Sales. You can choose to feature best-sellers or slow-selling items. Featuring best-sellers ensures your customers continue purchasing your Shopify store’s most popular items. Featuring slow-sellers gives these products the boost they need to start selling consistently.
Categories. You can group products into categories. These categories are “collections” in your Shopify store. Grouping products into categories helps your customers explore various items that relate to each other.
Price. You can also group similarly-priced items. For example, you can group shoes by a specific price range. Therefore, customers can choose the options they like based on a specified price range.
Discounts. A popular approach is to feature items by discount. For instance, discounted items due to change of seasons, low remaining stock, or slow sellers can be part of your Shopify featured products.
Clearance. For some shops, including clearance items in their Shopify featured products helps move them out of their inventory.
Newcomers. Featuring new items is always a good way to spark interest, especially if it’s the first time you introduce these products. Additionally, long-awaited items can sell very well when you feature them on your homepage.
Overall, the aim is to ensure that your Shopify featured products highlight the value your Shopify store has to offer. So, finding the right mix of featured products will enable your shop to drive sales and increase profitability