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How to Change your Shopify Store Name and Domain (Step-by-Step Guide)

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Your Shopify store’s name is just as important as the products you sell. After all, your Shopify store’s name is a key component of your branding strategy. But what happens if you plan to change your store’s name? Regardless of the reason, changing your Shopify store name may come in handy at one point or another.

In this article, we’re going to discuss how you can change your Shopify store name. Also, we’ll be looking at how to change your Shopify store URL and domain name.

What is Your Shopify Store Name?

In essence, your Shopify store name is what you call your e-commerce site. A Shopify store name is like any other shop name. It’s the name on the sign outside the front entrance. When people refer to your business, they’ll use this name.

When you first create your Shopify account, you’ll be asked to enter your store’s name. For example, our new Shopify store will be called Happy Joe Flowers. Upon entering your store’s name, Shopify will create a subdomain with your store’s name. It’ll look something like this: https://www.happyjoeflowers.myshopify.com. 

Please note that a subdomain is the physical location where Shopify stores your shop’s files and data. This subdomain will remain the same even if you purchase a custom domain (more about that in a minute).

You now have two options:

You can keep the Shopify subdomain as your public-facing URL (your shop’s internet address). This decision means you don’t purchase a custom domain and use the one Shopify creates for you. Doing so is perfectly fine. However, using Shopify’s URL doesn’t necessarily inspire confidence. It might make your shop look amateurish and unprofessional. 

The alternative is to purchase a custom domain. A custom domain is a URL that contains your shop’s specific name. You can also create any other custom domain your like. For example, you can purchase the domain name happyjoeflowers.com. You can use any other domain name you like. However, we recommend using domain names related to your shop’s name as much as possible.

What is the Difference Between your Shopify Store name and Shopify Domain Name (URL)?

Alright, so let’s get technical for a minute here.

Your Shopify store name is part of your branding strategy. As mentioned earlier, your shop name becomes part of your Shopify sub-domain. 

What do we mean by “sub-domain?” 

The main domain name where Shopify stores files and data is myshopify.com. Your store name becomes a sub-domain or a part of the larger Shopify domain. 

Think about it this way:

The main domain is a larger apartment building. Your specific subdomain is an individual apartment in the main apartment building. 

Please note that your Shopify subdomain will never change even if you change your shop’s name. The Shopify subdomain assigned upon registration is your shop’s URL. 

Now, here’s something key:

Your Shopify subdomain can’t be changed. Instead, you can purchase a custom domain. These custom domains become your public-facing URL. As such, customers type in your custom domain to access your shop. 

What truly happens is the custom domain redirects customers to the Shopify subdomain. However, customers don’t see the subdomain. They see the custom domain name.

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Can You Change your Shopify Store Name?

In short, yes. You can change your Shopify store name but not your Shopify store URL (subdomain). Changing your Shopify store name is relatively simple. 

You can change the Shopify store name that customers see. This process can be done in the admin panel (more on that shortly) and reflected in the shop itself. Once customers visit your store, they will see your new Shopify store name.

You can also change your custom domain if you wish. The custom domain is not specifically tied to your Shopify subdomain.

While changing your Shopify store name is possible, it’s best to avoid doing so. Unless you plan a full rebranding at some point, it’s best to choose your Shopify store name carefully and run with it.

How to Change Your Shopify Store Name

Let’s assume you’ve made up your mind to change your Shopify store name. Here’s how you can change your Shopify store name:

From a desktop computer:

1. Log into your Shopify admin and click on the “settings” button.

2. Next, go to store details.

3. After, look for the “basic information” tab and click on the “edit” button.

4. Now, you can reenter your Shopify store name.

5. Once completed, click on “save.”

change shopify store name

This procedure will help change your Shopify store name or legal business name. Your legal business name is your store’s legal entity designation, such as an LLC. You can change this setting to match any modifications in your legal paperwork. If you’d like further information, check out this article directly from Shopify. It contains some helpful information.

Please note that we’ve only changed the Shopify store name. We have not modified the subdomain. Also, we have not altered your Shopify store URL. Please read on to find out how you can modify your Shopify store domain name.

How to Change your Shopify Store Domain Name (URL)?

Let’s take a look at how you can change your Shopify store domain name or URL. Please note that we are not going to change the subdomain. Instead, we’re going to replace it with a custom one so that your public-facing domain name reflects your brand and not the default myshopify.com subdomain name.

The first step is to purchase a custom domain. You can purchase your custom domain from any registration service you like or from Shopify directly. 

Please ensure that your domain is fully functional. It generally takes up to 48 hours to get your domain active. If you attempt to link your domain to your Shopify store immediately, you may get an error message. 

To change your default subdomain name to your custom one, go to the settings > domains section.

Next, click on connect existing domain

After, hit connect automatically. You may be prompted to connect to your third-party domain accounts, such as GoDaddy or Wix. 

Lastly, hit connect, and you’re good to go.

change shopify domain name

In this example, we have linked an existing domain since you purchased it from a third-party provider, not Shopify. This helpful article directly from Shopify is quite good.

Shopify allows you to add up to 20 different domains to your main admin panel. Shopify allows you to do this in case you manage various Shopify stores simultaneously.

Now, let’s look at how you can change your primary domain. Your primary domain is customers’ public-facing name when they go to your Shopify store. Changing your Shopify store domain name is quite simple. Here’s how:

That’s it!

This manual procedure is very useful when you have multiple domains. For instance, you may have variations of your Shopify store domain name, such as:

Some business owners purchase various domains containing their main domain name to protect their business’s identity. After all, you never know who might want to misappropriate your store name, especially if your Shopify store is very successful.

Final Thoughts

Changing your Shopify store name doesn’t have to be a complicated endeavor. You can modify your Shopify store name to suit your branding and marketing strategies. Plus, using custom domains can give you a great deal of flexibility over your Shopify store’s management.

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