When Neofollics first started selling D2C, they were using a fully-custom website. However, the development hours and cost associated with maintaining this site led their team to search for other solutions.
After eventually settling on Shopify, Neofollics wanted to start selling bundles of related products, both to increase order value and also to make it easier for customers to buy everything they needed in one click.
For Neofollics, who use a third-party fulfillment provider, it was essential that the individual SKUs of each product were retained when they were purchased in a bundle. Otherwise, the correct products could not be properly identified and shipped.