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The Best 13 Shopify Apps for Email Marketing [2023]

5 minutes

Email marketing is one of the most powerful e-commerce tactics known to date. However, are you getting the most out of your email marketing strategies? Perhaps you think you are, but you might want to think about that again.

You see, email marketing is only as good as your e-commerce site’s ability to reach customers. To reach customers effectively, you need a Shopify app for email marketing that is quick, easy to use, and reliable. In this article, we’re going to discuss the best Shopify app for email marketing. In fact, we’re going to talk about 13 of them!

So, let’s talk about the best 13 Shopify apps for email marketing in 2023. You will surely find one that fits your needs and matches your budget. Hint: there are even some free apps on this list.

What is Email Marketing?

In short, email marketing focuses on communicating with your customers via email. This communication could be about promoting your products, sales, or sharing news. Email marketing is also a great way to let your customers know what they can expect from your brand.

If you’re unsure about email marketing’s effectiveness, check out these stats:

1. Revenue from email marketing is expected to reach close to $11 billion in 2023.

2. Email users register around 4 billion daily. The figure is expected to jump to 4.6 billion by 2025.

3. Roughly 64% of small businesses use email marketing to communicate with their customers.

4. About 37% of brands are currently bumping their email marketing budget.

5. Approximately 33% of brands send weekly email messages, while 26% email multiple times monthly.

Based on these figures, it’s easy to see how important email marketing truly is. Therefore, your e-commerce site cannot ignore email marketing. Most importantly, you must ensure you get your communication out efficiently.

Does Shopify Provide Email Marketing?

Yes and no.

Yes, Shopify does have email marketing capabilities. However, email marketing capabilities are not built into the platform. To use email marketing capabilities, you must install a Shopify app for email marketing. These apps plug right into your Shopify store and automatically handle your email marketing campaign. All you need to do is set up your campaign parameters while the Shopify app for email marketing takes care of the rest.

Sounds simple, doesn’t it?

The best part of using a Shopify app for email marketing is that you don’t need any coding or programming experience. You can install one of the best Shopify apps for email marketing, and you’re good to go.

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Is Email Marketing Free on Shopify?

Yes and no (again).

Yes, email marketing is free on Shopify if you use a free Shopify app for email marketing. These apps don’t cost anything to install and are free for as long as you use them.

But that’s also a no because there are paid apps you can use. The main difference between free and paid Shopify apps for email marketing lies in their functions. Paid apps may offer more functions and capabilities than free ones.

Generally speaking, free Shopify apps for email marketing have all the basic functionalities you need for effective email marketing. Paid apps may offer additional capabilities such as multilingual support, unlimited message limits, and customization features.

What are the Best Shopify Apps for Email Marketing?

So, you might be thinking, what are the best Shopify apps for email marketing? We have the answer right here!

App Name	PRICe	Free Trial	Number of Reviews	rating	Support
Omnisend	$16/month	Free plan available	4390	4.7	Email, live chat
AC Email	$15/month	Free plan available	376	4.5	Email
NotifyVisitors	$49/month	Free plan available	20	5.0	Email
Automizely	$11/month	Free plan available	5191	4.9	Email
AVADA	$9/month	Free to install	611	4.9	Email, live chat
Email Marketing Newsletter	Free plan available	15 days	478	4.9	Email
Freshmarketer	Free plan available	21 days	5	5.0	Email
Klaviyo	$20/month	Free to install	1601	4.3	Email
Mailchimp	$11/month	Free plan available	458	3.4	Email
Privy	Free plan available	15 days	24792	4.6	Email
Segundo	$10/month	Free plan available	877	4.9	Email, chat
Shopify Email	$1 per 1000 emails	First 10,000 emails free each month	916	4.2	Email
Upsell	Free	N/A	1662	5.0	Email, live chat, video

#1: Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS by Omnisend is a Shopify app for email marketing that allows you to use email marketing to send newsletters, SMS messages, cart abandonment reminders, and pop ups.

It works with the latest Shopify features while allowing you to automate your entire sales process fully. You can get started for free and work your way up as your Shopify store grows.