Metadata refers to the information that describes your files, images, and page titles. This data is not generally available to users, but it is visible to search engines. Ensuring your metadata is relevant to your Shopify store through relevant keywords and phrases.
For example, a shoe store ought to include keywords such as “casual,” “dress,” and “athletic” to complement phrases such as “athletic shoes near me.” These keywords help search engines “crawl” through websites to find the most relevant matches.
Optimizing metadata for images is crucial. Images allow you to include a description of what it is. For instance, images on product pages should contain a short description of what it is, including relevant keywords.
Optimizing metadata is a key factor on our Shopify e-commerce SEO checklist you don’t want to miss.