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Top 12 Shopify Apps for
Product Personalization (2023)

5 minutes

Product personalization is here to stay. There is no question that giving customers a uniquely tailored experience can put any company leaps and bounds above its competition.

Consider the following product personalization facts:

• Improved personalization experiences can increase conversion rates by 10% to 20%.

• Personalized emails had a 29% higher open rate.

• 41% of personalized emails had a higher click-through rate.

• 71% of customers indicated feeling frustrated with impersonal shopping experiences.

• 44% of shoppers indicated they are willing to become repeat consumers following a personalized shopping experience.

With those kinds of facts, it’s hard to argue against the value of a personalized shopping experience. That is why this article will focus on the best Shopify apps for personalization. Additionally, this article will look into how the best Shopify apps for personalization can help take your Shopify store to the next level.

So, don’t go anywhere because we have top-notch, actionable advice coming your way!

What Is Product Personalization?

Product personalization refers to the process of adjusting or tailoring a product to meet the specific needs, preferences, or requirements of an individual customer. This approach can include adding personal details such as names or initials, selecting color schemes, choosing specific materials or finishes, or even designing a product from scratch. Product personalization allows businesses to offer a unique, personalized experience to their customers, which can increase customer satisfaction and loyalty. It is often used in industries such as fashion, beauty, and consumer electronics, where customers are looking for products tailored to their unique needs and preferences.

Why Is Product Personalization Important?

Product personalization is an important part of your Shopify store’s overall marketing strategy. The following reasons underscore product personalization’s key role in your e-commerce site’s game plan:

• Enhances Customer Experience. Personalizing products allows businesses to offer a more personalized experience to their customers, which can lead to increased customer satisfaction and loyalty.

• Increases Sales and Revenue. Personalized products can command higher prices, leading to increased sales and revenue for businesses.

• Differentiates from Competitors. Offering personalized products can help businesses differentiate themselves from their competitors, which can be especially important in crowded markets.

• Enables Better Targeting. By offering personalized products, businesses can better target specific customer segments and tailor their offerings to meet the needs and preferences of those customers.

•Increases Customer Engagement. Personalized products can increase customer engagement and interaction with a brand, which can lead to higher levels of customer loyalty and advocacy.

Product personalization can help businesses build stronger relationships with their customers, increase sales and revenue, and differentiate themselves from their competitors, all of which are important for long-term success.

What is a Shopify Personalization App?

A Shopify personalization app is a software tool that is specifically designed to enable businesses using the Shopify platform to offer product personalization and flexible options to their customers. These apps integrate with Shopify’s platform and allow businesses to create personalized product options, such as adding text and images or selecting specific variations, such as colors or sizes.

Shopify personalization apps also allow businesses to manage their personalized product offerings, such as tracking inventory and order fulfillment. These apps can be adjusted to match the branding and design of the business, ensuring a seamless customer experience. By using a Shopify personalization app, businesses can easily offer personalized products to their customers, enhancing the overall shopping experience and increasing customer satisfaction and loyalty.

How to Pick the Best Shopify Personalization App?

When picking the best Shopify personalization app, there are several factors to consider:

• Features. Look for an app that offers a wide range of features that will allow you to tailor and personalize products in a way that suits your business needs. Some popular features include adding text, and images, or selecting specific variations such as colors or sizes.

• User Interface. Ensure the app is easy to use and has a user-friendly interface allowing you to easily manage your personalized product offerings.

• Integration. Look for an app that seamlessly integrates with the Shopify platform and is compatible with your existing workflows.

• Personalization. Consider the level of personalization the app offers, such as the ability to adjust the design and branding to match your business.

• Reviews and Ratings. Check the reviews and ratings of the app from other Shopify store owners to get an idea of the app’s performance and reliability.

• Price. Consider the app’s pricing, including any monthly or transaction fees, and ensure it fits within your budget.

By carefully considering these factors, you can pick the best Shopify personalization app for your business, one that will allow you to provide your customers with a personalized shopping experience and increase customer satisfaction and loyalty.

Where Can You Find the Best Shopify Personalization App?

There are several places where you can find the best Shopify personalization apps:

• Shopify App Store. The Shopify App Store is a great place to start your search for a personalization app. It is a marketplace of apps specifically designed to integrate with Shopify. You can find a wide range of personalization apps there.

• Third-Party Review Websites. Several third-party review websites can help you find the best Shopify personalization app. These websites provide in-depth reviews and ratings of the different apps available, helping you make an informed decision.

• Social Media and Forums. You can also ask for recommendations from other Shopify store owners on social media platforms or forums. Many experienced store owners are happy to share their experiences and recommend apps that have worked well for them.

• Referrals. Referrals from colleagues or other business owners in your network who have successfully used Shopify personalization apps could also be helpful.

What Are the Benefits of Shopify Personalization Apps?

There are several benefits of using a Shopify personalization app, including:

• Enhanced customer experience. A personalized shopping experience can increase customer satisfaction and loyalty. Personalization apps can help create tailored product recommendations, email campaigns, and promotions for individual customers.

• Increased sales and revenue. Personalization can drive sales by suggesting relevant products to customers, increasing their likelihood of purchasing. A personalization app can also help reduce cart abandonment rates by reminding customers of items they left in their carts and suggesting similar products.

• Improved customer engagement. Personalization apps can help increase customer engagement by offering personalized content and product recommendations relevant to their interests and preferences. This feature can help increase the time customers spend on your website and encourage repeat visits.

• Streamlined marketing efforts. Personalization apps can automate marketing efforts by creating personalized email campaigns, social media posts, and targeted advertising campaigns. This tactic can help save time and resources while still providing a personalized experience for customers.

• Better insights and analytics. Personalization apps can provide valuable insights and analytics on customer behavior and preferences. This feature can help businesses make informed decisions on product offerings, marketing strategies, and customer engagement efforts.

Overall, a Shopify personalization app can help businesses create a more personalized shopping experience for customers, leading to increased sales, customer loyalty, and engagement.

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Top 12 Personalizer Shopify Apps

App Name	PRICe	Free Trial	Number of Reviews	rating	Support
Colorlab Product Personalizer	$49/month	30 days	13	4.2	Email
Customily Product Personalizer	$49/month	9 days	94	4.7	Email
Dialogue - AI Personalizer	$99/month	21 days	36	5.0	Email
Email & SMS Personalization	Free	Free to use	30	4.9	Email
Inkybay - Product Personalizer	$19.99/month	21 days	192	4.9	Email
LimeSpot Personalizer	$15/month	15 days	1,535	4.8	Email
OptiMonk: Website Personalizer	$39/month	Free to install	758	4.9	Email
Personalized Offers	$49/month	Free to install	12	5.0	Email
Posterly Product Personalizer	$39/month	10 days	64	4.7	Email
Rebuy Personalization Engine	$99/month	21 days	412	4.8	Email
Teeinblue Product Personalizer	$19/month	21 days	134	4.9	Email
Zepto Product Personalizer	$9.99/month	15 days	807	4.8	Email

1. Colorlab Product Personalizer

Colorlab Product Personalizer is one the Shopify apps product personalizer developed by Colorlab. It allows businesses to offer personalized products to their customers by enabling them to upload their own images, add text, and choose from a range of colors and designs. The app can be used to create personalized products such as t-shirts, phone cases, mugs, and more.

Here’s why this is one of the best Shopify apps for personalization:

• The fastest and easiest designer product personalizer that works on all devices.

• User-friendly admin to view and download print-ready files of customer designs.

• Dedicated support team to get your questions answered quickly and professionally.

• Free 30-day trial. Starter plan begins at $49 a month.

2. Customily Product Personalizer

Customily Product Personalizer is a product personalizer Shopify app developed by Customily. It enables businesses to offer personalized products to their customers, such as t-shirts, hoodies, phone cases, and more. With Customily Product Personalizer, customers can add their own text, images, and choose from a range of design and color options to create unique and personalized products.

Here’s why this is one of the best Shopify apps for personalization:

• Unlimited options such as texts, fonts, colors, textures, images, maps, cartoons, and more.

• Free clipart collections and full design templates ready to apply and sell.

• Export ready-to-print, engrave, or laser-cut files! No extra manual work needed.

• Connect with different Print-on-Demand providers to automate fulfillment.

• The best support team to help your products look stunning.

• Free 9-day trial. Basic plan begins at $49 a month.

3. Dialogue ‑ AI Personalization

Dialogue – AI Personalization is a Shopify product personalization app developed by Dialogue. It uses artificial intelligence to provide personalized product recommendations to customers based on their browsing and purchase history, as well as their demographic information and other relevant data. The app analyzes customer behavior and preferences to provide personalized recommendations that are most likely to result in a purchase. It can also be used to create targeted email campaigns, promotions, and other marketing efforts to engage with customers.

Here’s why this is one of the best Shopify apps for personalization:

• Personalized Product Recommendations based on shoppers’ characteristics.

• AI-generated Product Bundles with advanced personalized discounts.

• Cart and Checkout Cross-Selling and Upselling to increase average order value.

• Personalized campaigns, personalized banners, and segmented content.

• Shoppable Instagram-like Stories -fully automated or adjustable to your needs.

• Free 21-day trial. Starter plan begins at $99 a month.

4. Email & SMS Personalization

Email & SMS Personalization is a personalizer Shopify app developed by RetainIQ Global Inc. It allows businesses to create personalized email and SMS campaigns to engage with their customers and drive sales. The app uses customer data, such as browsing and purchase history, to create personalized messages more likely to resonate with individual customers. The app includes a range of features, such as personalized email and SMS templates, automated campaigns, and detailed analytics to monitor campaign performance.

Here’s why this is one of the best Shopify apps for personalization:

• Add multiple data sources and APIs to deliver that magical experience.

• Track the behavior of shoppers and trigger relevantly to increase conversions.

• Create multiple versions for 1:1 personalization from just 1 HTML.

• Experiential intelligence that strategizes and optimizes for your brand.

• Engage like never before, and experience increased CTR, CLTV, and Revenue.

• Free to use. No subscription required.

5. Inkybay ‑ Product Personalizer

Inkybay – Product Personalizer is a product personalizer Shopify app developed by EFOLI, LLC. It allows businesses to offer tailored products to their customers, such as t-shirts, mugs, phone cases, and more. With Inkybay – Product Personalizer, customers can add their own text, images, and choose from a range of design and color options to create unique and personalized products. It also includes features such as a live preview of the personalization options, automatic image scaling, and the ability to set pricing for different tailored options.

Here’s why this is one of the best Shopify apps for personalization:

• Visual configurator and adjustor with live preview to sell custom products.

• Advanced product options and quantity discount features for personalized products.

• Dynamic price generation based on custom design color, size, and option selection.

• Works for ANY printing methods – Screen Print, DTG, Sublimation, Embroidery, etc.

• Let your customers choose from pre-designed templates, personalize and order.

• Free 21-day. Starter plan begins at $19.99 a month.

6. LimeSpot Personalizer

LimeSpot Personalizer is a personalizer Shopify app developed by LimeSpot. It uses artificial intelligence to provide personalized product recommendations to customers based on their browsing and purchase history, as well as their demographic information and other relevant data. The app analyzes customer behavior and preferences to provide personalized recommendations that will most likely result in a purchase. It also includes features such as real-time customer segmentation, personalized recommendation widgets, and an easy-to-use dashboard that allows businesses to monitor and analyze customer data.

Here’s why this is one of the best Shopify apps for personalization:

• Recommended products on every page, including cart, checkout, thank you, and blog.

• Create segments based on browsing and purchase patterns, referrals, location, etc.

• Segment customers in real-time while browsing to deliver relevant experiences.

• Dynamically personalize content on your website for different audiences.

• Split or multivariate test any element on your site and monitor performance.

• Free 15-day trial. The Essential plan starts at $18 a month.

7. OptiMonk: Website Personalizer

OptiMonk is a personal discount Shopify app developed by OptiMonk Ltd. It is a website personalization tool that allows businesses to create targeted campaigns based on customer behavior, preferences, and demographics. The app includes various features, such as adjustable pop-ups, banners, and other website elements that can be used to promote products, offer discounts, and capture leads. It also includes real-time behavior tracking, A/B testing, and advanced targeting options, such as location-based targeting and exit-intent targeting.

Here’s why this is one of the best Shopify apps for personalization:

• Create relevant shopping experiences for every visitor.

• Optimize both your customer experience and your conversion rates.

• Increase the ROI of all your marketing activities and boost sales.

• Free to install. The Essential plan starts at $39 a month.

8. Personalized Offers

Personalized Offers by Polymatiks is a Shopify app personalization that allows businesses to offer personalized discounts and promotions to their customers based on their browsing and purchase history, as well as other relevant data. The app uses artificial intelligence and machine learning algorithms to analyze customer behavior and preferences, providing targeted discounts and promotions more likely to result in a purchase. It includes features such as personalized discount rules, automatic discount code generation, and advanced targeting options based on customer data.

Here’s why this is one of the best Shopify apps for personalization:

• Set your offers strategy, and watch the app deliver personalized offers using AI.

• Create urgency with each personalized offer’s expiration date.

• Send personalized emails through Klaviyo that highlight each customer’s offers.

• Extend your marketing reach by allowing customers to link their Instagram accounts.

• Deliver a true 1:1 personalized experience through your store and email marketing.

• Free to install and use. The Visionary plan starts at $49 a month.

9. Posterly Product Personalizer

Posterly Product Personalizer by Shoptigrator is a Shopify app product personalizer that allows businesses to offer tailored products to their customers, such as posters, canvases, and other prints. With Posterly Product Personalizer, customers can add their own text, images, and choose from various design and color options to create unique and personalized products. The app offers a wide range of personalization options, including the ability to add text, images, shapes, and more. It also includes features such as a live preview of the tailored options, automatic image scaling, and the ability to set pricing for different adjustable options.

Here’s why this is one of the best Shopify apps for personalization:

• Let your customers design their own unique products using your designs.

• Make your own designs or use our design templates to start selling fast.

• Generates print files automatically, with no manual work in Photoshop or Indesign.

• Integrates directly with Printful, Gelato, and Zapier to automate your store.

• Add star maps, city maps, and upload of customers’ own pictures with ease.

• 10-day free trial. All-inclusive plan begins at $39 a month.

10. Rebuy Personalization Engine

Rebuy is a company that provides a product personalization Shopify app engine that helps e-commerce businesses increase their revenue by optimizing the customer experience. The Rebuy Personalization Engine uses advanced algorithms and machine learning to analyze customer behavior and preferences and to deliver personalized recommendations and promotions that are tailored to each individual customer. The Rebuy Personalization Engine can be integrated with various e-commerce platforms, such as Shopify, Magento, WooCommerce, and others. It can be personalized to fit the specific needs of each business.

Here’s why this is one of the best Shopify apps for personalization:

• End-to-end personalization, upsells, cross-sells, and merchandising.

• Smart Cart is the only fully integrated, personalized, and AI-powered cart.

• Data-fueled product recommendations in checkout and accelerated checkout.

• Build engagement with Post-Purchase, Re-Order Landing Pages, and Smart Links.

• Industry-leading integrations through every step of the customer’s journey.

• 21-day free trial. The starter plan begins at $99 a month.

11. Teeinblue Product Personalizer

Teeinblue Product Personalizer is a product personalizer app Shopify that helps businesses tailor their products based on their customers’ preferences. It is primarily designed for businesses in the custom merchandise industry, such as t-shirt printing, embroidery, and promotional product manufacturing. The Teeinblue Product Personalizer allows businesses to create an interactive product personalized experience for their customers. Customers can select different colors, sizes, designs, and other personalizations for the product they want to purchase.

Here’s why this is one of the best Shopify apps for personalization:

• Personalized product options: add text, upload images, tailor maps and cliparts.

• Add interactive text effects and enable background remover on customer’s image.

• Connect to 21+ Print-On-Demand providers.

• Import products from POD providers or create your own product.

• Auto-generate print-ready files and send orders to POD fulfillment.

• Free 21-day trial. Starter plan begins at $19 a month.

12. Zepto Product Personalizer

Zepto Product Personalizer is a personalizer app Shopify that allows businesses to offer product personalization options to their customers. It is primarily designed for businesses in the custom merchandise industry, such as t-shirt printing, embroidery, and promotional product manufacturing. The Zepto Product Personalizer is a cloud-based solution easily integrated into various e-commerce platforms, such as Shopify, Magento, and WooCommerce. It provides a user-friendly interface that allows customers to personalize their products by selecting different colors, designs, graphics, and text.

Here’s why this is one of the best Shopify apps for personalization:

• Add unlimited product options and variant options.

• Let your customers see a Live Preview of the product directly in the store.

• Use Conditional logic to show and hide product options based on user selection.

• Make Price Increases depending on the user selection.

• Offer ‘Build Your Own Product’ Experience for Multi-component custom products.

• 15-day free trial. The Basic plan starts at $19.99 a month.

Conclusion

With that, we have come to the end of another great discussion. So, what’s next?

The next step is to take the information we have presented in this article and consider the best apps for your e-commerce site. In particular, the time has come to focus on how these Shopify personalization apps can help take your business to the next level.

Please remember that personalization is the name of the game. The best brands are already doing it. Get in the game today to harness the power of product personalization.

Failing to personalize products is like leaving money on the table. Make the most of your product personalization options today!

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Shopify Capital: Review & Eligibility (Pros & Cons)

Published on March 15, 2023
Topics: Shopify Trends

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Top 12 Shopify Apps for Product Personalization (2023)

Table of Contents

What Is Product Personalization?

Why Is Product Personalization Important?

What is a Shopify Personalization App?

How to Pick the Best Shopify Personalization App?

Where Can You Find the Best Shopify Personalization App?

What Are the Benefits of Shopify Personalization Apps?

Grow your sales with high-performing deals.

Top 12 Personalizer Shopify Apps

1. Colorlab Product Personalizer

2. Customily Product Personalizer

3. Dialogue ‑ AI Personalization

4. Email & SMS Personalization

5. Inkybay ‑ Product Personalizer

6. LimeSpot Personalizer

7. OptiMonk: Website Personalizer

8. Personalized Offers

9. Posterly Product Personalizer

10. Rebuy Personalization Engine

11. Teeinblue Product Personalizer

12. Zepto Product Personalizer

Conclusion

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

Top 12 Shopify Apps for
Product Personalization (2023)