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Shopify SEO Checklist: 22 Steps to Ranking Your Store #1 on Google

  • 5 minutes
Table of Contents

Search Engine Optimization (SEO) is gold in today’s e-commerce landscape. Shopify stores that don’t focus on SEO might fail to reach their targets and grow their business. That is why implementing a Shopify SEO checklist is a must.

But how can you develop such a checklist?

In this article, we are going to build a Shopify SEO checklist you can use to take your e-commerce site’s SEO ranking to the top of search results. Implementing the tips in this SEO checklist Shopify users have come to depend on can help improve your search engine rankings considerably. 

What is Shopify SEO?

SEO helps search engines such as Google find your e-commerce site amid an ocean of websites. In particular, SEO refers to a series of practices that help Google find your Shopify store. Shopify stores that don’t utilize Shopify SEO tactics may become invisible to search engines. 

Boosting SEO rankings allows your e-commerce site to appear on the first page of search results. Appearing on the first page of search results is crucial. Most users don’t look past the first page. Consequently, sites not on the first page might as well not exist.

Please note that SEO doesn’t automatically happen. Your Shopify store must follow specific rules and practices to ensure that it matches what Google’s algorithm looks for when conducting searches. Doing so helps your Shopify store’s visibility allowing users to find your e-commerce site easily.

What are the Most Common SEO Issues?

SEO requires specific strategies and techniques to land sites on the first page of search results. Nevertheless, some common SEO issues might be affecting your Shopify store’s SEO ranking as we speak. These issues include:

  • Slow page loading times
  • Duplicate content
  • Complex site architecture
  • Too many apps or scripts
  • Lack of keywords in content and metadata
  • Sub-optimized meta descriptions

Solving SEO issues as soon as possible will help drive traffic to your e-commerce site. As organic traffic grows, your sales will, too. 

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Shopify SEO Checklist: 22 Tips to Take your Shopify Store to the Top

In this section, we’ll look at a Shopify e-commerce SEO checklist that will take your Shopify store to the top of search results. 

Don’t forget: the goal is to land on the first page of search results. Once there, the next step is to stay there.

Here we go!

#1: Get the tools of the trade

SEO success largely depends on having the right tools to boost our Shopify store’s search ranking. Tools such as Google Analytics and Google Search Console help provide detailed information on your Shopify store’s performance.

Specifically, Google Search Console allows you to track and monitor your Shopify store’s performance so you can adjust suboptimal settings. For example, your content can be adjusted to specific trending keywords related to your products and industry. 

e-commerce store seo checklist
Source: search.google.com

Google Analytics allows you to view your site’s overall performance related to sales conversions, number of visitors, and pages that generate the most value. Take advantage of these metrics to gain valuable insights into your e-commerce site’s overall performance.

Google Search Console is free. So, you risk nothing in getting this valuable tool.

#2: Keyword optimization

Keywords are SEO’s wheelhouse. Keywords help Google’s algorithm find your Shopify store. The challenge is finding the right keywords. There are three things to consider when optimizing for keywords:

Volume. Volume refers to how popular a keyword is in queries. In short, using the most common keywords related to your brand and products is the best way to help boost your search rankings.

Difficulty. Some keywords may be popular but difficult to rank. You must assess if a specific keyword is worth the effort to rank. Otherwise, moving on to easier keywords can be just as effective.

Intent. Intent refers to what specific information users are searching for. This situation is subjective, as you must interpret the intention behind specific keywords and phrases. 

Keyword research tools such as Ahrefs and SEMrush can provide detailed insights into specific keywords and phrases. They can get pricey but are totally worth the investment.

Shopify e-commerce seo checklist
Source: semrush.com

#3: Optimize Metadata

Metadata refers to the information that describes your files, images, and page titles. This data is not generally available to users, but it is visible to search engines. Ensuring your metadata is relevant to your Shopify store through relevant keywords and phrases.

For example, a shoe store ought to include keywords such as “casual,” “dress,” and “athletic” to complement phrases such as “athletic shoes near me.” These keywords help search engines “crawl” through websites to find the most relevant matches.

Optimizing metadata for images is crucial. Images allow you to include a description of what it is. For instance, images on product pages should contain a short description of what it is, including relevant keywords. 

Optimizing metadata is a key factor on our Shopify e-commerce SEO checklist you don’t want to miss.

#4: Leverage meta descriptions

Meta descriptions are part of metadata. However, meta descriptions are unique since they are snippets users see when searching for specific information. Optimizing meta descriptions is essential to any successful SEO strategy.

Typically, meta descriptions should be around 160 characters and should contain as many relevant keywords as possible. Going over 160 characters does not look good since search results will most likely truncate it, leaving out key information. Additionally, Google punishes sites with meta descriptions over the 160-character threshold.

how to check Shopify seo issues

#5: Focus on tags and titles

Page titles are what users see atop pages when they first enter. Page titles are also useful in helping search engines read what a page is about. Like all metadata, page titles must contain relevant keywords. Don’t forget that titles should be under 60 characters (not words). These keywords help search engines match content leading users to the content they seek.

Additionally, tags function as headers within text displayed on-screen. Tags allow your e-commerce site to organize its overall structure. This structure creates the sitemap Google, and other search engines can use to “read” your Shopify store. Please ensure that your tags contain as many relevant keywords as possible. In doing so, you can significantly boost your SEO ranking on Google and others.

#6: Include keywords in page URLs

Page URLs are the actual addresses where your pages are located. These URLs are derived from your domain, categories, and subcategories. When you add pages to your site, please ensure to include relevant keywords. Doing so adds another layer that Google and other search engines can use to read your site.

checklist for Shopify seo issues

In contrast, URLs lacking relevant keywords will not display when users type in specific queries. If anything, they may appear in unrelated searches. Users may dismiss your content when this occurs since it’s not what they are looking for.

#7: Optimize Images

In addition to optimizing metadata on images such as Alt text and filenames, optimizing image size is crucial.

Image Alt text provides key information regarding each image. Leaving Alt text doesn’t do your Shopify store any good. That is why any good SEO checklist Shopify recommends should include a nice description using keywords in the Alt text fields for images.

Shopify seo checklist

Similarly, image file names should reflect relevant keywords. Filenames such as “pic1.jpg” does little to help your SEO strategy. Instead, try something like “brown leather jacket.jpg” to boost your Shopify store’s visibility.

The other key ingredient is to ensure that your pictures follow specific Shopify image guidelines. These include dimensions and file size. Files over specific dimensions are scaled down to a lower resolution. Files exceeding 20MB will get formatted back down to a smaller size. This situation can negatively impact your image quality and affect your SEO ranking.

Please remember that heavy images affect loading times. Loading time is one of the most important metrics Google and other search engines use to rank sites.

#8: Optimize content

Optimizing content is about ensuring it’s relevant, contains keywords, and it’s updated regularly. Optimized content is based on including relevant keywords as much as possible. For example, product pages should contain keywords users are likely to use when searching for your products. 

what is Shopify seo

However, there are two key considerations. First, it’s important to avoid keyword stuffing. Keyword stuffing consists of inserting keywords even if they don’t make sense in the text. Google punishes this practice. So, it’s best to write good, clear copy containing keywords.

The second consideration is regularly updating content. When content gets old, Google shoves it down search results in favor of more recent and relevant content. Updates don’t need to be substantial. Sprucing up content to ensure it’s current and modifying text is often enough to ensure your content remains relevant.

#9: Make content engaging

Engaging content isn’t just about delivering useful information. This item on our Shopify SEO checklist is about making content easy to consume and enjoyable for visitors. Please bear in mind that engaging content keeps users coming back.

Here are four key ideas to consider:

  • Write short and clear sentences and paragraphs
  • Use simple language over complex or unusual words
  • For titles, use an H1 tag, subtitles, an H2 tag, and sections an H3 tag
  • Include keywords on images, videos, GIFs, and other visuals

#10: Use internal links whenever possible

SEO checklist Shopify practices include using internal links whenever possible. Internal links take users to other pages within your own Shopify store. As a result, users stay on your site as long as possible. This approach boosts your SEO ranking and provides a positive user experience.

When using internal links, be sure the pages are updated and contain relevant content. Adding unrelated internal links for the sake of doing it does not help your SEO strategy. Please remember you’re building a web that will lead users where you need them to go.

#11: Use high-quality backlinks

Backlinks are highly effective in boosting your e-commerce site’s SEO ranking. When going through your Shopify SEO checklist, ensure you include high-quality backlinks. Backlinks are connections to other sites containing relevant content.

Here are some ideas for quality backlinks:

  • Manufacturer sites
  • Third-party product reviews
  • Relevant YouTube videos
  • Newspapers and magazines
  • Blogs and newsletters

Above all, avoid broken links and obscure sites. Linking to the most popular and highest-ranking sites is a surefire way to boost your SEO strategy.

seo checklist Shopify
Source: Photo by Erik Mclean on Unsplash

#12: Link other channels

A good rule of thumb is to link other channels, such as social media. Social media mentions using relevant keywords can provide your e-commerce site with solid backlinks. For example, linking product posts on Facebook helps search engine algorithms boost your Shopify store’s ranking.

Additionally, linking your Shopify store to your YouTube channel, Instagram, Twitter, and any other relevant channel can go a long way toward helping boost your SEO ranking.

#13: Conduct an SEO audit

A Shopify SEO audit consists of checking for the most common errors on your Shopify store. For example, broken links, blank Alt text fields, large images, and suboptimal keyword usage are all common mistakes that must be addressed immediately. 

You can use a third-party app to help review your Shopify store’s SEO parameters. From there, you can take your Shopify SEO checklist to double-check you have the right parameters in place.

#14: Leverage content marketing

Content marketing uses blogs, eBooks, newsletters, social media posts, and video content to help boost your brand and products. So, no SEO checklist Shopify stores use would be complete without leveraging content marketing.

For example, a series of informative articles can be loaded with keywords, internal links, and backlinks. Plus, providing useful content helps improve your brand’s position with customers. It’s a win-win any way you look at it!

#15: Keep an eye on page loading times

Our Shopify SEO checklist focuses heavily on page loading times. Specifically, measuring actual loading times is critical. Using third-party apps can provide a diagnostic on overall page loading times. These apps can also help determine if your loading times are within industry standards. 

Here are three key things you can do to improve page loading times once you’ve assessed your Shopify store:

  • Remove unused third-party apps and scripts
  • Optimize image sizes with a free tool such as TinyJPG
  • Go easy on slideshows, video presentations, and animations

#16: Conduct keyword research

Keywords are an ever-evolving proposition. Therefore, you must keep tabs on what keywords and phrases are trending. Doing so helps optimize content to fit users’ specific needs. Tools such as Ahrefs and SEMrush are highly valuable tools. If you’re looking for a free alternative, Google’s Keyword Planner can set you on the right track.

Once you have identified trending keywords, be sure to adjust your content to match these words. Small variations in existing content can often help you update it and keep it relevant. 

#17: Use a responsive Shopify theme

Most Shopify SEO checklists overlook the importance of a responsive theme. Responsive themes work well on desktop and mobile environments.

search engine optimization for Shopify
Source: themes.shopify.com

Why is that important?

Responsive themes help decrease loading times and boost positive user engagement. Responsive themes provide all-around value. They help keep your store fresh, boost sales, and keep customers coming back.

#18: Make sure everything is running on your Shopify store

The next time on our Shopify e-commerce SEO checklist is about ensuring everything is working on your Shopify store. For instance, checking for blank pages, broken links, missing content, and suboptimal images is essential. 

Search engine algorithms frown upon broken links and missing pages. For instance, your site may have an assigned URL but no content on that URL. Blank pages often trigger a 404 error. When that occurs, Google can push your Shopify store down the trough.

#19: Get customer reviews

Customer reviews are a great source of information, backlinks, mentions, and keyword use. Your SEO jumps when customers review your brand and products. In particular, mentioning your brand name, relevant keywords, and location helps search engine algorithms link your Shopify store and content to query terms. 

common Shopify seo issues
Source: Towfiqu barbhuiya on Unsplash

Giveaways and promotions are great ways to encourage customers to leave reviews. Please remember that the more mentions you get, the better.

#20: Get users to share your content on social media

Getting users to share your content on social media works like customer reviews. The catch is to ensure that users tag you, mention your brand name, or share content. Using promotions truly helps encourage customers to share your content.

#21: Regularly check your SEO ranking

The last item on our Shopify SEO checklist involves keeping tabs on your Shopify store’s ranking. While you don’t need to check your ranking every day, regular checks ensure you stay on the first page of search results. 

Periodic checks and audits are the most important thing you can do to keep your SEO up to par. The first and last thing on your Shopify SEO checklist should be to review your search result ranking.

#22: Review competitor content

Checking competitor content works great to assess your Shopify store’s content. In particular, focus on what the competition is doing right so you can assess what you’re not doing well. You can then adjust your content to ensure your hitting the mark. 

This item on our Shopify e-commerce SEO checklist focuses on distilling best practices. Please remember that being unique is a highly valuable strategy. But taking a page out of your competitors’ playbooks doesn’t hurt.

Use this Shopify SEO Checklist to Optimize Your Store

Getting SEO right involves science and art. On the one hand, you must ensure you get the metrics right. On the other, you must get the content right. With this handy Shopify SEO checklist, you have a chance to get both right.

Now that you have this useful Shopify SEO checklist take the time to go through each item. You’ll be pleasantly surprised when your Shopify store’s performance hits new highs.

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  • Topics: Shopify How-To

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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