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How to Increase your Store’s Revenue with Shopify Product Add-Ons

Shopify product add-ons: Nowadays, customers demand more and more features and customization options when they shop online, as well as a “smarter” shopping experience. Amazon’s “Frequently Bought Together” style of product bundle has almost led customers to expect that everything they are looking for will be laid out on one page for them. 

While that would require some pretty hardcore mind reading skills, it is possible (and recommended) to display product add-ons to your customers, particularly when they are viewing your product pages. 

With Shopify product add-ons, you can allow customers to customize products to suit their tastes and needs, and it also opens up cross-selling and upselling opportunities. This strategy increases revenue and provides customers with the freedom to choose the options that suit them best.

In this article, we will discuss Shopify product add-ons and how they can increase your online store’s revenue. You will find that using Shopify add-ons is a straightforward way of improving your online store’s bottom line.

So, let’s get started!

What are Shopify product add-ons?

Generally speaking, a product add-on is an option, free or paid, that is extra to the original product. In other words, customers can include additional features to the original product. This strategy allows customers to personalize products while getting their desired features.

Some common product add-ons include:

Your Shopify store can offer product add-ons to entice customers to purchase products. Moreover, Shopify product add-ons can also motivate customers to purchase more of certain product items. 

Consider this situation:

Your Shopify store sells t-shirts. Customers can purchase t-shirts in white, black, and green. There are three sizes, small, medium, and large. That’s it.

Now, suppose your customers can buy plain-colored t-shirts or get customized prints on them. In this situation, customers can get the print of their choice for a few extra dollars. As a result, your Shopify store upsells customers every time they choose a customized print. 

Here is a great example you can check out:

Source: try.pickystory.com

In this example, the Shopify product add-on is a paid option. Nevertheless, some Shopify stores also include free product add-ons. For example, optional gift-wrapping or free express delivery might be some options customers can choose.

How do Shopify product add-ons work?

Shopify product add-ons typically offer customers a menu option from which to choose. This menu option allows customers to pick any additional option available.

You can use the following ways to present Shopify product add-ons:

These options allow customers to choose the product add-ons they want. Also, your Shopify store must display each product add-on’s cost and reflect it in the shopping cart. The last thing you want is to surprise customers with additional charges.

Shopify product add-ons allow you to upsell your customers by compelling them to spend more than they originally thought. Therefore, offering customers a wide range of options is a great way to promote upselling. 

You can also use Shopify product add-ons for cross-selling. Cross-selling consists of enticing customers to purchase other products related to their original purchase. For instance, customers buying a t-shirt can get a baseball cap for a few dollars extra. 

As you can see, Shopify product add-ons can help you boost revenue and your profitability.

Grow your sales with high-performing deals.

What are the advantages of using Shopify product add-ons?

Shopify product add-ons on your e-commerce site can get five key advantages.

#1 Boost sales volume

Virtually all Shopify stores need to boost sales volume. After all, increased sales volume means greater revenue. Shopify product add-ons are the perfect way to boost sales volume. By upselling and cross-selling customers, Shopify product add-ons help your Shopify store increase the number of items sold per hour, day, and customer.

#2 Boost stock turnover

When sales slow down, inventory can quickly pile up. That’s where Shopify product add-ons can provide your store with the opportunity to clear out inventory. Often, shops place products on clearance and slash prices just to move the stock. 

But why slash prices when you can create product add-on deals?

Creating a Shopify product add-on deal makes it easy for customers to purchase additional items without seeing them on clearance. Can you see where we’re going with this? Putting items on clearance creates a negative psychological impact on customers. It signals that the product is a slow seller. So, there must be something wrong with it.

With Shopify product add-on strategies, there’s no need to use clearance. Simply place slow-sellers as part of product add-ons and watch the items quickly move out. Of course, you’ll most likely need to slash prices on the add-on products, but no one will be the wiser.

#3 Save time and effort

Shopify product add-ons reduce time and effort. How so, you might ask? Using product add-ons helps you save on the time and effort needed to promote items. In particular, Shopify product add-ons promote themselves by linking directly to the minds of your customers. 

Think about it this way: 

When your customers browse for an item, they have one thing in mind. When they see a product add-on, their mind quickly gravitates toward that item. As a result, you save on the time and effort needed to promote the add-on because you don’t need to create additional product listings or advertise it. This approach saves time and effort, ultimately impacting in cost reduction.

#4 Improve return on investment

Setting up a Shopify store requires you to make an upfront investment. While you may not need to pay a substantial monetary investment, you need to invest time and effort. Additionally, the financial investment also impacts your overall return on investment. 

When you use Shopify product add-ons, you increase your return on investment. Specifically, Shopify product add-ons help you boost sales, generate revenue, and increase profitability in a shorter timeframe. 

Here is the math:

It normally takes your shop one month to sell a thousand dollars worth of products. Your overall cost is five hundred dollars. This situation implies a 50% return on investment during the month. Now, suppose you sell $1,500 worth of items in the same month. 

Your cost remains at $500 within the same month. Now, your return is up to 66%. As you can see, using Shopify product add-ons can make a significant difference in your store’s profitability.

#5 Generate buzz

Most marketers and Shopify store owners may not realize the immediate psychological impact of product add-ons on customers’ opinions. Particularly, the idea of getting a great deal creates a buzz in customers’ minds. Consequently, this buzz can translate into the best kind of advertising you can get: word-of-mouth advertising. 

Above all, your aim should help customers see they are getting a great deal. When you achieve that, customers will tell their friends. Most importantly, they’ll keep coming back to your shop time and time again.

Great Shopify product add-on ideas you can try today

Let’s now take a look at two great Shopify product add-on ideas you can try today.

Matsudai Ramen

What’s better than a great bowl of ramen? Getting a great bowl of ramen and a great deal!

Indeed, Matsudai Ramen has Shopify product add-ons down cold. Here is a look at how they present their product add-ons:

shopify product add-ons
Source: matsudai.co.uk

Why we love this Shopify product add-on strategy:

In this product add-on strategy, customers can purchase a standard ramen kit. The kit is great on its own. However, customers can choose to make it even better by selecting one of the product add-ons located at the bottom. 

The product add-ons entice customers to purchase more than they had originally thought. Consequently, customers spend more per purchase. Eventually, customers will choose product add-ons every time they order. 


If you’re looking for a comfortable night’s rest, especially when you’re not at home, Zenbivy has you covered. Their line of beds makes life comfortable anywhere you go. To make life more comfortable, they have thrown in some great product add-ons.

Let’s see how they did it:

Source: zenbivy.com

Why we love this Shopify product add-on strategy:

The standard bed works well on its own. However, the add-ons deliver additional value to the customer. For instance, the quilted pillow offers an enhanced experience to the bed itself.

This Shopify product add-on strategy works very well because it enables customers to personalize their experience. Consequently, customers can add whatever items they feel will make their sleeping experience much more comfortable. 

Best of all, items such as the quilted pillow work without the Zenbivy bed. This characteristic allows the brand to drive sales and boost revenue.

Create Shopify product add-ons with PickyStory

With PickyStory, you can create product add-ons to display on your product pages. There are several options to choose from, depending on your needs. For example: 

All PickyStory deals can be set up in a matter of minutes and fully customized to suit your brand stylings. Plus, for all products that are part of deals, your inventory is auto-synced in real time; no manual updates required!

Try PickyStory free

Don’t overlook the power of Shopify product add-ons!

Generating revenue and boosting profitability doesn’t have to be a daunting task. With Shopify product add-ons and PickyStory, you have a winning combination that can help you get the most out of your e-commerce site’s unique value proposition. 

You already have everything you need to succeed in the online business world – what are you waiting for?! 

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

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