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Shopify Product Tags: Tips, Best Practices, Benefits, and Examples

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Shopify product tags: Organizing a virtual product catalog can be every bit as complicated as managing your stock in a physical store. Luckily, Shopify has a few tricks that can make your e-commerce product management more straightforward and streamlined. One such feature is Shopify product tags.

Product tags are an important part of managing your growing inventory. As you continue to add more products to your store, many things can spin out of control. By enforcing a good system for your store beforehand, you can eliminate stress and save time in the future. 

In this article, we will take a look at what Shopify product tags are, how they can help you, and best practices for tagging products. Let’s go!

What are Shopify product tags?

So, what are Shopify product tags? Basically, Shopify allows you to add tags (which you can think of simply as labels) to your products, customers, orders, and even blog posts. Tags help you to sort, filter, organize, and arrange information in your Shopify account in a way that makes the most sense to you (and your customers). 

Why are Shopify product tags important?

There are many benefits of using tags. For starters, product tags help users search for Shopify related products by tag and help you organize your product pages. 

Also, using tags can help you to categorize products based on distinct similarities. Shopify product tags shine even more when you use them as filters to create automatic collections.

For instance, you may want to display a winter collection. You first need to tag all the items you wish to add to the collection.

Then go to Products from the admin panel and click on Collections from the side navigation. Next, select the Create collection button. Name the collection (e.g., winter collection) and then select Automated for the collection type. Next, add filters to build the collection and click the Save button. After saving, every product you tagged will appear in the list.

Now, each time you tag ‘winter’ for a product, it will be added to the collection without you having to do anything.

Shopify product tags for SEO

Shopify product tags can also impact your store’s SEO. If you use the tags on your product page or link to tagged collections pages, the tags might improve your store’s ranking on the search engine result page (SERP). Similarly, if your tags are displayed on the page itself (a default function for some themes), they may impact your SERP rankings.

Shopify product tags
Source: try.pickystory.com

Doing this gives your customers the chance to explore your store with product tags. Google indexes sites based on several factors, including how user-friendly and reliable your site is. 

Focusing on using product tags to improve user experience can help boost your store’s ranking eventually. While you can’t use Shopify product tags alone for SEO, you can focus your SEO efforts on other areas of your online store for a cumulative effect. ALT tags, Meta descriptions, page titles, and body content are the key areas you can include keywords.

Who Should Use Shopify Product Tags?

Shopify product tags are for online merchants who want to increase Shopify conversions. It is also for those who want to make their store easier to manage while providing a better search experience for users. 

While those with single product stores or very small catalogs might not need to use product tags, any Shopify merchant with a medium to large product inventory, or items that belong in separate collections, should be using product tags in their store.

How to add Shopify product tags?

You only need a few clicks and minimal typing to create a Shopify product tag. Shopify allows you to create custom tags for any section it permits tags. As well as products, other things you can tag include:

  • Customers: Add important information to describe your customers. You can use tag names like 'VIP,' 'returning customer,' or 'Lost.'
  • Transfer: Add and remove tags on a particular transfer detail page. You can use tag names like 'incoming inventory amounts' or 'Recurring.'
  • Blog Posts: You can use tags to categorize the blog post in your store.
  • Orders/Draft Orders: You can add tags on an order's details page to categorize your orders. Examples include 'Fraudulent', 'Analyzed', or 'Urgent'.

After creating the tags, you can add them to draft orders, products, blog posts, transfers, or orders. Each of these can have up to 250 tags. Tags linked with draft orders can have about 40 characters, while tags associated with customers, blog posts, or transfers can have 255 characters.

Tags aren’t case sensitive, meaning “Urgent” and “urgent” are the same tag. Your tags should only contain numbers, letters, and hyphens. Tags with other symbols aside from the ones mentioned above won’t do much for SEO. 

To add product tags, do the following:

  • Open the product you want to add a Shopify tag to
  • Go to the Tags section and put a tag name. You can also pick a tag from the list of existing tags
  • Click on Save

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Removing a Shopify product tag

You can remove a tag from products, transfers, blog posts, draft orders, customers, or orders.

Steps:

  • Open the specific products, transfers, blog posts, draft orders, customers, or orders details page in Shopify
  • Click the "X" next to the tag you'd like to remove. Shopify will remove the tag only from that particular product, transfers, blog post, draft orders, customer, or order
  • Select Save
Shopify product tags

Best practices for using Shopify product tags

#1 Use Shopify product tags for discounts and promotions

You can use product tags to group products and target the tags for promotions and discounts. Add the tags to collections and show product badges in every section of your store.

Whenever you want to add product tags to your products, add the tag based on the promotion type instead of the product feature. This gives you more flexibility and allows you to reuse these tags easily.

#2 Re-use Shopify product tags

You can save time and resources by creating reusable product tags beforehand. Reusing product tags may also let you reuse other product badges, promotional assets, discounts, and collections throughout your shop.

#3 Create Shopify product tags based on shipping details

Creating tags based on delivery dates, zip codes, and fulfillment zones can help free up your time. What’s more, you’ll get to provide a seamless shopping experience for your customers. 

You can automatically send out emails through tags for partially fulfilled, abandoned, or canceled orders. Tags can also filter products when customers search for specific items on your Shopify store.

Adding Shopify product tags to PickyStory Combo Products

Just as you can tag regular products in your Shopify inventory, you can apply exactly the same tags in exactly the same manner to your PickyStory combo products. This allows you to perform bulk actions to combo products, such as adding them to collections, placing them on sale pages, or even hiding them across sales channels – a great feature for seasonal products that you aren’t planning to offer year-round. 

Shopify product tags

Tagging your combo products doesn’t only make it easier for you to sell them, it also helps you track the sales and measure the performance of your combos. Just like it only takes a few clicks to set up a combo product with PickyStory, it only takes a few clicks to tag one as well.

Like regular products, you can add a Shopify product tag to PickyStory combo products to manage them neatly.

  • Simply navigate to the combo products you want to tag in your Shopify admin
  • Go to the Tags section, enter a tag name and add to collections
  • Click on Save

Shopify product tags: an important tool for managing your catalog

There is no doubt that product tags can help group and organize your products. Also, tags allow you to perform bulk actions for groups of products, which helps to free up time so you can concentrate on more important issues.

If you have many products you wish to tag, there are options in Shopify to bulk add tags and bulk remove tags that can speed up the process. 

We hope this article has enlightened you on Shopify product tags and how they work. Now it is over to you! Follow the instructions closely and see how product tags can help keep your store organized.

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  • Topics: Shopify How-To

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Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
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www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

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www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

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www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

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www.proclamationjewelry.com

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