[New feature] Spend X Get Y – now with tiered rewards! ⭐️

Try now
pickystory
Start free

Shopify Featured Products: How-to Use Featured Products & Featured Collections

  • 5 minutes

Table of Contents

Shopify featured products: There are various ways you can improve your Shopify store’s performance. For instance, you can increase your advertising revenue across platforms such as social media, email, and even print advertising. You can also look at the layout of your store, and the customer’s journey through your store, and optimize accordingly.

Using featured products is a highly effective way of enticing your customers to discover new products. Often, featured products are items your customers hadn’t thought about purchasing. But once your customers discover these items, they may be compelled to make a purchase.

In this discussion, we will take a look at how you can use Shopify featured products to boost your store’s performance and add to your bottom line.

What are Shopify Featured Products?

Featured products are specific items your shop highlights, typically on the homepage but also elsewhere. When a customer enters your storefront, featured products can welcome them front-and-center on your homepage. The products you list here depend on your store’s strategy. 

For instance, you may have clearance items you want to showcase. Or, your shop may have brand-new items you want customers to discover. Your shop may also feature best-sellers on the homepage. This approach intends to capitalize on products’ popularity to continue driving sales.

On the whole, featured products aim to give customers something new to discover. Consider this situation:

A customer comes into your food and beverage shop. They want to purchase a popular candy bar. When they enter your e-commerce site, they find the featured products recommendations. These recommendations showcase various types of foods and beverages. The customer wanted a candy bar, but now they see there’s a lot more on offer. Consequently, your site’s featured products compel them to purchase something else.

What are the Benefits of Shopify Featured Products?

The clearest benefit of using featured products is improved performance through greater sales figures. However, there are other benefits your Shopify store can derive from using featured products.

#1 Improved product visibility

You can improve product visibility by including specific products in your featured products. For instance, you discover that certain items don’t get as many views as others. Consequently, you move them into the featured products category to give them more visibility. This tactic aims to increase customer visits and eventually sales.

#2 Product positioning

Shopify featured products help best-sellers position themselves on your e-commerce site. For example, your top items can remain on the homepage to give customers quick access. In doing so, you cut down on the time they need to find the right product and make a quick purchase.

#3 Improved store revenue

When sales increase, so does revenue. Using Shopify featured products helps boost your e-commerce site’s revenue. In turn, increased revenue helps improve your overall bottom line. Moreover, using featured products helps boost your profitability, ensuring your site’s continued growth.

Indeed, featured products provide you with a strategy that delivers consistent results. This strategy will quickly become one of your go-to options to continue driving your Shopify store’s success.

Grow your sales with high-performing deals.

Get PickyStory

What is the Difference Between Featured Products and Related Products?

It’s common to find e-commerce site’s using “related” or “recommended” products to entice customer upselling and cross-selling. However, there is a significant difference between related or recommended products and Shopify featured products.

Firstly, related products usually appear after a customer has clicked on an item. Once the item displays, the site shows products similar to or related to the viewed item. Messages like “customers who bought this item also bought” or “other users have viewed this item” appear on the screen. 

Secondly, related or recommended items appear at checkout. When a customer is ready to pay for purchases, the store displays other product recommendations. However, adding too many suggestions at checkout may be counterproductive as it may discourage the customer from finishing their purchase.

Lastly, related products don’t always appear on the homepage. This characteristic means that related products may not always be visible to customers.

Featured products to allow you to showcase the products you want your customers to see. Therefore, placing them on the homepage, particularly in a featured collection, allows your customers to see the products you want them to see. In doing so, you can ensure customers see what you want them to see.

How can you Choose Which Products to Feature?

Choosing which products to feature comes down to the following criteria:

Sales. You can choose to feature best-sellers or slow-selling items. Featuring best-sellers ensures your customers continue purchasing your Shopify store’s most popular items. Featuring slow-sellers gives these products the boost they need to start selling consistently.

Categories. You can group products into categories. These categories are “collections” in your Shopify store. Grouping products into categories helps your customers explore various items that relate to each other.

Price. You can also group similarly-priced items. For example, you can group shoes by a specific price range. Therefore, customers can choose the options they like based on a specified price range.

Discounts. A popular approach is to feature items by discount. For instance, discounted items due to change of seasons, low remaining stock, or slow sellers can be part of your Shopify featured products. 

Clearance. For some shops, including clearance items in their Shopify featured products helps move them out of their inventory.

Newcomers. Featuring new items is always a good way to spark interest, especially if it’s the first time you introduce these products. Additionally, long-awaited items can sell very well when you feature them on your homepage.

Overall, the aim is to ensure that your Shopify featured products highlight the value your Shopify store has to offer. So, finding the right mix of featured products will enable your shop to drive sales and increase profitability

Where can you display a featured product collection?

You can display a Shopify featured products collection in virtually any part of your site. However, there are some places which are much better than others. So, let’s take a look at the top three spots where you can display your Shopify featured products collections.

#1 Homepage displays

Indeed, the best place to display Shopify featured products is the homepage. There, you can showcase the most important products you want your customers to find. However, please be careful to avoid cluttering the homepage. Having multiple collection displays can confuse customers to choose a collection. 

Alternatively, displaying multiple collections as customers scroll down enables you to display various collections. However, be sure to place the most important ones at the top. For example, you can place clearance items first and leave the best-sellers closer to the bottom.

shopify featured products
Source: themes.shopify.com/themes/dawn/styles/default/preview

#2 Individual categories on a sidebar

A great alternative when displaying multiple collections is to list them in a sidebar on the homepage. The sidebar, usually to the left, allows customers to click on any collection in your shop. This approach allows you to draw attention to the items you wish to showcase.

#3 Individual product pages

Another great approach to showcase Shopify featured products is to add them to your existing product pages. On these pages, you can show off several products that your customers may be interested in, to keep them browsing in your store for longer.

Source: kkwfragrance.com

Generally, it’s best to provide customers with a clean look at product collections. This process enables customers to select products without being overwhelmed by a large display of products.

How can you Add Products to a Shopify Featured Collection?

You can easily add Shopify featured collections to your homepage or any other page. Here is how to add products to a featured collection on Shopify:

1. First, log into your Shopify store’s admin panel

2. Then, go to the “online store” tab and click on “themes”

3. Next, press the “customize” button

4. Now, you can choose the options that appear in the “layout” section

5. Once in the layout section, you will find the “featured products” section

6. There, you will find the “homepage products collection” option. This option will enable you to place a collection on the homepage

7. After, a drop-down menu will allow you to choose any of your current collections to display on the homepage

8. Lastly, click on “save.”

Now that you know how to add featured products on Shopify, you are ready to feature any collection you want on your homepage. 

Note: Make sure your Shopify collections are SEO friendly, to improve search visibility. 

How to Change or Edit Featured Products on Shopify?

Just like creating a featured products section on Shopify, changing or editing your featured products is a fairly straightforward process. Here’s how to do it: 

1. Start in your Shopify admin. Navigate to Products > Collections

2. Navigate to the collection that you want to change

3. Update the featured product’s image, or upload one by clicking “upload”

4. Save your changes

Use PickyStory to Show your Customers Even More Products

While featured products are great for increasing your customers’ exposure to items of your choosing, it’s also powerful to have the ability to create bundles of these products and display them as deals to your customers. With PickyStory, you can do exactly that. 

  • 92% of customers prefer sites that display prices in their local currency
  • 33% of shoppers are likelier to pass on a product if it is priced only in USD

Create a wide range of bundle types, add optional discounts, and display the deals across your store at key points in your customer’s journey. Deals are created with clicks (no code required) and simply dragged and dropped onto your pages. Plus, you can customize the fonts, colors, and other elements to match your existing page and brand style. 

Try PickyStory free

Summing up

Using Shopify featured products to boost sales and increase profitability is a sure-fire way of making your Shopify store’s performance meet or exceed expectations. Best of all, using Shopify featured products is quick and simple. You don’t need any special IT skills to do it. So, be sure to give this great strategy a try. 

Plus, you will find a winning formula using PickyStory alongside featured products, to offer more deals and options to your customers. There is no limit to what your Shopify store can do with this combination!

Grow your sales with high-performing deals.

Get PickyStory
  • Topics: Shopify How-To

CONTINUE READING

Back to top

Platform

Main tools

By use case

By industry

Resources

Company

PickyStory is the complete e-commerce upsell platform. PickyStory enables e-commerce brands to make personalized offers by helping customers to discover more products.

pickystory

© All rights reserved 2024

Icon

Not enough sales?

Capture every drop of revenue with PickyStory's complete upsell platform.

Button

See the MAGIC Live

PickyStory in action
See live demo

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Try free

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Try free

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Try free

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Try free

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Try free

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Try free

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Try free

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Try free

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Try free

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Try free

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Try free

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Try free

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Try free

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Try free

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Try free

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Try free

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Try free

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Try free

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Try free

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Try free

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

Try free
pickystory

Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.

Trusted by the fastest-growing
e-commerce brands

vertical logos
pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands

pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos