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How to Create Shoppable Images on Shopify in 5 Minutes (+ Examples we Love)

5 minutes

In this article, we’re going to explore shoppable images on Shopify. We’ll discuss what these images are and how you can take advantage of them. In particular, we’re going to look at examples you can use to get the inspiration you need to take your e-commerce site to the next level.

What is a Shoppable Image on Shopify?

So, what exactly is a shoppable image? A shoppable image is a new way of marketing your products. It uses well-crafted product photography and lifestyle images that contain detailed product information when users click on them. These details include product specifications, price, features, and add-to-cart options.

In essence, shoppable images eliminate customers’ need to click on the image and go to a product page. The image contains all the information customers would need about the product.

What’s the best part of a shoppable image?

When customers can see all the information they need in a single spot, they can make their choices and go straight to checkout. This feature is fantastic because it helps save time. You see, the more clicks and pages customers have to go through, the less they feel enticed to purchase.

Does this mean you won’t need product pages anymore?

Not necessarily. Product pages are still relevant. The difference is that product pages may offer additional features such as more detailed information, images, and additional purchase options like color swatches, bundles, and bulk discounts.

Let’s take a closer look at how a shoppable image works:

First, we have a traditional product gallery. When you hover over the images, you get a message that says, “Shop the Look.” Now, let’s take a look at what happens when you click on one of the images:

As you can see, this image is a shoppable image on Shopify as it displays two product suggestions to complement the look in the image. Customers can add the accessories to complete the look directly to their e-commerce cart.

What are the Advantages of Shoppable Images on Shopify?

Using shoppable images on Shopify is something you want to look into. Here’s why:

They use high-quality lifestyle images that can really inspire customers
They allow customers to make quick purchases
They use the media you already have to create a fun shopping experience
They can also work on other platforms such as social media sites
They entice customers to purchase by seeing product combinations
They help you promote bundles to sell more products to each customer

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5 Powerful Examples of Shoppable Images on Shopify

When it comes to taking full advantage of shoppable images, it’s worth looking into how successful brands do it. In this section, we’re going to look at five amazing and effective examples of shoppable images on Shopify you can use to turbocharge your brand’s performance.

#1: New Edition Fashion

New Edition Fashion is a fashion brand that offers trendy looks for any occasion. This brand focuses on delivering edgy looks by combining its various product offerings to suit every consumer’s tastes. Its large catalog gives consumers various options to choose from.

In particular, New Edition Fashion presents a gallery for Shopify that curates specific looks. In doing so, this fashion brand takes the guesswork out of building great looks.

Here is a look at one of their galleries for Shopify:

Why do we love this shoppable image gallery for Shopify?

This shoppable fashion gallery checks all the boxes because it provides curated outfits that customers can purchase a bundle. As such, customers save time and money by choosing one of these bundles.

First, customers save time because they don’t need to scroll through product pages to assemble an outfit that suits their tastes.

Secondly, customers can save money by purchasing the bundle instead of individual items. So, New Edition Fashion uses shoppable images for Shopify to help customers make their selections. Here is what happens when you click on “shop the look:”

Clicking on “shop the look” reveals the full picture with listings for individual items. Customers can choose sizes and add them directly to their cart.

But what if a customer only wants a single item?

There’s nothing to worry about. The customer can purchase any individual item they want. Shoppable images work very well in this context because shoppable images for Shopify save them time by allowing them to choose the products they want on the spot.

#2: LulaFox

LulaFox is a beauty and cosmetics brand that delivers quality products to suit customers from all walks of life. As such, it offers a wide product catalog that caters to individual needs. Having a large catalog provides customers with a vast array of options. However, too many options can make things confusing for customers. Fortunately, LulaFox has this covered.

Here is a look at one of their galleries for Shopify:

Clicking on “shop the look” reveals the following shoppable image:

We now get a gallery that allows the customer to add the products they need to create the look shown in the image. So, here are two key elements in this shoppable image for Shopify:

First, customers can find a look that suits their specific skin tone and desired look. The shoppable image displays the products needed to create that look.

Second, the brand has created a great list of curated bundles. As such, customers don’t need to guess which products, tones, or colors work best for them.

#3: Lush Décor

Lush Décor is a home furnishing brand that aims to provide customers with contemporary looks for their homes. This brand offers a wonderful array of home decoration products to suit various tastes.

They also focus on providing customers with great product combinations. Each combination suits a specific taste and style while showcasing the individual items that comprise each look.

Here is a look at one of their galleries for Shopify:

In this image, we see beautiful bedroom decor. The image is comprised of various items that achieve the overall look. The brand has carefully curated the combo to give customers the look they want to achieve.

Why do we love this shoppable image gallery for Shopify?

First, seeing the individual pieces allows you to determine if it’s the right look for you. Seeing the products individually helps get a better sense of the overall look.

Second, this curated look takes the guesswork out of building the style you want for your home. As such, you can decide if it’s the look you want or if you’d rather check something else out. The best part is that there are no surprises.

#4: Glow Fashion

Glow Fashion is a fashion brand offering great items to suit any taste. Their products work very well with any type of look you’re going for. Glow Fashion also provides customers with curated looks to create an overall look.

Here’s a peek at one of Glow’s product listings:

On this product page, we can see an individual item (a pair of jeans). Below are two curated looks to match the jeans on the main product page. So, let’s see what happens when you click on “shop the look.”

Glow gives customers two different curated looks to choose from. Each look contains the jeans as the main item but adds other items to create various looks.

Second, the shoppable image eliminates the need to leave the main product page and go to individual product listings. Everything the customer needs is in a single spot.

Best of all, the customer can choose which items they want to purchase. Thus, there is no need to purchase the entire combo. Customers are free to purchase individual items.

#5: Olive et Oriel

Olive et Oriel is a brand focused on creating artful home furnishings to suit highly demanding tastes. As a result, the brand must provide customers with stunning visuals and informative product listings to drive its sales.

Let’s take a look at one of their galleries for Shopify:

In this gallery, we can see beautiful home decoration ideas based on amazing wallpaper and picture designs. Now, let’s take a look at what happens when you click on “shop the look.”

Clicking on “shop the look” reveals the following shoppable image:

As you can see, the shoppable image reveals the pictures that comprise the look. Customers can purchase every picture or just the ones they like the most. The curated combo includes four pictures customers can incorporate into their home decoration.

Ultimately, Olive et Oriel gets it right because they provide customers with options and flexibility. Instead of pushing an entire combo on customers, the brand allows customers to choose the products that work best for their individual tastes and desires.

Create Shoppable Images for Shopify with PickyStory

Each of the examples shown above was created using PickyStory’s “Shop the Look” feature. Using this feature, you can create a beautiful shoppable image (or images), and display these on your product pages, home page, a dedicated gallery page, or anywhere else in your store that makes sense.

With PickyStory, shoppable images can be created in a matter of minutes, with no coding required (all you do is drag and drop the images onto the desired section of your page). You can add an optional percentage- or value-based discount, and inventory is auto-synced in Shopify for all of the individual SKUs.

Using PickyStory to create shoppable images for Shopify can dramatically increase your average order value and store revenue – check it out today.

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How to Create Shoppable Images on Shopify in 5 Minutes (+ Examples we Love)

Table of Contents

What is a Shoppable Image on Shopify?

What are the Advantages of Shoppable Images on Shopify?

Grow your sales with high-performing deals.

5 Powerful Examples of Shoppable Images on Shopify

#1: New Edition Fashion

#2: LulaFox

#3: Lush Décor

#4: Glow Fashion

#5: Olive et Oriel

Create Shoppable Images for Shopify with PickyStory

Grow your sales with high-performing deals.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

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