So, if you’re wondering what to sell on Shopify, there are two ways you can find inspiration.
First, consider your experience and knowledge. You may have experience in dealing with a specific type of product. Thus, you can focus your e-commerce efforts on this kind of product. For example, if you have retail experience with cosmetics, your online store can concentrate on these products.
Second, you can decide what to sell based on what other successful brands are currently doing. In essence, you can figure out what to sell on Shopify by doing some benchmarking. Benchmarking consists of studying current market leaders to distill their best practices. From there, you can build your e-commerce site.
Please bear in mind this isn’t about copying other successful brands and stores, as doing so will probably get you nowhere. The aim is to observe their best practices to give yourself a good head start.
Let’s look at eight successful brands to help you find inspiration in what to sell on Shopify.