Shopify grouped products can help build upsells into a package. It works by shifting focus away from the cost of single items.
For instance, when you buy a new mobile phone, you also get a charger in the box. We all know that the charger cost makes up part of the device’s total ticket price.
Now, if a phone retailer sells the charger separately, many wouldn’t buy it. And that’s because a lot of phone users already have the right charger at home. But they will budge if the charger is in the box.
Using Shopify grouped products in this manner can help minimize friction. Some shoppers feel displeased at the thought of buying another item to complete their set. Hence, group the products to eliminate that obstacle to buy, and adjust the price of the main-ticket item accordingly.