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Embed Facebook Reviews to Shopify: Import Facebook Reviews in 1-minute

  • 5 minutes
Table of Contents

Importing Facebook reviews can be a highly useful part of a Shopify store’s marketing strategy, offering numerous benefits worth highlighting. Firstly, these reviews serve as powerful social proof, building trust and credibility among potential customers. Genuine feedback from real Facebook users can sway purchase decisions, especially for first-time buyers.

Additionally, integrating Facebook reviews into your Shopify store enhances user engagement. Shoppers can read authentic experiences shared by others, fostering a sense of community and encouraging them to interact with your products.

Moreover, this strategy can save time and effort. Instead of starting from scratch, you can leverage the valuable feedback you’ve already received on Facebook, streamlining the process of collecting reviews on your Shopify site.

Furthermore, showcasing these reviews on your website keeps potential customers on your platform, reducing the likelihood of them leaving to seek reviews elsewhere.

So, if you’re ready to learn more about how you can leverage Facebook reviews to help your Shopify store grow, read on!

Why Should You Embed Facebook Reviews to Shopify?

Embedding Facebook reviews into your Shopify store can offer several significant advantages to enhance your online business. Here are the most compelling reasons why you should consider this integration:

#1: Builds Trust and Credibility

Facebook reviews are authentic testimonials from real customers. By embedding them on your Shopify site, you provide prospective buyers with social proof that your products or services are reputable and trustworthy. This trust can lead to increased conversions and sales.

#2: Enhances User Experience

Customers often seek product reviews before making a purchase decision. By having Facebook reviews readily available on your Shopify store, you streamline the shopping process, making it more convenient for visitors to find essential information, leading to quicker purchasing decisions. 

#3: Boosts SEO

User-generated content and reviews can positively impact your website’s search engine optimization (SEO). Search engines like Google consider user reviews valuable content, potentially improving your store’s ranking in search results.

#4: Expands Content and Freshness

Regularly updated reviews provide fresh and relevant content for your website, which search engines favor. It also keeps your website dynamic and engaging for returning visitors.

#5: Keeps Visitors on Your Site

By embedding Facebook reviews, you keep potential customers on your Shopify platform. This reduces the chance of them navigating away to read reviews on Facebook or other external sites, increasing the likelihood of completing a purchase on your store.

#6: Improves Conversion Rates

Positive reviews can directly impact conversion rates. When customers see that others have had positive experiences with your products or services, they are more likely to follow suit.

#7: Saves Time and Effort

Instead of manually collecting and displaying reviews on your site, integrating Facebook reviews automates the process. This saves you time and ensures that the reviews are up-to-date.

#8: Strengthens Brand Image

By showcasing authentic reviews from a reputable platform like Facebook, you reinforce your brand’s credibility and transparency, helping you stand out in a crowded marketplace.

#9: Encourages Engagement

Having reviews on your site can stimulate visitor interaction. Customers may leave their own comments or questions, allowing you to engage with them and provide further assistance, ultimately leading to higher customer satisfaction.

#10: Competitive Advantage

Not all Shopify stores take advantage of embedding Facebook reviews. Doing so gives you a competitive edge by offering a more comprehensive shopping experience and demonstrating that you value customer feedback.

As you can see, taking the time to add Facebook reviews to Shopify can unlock numerous benefits. That is why you must consider syncing your brand’s social media activity to its main website.

Can You Embed Facebook Reviews to Shopify?

The answer to this question is yes! There are two main ways to add Facebook reviews to Shopify:

#1: Third-Party Apps

Several third-party apps are designed to help you import and display Facebook reviews on your Shopify store. These apps simplify the process and offer various customization options. Check out the Shopify App Store for a full list of currently available apps to add Facebook reviews to Shopify.

On the whole, adding third-party apps can greatly simplify the entire transition process. These apps are perfect for large catalog stores, allowing you to sync a large number of comments and reviews into your store’s main site.

#2: Manual Method

If you’re comfortable with HTML, CSS, and JavaScript, you can manually embed Facebook reviews on your Shopify store. This method involves accessing the Facebook Graph API to fetch reviews and then formatting them for display on your site. It’s more technically involved and may require ongoing maintenance to update the reviews.

The manual method is good for those with the technical know-how. Additionally, manually adding Facebook reviews to Shopify is a time-consuming process. This situation means that large-catalog stores may not benefit from this method.

Choosing the best method for your store depends on its characteristics and needs. Take the time to evaluate both options before choosing one. Nevertheless, most Shopify store owners prefer utilizing third-party apps due to their simplicity, ease of use, and time-saving features.

How to Add Facebook Reviews to Shopify

When adding Facebook reviews to Shopify, the manual method can work for you if you have the time and know-how to do it. Here’s an overview of how the process works for the manual method:

Manual Method

  • Use Facebook Graph API to retrieve the reviews of your Facebook Page.
  • Format the data and design the reviews section on your Shopify store using HTML and CSS.
  • Insert the review code into your Shopify theme files, such as the product page or a dedicated reviews page.
  • Regularly update the review data to keep them current.

Please keep in mind this method requires you to update your site consistently. Otherwise, you might miss the benefits of regularly updating user comments and reviews, especially when launching new products.

Third-Party Apps

If you’re keen on automating the process with third-party apps, the following description will help you hit the ground running:

#1: Find a Suitable App

  • Go to the Shopify App Store.
  • Use the search bar to look for a Facebook reviews app. You can use keywords like “Facebook reviews,” “customer testimonials,” or “social proof” to find relevant apps.

#2: Choose and Install the App

  • Browse through the available apps and read reviews and descriptions to find one that suits your needs.
  • Click on the app you want to use and then click the “Add app” or “Install app” button.

#3: Connect Your Facebook Page

  • After installing the app, follow the setup wizard’s instructions.
  • You’ll likely be prompted to connect your Facebook page to the app. This usually involves logging into your Facebook account and granting the necessary permissions.

#4: Configure Display Settings

  • Customize how you want the Facebook reviews to be displayed on your Shopify store. Common settings include choosing the display location (e.g., homepage, product pages, dedicated reviews page), design, and the number of reviews to show.

#5: Design Integration

  • Depending on the app, you may have options to style and customize the appearance of the reviews widget to match your store’s design. Configure these settings to ensure a seamless integration.

#6: Publish Facebook Reviews

  • Once you’ve configured the app, it should automatically fetch and display your Facebook reviews on your Shopify store according to your chosen settings.

#7: Test the Integration

  • Thoroughly test the integration to ensure that the Facebook reviews are displayed correctly and that they update as new reviews are added to your Facebook page.

#8: Monitor and Maintain

  • Keep an eye on the app’s performance and ensure it continues to work as expected. Regularly check for updates and apply them as needed.

#9: Promote Your Reviews

  • Leverage the integrated Facebook reviews as social proof to build trust with your customers. Consider featuring them prominently on your product pages or homepage.

Keep in mind there are various options to choose from at the Shopify App Store. Thus, finding the right option may seem daunting. But fear not. We have you covered!

The Top Facebook Review Apps for Shopify

Let’s take a look at our curated list of the top apps you can use to add Facebook reviews to Shopify.

#1: Reputon Facebook Reviews

Reputon Facebook Reviews by Reputon is at the top of our list due to its simplicity and ease of use. This killer app offers a convenient solution to enhance website trust, reputation, and social credibility. By seamlessly integrating attractive rating widgets onto your website, this app allows users to effortlessly incorporate Facebook Reviews (also known as Meta reviews) into their Shopify websites with a simple click, eliminating the need for coding. The process involves linking your business to your Facebook page, easily importing reviews, and strategically placing the Facebook widget on any desired section of your Shopify store page.

Source: https://apps.shopify.com/reputon-facebook-reviews

Here’s why we love this Facebook review for Shopify app:

  • No coding skills are needed for this seamless integration.
  • Enhance the credibility of your business by showcasing Facebook customer reviews and ratings.
  • Drive sales growth by prominently featuring five-star reviews on your Facebook business page.
  • Choose from a variety of display styles, including carousels with rating lists, compact and small badges, and compact sliders, to suit the design and layout of your website.
  • Get the 7-day free trial. The Standard plan starts at $5.99 a month.

#2: TestimonialHub

TestimonialHub by LJ Apps is one of the best options to add Facebook reviews to Shopify due to its user-friendly interface and easy controls. Establishing social proof plays a pivotal role in bolstering customer confidence and driving sales. With the Social Testimonial Slider, users can effortlessly showcase reviews from platforms like Google, Facebook, Yelp, or manually input reviews directly on their Shopify website. This versatile tool allows users to curate a slider featuring reviews, a grid layout, or a list arrangement, providing flexibility in presenting customer feedback.

TestimonialHub
Source: https://apps.shopify.com/social-testimonial-slider

Here’s why we love this Facebook review for Shopify app:

  • Easily craft visually appealing testimonial sliders using reviews sourced from Google, Facebook, and Yelp.
  • Opt for either a review slider or a grid format to showcase the collected reviews on your platform effectively.
  • Conveniently view and manage all your reviews from various sources directly within the app, streamlining your review management process.
  • Get the 7-day free trial. The Pro plan starts at $2.99 a month.

#3: Trustify Facebook Reviews App

Trustify Facebook Reviews App by Trustify is one of the best ways to add Facebook reviews to Shopify thanks to its top-of-the-line features. Trustify enables users to retrieve Facebook reviews from their pages easily and prominently display them on their store, whether on the homepage, product pages, or elsewhere. Users have access to a diverse range of visually appealing templates, including list views and bubble sliders. The reviews are automatically updated at regular intervals, eliminating the need for manual editing. Users also have the flexibility to choose which reviews to showcase and which to exclude. The Trustify team is particularly enthusiastic about customizing the review section’s appearance to seamlessly integrate with the user’s store, ensuring a native and cohesive look and feel.

Source: https://apps.shopify.com/trustify

Here’s why we love this Facebook review for Shopify app:

  • Easily embed Facebook reviews into your store without the need for complex processes.
  • Utilize a user-friendly management dashboard to decide which reviews to display and keep hidden.
  • Utilize a user-friendly management dashboard to make decisions on which reviews to display and which ones to keep hidden.
  • Get the 7-day free trial. The Standard plan begins at $5.95 a month.

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Top Tips to Add Facebook Reviews to Shopify

When adding Facebook reviews to Shopify, keeping the following top tips in mind can go a long way toward helping you get the most out of this endeavor:

#1: Choose a Reliable Third-Party App

Start by selecting a reputable Shopify app designed for integrating Facebook reviews. Search for apps in the Shopify App Store with good ratings and positive reviews.

#2: Install the App

After choosing the app, install it on your Shopify store by following the installation instructions the developer provided.

#3: Connect Your Facebook Page

Typically, the app will require you to connect your Facebook business page. This usually involves logging into your Facebook account and granting necessary permissions.

#4: Configure Display Settings

Customize how you want the Facebook reviews to appear on your Shopify store. Common display options include choosing the location (homepage, product pages, dedicated reviews page), design, and number of reviews to display.

#5: Design Integration

Ensure that the integrated reviews align with your store’s design. Many apps offer customization options to match your website’s aesthetics.

#6: Test the Integration

Thoroughly test the integration to ensure the Facebook reviews are displayed correctly and update automatically when new reviews are posted on your page.

#7: Monitor and Maintain

Keep an eye on the app’s performance and check for updates regularly. Address any issues promptly to ensure a smooth experience for your customers.

#8: Promote Your Reviews

Use the integrated Facebook reviews as social proof to build customer trust. Consider featuring them prominently on your product pages or homepage.

#9: Consider SEO Benefits

Some apps allow you to make the reviews searchable by search engines, which can positively impact your SEO. Check if this feature is available and enable it if possible.

#10: Stay Compliant with Facebook Policies

Be aware of Facebook’s terms of use and ensure you comply with their policies when integrating Facebook reviews into your Shopify store. This includes respecting privacy settings and using the reviews appropriately.

#11: Gather Positive Reviews

Encourage satisfied customers to leave positive reviews on your Facebook page. The more positive reviews you have, the more impactful they will be on your Shopify store.

#12: Provide Clear Contact Information

Make sure your contact information is easily accessible on your website. Customers who see positive reviews may have questions or want to make a purchase, so clear contact details can help convert visitors into customers.

#13: Keep Your Facebook Page Active

An active Facebook page with regular updates and engagement with followers can attract more positive reviews. Continue to engage with your audience on social media.

Above all, maintaining an active presence on Facebook is a great way to leverage the benefits you can get from adding Facebook reviews to Shopify. Building a strong Facebook community for your brand is well worth the time and effort.

Top Mistakes to Avoid When Adding Facebook Reviews to Shopify

The following considerations will help you avoid the top mistakes when adding Facebook reviews to Shopify:

#1: Using Unreliable or Unauthorized Apps

One common mistake is choosing an unreliable or unauthorized app to integrate Facebook reviews. Always select reputable apps from the Shopify App Store, and ensure they have good reviews and are actively maintained.

#2: Ignoring Facebook’s Policies

Failing to comply with Facebook’s policies when using their content, including reviews, can lead to issues. Ensure you understand and adhere to Facebook’s terms of use and privacy settings.

#3: Neglecting App Compatibility

Not checking if the chosen app is compatible with your Shopify theme can lead to design and functionality issues. Verify that the app works seamlessly with your store’s layout and style.

#4: Not Customizing Display Settings

Neglecting to customize the display settings can result in a mismatched or cluttered appearance. Take the time to configure the app’s settings to ensure the reviews integrate well with your site’s design.

#5: Overloading with Reviews

Displaying too many reviews at once can overwhelm visitors. Be selective about the reviews you showcase, focusing on the most relevant and positive ones.

#6: Lack of Consistency

Inconsistently updating and managing reviews can make your store look neglected. Regularly update and refresh your reviews to ensure they remain current and relevant.

#7: Not Seeking Permission for User-Generated Content

If you plan to display user-generated content, such as customer reviews with names or photos, be sure to obtain the necessary permissions and comply with privacy regulations.

#8: Neglecting Mobile Responsiveness

Overlooking mobile responsiveness can lead to a poor user experience for mobile shoppers. Ensure that the reviews display properly and are easily read on all devices.

#9: Disregarding SEO Opportunities

Some apps offer SEO benefits by making reviews searchable by search engines. Not leveraging this feature can be a missed opportunity to improve your store’s visibility in search results.

#10: Failing to Test Thoroughly

Skipping comprehensive integration testing can result in broken links, slow loading times, or other technical issues. Test the integration thoroughly on different devices and browsers.

#11: Misrepresenting Reviews

Altering or misrepresenting reviews, such as by editing them to make them more positive, is unethical and can damage your reputation if discovered.

#12: Not Responding to Negative Reviews

Once integrated, reviews should be monitored regularly to ensure they remain accurate and up-to-date. Outdated or irrelevant reviews can mislead customers.

#13: Failure to Monitor and Update

If you receive negative reviews on Facebook, ignoring them can be detrimental. Respond to negative feedback professionally and try to resolve the issues to show your commitment to customer satisfaction.

#12: Relying Solely on Facebook Reviews

While Facebook reviews are valuable, relying solely on them may not provide a complete picture of your product or service. Encourage customers to leave reviews on your Shopify store as well.

#13: Not Promoting Your Reviews

Simply integrating reviews without actively promoting them is a missed opportunity. Make sure to highlight your reviews on your website to maximize their impact.

Awareness of these mistakes is crucial to the Facebook review integration process. So, keep an eye on these potential issues as you sync your Facebook reviews and comments into your Shopify store’s main site.

Conclusion for Embed Facebook Reviews to Shopify: Import Facebook Reviews in 1-minute

Leveraging Facebook reviews is a highly effective strategy for bolstering your social media efforts and translating leads into revenue. These reviews, stemming from real customer experiences, serve as powerful endorsements for your products or services, bolstering your brand’s credibility. They offer several pivotal advantages when seamlessly integrated into your social media strategy.

Potential customers are more likely to trust their peers’ opinions over traditional advertising. Positive reviews convey authenticity, fostering confidence in your brand. Moreover, these reviews often appear in search engine results, bolstering your online visibility and driving organic traffic to your website.

Facebook reviews allow you to engage with your audience actively. Responding to positive and negative reviews showcases your commitment to customer satisfaction. It’s an opportunity to resolve issues, demonstrate dedication, and encourage repeat business.

Ultimately, positive Facebook reviews serve as persuasive marketing tools, compelling potential leads to convert into paying customers. This virtuous cycle of trust, engagement, and revenue growth makes Facebook reviews invaluable to your social media strategy.

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Why are brands using it?

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Create Bundle as product

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Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

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Encourage shoppers to add the missing items to complete the bundle when they add items to cart

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Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
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What is Frequently Bought Together?

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Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
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  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

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Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

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Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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