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Goldenerre offers fashion-forward, high-quality bands for your Apple Watch.
Of total revenue from PickyStory
Increase in orders from gift sets
ROI on PickyStory
Goldenerre founder Melissa Koerner loves her Apple Watch. It helps her put down her phone and connect with her family, while knowing that she will still be notified of anything important via her watch. There’s just one problem – the default rubber band that comes standard with the Apple Watch is severely lacking in style.
Melissa founded Goldenerre to offer a stylish alternative – watch bands that reflect your personal style. Designed in San Francisco, their beautiful bands have been a hit with women looking for a fashion-forward alternative that can complement their outfit rather than detract from it.
“Gifting really helps to differentiate our brand from the competition. The sets are beautifully packaged and displayed, and very popular with our customers. It’s easy to create a new set with PickyStory for an upcoming holiday or occasion.”
Melissa Koerner, Founder
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Goldenerre products are primarily aimed at women, but the company focused heavily on marketing their watch bands and jewelry as gifts during the last holiday season. As a result, many of the visitors to their store are men, searching for the perfect gift for their partner.
To further promote and market their products as gifts, Melissa and her team wanted to create a selection of curated gift sets. This way, they could offer bands and matching watch cases, and package it all into a beautiful gift box. However, Shopify’s native functionality doesn’t have a solution for offering bundles or gift sets like this.
Melissa selected PickyStory from the Shopify app store after discovering that PickyStory’s “Combo Products” feature offered the main functionality she was looking for – the ability to sell Goldenerre gift sets (made up of several different items) as a single product.
Plus, Combo Products could be added to a separate collection, making it easy for Goldenerre customers to find the complete range of gift sets and browse through the different options. Melissa also enjoyed that inventory was tracked in real-time, from existing SKUs in Shopify’s admin. This meant there was no need for manual updates, and no risk of selling an out-of-stock product as part of a gift set.
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Goldenerre enjoyed a successful holiday season, with their gift sets front and center. Not only were their sets popular, they also resulted in double the average order value (AOV) compared to a standard sale. Due to high customer demand for their beautifully curated sets, Goldenerre is offering new product combinations throughout the year for various holidays and occasions.
“Gifting is certainly a strong part of our business, and it really helps to differentiate our brand from the competition. Plus, the sets themselves are beautifully packaged and displayed, and very popular with our customers. It’s really easy to create a new gift set with PickyStory for an upcoming holiday or event.”
– Melissa Koerner, Goldenerre Founder
Melissa Koerner, Goldenerre Founder
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