After implementing their bundles, Mollie and the Epic Gardening team saw great uptake from their customers. As well as a significant increase in AOV, almost 20% of their orders now include bundles, which shows that their customers appreciate the convenience of purchasing pre-made bundles with all the products they need. Given that the bundles are sold as single, regular products, they can also be included in Epic Gardening’s marketing emails and paid ads.
Epic Gardening is also using PickyStory’s AI-based product recommendations to upsell related products on their existing product pages, which has further increased their AOV. While Epic Gardening’s immediate need was for bundles, Mollie and the team are looking to further scale and explore other PickyStory features, like giving their customers the option to build their own kits.