Goldenerre products are primarily aimed at women, but the company focused heavily on marketing their watch bands and jewelry as gifts during the last holiday season. As a result, many of the visitors to their store are men, searching for the perfect gift for their partner.
To further promote and market their products as gifts, Melissa and her team wanted to create a selection of curated gift sets. This way, they could offer bands and matching watch cases, and package it all into a beautiful gift box. However, Shopify’s native functionality doesn’t have a solution for offering bundles or gift sets like this.