Many Pure Balanxed products have matching items – joggers that pair with sweatshirts, shorts that pair with t-shirts, and so on. One of Allie’s first challenges was figuring out how to make Pure Balanxed customers aware that certain products could be paired with others.
Allie wanted to sell sets as single products, but needed to give customers the ability to select the size of each individual product in the set. Allie needed a solution that enabled this, partly to increase order value and partly to expose Pure Balanxed customers to products (and product pairings) they otherwise may not have found.