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Best 19 Shopify Apps for Fashion Stores [2023]

5 minutes

Best Shopify apps for fashion: In 2020, the fashion industry generated a whopping $709 billion and is expected to reach further than $859 billion by 2022. In 2020, more than 5,400 fashion brands closed their business. No, this isn’t only because of Covid-19 or that people have suddenly lost their passion for fashion. But rather that this industry has made a huge shift into the world of e-commerce, and is steadily growing in its new home.

As a fashion merchant, these stats must be really exciting to read. But, reaping the benefits from these numbers requires you to make active and smart choices for your brand. To have a successful fashion brand, you need to focus on so much more than just the apparel itself.

No worries! We did all the dirty work for you and examined over 30,000 leading Shopify fashion brands, to find the best Shopify apps for fashion merchandising. These upcoming apps include what we believe to be the most essential features for fashion merchants:

Why is Shopify Good for Fashion Stores?

Gymshark, Allbirds, and many other giant fashion labels trust their stores to Shopify. Why? The platform is highly reliable, offers a good level of customization, and importantly, grows with your brand. Whether you’re just getting started in fashion e-commerce or you’ve got a giant customer base already, Shopify is an excellent pick to power your online fashion store.

What Should You Look For when Choosing a Shopify App for Fashion?

There are thousands of apps to choose from on the Shopify App Store, but how do you know which ones are the best for your store? In general, there are a few factors you want to consider when choosing apps for your fashion store:

Will it integrate with your existing tech stack?
Does the app developer offer good, personalized, prompt support?
Could the app cause your store to load slowly or affect your SEO?
Is the setup easy? Is any code required?
Is there a free trial period so that you can test the features without paying?

The 19 Best Shopify Apps For Fashion Stores

app Name	PRICe	Free trial	number of reviews	rating	support
PickyStory	Free plan available	7 days	303	4.9	Email, live chat, video call
UpPromote	Free plan available	14 days	1716	4.9	Email, live chat
Fablet	Free plan available	30 days	395	4.7	Email, live chat
Dynamic Pricing Optimization	$49/month	14 days	94	4.9	Email
Fera	Free plan available	14 days	4453	4.9	Email, live chat, phone
Growave	$9/month	14 days	1746	4.9	Email, live chat
Instafeed	$5.99/month	Free plan available	1164	4.9	Email
Klaviyo	External charges apply	Free to install	1598	4.1	Email
Loox	$9.99/month	14 days	9175	4.9	Email
Omnisend	External charges apply	Free plan available	4389	4.7	Email, live chat
Product Labels & Badges	$5/month	Free plan available	511	4.9	Email
Reveal	$99/month	30 days	93	5.0	Email
Shopney	$99/month	30 days	570	5.0	Email
Smile	$49/month	Free plan available	4683	4.8	Email
Social Media Icons	$12.99/month	30 days	598	4.8	Email
Social Proof	$9/month	Free plan available	94	4.8	Email, live chat
Tapcart	$250/month	14 days	373	4.8	Email, live chat, phone
TrustedSite	$39/month	Free plan available	701	4.5	Email
Weglot	External charges apply	Free to install	1318	4.6	Email

#1: PickyStory (Best Shopify App for Fashion)

Asos, Amazon, Shein – You are probably no stranger to these brands’ names, and there is a reason why. These leading fashion merchants have grown substantially due to providing customers high value for their money. The art of selling more products to existing customers is called upselling, and it increases your chances of selling by up to 65%. So if you want to see yourself in the list at the beginning of this paragraph, you should definitely start upselling ASAP.

PickyStory allows you to create numerous deals, urging your customers to purchase multiple items together. With PickyStory you can add product bundles, product kits and Shop the Look sections all with one app. Customers can add multiple products to their shopping bag with just one click, making this one of the best Shopify apps for fashion merchants.

These features make this app a shoe-in for fashion merchants. Present customers with a full look – such as a blouse, trousers, jacket and tote to add to their cart together. Add a bundle discount to make your offer even more difficult to resist.

Presenting full looks is a great way to inspire fashion enthusiasts with complimentary products, while exposing them to more of the products you have to offer. This is what makes PickyStory one of the best Shopify apps for fashion brands around the world.

Top features:

Upsell Bundles, Kits, and Shop the Look packs in one app
Works instantly (and with any theme)
Inventory - individual product SKU tracking
Frequently Bought Together (automated bundles)
Mix & match feature enabling your customers to build their own bundles

Grow your sales with high-performing deals.

#2: Nudgify

Social proof is incredibly important when it comes to e-commerce retailers, especially those in the fashion industry. Nudgify can help you add social proof by displaying messages (or “Nudges”) to shoppers viewing products.

Choose Nudges with different goals, like promoting the popularity of a product by showing a recent sale, or creating urgency around a product that’s selling fast. Not sure where to start? “Recommended for” tags help you choose which nudges to add to which pages, or you can create your own custom messages too.

Nudges can be added to any page in your store, and they show your customers live sales data. As well as social proof Nudges, you can increase the appeal of a purchase by adding a free delivery pop-up or discount Nudge. Plus, built-in analytics lets you track performance and see how each Nudge is boosting your sales.

Top features:

Nine Nudge templates to choose from (plus custom options)
Modify Nudge themes and colors to suit your brand
Supports 17 different languages
One-click install for easy setup
In-app chat support for any issues that arise

#3: Growave

It is essential to build relationships and retain your loyal customers for any fashion brand. Acquiring a new customer can cost up to five times more than keeping an old one. Customers that get rewarded for on-site activities are more likely to stay with your brand and turn into loyal customers. Also, generating social proof with user-generated content is extremely important in driving sales.

This is why Growave is an excellent tool for building customer trust and loyalty. Growave is an all-in-one marketing solution for small and medium-sized Shopify brands that helps to reach their audience, engage users and increase conversions with ease. The app is perfect for growing Shopify businesses looking to build engagement, invest in word-of-mouth marketing tools and increase customer retention.

Growave is the most cost-effective app that can easily replace 4-6 different apps on your Shopify store. The app offers multiple features, such as Reviews, Wishlists, Loyalty & Rewards, Social Login, and Instagram & UGC, making it one of the best Shopify apps for fashon merchants.

Top features:

#4: UpPromote: Affiliate Marketing

Affiliate marketing is known as an ideal marketing model for dropshipping businesses to advertise your products and increase revenue without any upfront cost. Affiliate marketing is a performance-based marketing strategy motivating individuals (your affiliates) to promote your products/ service for commission exchange.

Here are some main reasons why you should not ignore affiliate marketing to rocket your revenue: Cost-effectiveness; Targeted traffic; Flexibility and High ROI.

UpPromote: Affiliate Marketing is an all-in-one affiliate/ influencer marketing solution to support you build, track and succeed with your marketing campaign. At the moment, UpPromte is the No#1 affiliate marketing app on Shopify App Store, and one of the best Shopify apps for fashion brands.

With UpPromote, no technical knowledge is required. You can easily build a professional affiliate campaign by generating unlimited commission programs, or quickly creating coupons/ referral links for affiliates/ influencers. Furthermore, the highlight feature of UpPromote is UpPromote Marketplace where you can find the affiliate’s profiles and free list your offers here.

Top features:

Simple setup
Auto-generate referral affiliate links and coupons
Communicate directly with your ambassadors via in-app chat feature, or sending bulk email feature
Integrate with PayPal
Expanding affiliate team by converting your customers into affiliates feature, and Multi-level Marketing feature
24/7 world-class support

#5: Product Labels & Badges Pro

Whether your online shopping store is successful depends on the design and visualization of your products. The more attractive products become, the more customers engage with your products.

The Product Labels & Badges Pro app is a wise way to make your spotlight products outstanding and stimulate customers to quicker decisions. Making your customers enticed by selected products and upcoming promotions will be increased your sales seamlessly.

With Product Labels & Badges Pro app, you can explore unique features to utilize. There are available designed labels with changeable sizes and images for ease of modification. You could use attractive pics for your labels and interactively set attributes to your label’s edition.

Moreover, it offers a short and elegant dashboard to manage all your labels well-organized. Once you install appropriate labels, you’ll continuously display the old version without any conflict. These features make this app way greater success for a better conversation rate.

Top features:

10,000+ predesigned labels & badges
Mass customization setting
Unlimited label’s position, label per variant
Set up the priority and wise conditions for the labels
Optimized label management and performance
Premium features for increased sale strategies
Responsive design

#6: Reveal

The fashion domain is fast-paced and customers know best what the fashion trends are and what they’re looking for. If your brand is falling behind the shopping patterns or you miss out on some key details that convince your clients to come back for more, then Reveal is the perfect tool to present all this data in one place and help you make smart decisions in your growth strategy.

What is Reveal? It’s a Customer Data Platform that analyzes your customers’ behavior across different channels, helping you understand how to acquire better customers, to retain and delight them. The ultimate goal is to lower CAC and increase the customer lifetime value.

Top features:

#7 Tapcart: (Turn your Shopify store into an app)

Custom designed apps for your fashion brand can take months and tens of thousands of dollars to develop—plus, you’ll constantly be reliant on your development company for any issues or tech problems that arise. You might even have to add another full-time employee to manage all of the mobile app’s functionality to get the maximum return on investment. But, what if there was a simpler, easier way?

With Tapcart, there is. Within hours, you can create an app for your Shopify fashion brand that has a custom look and feel that your customers will immediately recognize. Your new app will consistently engage your most valuable customers while also increasing average order value, lifetime customer value, and conversion rates. And thanks to Tapcart’s simple, drag-and-drop editor, it’ll only take you a few hours of management per month.

Building an app for your brand is the only way to access the power of push notifications, the customer engagement channel with the highest click through rate in the biz at more than 90%. Even better, they’re free. With the rapidly rising cost of advertising on social and search, owning a highly successful marketing channel is essential for your store’s future success. Some brands have reported sales boosts up to 8x within only a few hours of sending a push notification.

Creating a mobile app with Tapcart will give your Shopify store an owned marketing channel to reach your customers anywhere, anytime with unlimited push notifications, abandoned cart recovery, and plug-and-play integrations with the Shopify apps you’re already using. By improving and streamlining the customer mobile experience, you can gain more lifetime customers and drive brand loyalty from your best shoppers.

Are you ready to join the biggest players in the fashion world, like FashionNova and The Hundreds, and turn your Shopify store into a mobile app?

Top features:

Build an app that looks custom within hours instead of months, no coding needed
Send unlimited, high-converting push notifications to keep customer LTV high
Utilize app integrations to leverage customer reviews and user generated content to earn more sales
Create a streamlined checkout experience that converts even better than your desktop or mobile site
Don’t just get support from your app, get a mobile app marketing team that’s as passionate about your business as you are
Automate your marketing with Tapcart Drops and schedule and launch new app designs, content, products, or exclusive sales on auto-pilot

#8 Instafeed: (Best Shopify app for fashion brands)

Instagram is gradually becoming a necessity for fashion merchants. A third of it’s 500 million users have bought an item of clothing after seeing it on the platform. This is because this social platform helps promote not only an apparel item, but a whole lifestyle. So it’s no wonder that Instagram exceeds all other industries in social media usage for fashion lovers.

Expanding your brand into this social platform can help expose your brand to a wider audience of fashion-lovers and increase conversions, which is what makes Instafeed one of the best Shopify apps for fashion brands.

With Instafeed, connect your brand’s Instagram account to your website so that customers can view your feed right in your store. This creates ‘social proof’ of your brand, by presenting your fashion on other customers and instagram influencers, creating new conversions.

Top features:

#9 Weglot: (Best Shopify app for fashion brands worldwide)

The ability to sell to your customers, no matter where they are located, is an important element to growing your fashion brand. If your international customers can’t view your website in their own language, they will quickly move to a competitor’s site to find what they’re looking for. Weglot makes it quick and easy to automatically translate your website and connect with customers all over the world.

With Weglot, you can have your entire store translated in a matter of minutes. There are more than 100 target languages to choose from, no code is required, and the intuitive dashboard makes it easy to manage your translations from one central location.

Top features:

#10: Shopney - Mobile App Builder

What is the key to success in the fashion e-commerce world? The answer is clear: engaged and loyal customers. And a mobile app is the single best tool to create an engaged and loyal customer base. With that said, it’s not a surprise that top fashion brands like Zara, Net A Porter, H&M utilize heavily on their mobile apps.

The most important feature of a mobile app for a fashion business is the ability to deliver your brand message for free. You don’t have to pay for digital ads when you have free push notifications in place. And they can really boost your sales when used effectively.

Besides, you can reduce cart abandonments by 25% with automated push notifications. This can additionally boost your revenue further.

You can convert your store into a world-class mobile app in minutes and start to promote with the best rated Shopify mobile app builder. You don’t even need any coding or design skills!

Top features:

An easy drag & drop editor to build your mobile app in minutes
8 different layout options to make sure your product looks impressive
In-app live chat feature to convert visitors in real timessaging Options and QR Codes
Incredible 7/24, multilingual customer support
Localized into 21 languages

#11: Fera (Best Shopify app for fashion reviews)

Fashion merchants know how crucial it is to display reviews alongside your products. Almost all customers read product reviews before making a purchase, particularly when it comes to clothing. Customers are always looking for feedback from buyers, as well as information relating to sizing, product quality, and other crucial details.

Fera is a product review app that makes it easy to show text, photos, and video reviews. You can import reviews from Google and Facebook, and request reviews from customers following purchases. Fera is one of the best Shopify apps for fashion brands when it comes to social proof.

Top features:

Automatically ask for reviews from new customers
Request reviews from past customers
Offer discounts, loyalty points & cash incentives
Import existing reviews, photos & videos from Google, Facebook, and more
Reply to reviews & touch-up content

#12: Zotabox

Running a clothing store can be hectic, requiring you to stay on top of all of your orders and ahead in all of the trends. If you feel as if you don’t have time to monitor real-time operations each day, you will need to deploy a tool that allows you to do more within the shortest possible time. Zotabox helps you do a lot with the least effort.

The app provides multiple tools for all of your retailing needs. Create a welcome header bar, pop ups, a facebook live chat tool, social sharing buttons and more using the Zotabox widgets.

Moreover, it offers social media synchronization to help you connect and interact with your customers on the go. Mobile usage is accountable for 65.4% of traffic to online fashion retailers and 57.1% of sales, making this one of the best Shopify apps for clothing stores.

Top features:

#13 Fablet: (Best Shopify app for fashion)

From custom-built stores to enterprises with 3rd party integration, Mesa has it all. Shoppad’s Mesa allows you to automate certain tasks and systems, cutting down on the need for manual work. This is handy for fashion merchants who have heavy volume sales and tasks to take care of.

Mesa includes many tools your brand could really use, such as segmenting your customers based on their shopping behaviors, tracking of inventory tasks, reordering out of stock items or pausing ads when your inventory is running low.

This is one of the best Shopify apps for fashion merchants looking to automate their store.

Top features:

Optimized for speed and performance
Automatically connects to your Shopify store
Lightning-fast mobile search
Improves your social reach with built-in sharing
Compatibility with many top ShopPad apps

#14: Prisync (Best Shopify app for fashion)

Prisync is a price tracking, monitoring, and dynamic pricing platform serving customers in over 60 countries.

Founded in 2013, in Istanbul, Prisync helps e-commerce businesses of all sizes make data-driven pricing decisions to increase sales growth and profit margins by more than 20% on average for less than a week’s worth of coffee.

With our Shopify e-commerce pricing app, you can monitor your competitors’ price moves from a single dashboard and import all your products with a single click. Once you install the app, you’ll continuously have a synced data connection between your Prisync account and your Shopify store.

Top features:

#15: Klaviyo

Another great tool for creating strong ties with customers is personalization. Personalization has become such a norm that 71% of customers showed a certain level of frustration when their shopping experience was impersonal.

This is why Klaviyo makes our list of the best Shopify apps for fashion brands. The app lets you use email, SMS, and in-web notifications based on customer profiles built from data of their behavior in your store.

If your customer tends to purchase mostly your footwear, target them with e-mails, SMS, and notifications, promoting your huge ‘Special Shoe Sale’ coming up.

Top features:

#16: Loox

Something that differentiates the fashion industry from others is that fashion products suit different customers in different ways. For instance, a blouse on a certain model can look a bit different than on yourself, on your sister or on your best friend. This is probably why 41% of fashion shoppers cite the lack of reviews as a reason not to buy something.

With Loox you can automatically send customers a request to leave a product review and offer a discount incentive for those leaving a photo review. Present your reviews on product pages, pop-ups, or on the homepage, targeting customers in different places throughout your store.

This is a great way to make your fashion brand more accessible for all customers and build better trust with them.

Top features:

#17: Omnisend

Being one of the leading eCommerce fields, the fashion industry is bound to attract some cart abandonments as well. Specifically, the rates can reach up to 68.3%. But, that doesn’t mean your journey with this customer ends right there.

A good solution for this is retargeting. Omnisend is an app created to help you drive sales back into your store. The app offers automated email and SMS tools with pre-built workflows that urge customers to return. You can also create welcome series or transactional emails.

Send an email offering the customer to take another look at those jeans that were in their cart. Or, send an SMS to a customer that left his cart with a discount code for their next purchase to persuade them to complete their buy.

Top features:

#18: Smile (Best Shopify Apps for Fashion)

A standing out contender in this list is Smile. Smile is an app that allows you to encourage customers by rewarding them on their buying behavior. This urges customers to be more loyal towards your brand in order to get more back.

With Smile, you can build emotional trust and loyalty by offering your customers intuitive reward management programs. The app features include ‘loyalty points’, referral programs and VIP programs. The more the customer shop in your store, the more rewards they will get in return.

Show off deals that are exclusive only for VIP customers. For example – “VIP shoppers get an early 20% discount off our new collection!”. Customers will want to be a part of your exclusive club to not miss out on the best deals.

Top features:

#19: TrustedSite (Best Shopify Apps for Fashion)

In eCommerce, it can sometimes be difficult to convince customers that your main goal isn’t to get them to spend as much money as they can. It’s important that the customer feels secure while roaming through your store. Trustedsite by McAfee is a perfect example of an app that offers all buyers the safehaven they seek.

Once customers know that their personal information is safe with you, they are more likely to trust your brand and remain loyal to you. Trustedsite is an important app for merchants who seek ample protection for both themselves and their customers online.

Fashion retail isn’t always the first place you’d think would attract a cyber hack. But in 2014, data of 40 million credit cards from Target shoppers were stolen, causing more than 40% of profit loss. So make sure you and your customers are staying safe!

Top features:

Be the Ultimate Fashion Destination

Make your brand the go-to for your customers fashion needs. Other than providing the most cutting edge fashion, it’s important to make sure that your store has everything else needed to make your store the best it can be.

We chose these best Shopify apps for fashion in order to show you the most efficient ways to achieve that goal. Each app presents a special and essential tool that every fashion retailer should have.