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Best 9 Shopify Apps for SMS Marketing in 2023

Table of Contents

SMS marketing plays a crucial role in boosting the performance of e-commerce sites, and automating this marketing channel can significantly impact your Shopify store’s success. By automating SMS campaigns, you can deliver timely and personalized messages to your customers, improving engagement, increasing conversions, and driving revenue.

Automated SMS marketing allows you to send essential notifications like order updates, shipping confirmations, and abandoned cart reminders, ensuring your customers stay informed and motivated to complete their purchases. With automation, you can also set up personalized triggers and workflows based on customer behavior, such as sending targeted offers or re-engagement messages. This level of automation empowers you to streamline your marketing efforts, save time, and ultimately enhance the overall performance of your Shopify store.

So, if you’re ready to take your SMS marketing to the next level, read on!

What Is SMS Marketing?

SMS marketing, or text message marketing, is a digital marketing strategy that involves sending promotional messages and information to individuals’ mobile phones via SMS (Short Message Service). It is a direct and cost-effective method of reaching a wide audience quickly and efficiently.

SMS marketing can be a powerful tool for businesses and organizations to engage with their target audience, promote products or services, drive traffic, generate leads, and increase sales. However, it’s important to ensure compliance, respect subscribers’ preferences, and deliver value to maintain a positive relationship with recipients.

What Are SMS Marketing Features?

The following points highlight SMS Marketing’s key features:

#1: Permission-based

Like any other form of marketing, SMS marketing should be permission-based. This means that individuals must explicitly opt-in to receive messages from the marketer or organization. Consent is typically obtained through a web form, mobile app, or by sending a keyword to a specific short code (a short numerical phone number).

#2: Subscriber database

The marketer builds a subscriber database comprising the phone numbers and, sometimes, additional demographic information of the opted-in individuals. The database is usually managed through a marketing automation platform or SMS service provider, which facilitates the sending and tracking messages.

#3: Compliance with regulations

SMS marketing must adhere to various legal and regulatory requirements, including obtaining proper consent from subscribers, providing opt-out options, and complying with specific country or regional regulations such as the Telephone Consumer Protection Act (TCPA) in the United States and the General Data Protection Regulation (GDPR) in the European Union.

#4: Message content

SMS messages are limited to 160 characters per message or 70 characters containing non-Latin characters. Therefore, the content should be concise, clear, and compelling. Marketers often use shortened URLs to direct recipients to a website, landing page, or online offer.

#5: Timing and frequency

Timing and frequency of SMS messages are crucial. Marketers must consider the target audience’s time zones and preferences and avoid sending messages at inappropriate hours. Additionally, excessive messaging can lead to user dissatisfaction or opt-outs. A balanced approach that offers value to the recipients is recommended.

#6: Personalization and segmentation

Personalizing SMS messages based on subscriber preferences, demographics, or past interactions can significantly enhance engagement. Segmentation allows marketers to categorize subscribers into groups and send tailored messages to specific segments, increasing relevancy and effectiveness.

#7: Call-to-action (CTA)

SMS marketing campaigns typically include a clear call to action. This can be a request to visit a website, redeem a coupon, participate in a survey, or take advantage of a limited-time offer. The CTA should be concise and persuasive, encouraging recipients to take the desired action.

#8: Tracking and analytics

SMS marketing platforms provide tracking and analytics capabilities to measure the performance of campaigns. Marketers can monitor metrics such as delivery rates, open rates, click-through rates, conversions, and opt-out rates. These insights help refine future campaigns and optimize their effectiveness.

#9: Integrations and automation

SMS marketing platforms often integrate with other marketing tools, such as customer relationship management (CRM) systems and email marketing software, allowing seamless data transfer and automation. This enables marketers to create multi-channel campaigns that combine SMS with email, social media, and other channels.

#10: Compliance with best practices

To maximize the effectiveness of SMS marketing, it’s essential to follow best practices. These include providing valuable and relevant content, avoiding excessive use of capital letters or exclamation marks (which may appear spammy), and regularly testing and optimizing campaigns based on insights and feedback.

As you can see, SMS marketing can become a useful tool for boosting your Shopify store’s marketing efforts. The good news is that there is a great way for you to automate your SMS marketing efforts. You can utilize Shopify SMS apps to make your SMS marketing efforts quick and effective without breaking the bank.

What Are Shopify SMS Apps?

Shopify SMS apps are third-party applications that integrate with the Shopify e-commerce platform to enable businesses to implement SMS marketing and communication strategies. These apps provide a range of features and functionalities that allow merchants to send automated SMS messages, engage with customers via text messaging, and enhance their overall marketing efforts.

Shopify SMS apps offer your e-commerce site the opportunity to leverage the power of text messaging to engage with customers, increase conversions, and drive revenue. By integrating SMS marketing into your overall marketing strategies, you can establish direct and personalized communication channels with your audience, improving customer satisfaction and business growth.

Why Are Shopify SMS Apps Important?

Shopify SMS apps are highly useful for the following reasons:

#1: SMS Campaigns

Shopify SMS apps enable businesses to create and run SMS marketing campaigns. Merchants can design and send promotional messages, product updates, special offers, and other marketing content directly to their customers’ mobile devices. These campaigns can be scheduled in advance and segmented based on customer attributes and behaviors.

#2: Automation and Triggers

SMS apps integrate with Shopify’s data and automation capabilities, allowing merchants to set up triggers and workflows for automated SMS messages. For example, sending an SMS confirmation when an order is placed, sending shipping updates, or sending abandoned cart reminders via text to re-engage customers.

#3: Subscriber Management

SMS apps provide tools for managing and growing the subscriber list. Merchants can collect phone numbers through pop-ups, signup forms, or during the checkout process. The apps typically offer options for importing existing subscriber lists and provide tools for managing opt-outs and compliance with regulations.

#4: Personalization and Segmentation

Shopify SMS apps often offer personalization features, allowing businesses to include dynamic content in SMS messages based on customer data such as names, purchase histories, or preferences. Segmentation capabilities enable merchants to send targeted messages to specific customer segments, increasing relevance and engagement.

#5: Two-Way Communication

Some Shopify SMS apps facilitate two-way communication between businesses and customers. This means customers can reply to SMS messages, enabling businesses to provide customer support, answer questions, or engage in personalized conversations via text messaging.

#6: Analytics and Reporting

SMS apps integrate with Shopify’s analytics and reporting features, providing insights into the performance of SMS campaigns. Merchants can track metrics such as delivery rates, open rates, click-through rates, and conversions. This analytics help evaluate the effectiveness of SMS marketing efforts and make data-driven decisions for future campaigns.

#7: Integrations and Extensions

Many Shopify SMS apps offer integrations with other marketing tools, such as email marketing platforms, CRM systems, or customer support software. These integrations enable businesses to create cohesive multi-channel marketing strategies and provide a seamless customer experience.

#8: Compliance and Regulations

SMS apps often include compliance features to help businesses adhere to SMS marketing regulations and best practices. This includes obtaining proper consent from subscribers, managing opt-outs, and ensuring compliance with country-specific regulations related to SMS marketing.

#9: Templates and Customization

Shopify SMS apps may provide pre-designed templates and customizable message formats to help merchants create visually appealing and engaging SMS messages. These templates can be tailored to match a brand’s style and tone, ensuring consistent branding across all communication channels.

#10: Customer Retention and Loyalty

SMS apps can nurture customer relationships, enhance loyalty, and encourage repeat purchases. Merchants can send personalized offers, exclusive discounts, birthday greetings, or other incentives to keep customers engaged and satisfied.

Shopify SMS apps offer many benefits for your e-commerce site. However, not all Shopify SMS apps are created equal. That is why separating the wheat from the chaff is highly important. Spotting the best Shopify SMS apps can make the difference between getting good and great results.

SMS marketing apps for Shopify
Source: https://unsplash.com/

What to Look for in a Shopify SMS Marketing App

When searching for a Shopify SMS marketing app, there are five key factors to consider to ensure you choose the right solution for your e-commerce site:

#1: Features and Functionality

Evaluate the features and functionalities offered by the SMS marketing app. Look for essential features such as automated SMS campaigns, personalized messaging, abandoned cart recovery, subscriber list management, and integration with Shopify. Consider whether the app provides advanced features like segmentation, A/B testing, and analytics to enhance your marketing efforts.

#2: Ease of Use

A user-friendly interface is crucial for an SMS marketing app. Consider the app’s ease of use, intuitive design, and seamless integration with your existing Shopify store. Ensure the app provides a hassle-free experience for managing SMS campaigns, creating templates, scheduling messages, and analyzing performance.

#3: Compliance and Regulations

SMS marketing is subject to specific regulations, such as the Telephone Consumer Protection Act (TCPA) in the United States and the General Data Protection Regulation (GDPR) in the European Union. Choose an app that prioritizes compliance by offering features like double opt-in for subscribers, opt-out mechanisms, and consent management. It should also provide guidelines and safeguards to help you adhere to these regulations.

#4: Customization and Personalization

Look for an SMS marketing app that allows you to customize and personalize your messages. It should enable you to tailor SMS content, include dynamic variables like customer names or order details, and provide options for segmenting your audience based on preferences or behavior. The ability to send automated and personalized messages will enhance customer engagement and drive better results.

#5: Integration and Support

Consider the integration capabilities of the SMS marketing app with your existing Shopify ecosystem. Ensure that the app seamlessly integrates with your store and other relevant apps or platforms you use. Additionally, assess the availability and quality of customer support, including resources like documentation, tutorials, and responsive customer service, to ensure you can get assistance when needed.

The Best SMS Apps for Shopify

The following list features our curated picks highlighting the best SMS for Shopify. You will find a fine selection of top-rated picks at affordable prices.

So, let’s jump right in!

App Name


Free Trial

Number of Reviews



Attentive: SMS + MMS Marketing

Pay per ad





Automizely SMS Marketing


Free to use




Avada Email Marketing & SMS


$16 / mo.




Emotive: SMS Marketing

Pay per ad





Klaviyo: Email Marketing & SMS

$20 / mo.

Free to install




Postscript SMS Marketing

$100 / mo.





Recart: SMS (Mobile) Marketing

$299 / mo.





SmartrMail Email Marketing SMS

$19 / mo.





SMSBump: SMS Marketing & Email

$19 / mo.

Free to install




Tobi. SMS Marketing Automation

$29 / mo.

Free to install




#1: Attentive: SMS + MMS Marketing

Attentive: SMS + MMS Marketing by Attentive is one Shopify SMS app you want to check out. Experience unprecedented growth as you scale your business with these invaluable resources. Refine your SMS strategy with expert advice, industry-leading playbooks, and personalized guidance from a team of experts. Streamline your workflow and save precious time with prewritten campaign templates, ensuring efficiency at every step. Witness your subscriber lists skyrocket as revolutionary two-tap technology drives the rapid expansion of your text and email audience. Engage your customers like never before with personalized two-way messages spanning the entire customer lifecycle. From enticing limited-time offers and exciting new product launches to seamless order updates and unrivaled customer support, the platform offers a comprehensive suite of features.

Attentive SMS MMS Marketing
Source: https://apps.shopify.com/attentive

Here’s why we love this SMS Shopify app:

#2: Automizely SMS Marketing

Automizely SMS Marketing by Aftership & Automizely tops the free cart abandonment SMS Shopify apps list. Revive Lost Sales, Effortlessly! Reclaim the power of abandoned carts and captivate customers with automated text messaging. Seamlessly schedule targeted SMS notifications to entice customers back into the checkout process, all while ensuring compliance with the stringent regulations of TCPA and GDPR. Experience the magic of perfectly timed messages strategically triggered to propel successful checkouts. With auto-filled checkout fields and precision-triggered settings, the platform revolutionizes the art of customer engagement, delivering impressive results and unlocking newfound sales opportunities.

Automizely SMS Marketing
Source: https://apps.shopify.com/automizely-sms-marketing

Here’s why we love this SMS Shopify app:

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#3: Avada Email Marketing & SMS

Avada Email Marketing & SMS by Avada is among the top SMS marketing Shopify apps. Elevate your business and cultivate lasting customer connections with this remarkable platform. Seamlessly convert your visitors and leads into loyal customers through a dynamic omnichannel approach that includes email marketing, SMS messaging, push notifications, and even WhatsApp integration. Brace yourself for a wealth of game-changing features, including smart mail capabilities, automation wizardry, mass mail functionality, engaging newsletters, powerful SMS marketing tools, attention-grabbing sales popup forms, audience segmentation prowess, advanced reporting insights, seamless campaign monitoring, interactive spin-to-win experiences, and the added boost of push notifications.

Avada Email Marketing & SMS
Source: https://apps.shopify.com/avada-email-marketing

Here’s why we love this SMS Shopify app:

#4: Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS by Klaviyo is one Shopify SMS app you can’t afford to miss. Take charge of your customer data and transform routine transactions into thriving, long-term relationships on a grand scale. With Klaviyo’s innovative platform, unlock a treasure trove of possibilities. Leverage their extensive collection of time-tested email and SMS templates to automate personalized communications that truly resonate. Say goodbye to generic, ineffective batch messaging and embrace a new era of dynamic engagement. From enticing price drop alerts and friendly cart reminders to timely recommendations tailored to each customer’s needs, Klaviyo empowers you to deliver captivating messages that drive results.

Klaviyo Email Marketing & SMS
Source: https://apps.shopify.com/klaviyo-email-marketing

Here’s why we love this SMS Shopify app:

#5: Postscript SMS Marketing

Postscript SMS Marketing by Postscript is an SMS marketing app Shopify users have come to love. Seamlessly navigate the realm of personalized communication with Postscript as your trusted companion. From one-on-one interactions to mass outreach, Postscript guarantees that every text message is tailor-made, engaging, and fully compliant. Harness the true potential of SMS Marketing as you expand your subscriber list, refine your messaging strategy, provide top-notch customer service, and drive remarkable sales. Elevate your game with SMS Sales, where a team of expertly-trained sales associates combines forces with purpose-built SMS Sales software to captivate your subscribers and transform them into loyal and satisfied customers.

Postscript SMS Marketing
Source: https://apps.shopify.com/postscript-sms-marketing

Here’s why we love this SMS Shopify app:

#6: Recart: SMS (Mobile) Marketing

Recart: SMS (Mobile) Marketing by Recart is one of the top cart abandonment SMS Shopify apps you want to keep on your radar. Join the ranks of thousands of thriving brands who have experienced the transformative power of Recart SMS firsthand. Witness your business soar to new heights as we take charge of building your subscriber lists, supercharging customer acquisition, and maximizing lifetime value. Prepare for a personalized journey as the dedicated Customer Success Manager (CSM) steps in to create, implement, and optimize your text-marketing strategy right from the start, all at no additional cost. Experience the true potential of this platform with an enticing free trial, which includes custom website pop-ups, a range of automation options, including welcome flows and abandoned cart recovery, strategic SMS campaigns, and comprehensive weekly reporting to keep you informed every step of the way.

Recart SMS (Mobile) Marketing
Source: https://apps.shopify.com/recart

Here’s why we love this SMS Shopify app:

#7: SmartrMail Email Marketing SMS

SmartrMail Email Marketing SMS by SmartrMail is one of the top Shopify SMS apps you want to check out. Prepare to witness remarkable conversions with an arsenal of high-converting email automation. From the captivating welcome email and compelling abandoned cart reminders to browse abandonment prompts, winback campaigns, gratitude-filled thank you emails, strategic cross-sell and upsell messages, personalized birthday greetings, and persuasive review requests, we have your email marketing needs covered. The intuitive Newsletter and Popup composer, featuring an effortless Drag and Drop interface, empowers you to create visually stunning campaigns easily. Plus, with the Unlimited plan, you gain access to an in-house designer who will bring your visions to life. Choose from our extensive collection of 100+ email templates and leverage pre-built series of emails and SMS to accelerate your success. Seamlessly transition from platforms like MailChimp, Mailerlite, Klaviyo, Omnisend, Privy, and many more with dedicated migration support

SmartrMail Email Marketing SMS
Source: https://apps.shopify.com/smartrmail

Here’s why we love this SMS Shopify app:

#8: SMSBump: SMS Marketing & Email

SMSBump: SMS Marketing & Email by SMSBump Ltd focuses on SMS marketing and automation by the SMSBump Shopify app. Take effortlessly control your SMS and email lists as you watch your subscriber base soar. Reclaim lost sales with powerful abandoned cart recovery strategies, ensuring every potential customer is given a second chance. Drive revenue like never before with strategically crafted texts and emails that captivate your audience and catapult your sales to new heights. Explore a vast library of high-converting SMS templates and automation options, allowing you to engage with shoppers in real time and make every customer interaction count.

SMSBump SMS Marketing & Email
Source: https://apps.shopify.com/smsbump

Here’s why we love this SMS Shopify app:

#9: Tobi. SMS Marketing Automation

Tobi. SMS Marketing Automation by Gotext Ltd is one the top SMS texting app Shopify users have come to rely on. Unlock the full potential of Tobi’s cart abandonment protector, as it works tirelessly to win back potential shoppers by sending targeted abandoned cart recovery texts. With Tobi, you gain the power to create a wide range of SMS automation that rewards new customers with enticing discounts, wins back the loyalty of existing customers, and even sends personalized text messages filled with birthday greetings and exclusive discount codes.

Tobi. SMS Marketing Automation
Source: https://apps.shopify.com/tobi

Here’s why we love this SMS Shopify app:

The Top Five Shopify SMS Marketing Tips

When it comes to utilizing SMS marketing apps for your Shopify store, here are five essential tips to help you make the most of this powerful marketing channel:

#1: Choose a Reliable SMS Marketing App

Selecting a reputable and reliable SMS marketing app is crucial. Look for apps with positive reviews, a reliable track record of delivering messages, and good customer support. Consider factors like deliverability rates, scalability, and the app’s ability to handle large subscriber lists.

#2: Obtain Proper Consent and Opt-In

Before sending SMS messages to your customers, ensure you have their explicit consent and have followed the necessary legal requirements. Implement a compliant opt-in process, such as double opt-in, where customers confirm their subscription via SMS or web form. This helps you build a permission-based SMS subscriber list and maintain compliance with relevant regulations, such as TCPA and GDPR.

#3: Segment Your Audience

Effective audience segmentation lets you send targeted and personalized messages to specific customer segments. Utilize data from your Shopify store to segment customers based on factors like purchase history, demographics, location, or preferences. By sending tailored messages, you can enhance customer engagement, improve conversion rates, and increase customer satisfaction.

#4: Craft Engaging and Concise Messages

SMS messages have character limitations, typically around 160-200 characters per message. Therefore, crafting concise, attention-grabbing, and compelling messages is crucial. Make your texts engaging by using clear language, incorporating relevant call-to-actions (CTAs), and adding personalized elements like the customer’s name or purchase details. Experiment with different message formats and CTAs to identify what resonates best with your audience.

#5: Test and Analyze Results

Continuously test different aspects of your SMS marketing campaigns to optimize performance. Experiment with various message content, timing, frequency, and CTAs to determine what generates the best response rates and conversions. Analyze the results of your campaigns using the app’s built-in analytics or integrate with third-party analytics tools. Key metrics to track include delivery rates, open rates, click-through rates, conversion rates, and overall ROI. Use the insights gained to refine your strategies and improve the effectiveness of future SMS campaigns.

Conclusion for Best Shopify Apps for SMS Marketing

Implementing SMS marketing apps like Shopify SMSBump, Tobi, and SMSBump can be a game-changer for your marketing efforts, resulting in increased sales, profitability, and reduced cart abandonment rates. These apps offer powerful features such as automated campaigns, personalized messaging, and abandoned cart recovery, allowing you to engage customers in real time and nudge them towards completing their purchases.

By leveraging the capabilities of these apps, you can send targeted promotions, order updates, and timely reminders, significantly reducing cart abandonment. Moreover, the efficiency of SMS marketing can help lower overhead costs compared to traditional marketing channels. Embracing these SMS marketing apps opens up a world of opportunities to optimize your marketing strategies, drive conversions, and maximize your store’s success.

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