A free gift with purchase promotion on Shopify is quite straightforward. Customers purchase something, and they get a free gift as a reward for their purchase. However, there are specific conditions when running a free gift with purchase promotion.
First, the “free” gift isn’t always free. The free gift’s cost may already be factored into the promotion price. For instance, the free gift’s cost is $1. So, the overall promotion price includes an additional $1 to cover the free gift’s cost. Free gifts eat into your products’ profit margin. Therefore, making free gifts truly free is something you must consider carefully.
Second, you must consider the free gift’s impact on the promotion. The free gift must be something enticing in order for it to have a positive impact. Otherwise, an uninteresting free gift will not have a positive impact on the overall promotions.
Third, a free gift with purchase on Shopify must not overshadow the other items in the promotion. A free gift is meant to be a bonus. But if the free gift is more valuable than the other items, the promotion itself may not be quite as effective.
On the whole, a free gift with purchase is a great way to boost sales and improve revenue. It’s the type of promotion you can use year-round. So, keep it in mind as you plan your marketing strategy throughout the year.