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The Best 12 Shopify Apps for Email Marketing [2022]

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Email marketing is one of the most powerful e-commerce tactics known to date. However, are you getting the most out of your email marketing strategies? Perhaps you think you are, but you might want to think about that again.

You see, email marketing is only as good as your e-commerce site’s ability to reach customers. To reach customers effectively, you need a Shopify app for email marketing that is quick, easy to use, and reliable. In this article, we’re going to discuss the best Shopify app for email marketing. In fact, we’re going to talk about twelve of them!

So, let’s talk about the best 12 Shopify apps for email marketing in 2022. You will surely find one that fits your needs and matches your budget. Hint: there are even some free apps on this list.

What is Email Marketing?

In short, email marketing focuses on communicating with your customers via email. This communication could be about promoting your products, sales, or sharing news. Email marketing is also a great way to let your customers know what they can expect from your brand. 

If you’re unsure about email marketing’s effectiveness, check out these stats:

1. Revenue from email marketing is expected to reach close to $11 billion in 2023.

2. Email users register around 4 billion daily. The figure is expected to jump to 4.6 billion by 2025.

3. Roughly 64% of small businesses use email marketing to communicate with their customers.

4. About 37% of brands are currently bumping their email marketing budget.

5. Approximately 33% of brands send weekly email messages, while 26% email multiple times monthly.

Based on these figures, it’s easy to see how important email marketing truly is. Therefore, your e-commerce site cannot ignore email marketing. Most importantly, you must ensure you get your communication out efficiently. 

Does Shopify Provide Email Marketing?

Yes and no.

Yes, Shopify does have email marketing capabilities. However, email marketing capabilities are not built into the platform. To use email marketing capabilities, you must install a Shopify app for email marketing. These apps plug right into your Shopify store and automatically handle your email marketing campaign. All you need to do is set up your campaign parameters while the Shopify app for email marketing takes care of the rest.

Sounds simple, doesn’t it?

The best part of using a Shopify app for email marketing is that you don’t need any coding or programming experience. You can install one of the best Shopify apps for email marketing, and you’re good to go. 

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Is Email Marketing Free on Shopify?

Yes and no (again).

Yes, email marketing is free on Shopify if you use a free Shopify app for email marketing. These apps don’t cost anything to install and are free for as long as you use them.

But that’s also a no because there are paid apps you can use. The main difference between free and paid Shopify apps for email marketing lies in their functions. Paid apps may offer more functions and capabilities than free ones.

Generally speaking, free Shopify apps for email marketing have all the basic functionalities you need for effective email marketing. Paid apps may offer additional capabilities such as multilingual support, unlimited message limits, and customization features.

What are the Best Shopify Apps for Email Marketing?

So, you might be thinking, what are the best Shopify apps for email marketing? We have the answer right here!

App Name

PRICe

Free Trial

Number of Reviews

rating

Support

Omnisend

$16/month

Free plan available

4390

4.7

Email, live chat

AC Email

$15/month

Free plan available

376

4.5

Email

Automizely

$11/month

Free plan available

5191

4.9

Email

AVADA

$9/month

Free to install

611

4.9

Email, live chat

Email Marketing

Newsletter

Free plan available

15 days

478

4.9

Email

Freshmarketer

Free plan available

21 days

5

5.0

Email

Klaviyo

$20/month

Free to install

1601

4.3

Email

Mailchimp

$11/month

Free plan available

458

3.4

Email

Privy

Free plan available

15 days

24792

4.6

Email

Segundo

$10/month

Free plan available

877

4.9

Email, chat

Shopify Email

$1 per 1000 emails

First 10,000 emails free each month

916

4.2

Email

Upsell

Free

N/A

1662

5.0

Email, live chat, video

#1: Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS by Omnisend is a Shopify app for email marketing that allows you to use email marketing to send newsletters, SMS messages, cart abandonment reminders, and pop ups. 

It works with the latest Shopify features while allowing you to automate your entire sales process fully. You can get started for free and work your way up as your Shopify store grows. 

advantages of email marketing on shopify
Source: apps.shopify.com/omnisend

Here’s why we love this Shopify app for email marketing:

#2: AC Email

AC Email Marketing Automation y ActiveCampaign is a Shopify app for email marketing focused on automating every step of the process. It is currently used by 150,000 businesses worldwide. This Shopify app delivers one-to-one messages across various channels to build, nurture, and convert leads.

free shopify app for email marketing
Source: apps.shopify.com/activecampaign

Here’s why we love this Shopify app for email marketing:

#3: Automizely Email Marketing & SMS

Automizely Email Marketing & SMS by Automizely and Aftership is a Shopify app for email marketing that focuses on delivering timely messages to your customers. It provides newsletter, SMS, email pop up, cart abandonment, upselling, and live chat capabilities. This great app works seamlessly within the Shopify admin environment.

ecommerce email marketing benefits
Source: apps.shopify.com/automizely-messages

Here’s why we love this Shopify app for email marketing:

#4: AVADA Email Marketing, SMS, Pop up

AVA Email Marketing, SMS, Pop up by AVADA is a Shopify app for email marketing that provides capabilities for SMS, email marketing, and popups. It’s a great Shopify app that easily integrates with your Shopify store and other third-party platforms. It’s a great alternative to MailChimp or Klaviyo.

free ecommerce email marketing app
Source: apps.shopify.com/avada-email-marketing

Here’s why we love this Shopify app for email marketing:

#5: Email Marketing Newsletter SMS

Email Marketing Newsletter SMS by SmartrMail is a Shopify app for email marketing that delivers capabilities for newsletters, pop ups, SMS, and email marketing. It’s a great option for Shopify stores wanting a faster and easier alternative to other apps and platforms.

pros and cons of shopify email marketing
Source: apps.shopify.com/smartrmail

Here’s why we love this Shopify app for email marketing:

#6: Freshmarketer: Email and SMS

Freshmarketer by Freshworks is a great Shopify app for email marketing. It’s a great option for those Shopify stores wanting to get email, SMS, WhatsApp, Live Chat, and Bot capabilities. This Shopify app allows you to boost communication with customers by automating interactions.

top email marketing app for shopify
Source: apps.shopify.com/freshworks-crm

Here’s why we love this Shopify app for email marketing:

#7: Klaviyo: Email Marketing & SMS

Klaviyo Email Marketing & SMS by Klaviyo is a well-known Shopify app for email marketing. This app delivers email, SMS, and many more communication features. It allows you to create highly segmented campaigns while syncing all your data into a single point of information. Full automation features give you the peace of mind you need to work seamlessly. You can easily scale your business with Klaviyo.

shopify app for email marketing
Source: apps.shopify.com/klaviyo-email-marketing

Here’s why we love this Shopify app for email marketing:

#8: MailChimp: Email Marketing

MailChimp Email Marketing by Mailchimp is a popular Shopify app for email marketing. It uses automation to drive traffic and boost sales through email marketing campaigns. It’s designed for speed, so it has little impact on your e-commerce site’s performance. It easily integrates into your Shopify admin environment, helping your get more done faster.

best shopify apps for email marketing
Source: apps.shopify.com/mailchimp

Here’s why we love this Shopify app for email marketing:

#9: Privy Pop ups, Email & SMS

Privy Pop ups, Email & SMS by Privy is a fully automated Shopify app for email marketing you can use to boost your sales and brand positioning. 

Privy is great for small and large businesses looking to grow their customer base, boost website conversions, and build subscriber lists. If you’re looking for a no-hassle Shopify app for email marketing, Privy is definitely worth checking out.

is email marketing free on shopify
Source: apps.shopify.com/privy

Here’s why we love this Shopify app for email marketing:

#10: Seguno

Seguno Email Marketing by Seguno is a no-nonsense Shopify app for email marketing. It’s a great way of using newsletters, cart abandonment reminders, and email templates to get your email marketing campaign off the ground. 

It easily integrates into your Shopify admin environment. Save time and effort with Seguno’s fully automated features.

advantages and disadvantages of shopify email marketing
Source: apps.shopify.com/seguno

Here’s why we love this Shopify app for email marketing:

#11: Shopify Email

Shopify Email by Shopify is a free Shopify app for email marketing. When we say it’s free, we mean it’s free. So, you never have to pay for it. 

It’s designed by Shopify to give Shopify stores a free alternative for their email marketing campaigns. This great app provides you with everything you need for a successful email marketing campaign.

top ecommerce shipping apps
Source: apps.shopify.com/shopify-email

Here’s why we love this Shopify app for email marketing:

#12: Upsell

Upsell Pop ups and Email Marketing by ONE is a free Shopify app for email marketing that you can use to meet your email marketing needs. With this Shopify app, you can integrate 18 conversion and marketing tactics to suit your marketing campaigns.

examples of shopify email marketing apps
Source: apps.shopify.com/one

Here’s why we love this Shopify app for email marketing:

Generate More Revenue for Your Store with PickyStory

PickyStory is the go-to option for complementing your marketing strategy with killer promotions and deals. Once you have decided on the best marketing approach for your e-commerce store, PickyStory allows you to create personalized product deals and offers that are displayed throughout your store, at key points in your buyer’s journey. 

PickyStory can significantly increase your conversion rate, average order value, and store revenue. It acts as a tool not just to boost your sales, but also creates a simplified, streamlined shopping experience for your customers. 

Once you’ve picked the best Shopify app for email marketing, check out PickyStory. Adding PickyStory to the mix will take your email marketing strategy to the next level.

Grow your sales with high-performing deals.

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