So, what exactly is a shoppable image? A shoppable image is a new way of marketing your products. It uses well-crafted product photography and lifestyle images that contain detailed product information when users click on them. These details include product specifications, price, features, and add-to-cart options.
In essence, shoppable images eliminate customers’ need to click on the image and go to a product page. The image contains all the information customers would need about the product.
What’s the best part of a shoppable image?
When customers can see all the information they need in a single spot, they can make their choices and go straight to checkout. This feature is fantastic because it helps save time. You see, the more clicks and pages customers have to go through, the less they feel enticed to purchase.
Does this mean you won’t need product pages anymore?
Not necessarily. Product pages are still relevant. The difference is that product pages may offer additional features such as more detailed information, images, and additional purchase options like color swatches, bundles, and bulk discounts.
Let’s take a closer look at how a shoppable image works: