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Case Study

Hunter Scrubs reduces returns by selling sets

Hunter Scrubs offers ultra-comfy, high-quality medical scrubs, with styles and colors to suit everyone










higher AOV from bundle sales


ROI on PickyStory


unique deals created


Hunter Scrubs was founded in 2004, and has been selling their high-quality medical scrubs and other PPE products online via both D2C and wholesale channels. The company experienced steady growth across Australia until 2020, when the COVID-19 pandemic resulted in their business being supercharged. 

The increased demand for scrubs and medical uniforms during the COVID-19 pandemic helped Hunter Scrubs grow their brand to new heights, which have been maintained even in the aftermath of COVID-19. Digital Marketing Director Claire Ince spoke to us about how PickyStory has helped both their company and their customers.

“Our customers are very busy, and don’t spend a lot of time on our website before purchasing. People would often choose scrub tops and pants that didn’t match, and we had to deal with a lot of returns and exchanges. We needed to sell matching sets with one click, which is exactly what PickyStory lets us do.”


Claire Ince

Digital Marketing Director, Hunter Scrubs



Most customers looking to purchase scrubs need both tops and pants. However, Hunter Scrubs sells a lot of different styles, colors, and cuts, and not all the tops match the pants. It’s very easy for a customer to buy a top and pants that aren’t the same style, or are a slightly different shade of blue. 

As Claire explained, “Typically, we notice they’ve ordered things that don’t match, so we contact them and ask if they want to make a change. And that takes a lot of time, a lot of manual work, it’s a whole process that slows down their order, and it’s frustrating for us and our customers.” 

First, Hunter Scrubs tried creating sets manually to sell on their D2C e-commerce site, but this was a complicated process with a lot of steps involved. When the team found PickyStory, they realized that they could use the “combo product” feature to create sets that were sold as a single item. 

Claire also appreciated that the inventory for each individual product was tracked when a set was purchased. With an increased order volume and inventory split across physical and online locations, automatic inventory management saved their team significant time, and reduced the chances of accidentally selling an out-of-stock item. 





Claire now has around 30 different scrub sets available on the Hunter Scrubs site, and estimates that it only took around 2-3 hours to set up both the front and back end using PickyStory. 

The option for customers to purchase a set has increased Hunter Scrubs’ AOV, but it’s the improved customer experience and reduced customer support hours that Claire is most happy with. 

“PickyStory has made things so much easier for our customers - it’s just one click and they are good to go. It’s definitely reduced the number of returns and exchanges we were processing, and just overall simplified our ordering and fulfillment processes.”

Claire Ince, Digital Marketing Director

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