem.com

Why do we like this Shopify email popup?

Hem gets it right because it offers to share invites to exclusive events. Additionally, the brand offers customers an opportunity to access sales and offers before everyone else. Plus, the brand offers a 10% discount on the first order as a deal sweetener. While there’s nothing fancy about the popup itself, the deal speaks for itself.

#5: Pipcorn

Pipcorn is an heirloom snack brand focused on delivering creative food products to all sorts of customers. This brand highlights its healthy snack lines without sacrificing delicious flavors. Pipcorn also focuses on getting customers to sign up using its Shopify email popup strategy. 

Let’s take a look at one of the best email popup for Shopify strategies:

free email popup shopify
Source: pipsnacks.com

Why do we like this Shopify email popup?

Pipcorn gets it right because it has a no-nonsense approach to its Shopify subscription popup strategy. It offers customers a 15% discount to sign up plus first dibs on special discounts and new snacks. For those interested in getting ahead of the curve, this approach can work very well. Please remember that using psychological devices such as the fear of missing out can yield powerful results.

#6: Tigerlily Swimwear & Beachwear

Tigerlily is a fresh and youthful swimwear brand. It focuses on a younger demographic across a range of fashion products. Tigerlily also has a fresh and hip approach to Shopify email sign-up popups.

Let’s take a look at one of the best email popup for Shopify strategies:

shopify email signup popup
Source: tigerlilyswimwear.com

Why do we like this Shopify email popup?

This Shopify subscription popup seeks two things. First, it prompts customers to enter an email address. Second, it asks customers to provide a phone number. 

What do customers get out of it?

They get a 10% discount on their first order. Beyond the enticing deal, this popup communicates the brand’s fresh and hip vibe. The models in the photo represent the youthful approach the brand seeks to convey. Please remember that appealing graphics can be just as effective as killer deals.

#7: Gaiam

Gaiam is a fitness fashion brand that delivers high-quality products and stylish designs. This brand takes fitness to another level by making it part of people’s lifestyles. It also does Shopify subscription popups well.

Let’s take a look at one of the best email popup for Shopify strategies:

best shopify newsletter popup
Source: gaiam.com

Why do we like this Shopify email popup?

Gaiam doesn’t beat around the bush to welcome newcomers. It offers a 20% discount on its entire site. That deal is hard to beat! Plus, this great Shopify newsletter popup uses a tasteful design overlaid on the site. It conveys the brand’s spirit giving customers a sense of what this brand is truly about. So, take it from Gaiam and welcome customers by providing them with an offer they can’t refuse.

#8: Grenco Science

Grenco Science is a vaporizer brand under the GPen trademark. Its products are an alternative to common vaping devices. This brand also puts a very interesting twist to its Shopify email popup approach.

Let’s take a look at one of the best email popup for Shopify strategies:

best email popup for shopify
Source: gpen.com

Why do we like this Shopify email popup?

The welcome Shopify email popup asks customers to join in exchange for 20% off their first order. However, it prompts customers to join the brand’s mailing list by linking their social media profiles. This approach is quite interesting as it goes beyond a traditional email marketing campaign. This approach also aims to link social media marketing to traditional email marketing. This novel tactic allows the brand to connect with customers on a deeper level. 

Additionally, customers can sign up with their email addresses only. This strategy offers the best of both worlds.

#9: The Flex Company

The Flex Company is a cosmetic and beauty brand aimed at women from all walks of life. It also offers a select range of top-quality period products that are hard to beat. The Flex Company has also put a very nice touch on Shopify subscription popups.

Let’s take a look at one of the best email popup for Shopify strategies:

best examples of shopify email popups
Source: flexfits.com

Why do we like this Shopify email popup?

This awesome Shopify sign-up popup uses the phrase, “JOIN THE FLEX FAM.” This creative device invites newcomers to become part of a family. It’s not just about the 10% discount. It’s about becoming part of a select group of folks who favor this brand.

Please remember that evoking a sense of belonging, such as a family, can make a significant impact on your customers’ minds.

#10: Beardbrand

Beardbrand is a men’s fashion brand aimed at providing specialized beard care products. Its wide array of men’s grooming products offers something for everyone. This brand doesn’t pull any punches either with its Shopify subscription popup tactics.

Let’s take a look at one of the best email popup for Shopify strategies:

why should you use a shopify subscription popup
Source: beardbrand.com

Why do we like this Shopify email popup?

This great Shopify email popup matches the brand’s spirit. It uses language that resonates with its core customers. While the popup does not offer any discounts, it offers free content. Please bear in mind that content can be just as valuable as discounts and offers. 

The main takeaway here is to ensure that your communication, such as popups, matches your brand’s personality. In doing so, you can maintain a direct relationship with your brand’s core customers.

#11: Alpine Labs

Alpine Labs offers cutting-edge cameras and photography equipment. Pros and amateurs can find the best photography equipment on the market. The brand’s innovative technology offers endless creative possibilities. It also does Shopify subscription popups well.

Let’s take a look at one of the best email popup for Shopify strategies:

shopify newsletter popup
Source: alpinelaboratories.com

Why do we like this Shopify email popup?

Alpine Labs offers a discount for new subscribers. Although it’s only 10%, it’s enough for customers to send over their email addresses. Also, while some popups also require a name, Alpine Labs requires only an email address. The fewer fields, the more likely a customer is to leave their details and submit the form. 

#12: Inkbox

Inkbox is a tattoo product brand with some incredibly beautiful designs. They use the increasingly popular trend of gamification to encourage customers to sign up to their mailing list. Gamification involves letting customers play a little game to get a reward. In this case, customers can spin a wheel to earn a saving from their order. 

examples of newsletter popups shopify
Source: inkbox.com

Why do we like this Shopify email popup?

Once the customer spins the wheel, they see which prize they won, and can then claim their prize by entering their email address. It’s a really effective Shopify newsletter popup and in a way it distracts customers from what they are actually doing – giving you their details! 

shopify subscribe popup
Source: inkbox.com

Use PickyStory to Create Upsell Popups

It’s important to remember that popups can be used for more than just newsletters and emails. You can also use popups to directly sell to your customers, increasing your average order value (AOV) and overall store revenue. 

With PickyStory, you can create bundles and upsell/cross-sell offers that appear as popups when customers add specific products to their cart. You can also use PickyStory’s AI-based automation to offer auto-generated product recommendations as popups. This helps customers discover relevant, related products, and is a great way to squeeze more revenue from each visitor to your store. 

Grow your sales with high-performing deals.


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