Alright, so let’s get technical for a minute here.
Your Shopify store name is part of your branding strategy. As mentioned earlier, your shop name becomes part of your Shopify sub-domain.
What do we mean by “sub-domain?”
The main domain name where Shopify stores files and data is myshopify.com. Your store name becomes a sub-domain or a part of the larger Shopify domain.
Think about it this way:
The main domain is a larger apartment building. Your specific subdomain is an individual apartment in the main apartment building.
Please note that your Shopify subdomain will never change even if you change your shop’s name. The Shopify subdomain assigned upon registration is your shop’s URL.
Now, here’s something key:
Your Shopify subdomain can’t be changed. Instead, you can purchase a custom domain. These custom domains become your public-facing URL. As such, customers type in your custom domain to access your shop.
What truly happens is the custom domain redirects customers to the Shopify subdomain. However, customers don’t see the subdomain. They see the custom domain name.