[New Era] Bundles AI: Auto-generate & sell the best performing bundles 🤖

Watch now
pickystory
Start free

Case Study

Malo’o generates 250% higher AOV from product bundles

Malo’o offers durable, portable, and versatile gear for outdoor enthusiasts worldwide

Industry

Outdoor Goods

Platform

Shopify

Location

United States

Website

malooracks.com

250%

Higher AOV from product deals

88x

ROI on PickyStory

5-15

Products sold in each deal

About

Malo’o founder and outdoor enthusiast Phil Kelly frequently enjoyed an early morning surf before heading to the office. One day, he left his soaked wetsuit in the back of his SUV, only to remember it when he returned to his car at the end of the day. The stench was horrific, but at least the idea for his new product was born. 

In 2016, Phil designed a prototype of his now-patented Malo’o DryRack, a portable, lightweight, and durable solution that lets you dry your gear on the go. After a successful Kickstarter campaign, Phil’s horizons broadened beyond the DryRack. Today, Malo’o (which is Hawaiian for “dry”) offers a wide range of racks, plus their versatile Lounge Wagon, and endless accessories. 

“Acquisition costs are high, so we’re trying to make the most of each customer. The bundles we have set up with PickyStory help us sell more products and result in a significantly higher AOV”

Phil Kelly, Malo’o Founder

Challenge

?

  • High customer acquisition costs
  • Inability to sell bundles as a single product
  • Certain bundle apps interfered with slide cart/existing tech stack

High customer acquisition costs meant that Phil was actively looking for solutions to increase average order value (AOV) and generate more revenue from each customer that visited his site. Phil wanted to offer several products grouped and sold as a single product, but struggled to find software that could help achieve this while also retaining the original SKUs as separate line items on each order. 

“We tried some other bundle apps but they either didn’t work for us or seemed to conflict with our slide cart. We needed something that was in between a simple bundle app and a product configurator, with inventory management as well.”

– Phil Kelly, Malo’o founder

  • Selling bundles as single products with PickyStory’s combo products
  • Individual product SKUs are shown on orders
  • Complete inventory automation prevents selling out of stock products

Phil found PickyStory’s combo products, which allowed Malo’o to offer product bundles as single products. Now, customers can purchase bundles of 5-15 products consisting of a DryRack or a Lounge Wagon with several accessories, all from one product page. 

Originally, Phil set these up for Black Friday and the holiday season, but has since moved these deals to the Malo’o homepage year-round. Additionally, combo products are used in email campaigns (an effective marketing strategy for Malo’o), just as their regular products would be. 

Solution

>

Results

!

  • 250% increase in AOV from combo products
  • 88x ROI on PickyStory
  • Simplified customer journey for buyers who don’t want to configure their order

Compared to their regular orders, Malo’o has seen a 250% increase in AOV when customers purchase product bundles, despite bundles being offered with a 15% discount. Phil has recently expanded Malo’o’s bundle offerings to include bundles suited for specific lifestyles – fishing, surfing, van life, parents at ball games, and so on. 

Offering pre-configured, lifestyle-specific bundles offers an easy, quick-buy solution for customers who aren’t looking to configure their own products. Malo’o displays these deals in a dedicated bundle collection, as well as on the homepage, boosting visibility and making it easy for customers to find exactly what they are looking for. 

“customers don’t necessarily know what they want, but the PickyStory bundles make it easy for customers to see all the options and find what they need right away.”

Phil Kelly, Malo’o Founder

Grow your sales with pickyStory

Start free
Back to top

Platform

Main tools

By use case

By industry

Resources

Company

PickyStory is the complete e-commerce upsell platform. PickyStory enables e-commerce brands to make personalized offers by helping customers to discover more products.

pickystory

© All rights reserved 2023

pickystory

Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.

Trusted by the fastest-growing
e-commerce brands

vertical logos
X
pickystory_full_for_black-background-1-min.png

See PickyStory in action

See live demo
pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands

pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos